Email marketing tools in a world where email is a key partner of marketing strategy because of its powerful communication tool in the business world, especially in businesses with a site-to-play model. It can be used to compel the purchase, request the call for agreement, ask for any kinds of information from customers.
Email marketing is one of the most important channels for businesses who want to build engagements with their audience. But, picking the right email marketing tool can be very tricky. There are so many options available on the market right now that it
BEST OVERALL
Mailchimp
Mailchimp is the best overall email marketing software because it has the features that most businesses need, without being overly complicated or confusing. Businesses can schedule campaigns, A/B test copy, and get reports that include open rates, click-through rates, unsubscribe rates, and more. Plus, it has the most generous free-forever plans of the software we tested.Pros
- Free-forever plan (up to 2,000 contacts)
- Easy to build and customize campaigns
- Clear reporting that helps optimize future sends
- Integrates with hundreds of software platforms
Cons
- Pricey for larger contact lists (more than 15k subscribers)
- Very limited phone support
- Not designed for advanced marketing teams
Mailchimp’s free plan includes up to 2,000 contacts and up to 10,000 monthly email sends. Its platform is one of the easiest to get used to with drag-and-drop features that allow you to stylize your emails.
Aside from its free plan, there are also three paid plans, which vary in cost based on how many subscribers you have (nonprofits receive a 15% discount):
- Essentials: $9.99 to $270 per month
- Standard: $14.99 to $540 per month
- Premium: $299 to $1,190 per month
Mailchimp is the perfect tool for any business looking for a simple way to send emails to their customers. It has an easy-to-use email editor, and once you upgrade to the first paid plan you get access to more advanced tools such as A/B testing and multi-step journeys. Users will enjoy the easy-to-understand reporting that helps them determine what is working and what isn’t. Things like open rates and click-throughs are easily identified so business owners know if readers are responding to the content.
EASIEST TO USE
MailerLite
MailerLite is the easiest email marketing software to use because it has a drag-and-drop interface that makes it fun and intuitive to create the design you want. Simplicity is at the heart of the company’s mission, which is why the software has a clean and streamlined look.Pros
- Drag-and-drop interface makes it easy to design emails
- Free plan for up to 1,000 contacts
- 24/7 live chat and email support
- Lots of email templates to choose from
Cons
- Doesn’t include CRM functionalities (Though it allows for integration)
- Limited integrations
- Need to provide a lot of company information to get an account set up
MailerLite has designed a superior user-friendly platform, making it the best choice for ease of use. Should users experience any problems, there is a 24/7 live chat available to answer any questions and troubleshoot.
It offers a free-forever plan that includes 1,000 subscribers and 12,000 email sends. If you need more bandwidth or want more advanced features (like the ability to remove MailerLite branding), there is a paid plan. Cost depends on how many subscribers you have. You can pay monthly or annually, but with an annual plan, you get a 30% discount. Nonprofits also receive a 30% discount. Here’s a breakdown of the cost:
- Up to 1,000 contacts: $10 per month
- 1,001 to 2,500 contacts: $15 per month
- 2,501 to 5,000 contacts: $30 per month
- 5,001 to 10,000 contacts: $50 per month
MailerLite includes all of the essentials for email marketing, without cluttering their system with advanced features. This makes it the perfect fit for businesses looking for a straightforward approach to email marketing that they can master in days, not months.
BEST AFFORDABLE OPTION
Moosend
Moosend is the best affordable option not only because its paid plans cost less than most on the market, but also because you can pay either by the number of subscribers or by the number of emails sent, depending on which option is cheapest for you. Plus, its tools are user friendly and make it easy to get attractive and timely emails out to your audience.Pros
- Lowest plan costs
- Option to pay only when you send emails
- Easy to customize templates or use one from the template library
Cons
- Can’t send emails from a Gmail or Hotmail address
- Less-sophisticated user interface
- Limited integrations
Moosend is a cost-effective platform that gives users the choice of how to get billed: by subscribers or by email. Phone support is included that can help if you have trouble customizing one of the numerous templates provided.
Moosend’s Free Forever plan includes 1,000 subscribers, plus there’s a Pro Plan and an Enterprise plan with tiered pricing. You’ll need to contact Moosend for Enterprise plan pricing. The Pro Plan is priced based on the number of subscribers. Below is the cost if you pay monthly, but you’ll receive a 20% discount for annual billing. You’ll also receive a 25% discount if you’re a nonprofit.
- Up to 2,000 subscribers: $10 per month
- 2,001 to 2,500 subscribers: $20 per month
- 2,501 to 5,000 subscribers: $30 per month
- 5,001 to 8,000 subscribers: $40 per month
You can opt to pay for the number of emails sent (includes unlimited subscribers), which Moosend calls credits. For $1, you get 1,000 credits, which is equal to 1,000 email sends. With this option, you get the same features that are included in the Pro Plan, such as landing pages, and transactional emails.
Moosend is one of the cheapest email marketing tools on the market, but it’s robust enough to satisfy most email marketing campaigns for small businesses, winning our spot for the most affordable option. It allows you to pay either by the number of subscribers or by the number of emails sent, so you can choose which option is most cost-effective for your business.
Constant Contact – Best Drag-and-Drop Builder
- PRICE STARTS AT $20/MO
- DRAG-AND-DROP EMAIL BUILDER
- 100+ MOBILE-FRIENDLY TEMPLATES
- SIMPLE AUTOMATION TOOLS
Constant Contact is a great platform we recommend to those of you who are newer to the email marketing world.
That’s because of their intuitive drag-and-drop email builder. It allows you to easily create new emails that look good and on-brand—no coding knowledge needed. Adding text, image, video, coupons, polls, and events to any message is simple and straightforward.
It couples excellently with their more than 100 pre-built, mobile-optimized templates.
With Constant Contact, you can track the results of your campaigns in real-time. You’ll see everything from open rates to click-through rates, as well as data for each individual subscriber.
Automation is a key benefit of Constant Contact. You can trigger welcome messages for new subscribers and set up drip campaigns based on their actions.
Constant Contact offers a 60-day free trial, which is one of the best offers you’ll find in the industry.
Pricing for Constant Contact’s email software is straightforward. There are two plans for you to choose from—Email and Email Plus.
Like most email marketing platforms, your rate will be based on the number of subscribers on your list.
Here’s what some of the prices look like for each plan:
- 0 – 500 Subscribers — Starting at $20 per month
- 501 – 2,500 Subscribers — Starting at $45 per month
- 2,501 – 5,000 Subscribers — Starting at $65 per month
- 5,001 – 10,000 Subscribers — Starting at $95 per month
Email Plus
- 0 – 500 Subscribers — Starting at $45 per month
- 501 – 2,500 Subscribers — Starting at $70 per month
- 2,501 – 5,000 Subscribers — Starting at $95 per month
- 5,001 – 10,000 Subscribers — Starting at $125 per month
These tiers continue all the way up 50,000. Once you eclipse 10,000 subscribers, you’ll automatically be upgraded to the Email Plus plan.
For basic and professional emails, the cheaper plan will be fine. But for those of you who want to get the most out of your email campaigns, I highly recommend Email Plus.
This plan comes with more advanced features like subject line A/B testing, dynamic content, and automated behavioral campaigns. You’ll also get access to personalized demographic data, coupons, polls, and surveys. Learn more and sign up for free at Constant Contact.
GetResponse.
Best Automated Sales Funnels and Landing Page Features ($15/month)
GetResponse is an all-in-one online marketing platform to grow your business. They offer email marketing campaigns, high-converting landing pages, and webinar software to help your marketing efforts.
The real standout here is Autofunnel – a tool with 30+ ready-made landing pages, email templates, and sequences to generate sales. And you can choose your end goals.
Whether you want to drive lead generation, product sales, or webinar registrations, Autofunnel is the answer. They’re optimized to nurture your email list and maximize your funnel’s conversion rates:
On the downside, some of their 500 templates look a bit outdated, and they have middle-of-the-pack deliverability compared to others on this list.
However, one of GetResponse’s biggest strengths is its smart automation tools. Using these features, you create multiple advanced conditions to segment your lists automatically. Their drag-and-drop builder is also very intuitive and makes designing high-quality emails a breeze.
Overall, GetResponse is one of the best email marketing tools to create automated sales funnels and landing pages.
You can get started with a 30-day free trial and upgrade to their $15/month Basic Plan. You also save between 18 and 30% with annual plans.
Conclusion
Setting an email marketing strategy is probably one of the most important things to do. You should know your market, what kind of offers or content they would like to see and what kind of time schedules will work for them. It should be done in context with your other business strategies, otherwise it can be counteractive.