Shopify has become a widely used platform for e-commerce. An astonishing number of the world’s leading businesses use Shopify to grow their online business and acquire new customers through its flawless platform. With experts around, Shopify is known as the best email marketing tools for shopify owners.
Every month, nearly 3 billion emails are sent through Shopify. That’s a whole lot of email campaigns, not to mention all of the abandoned carts and missed deliveries. But what are the best email marketing tools for Shopify? And how can you use them to better connect with your customers?
Privy
With a 4.6 overall rating by 24.382 reviewers on Shopify, Privy offers an easy usage of email marketing specifically built for ecommerce.
Features:
- Customizable, mobile-friendly display
- Coupon code integration
- Automated A/B test
- Real-time reporting
- Autoresponders and reminder emails and texts
- Newsletters, abandoned cart, follow-up emails
- Targeting based on triggers (time on page, scroll percentage, frequency of visits)
Pricing:
- Free Trial
- Growth Plan: $20/m up to 10.000 average page views
- Privy Email: $10/m up to 1000 mailable contacts and $5 per addition
Consistent Cart-Abandoned Cart
Consistent Cart has a 4.8 rating by 3489 reviewers on Shopify.
Features:
- Abandoned cart campaigns
- Add to cart pop-up
- Activity monitor
- Cart syncing across devices
- Sales pop integration
Pricing:
- Free Trial for 14 days
- Pro: Starting from $29/m
MailChimp
MailChimp has a 4.5 rating by 1196 reviewers on Shopify.
Features:
- Add pop-ups
- Scroll boxes, embedded and top bars
- Discount coupons or free give away emails
- Page-level targeting
- Entry/exit technology (shows when a visitor opens your site or exists)
- Analytics
Pricing:
- Free Trial
- Essential: $14.99/m
- Pro: $24.99/m
Klaviyo
Klaviyo has a 4.3 rating by 850 reviewers on Shopify.
Features:
- Integration
- Dynamic forms and personalization
- Centralized customer profiles
- Personalized automation and targeted campaigns
- Segmentation
- Predictive analytics and growth-centric reporting
Pricing:
- Depends on the number of contacts
- 500 contacts- $20
- 2000 contacts- $60
Seguno
Seguno has a 4.7 rating by 481 reviewers.
Features:
- Seamless integration
- Detailed Shopify conversion reports
- Solely focused on Shopify
- Welcome emails, discount reminder, abandoned cart emails
- Automated discount emails
Pricing:
- Free Trial
- Starting from $10/m
SmartrMail
SmartrMail has a 4.8 rating by 206 reviewers on Shopify.
Features:
- Quick email newsletters, abandoned cart emails
- Automated product recommendations
- Segmentation
- Automated flows: Welcome emails, win-back campaigns
- Email collection pop up
- Drag and drop, a full HTML editor for templates
Pricing:
- 15-day Free Trial
- Basic Plan: $29/m
- Advanced Plan: $99/m
Constant Contact
Constant Contact has a 4.1 rating by 50 reviewers on Shopify.
Features:
- Segmented data and integration
- Customizable pop-up and sign-up form
- Mobile-friendly email templates
Pricing:
- 30-day Free Trial
- Starting at $20/m
- Plus: $45
Drip
Drip has a 4.5 rating by 18 reviewers on Shopify.
Features:
- Behavior-based automation
- Dynamic content to display product recommendations, discount codes
- Automatic revenue attribution
- Workflow split testing
- Engagement metrics and revenue details
Pricing:
- 14-day Free Trial
- Increasing pricing based on number of subscribers
- Starting at $49/m
Omnisend
With its strong focus on ecommerce, multi-channel provider Omnisend fairly and squarely lands the number one spot on our list. This slick tool offers a range of automations targeted at different stages of the customer journey (browse abandonment, cart abandonment, order confirmations, etc.), plus some very cool email features such as gift boxes, scratch cards and other incentives.
Beyond email, Omnisend also allows you to send SMS, push notifications, and Facebook and WhatsApp messages.
Pricing:
- 500 emails/month to up to 250 contacts: Free
- Up to 500 contactable subscribers and 6,000 emails/month: $16 per month
- Up to 1,000 contactable subscribers and 12,000 emails/month: $20 per month
- Up to 5,000 contactable subscribers and 60,000 emails/month: $65 per month
You can store unlimited contacts on all plans. See our detailed pricing guide for more information.
What we liked: The ease of integration with Shopify. You can create a sign-up form that automatically links up with your store in Shopify (as long as you’re not using a third-party template, in which case you just need to insert some code into your site). The email editor also lets you automatically add products from your store straight into your email. And conversion-focused features such as scratch cards, gift boxes and ‘wheel of fortune’ signup forms are quite unique to Omnisend – we haven’t really seen them in any other provider. The fact that the free plan comes with unlimited subscribers is a big plus (though be aware that you can only contact up to 250/month).
Where they could improve: While the email editor lets you integrate some features with your store (e.g. Product Picker, Featured Product and Product Listings, letting you add these directly into your email), other features like the Product Recommender and Gift Box didn’t seem to have that same direct integration. And while the 20 or so email templates provided look nice and modern, it would be nice to see a wider range of templates. The free plan used to have a much higher sending allowance.
Who we would recommend Omnisend to: If you need a multi-channel platform that lets you manage all your store’s marketing communications out of one place, and would like to be able to add some unique extra features to their emails, we think Omnisend is pretty hard to beat. (Read full Omnisend review.)
> Try Omnisend for free for 14 days
ActiveCampaign
Like GetResponse, ActiveCampaign has earned itself a solid reputation in marketing automation. It now makes this available to Shopify store owners, thanks to its Deep Data Integration with Shopify.
Store owners can take advantage of features such as Active Campaign’s CRM, dynamic segments and tagging, conditional email content (e.g. different products and offers based on what a contact is interested in), and, of course, advanced automations. Other integration options (Zapier, Revenue Conduit) are also available.
Pricing:
- Up to 1,000 emails per month: $29/month
- Up to 5,000 emails per month: $99/month
- Up to 10,000 emails per month: $155/month
What we liked: The Deep Data integration process was a breeze, and all contacts who make a purchase or abandon a cart in your store will automatically be added as a contact in ActiveCampaign. It’s great that you can see contacts’ orders, abandoned carts and spending totals within their contact profiles too – it gives you the kind of view you’re used to seeing in more purpose-built CRMs. We also love ActiveCampaign’s workflow-based automation editor, which lets you build abandoned cart campaigns, upsell emails, re-purchase reminders and more. Adding products into emails is made simple via the drag and drop editor, and you can add your Shopify products and a “Buy Now” button to your ActiveCampaign landing page.
Shopify Email
Difficulty 🛠: Beginner
Cost (out of 3 💰): Free
Unique feature 💡: Native to Shopify, ecommerce focused
Shopify App Store rating ⭐️: 4/5 (869 reviews)
Shopify Email is an easy-to-use email solution to help you connect with subscribers and build long lasting customer relationships. Its clean and minimalist app removes the hassle found in apps like MailChimp or GetResponse, and it’s perfect for merchants who want powerful email functionality with little effort.
Excellent app, fast, and easy to use. Easy to feature one of your products or customize your own campaign. Automatically adds your email subscribers. I have used others and this is hands down my favorite. Saves me tons of time!Skin RX Clinic review
Shopify Email lets you:
- Send branded emails to subscribers in a few clicks, directly from your Shopify admin
- Save time with pre-built templates that automatically incorporate your logo, product images, descriptions, prices, and URLs from your store
- Customize your emails by editing text, buttons, images, and more to make it your own
- Import customer lists into Shopify
- Segment emails to personalize each message and get it to the right person
- Track results including click-through and open rates, products added to carts, and purchases in real-time
With Shopify Email, you get 2,500 emails free each month and pay $1 for every 1,000 emails you send after that. There are no monthly commitments, and you’ll have access to all the features.
Mailerlite
Difficulty 🛠: Beginner
Cost (out of 3 💰): Free
Unique feature 💡: Easy and affordable
Shopify App Store rating ⭐️: 3.5/5 (80 reviews)
MailerLite is a user-friendly email marketing platform. It lets you send emails your customers can’t help but click. Not only is it easy to use, it offers professional-class automation and integrations for fast-growing ecommerce businesses.
MailerLite also offers award-winning 24/7 support staffed by real people. You’ll never be left waiting for an email response when trying to set up a campaign.
MailerLite provides key features for Shopify merchants, including:
- A CRM to store all customer data from Shopify
- Automatic customer segment creation based on Shopify data, including first time customers, high-spending customers, and more
- Ability to track revenue and see how emails impact sales
- Easy product detail importing from Shopify, including images lines and text integrated into MailerLite’s drag-and-drop email editor
- Free landing page builder and pop-ups to grow your contact list and feature new products in your store
The best part? MailerLite is free to use. If you have a smaller budget and are completely new to email marketing, MailerLite is a good choice for you.
Conclusion
Email marketing is one of the most effective and affordable online marketing strategies. It allows businesses to reach and connect with their existing and potential customers directly in their inbox.