Hi everyone! I have been a digital marketer for over 7 years now. In all these years, I have worked with so many businesses and marketing platforms, and today i want to share my top list of the best Digital marketing software for beginners out there. And while some of them are free, others may require a basic (or even ongoing) purchase.
Pinpointe
Pinpointe’s ‘Email Marketing Tool for Teams’ is the best solution for companies who have multiple people collaborating to design and deliver their email campaigns. Enterprises and marketing agencies can define specific user roles like campaign creation, database management and reporting, for each team member. Agencies can set up as many as 500 separate team accounts for each customer and define or restrict what each team member can have access to.
Pinpointe provides one of the best drag and drop editors we’ve seen. With hundreds of templates and pre-made blocks, companies can create beautiful looking, mobile friendly emails very quickly and without having to know html.
The smart-segments feature allows you to target your emails to relevant prospects with precision. Overall, this is the go-to tool if you want to do email marketing at scale.
Sender
Sender is an effective email marketing tool built to help startups and fully established businesses grow. It allows them to reach their goals faster by providing useful features that enable them to take their email marketing strategies to the next level.
Sender has numerous pre-built email templates to choose from, but you can also create your own using custom elements. With Sender, you can also create signup forms and pop-ups.
Additionally, you can leverage their email automation feature to manage abandoned carts, welcome emails, and personalized celebration emails.
And the best part about using Sender?
It has a free-forever plan that gives you access to all of the features mentioned above!
You also get full 24/7 support in case you need help using this tool.
Key features
- Smart email automation for abandoned carts, welcome emails, and more
- User-friendly drag & drop email design builder
- Free template library
- Responsive emails
- Signup forms & pop-ups to grow your audience
- Advanced email campaign management
Pros:
- User-friendly interface
- Affordable pricing plans
- Rich functionality
- 24/7 customer support
- Multiple integrations
Cons:
- Segmentation can be tricky for some users
Usability:
Ideal for anyone who wants to leverage email marketing.
Pro Tip: Trigger emails on your subscribers’ birthdays using their automation feature to show you care about your subscribers.
Campaign Monitor
Other than the ability to monitor a campaign (clue’s in the name), Campaign Monitor provides businesses with a method to send excellent customisable email campaigns to a full list of clients. This particular tool has a focus on personal experience for the customer. You can create eye-catching emails to go out to customers, as well as creating personal messages and scheduling mail to be delivered at the right time. Many big retail brands send out targeted emails in the later hours of the evening, to catch people who aren’t working – as they’re more likely to check low priority emails in the evening. With this in mind, Campaign Monitor still offers analytics and other features similar to the others above. Pricing ranges from $9 – $149 per month, making it great for both small and large-scale businesses.
Benchmark Email
Professing itself as ‘Email marketing that won’t slow you down’ on their website, Benchmark Email focuses on creative design and functionality. Like Campaign Monitor, the features of Benchmark Email are similar to the rest of the marketing tool, but design ease is favoured once more. With its useful email builder, you can design beautiful emails that draw the eye to the message and link to social pages and your website too. There are hundreds of templates available too, so you don’t need to be a graphic designer to create a stunning email for your customers.
GetResponse
GetResponse differs slightly from the other services available, it’s not only for email marketing but an ‘all-in-one’ digital marketing suite. It includes email marketing, landing pages, webinars and marketing automation. Whilst some other tools offer landing pages, GetResponse includes a whole suite of functions. But, let’s focus on the email marketing – it’s what we’re here for after all… Prices range between £11 monthly and £340. You’re able to intertwine your email marketing plan with the rest of your strategy, to ensure a smooth process. With marketing tools to help you grow your mailing list, increase conversions and in turn increase audience engagement too – GetResponse is an excellent tool for mid to large-scale businesses.
Yesware
Yesware is another tool for the avid email marketer. Yes, it allows you to do a whole host of things that other tools allow you to do too, only it has smart email tracking tools equipped. This allows you to not only track email open and reply rates, but how many clicks on links there are, and how many attachments have been opened too. This tool has a focus on improving your selling. It helps you in the process of tracking sales and potential leads created through email marketing. It’s a handy tool for B2C businesses, to track the progress of sales through emails. You can then optimise your mail to improve selling and get more conversions.
iContact
Not to be confused with an apple product, iContact earns number eight on our list of email marketing tools. This affordable tool allows you to easily create emails for campaigns, and segment-specific client email lists with smart intuitive marketing automation. It also allows you to strategically follow your marketing campaign, with ROI and analytics to monitor and track conversions, clicks etc. With iContact, you’ll be able to set up customised workflows that contact the right people, with the right information. You can dive in depth with customer metrics, including their last purchase date, in order to retarget them and turn them into a returning customer. The prices range from $32 (£22.38) a month to the fully comprehensive pack at around $99 (£69.25) per month. This price makes it an ideal for small businesses with a lot of potentials to grow and expand. Not only does it integrate with all of this, but it’s design tools allow you to put together some stunning emails for campaigns.
MailerLite
MailerLite is used for creating more than just newsletters. It includes email automation, landing pages and pop up features too (for your website). Again, MailerLite is priced based on your desired subscriber list. With up to 1000 subscribers for free, packages range from $10 (£7), to $140 (£97.93) per month – for larger businesses. It’s a perfect way of creating a marketing strategy, looking to bring more traffic to your site, as well as boost conversion rates too. By creating optimum landing pages and pop up features, you can better reach your audience and sway them into signing up to your mailing list – to be contacted in the future. It’s a great tool to bring traffic to your website via email marketing.
Cold Email Software – Woodpecker
When it comes to cold email software, we’ve seen the best results with Woodpecker.
Woodpecker is the best tool for companies who need to contact prospects with automated, personalized email drip campaigns.
The platform has specifically been designed for cold emails and follow-ups that you can send directly from your Gmail and other major email clients.
One of the most common issues with cold emails is being blacklisted or ending up in spam folders. I’ve found Woodpecker to be the most secure email client for automated campaigns to mass email lists.
Furthermore, Woodpecker is a great marketing agency tool for sending bulk emails because it’s easy for agencies to switch between client accounts and track results.
Conclusion
Email marketing quickly became one of the most effective ways to promote your business to targeted customers. Everything is automated so all you need to do is write the content for your campaign, choose who to send it to, and leave the rest to software. This means you can develop new campaigns within 24 hours without having to go through long processes of programming. One of the greatest advantages of this communication strategy is that you don’t need large costs because increasingly, there are free email marketing tools that can be very useful. It takes many years for internet marketers to realize that email communication has become increasingly important in their communication strategies with customers at all stages of the sales funnel.