Newsletters Make A Big Difference, Here’s How To Get Started: A blog about starting an email newsletter.
HubSpot Email Marketing
HubSpot, probably best known for its marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.
What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.
Omnisend
Omnisend is a sophisticated e-commerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.
You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.
Mailchimp
Mailchimp is a leader in email marketing tools that you’ve probably heard of. Their free plan provides you with basic email marketing features such as email creation and scheduling. What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.
Designing emails on the platform is easy using the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders, and more.
Mailjet
Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns. Customize any of the pre-designed templates and create responsive emails to impress any recipient no matter which device they’re using. If you work with a team, you’ll love the platform’s real-time collaboration feature that allows for seamless collaboration.
This email marketing tool also lets you add dynamic content so you can create personalized and relevant emails for each recipient. This helps you get much better results out of your email marketing campaigns. You can also integrate the platform into your CRM and easily manage your mailing list through a single dashboard.
Sendicate is the epitome of easy-to-use email marketing software. With its stripped-down, simple interface, you can add a column, headline, image, or video block. Column blocks are the core email sections: they let you add a title, body text with basic formatting, and a link to get readers to open your blog post or the product page.
You can send an email with one section, or add additional sections to build longer emails. Then, preview your email with Sendicate’s handful of simple yet elegant themes to complement your content. For even more customized emails, Sendicate allows you to input custom HTML, too. And if you can’t finish your message right now, Sendicate’s dashboard shows each draft message with a snapshot preview on your email dashboard to quickly pick up where you left off.
Sendicate also integrates with Zapier, allowing you to do things like subscribing to new Shopify customers or FreshBooks clients to Sendicate automatically.
Moosend
Pricing: Free up to 2,000 subscribers
Moosend is a well-rounded email marketing newsletter tool that requires no technical skill whatsoever. Through Moosend’s email editor, you can easily build personalized email newsletters using interactive elements like videos and images. Alternatively, you can get started immediately by picking one of the ready-made templates available in the platform’s template library.
The tool also comes with landing pages and subscription forms to boost your lead generation efforts. You also get detailed reporting and analytics that allow you to make data-driven decisions.
Finally, to top it off, Moosend’s platform allows you to create or use some ready-made automation recipes to boost conversion.
Benchmark
Pricing: Free up to 250 emails per month
Benchmark offers the ability to easily create email newsletters via drag-and-drop functionality, giving non-technical marketers the power to create beautiful newsletters. There’s also a good selection of newsletter templates that you can choose from in the Benchmark template library.
Some of Benchmark’s most valuable features include detailed analytics on how each email campaign performs, A/B split testing to ensure you’re sending the best emails, spam testing tools that ensure your emails get to inboxes, responsive designs, and templates, list segmentation tools, and auto-responders.
Stripo
Pricing: Starts free
Stripo is an email template builder that allows you to design HTML email templates and export them to your email newsletter software of choice. If you’re not a fan of working in HTML, you also have the option to use the drag-and-drop editor, or even combine the two editing formats, depending on your preference. With Stripo, you’ll have access to interactive elements (such as rollover effects on buttons and images) and features for embedded dynamic content and personalization.
Stripo also offers over 350 prebuilt templates with over 100,000 free stock images and 1,000 prebuilt modules that you can use across your campaigns.
You can use the embedded email testing tool so you know how your newsletters will render across your contacts’ email clients.
Additionally, Stripo has native integration with HubSpot, which allows you to push all your emails from Stripo to HubSpot with just a few clicks.
Pabbly Email Marketing
Pricing: Starts free
Pabbly Email Marketing is a powerful bulk emailing tool that provides features like built-in email templates, auto-followups, custom fields, subscription forms, integrations, all included in the basic plan.
Pabbly provides the ability to choose from more than 50 SMTPs for sending emails. Using the SMTP routing feature, you can divide your email campaign into smaller segments of subscribers and use different SMTPs for each segment. Sending emails using different SMTPs can improve the deliverability of your emails.
Conclusion
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