Email marketing is an effective tool for promoting your business. save time instead of manually sending emails to your customers, use this email marketing software. discover the best email marketing tools for small businesses.
These are the top free email marketing software, email marketing templates, email marketing software, email sender, and email imapct trackers for your blog,
ConvertKit
Great Email Marketing Tool for Content Creators
ConvertKit is designed from the ground up for independent content creators and publishers.
However, make no mistake that it has enterprise-grade features under the hood.
Just like ActiveCampaign, the usability factor of ConvertKit is top-notch. The account creation process is broken down into easy-to-follow steps in which the tool does most of the work for you.
What are ConvertKit’s features?
ConvertKit’s feature set may not be as comprehensive as ActiveCampaign. But in terms of the email marketing features that independent creators and website owners need, ConvertKit does more than deliver.
- Landing page and opt-in form builders
- Email marketing automation
- Pre-configured visual templates
- Email list segmentation
- Integrations with third-party apps
- Analytics and reporting
Compared to ActiveCampaign, ConvertKit has a slightly more focused approach when it comes to UX design.
Instead of presenting you with an overarching dashboard, specific aspects of the platform are tucked away in their own tabs.
You also have to create the individual pieces of your email campaign separately.
For example, if you want to create an automation workflow, you must do it from the ‘Automation’ tab. You then have to switch over to the ‘Landing Pages & Forms’ to create opt-in forms for your campaign.
This makes the campaign creation process less streamlined than that of ActiveCampaign.
On the flip side, it encourages users to be more focused and in-tune with their priorities.
Who is this email marketing software for?
Everything about ConvertKit is geared towards helping creators. This includes bloggers, entrepreneurs, and small teams who don’t have deep pockets.
ConvertKit pricing
Free Account
- Unlimited landing pages
- Unlock subscriber management after one referral
- Unlock email sending to 100 subscribers max after one referral
0-1k Subscribers ($29 per month)
- Email marketing automation
- Unlimited emails
- Email list segmentation
- Reporting
- Integrations with third-party apps
- Priority customer support
- Free email marketing service migration
1k-3k Subscribers ($49 per month)
- Same as 0-1k subscribers + 2,000 subscribers max
3k-5k Subscribers ($79 per month)
- Same as 0-1k subscribers + 4,000 subscribers max
Over 5k Subscribers (Custom)
- Same as 0-1k subscribers + custom subscriber count limit
Get started with ConvertKit here
Benchmark
The first free email marketing service on this list is Benchmark, was founded in 2004. The Benchmark offers various free and paid editions of the email marketing services that come with amazing features to help in connecting with users.
Great email marketing begins with the contacts and managing the contacts is very easy in Benchmark as it provides various ways to add and save the contacts.
Benchmark provides over 400 professionally designed free email marketing templates for a wide variety of blogs and business that one can use in newsletters or design the same on his own.
It also gives users the option to add and edit photos, logos or even videos within the editor. You can also add social media buttons like Facebook, Twitter, and YouTube, etc to promote your company on these popular social sites.
Similar to the MailChimp, you can have 2,000 subscribers with its free plan. And it will allow you to send up to 14,000 emails per month.
However, if you want to upgrade to the premium plan, the price of Benchmark is $13.99 for 600 subscribers which increases further as the number of subscribers increases.
Because of it’s easy to use interface, a large variety of free email marketing templates and other email marketing tools, you will be able to create high-quality marketing email and sent it to your subscribers in no time. The free email marketing service from Benchmark is highly recommended for novice bloggers or beginners.EXPLORE BENCHMARK HEREBack to top (↑)
#2. SendInBlue
The second free email marketing service on this list is SendInBlue, another brilliant tool for sending emails and newsletter to your subscribers. The interface of this email marketing service is beautiful and easy to use.
Using this tool you can segment the audience according to your preference. The email marketing tool offers a powerful drag-and-drop email editor along with the auto-responders and email marketing automation to add coupons in emails.
Tools like A/B testing and integration of heat map in the emails also come handy with the premium plans. The in-depth reporting is also another great feature of this app.
The SendInBlue email marketing service easily integrates with the platforms like WordPress and Shopify etc. You can also link the SMS marketing with your email campaigns using the SendInBule email marketing.
SendInBlue also offers a powerful and highly customizable WordPress plugin to manage your campaigns directly from your WordPress dashboard.
Though the functionality and features of SendInBlue email marketing service are great with their free plan. This allows you to email marketing with unlimited contacts. However, you will have to deal with their brand name in each email.
Under the free plan, you can send 9,000 emails per month, though there is a limit of 300 emails per day. The software is available in different packages. Other are paid plans such as Lite, essential, premium and enterprise.EXPLORE SENDINBLUE HEREBack to top (↑)
#3. AWeber
One of the most popular and best email marketing service for small business and bloggers in the market is AWeber. Known as AWeber communications when it was founded in 1980.
AWeber email marketing service is quite beneficial for businesses, especially for the smaller ones. As over 1 Million small business are using this email marketing platform to widen their reach.
AWeber has not only made better public relations for the business but also increased the sales as well.
One can easily create an account on the platform and start from scratch. Integration with various blogging services like WordPress etc. is also seamless. With drop and drag editor availability you can customize the pre-made templates as well.
There is no dearth of pre-designed free email marketing templates, integrations, and message builders. You also get the option to add tags that enhance email campaigns and monitors deliverability rates.
To support its users, a very large knowledge-base of in-depth articles is available. The company also organizes webinars to show the way it should be used.
AWeber comes with an option of the 30-day free trial. The cost of AWeber is $19 per month for as many as 500 subscribers and its price may increase when the number of subscribers increases. One can also subscribe for annually or quarterly plan to save some bucks.EXPLORE AWEBER HEREBack to top (↑)
#4. MailerLite
The next best free email marketing service is MailerLite. It is a relatively young email marketing tool has been rapidly gaining popularity over the last few years due to its various useful features and options combined with cheaper prices.
One of the features of MailerLite has been its simple dashboard with all the required options that make it useful for everyone.
The platform offers various modern and good looking templates and if you are not satisfied with the pre-availed free email marketing templates one can design its own too with the premium plan.
Another highlight of MailerLite is the variety of web forms available on the platform. You can also set up email marketing automation with auto-responders and landing pages for free. These can also be availed by the users of free plans.
However, you cannot access the template library with the free plan, you will need to build the template by your own.
With the free plan of MailerLite, you will be able to serve 1,000 subscribers with unlimited emails in a month.
Pricing has been the biggest plus point of MailerLite as it offers a forever free plan with access to all the features. It charges only $10 for a month for more than 1,000 subscribers.EXPLORE MAILERLITE HEREBack to top (↑)
#5. MailChimp
Another most popular and one of the best free email marketing tools currently available in the market is MailChimp. The email marketing service is widely known for its iconic and playful designs.
MailChimp is probably the first email marketing service that comes to my mind for the western market because of its versatility. It is quite popular because of its high subscriber limit in the free plan along with the reporting and list management tools.
MailChimp comes with all the required features when it comes to editing. The drag and drop tool makes it easy to create and edit the email templates or choose from the already available free email marketing templates. With tons of integrations available such as WordPress, you can connect services to help build your email list.
You can also use integrations of various social media, and quiz related tools in your marketing emails to help engage your subscribers. You can integrate a small ad banner in every email specifically.
MailChimp allows you to have up to 2,000 subscribers with the email limit of 12,000 per month (2,000 per day) in the free plan.
The price of the MailChimp is cheaper as compared to other mail service providers. It charges $15 if subscribers go beyond the free plan limit.EXPLORE MAILCHIMP HEREBack to top (↑)
#6. MailJet
The MailJet is regarded as a single tool for sending all your emails. Whether you are an internet marketer, blogger or represent any sort of online business.
This free email marketing tool enables its users to design the email intuitively using the drag and drop editor. And you can also preview that HTML based emails in real-time. It is an all-in-one solution to track, send and deliver both transactional as well as marketing emails.
This email marketing service is moderately used. However, the tools like dashboard, reports, drag and drop template editor always feel like unrefined. The features like email marketing automation with auto-responder, email segmentation, and A/B testing, etc. are only available with the premium plan.
MailJet allows you to have email marketing with unlimited contacts with its free plan. However, you will only be able to send 200 emails in a day (in free plan), which is similar to SendInBlue.
As far as the pricing is concerned, there are four plans available for MailJet users. Starting from a free plan one can send 6,000 emails per month.
Then you can explore the basic plan costing $8.04/month, and premium plan costing $12.92/month. Last but not least is the enterprise plan which is specially designed for a customized solution for high volume senders and large companies.EXPLORE MAILJET HEREBack to top (↑)
SendPulse
The next best email marketing software on this list covers a new-age online marketing tool called SendPulse. Which utilizes Artificial Intelligence to maximize the results. SendPulse AI System learns user behavior to automatically maximize email open rate.
SendPulse is a three-in-one integrated campaign system. As it takes care of your Email Campaigns, SMS and Web Push Notifications. Their Web Push notification service is forever free and unlimited.
You can pick an email template from 100+ pre-designed free email marketing templates for your niches like business, travel, e-commerce, education, and healthcare, etc.
Segmentation in online email marketing, personalization, email marketing automation, and A/B Testing are one of the major features offered by SendPulse email marketing service.
SMS service is one of the USPs of SendPulse. You can easily add the phone number of the subscriber while creating a mailing list.
The service is FREE up to 2500 subscribers. SendPulse’s paid plan starts with 2500 subscribers @$9.85 only. Hence, it makes them one of the most affordable options of its kind in the market. You can also explore the Pay as you go plans as per your convenience.
Read our full SendPulse review for more details.
EXPLORE SENDPULSE HEREBack to top (↑)
YMLP (Your Mailing List Provider)
Your Mailing List Provider is one of the email marketing software which we would not recommend. It has most of the basic features for sending bulk emails and newsletters to your marketing list or subscribers.
YMLP tool is quite inexpensive compared to the other email marketing tools. However, in this modern world, this email marketing tool looks aged. Whether the templates they offer and/or the template editor both lag the modern-day features and functionality.
The tool is that it is available in the free version with 1,000 emails per months and email marketing with unlimited contacts. There are two different paid plans available for this email marketing platform i.e. YMLP Pro and YMLP Pro Plus which are available for $3.75 and $5 respectively.
GetResponse
Best Autoresponder in an Email Marketing Service
If this isn’t your first time reading about email marketing platforms, chances are you’re already familiar with GetResponse
What makes it particularly interesting is its wide range of email marketing features — suited for companies with massive email lists. Despite this, its flexible pricing is flexible enough to make it accessible even to new bloggers.
What are GetResponse’s features?
Apart from the standard features you can find in other tools, GetResponse also has a couple of unique, interesting stuff.
- Email marketing automation
- Email list segmentation
- Pre-configured visual email templates
- Integrations with third-party apps
- Landing page and opt-in form builders
- Built-in analytics and split testing tools
- Customer retargeting
- Webinar marketing features
- Pre-built marketing funnels with Autofunnel
GetResponse made a strong first impression on me when I first booted up the tool.
Immediately, I was greeted by a customizable, card-based dashboard that lets me move things around at will.
This is a great feature since it lets users specify what they want to see first according to their priorities. To add widgets to your dashboard, click the “plus” button and choose the information you want to see.
When creating anything, be it a landing page or newsletter, GetResponse makes sure to maintain the clutter-free experience.
GetResponse will also guide you through each step — only showing the specific set of tools you need at a time.
Who is this email marketing software for?
You may need an in-house team to make the most out of GetResponse. This is especially true if you want to take advantage of its webinar marketing tools and eCommerce features.
GetResponse pricing
GetResponse has a similar pricing model to ActiveCampaign. The plans require different monthly fees, which also increase the more subscribers you have in your account.
Basic ($15 per month — $45 per month for up to 5,000 subscribers)
- Unlimited landing pages
- Basic email marketing automation
- Built-in analytics and split testing tools
- Integrations with third-party apps
- Priority customer support
- Up to one user per account
Plus ($49 per month — $95 per month for up to 10,000 subscribers)
- Everything in Basic plan
- Webinar marketing features with three hours maximum recording storage
- Up to 100 webinar attendees
- Up to five custom automation workflows
- Lead nurturing and scoring features
- Up to three users per account
Professional ($99 per month — $255 per month for up to 25,000 subscribers)
- Everything in Plus plan
- Webinar marketing features with six hours maximum recording storage
- Up to 300 webinar attendees
- Paid webinars
- On-demand webinars
- Unlimited custom automation workflows
- Up to five users per account
Enterprise ($1,199 per month for up to 100,000+ subscribers)
- Everything in Professional plan
- Designated account manager
- Webinar marketing features with 10 hours maximum recording storage
- Up to 500 webinar attendees
- Single sign-on support
- Email marketing consulting
- Deliverability consulting
Get started with GetResponse here
Conclusion
There are many blogging tips about email marketing. You can check our email marketing tips here. We collected the best email marketing software which helps you to send newsletters directly from your website.