What is Ai? I’m going to make this nice and simple for you. Ai is the acronym for Artificial Intelligence, a fast-growing technology that’s getting integrated into more products and services every day.
As a whole, AI is machine-created intelligence that allows computers to mimic human thought and decision-making processes. While artificial intelligence algorithms can be applied nearly everywhere, there are certain areas within the realm of marketing where the technology has a more significant impact. This includes areas like social media, search engine optimization, lead generation, and CRM.
1. Yotpo
Another time-consuming chore that can now be managed to owe to clever technologies like Yotpo is managing client reviews. Its moderating tool analyses consumer feedback and attitudes, giving you information on how to enhance your goods and services. It may also be used to increase sales by collecting important data from previous reviews and providing it to potential customers.
2. AI-Writer
AI isn’t only a data-processing technology that delegates creative labor to people; it can also be used to create content. With simply a headline, AI-Writer can produce complete blog entries. Although the material isn’t flawless, and the text output often needs some tweaking, this programme may nevertheless save content producers a lot of time when it comes to the labor of producing a new blog.
3. Exceed.ai
Exceed.ai is an artificial intelligence (AI)-powered sales tool that automates email communication and personalized conversation. This marketing automation technology tries to replicate human discussions by giving potential clients a natural experience, conversing with them, and learning their product needs before transferring the discussion to a real sales professional.
4. NetBase
Social media listening has been used by brands for decades, but NetBase takes it a step further by including machine learning and artificial intelligence. Its artificial intelligence (AI)-powered system monitors millions of social media discussions in real-time to give real-time feedback on the audience’s reaction to your newest brand news and changes. These insights may help marketers defend their brands, enhance crisis management, and increase campaign results.
5. Node
Node is an AI platform that uses data from people and organizations to anticipate how a company might engage its customers, workers, investors, and partners more effectively. The programme first establishes links between online elements such as people, goods, and companies, and then uses its algorithm to identify those who are most likely to convert or purchase. Marketing automation, management consulting, job applicant monitoring, and other applications may all benefit from these prognostic insights.
6. Atomic Reach
The AI technology from Atomic Reach is like having a content marketing assistant on staff. Its content switchover platform uses conversion optimization and business analytics to help organizations convert their content into sales. While it can aid SEO, its findings are considerably more ROI-oriented, detecting what drives conversions and offering seamless improvements for blog headlines and tone.
7. Seamless.ai
Seamless.ai is a marketing platform that allows users to search and sift through big contact databases fast. Without the laborious process of list creation, contact research, data input, and other types of busywork, this sales intelligence application helps stack contact information (emails, mobile numbers, etc.) and then generate a list of prospects.
8. CRM Platforms
“Start with the tech you already have,” Roetzer recommends.
Chances are, the CRM and automation platform you’re using already have AI-powered features built-in or the option to directly integrate AI-powered tools.
Schedule a call with your rep to ask about turning those features on. Some may require an upgraded package, but you’ll never know if you don’t ask.
9. Chatbots
Many companies have chatbots set up on their website as customer service and sales tools. However, just because it has a “bot” in the name does not mean it uses artificial intelligence.
Chatbots that aren’t using AI require marketers to do most of the heavy lifting, which can be very overwhelming. Roetzer describes it as “setting up an email workflow for 100,000 people.”
Instead, look for chatbots that have AI baked in and can think through all those branching rules for you. This means asking vendors how exactly they’re using AI and machine learning.
We recommend starting with conversational marketing tools Drift, Conversica, LivePerson, and HubSpot.
10. Yext
When it comes to monitoring reviews online, Yext gets five stars.
Digital knowledge management company Yext processes vast amounts of data (i.e. customer reviews left on Facebook, Google, Yelp, etc.), understands what’s being said within it, and then prioritizes what you should respond to.
This way, you can manage your online reputation through monitoring, analyzing, and responding to customer reviews.
11. rasa.io
Every email you send is a chance to have a one-to-one conversation with your subscribers. Sending personalized emails to millions of contacts is a marketer’s dream.
rasa.io is making that dream a reality with personalized, automated newsletters. Using AI, the system pays attention to what content you engage with the most, then adapts which stories are included in the next email you receive.
Combine that with send-time optimization and now you’re giving your customers exactly what they’re looking for.
12. Pattern89
Social media ad spending shouldn’t be guesswork.
Marketing software Pattern89 uses machine learning to optimize bid, budget, and channel management for your Facebook, Instagram, and Google ads—at scale.
You can think of this tool as your social media assistant. It makes creating and spending recommendations to help you reduce costs and increase revenue.
13. Persado
Social media marketers know the best way to engage with followers is to create authentic relationships. This can be a bit challenging online.
Enter: Persado. This marketing language tool uses AI and machine learning to produce language that resonates most with any given audience, segment, or individual.
It creates emotional profiles for every customer segment by analyzing past campaign responses. From there, it can customize content for your audience while incorporating your brand’s unique voice.
14. Phrasee
Another AI-powered language tool social media marketers should be aware of is Phrasee.
This tool optimizes email subject lines to get brands more opens, clicks, and conversions.
Apply that experience to your social media campaigns and your Facebook and Instagram ads will be earning more engagement and conversions in no time.
15. Linkfluence
Linkfluence is an AI-based social media management tool that allows you to monitor and analyze your social media channels. With Linkfluence, you can gain social insights for your brand and understand your audience. Linkfluence is designed to assess the data deluge that social media users produce every day. It can help you understand what makes your brand special and where it stands in the market. Moreover, you can measure the evolution of your brand equity on social media and set smart objectives. On the other hand, you can predict and analyze customer trends and create the perfect products/services and the right marketing campaigns to match.
16. Cortex
Cortex allows you to create content that suits your audience’s needs. You can use Cortex for generating a detailed analysis of your competitors as well. The platform follows a data-driven creative strategy to help marketers determine what visual trends resonate with their targeted customer base and how to leverage them to stay ahead of the competition. This AI-based platform completely automates your social media. You can plan, schedule, create, and optimize your social media posts faster or automate the entire process with Cortex.
17. Socialbakers
If you are looking for a tool that will give you advanced audience insights, then you can opt for Socialbakers. It is an AI-based social media management tool that provides marketers with a unified content feed, a tracking dashboard, and an influencer marketing dashboard, allowing them to see social media posts on all platforms. Moreover, it also comes with smart scheduling tools and an analytics dashboard that allow you to analyze the success of your posts and determine ideal post times.
3 Ways to Implement AI in Your Social Media Strategy
1. Use AI software to create basic post content.
Struggling to make time to film viral videos or create detailed Instagram Stories because you’re using all of your brainpower to write basic filler posts that stay under a certain word count?
While robots can’t write a full blog post just yet, artificial intelligence can still help social media marketers create the content they share online.
So how can AI craft and suggest a tweet for you? One subset of AI is called natural language generation (NLG). It can be trained to create written narratives out of data, like simple reports or fact sheets.
2. Monitor and analyze your social media channels with AI.
Writing content and responses is only half the battle of social media management. A huge portion of social media marketing is managing and monitoring social channels. Luckily, I’ve found that AI can shoulder a good portion of that work and help you make better marketing decisions in the process. That’s because AI is capable of collecting data from millions of posts, at scale, and using that data to make predictions and decisions.
“Managing” a channel is a pretty loaded term, but a few of those tasks, like discovering high-impact influencers and completing audience analysis, can be handled by tools like Socialbakers.
3. Create, optimize, and manage paid social media advertising.
As I mentioned above, AI is capable of developing social media posts—the same can be said for ad copy that resonates with different audiences. It’s optimized for the highest possible clicks and conversions using AI’s predictive technology.
Conclusion
Artificial Intelligence: The name itself sparks curiosity. While this term is generally misused and misinterpreted, it has its own limitations and boundaries. Meaning, there will come a time when machines can replace human beings. But this concept is pretty far from reality. But even then, the use of Artificial Intelligence can be prominent in the fields like Social Media or User Engagement. And the best part about Artificial Intelligence for social media is the rate at which it learns and gives its 100% returns on investment within a short span of time.