Social media automation tools have changed the way they manage their social media accounts. A few years ago, businesses run their social media manually. But now they have found some automation tools for themselves. Automation tools are software that will do everything on your behalf. They will post the status updates on your behalf, retweet, like this or that posts, and many more things.
What is social media automation? Social media automation tools are the software and services that do things on your behalf, in order to help you out with various social media and content marketing tasks. In other words, these tools help you schedule and post content on various social networks.
Automation is the keyword of modern marketing. For both small businesses and large corporations, automation means optimizing workflow and focusing on other aspects of their business. Luckily, there are so many marketing automation tools that it has become easy to set them up without losing a lot of time.
NapoleonCat
A lesser-known tool for social media automation compared to some of the options on this list, NapoleonCat is quickly rising to fame as an excellent solution for any marketing strategy. Companies can use this service to save on hours of work building social media presence. According to the brand, teams can save up to 70% of their time just by using NapoleonCat.
The service comes with access to automation tools, a Social Inbox, and a publishing system so you can schedule content across multiple platforms at once. It’s easy to handle all of your conversations in the same place, and you can unlock useful insights with monitoring and analytics.
NapoleonCat is an excellent tool for a range of social media strategies. You can use the service for social media customer support, interacting with customers across multiple channels with a single inbox. It’s even possible to automatically handle typical inquiries, drive pre-sale conversions, and improve response rates.
The Auto-moderation feature allows you to filter out and automatically answer repetitive questions in comments and private messages. Napoleoncat works not only with organic posts but Facebook and Instagram ads as well. And if you’re afraid of looking spammy or like a bot, you can set up to 20 variants of your automatic response to a single query.
If you want a scheduling tool for your social media channels that goes beyond simply knowing when to publish the right campaigns, this is the product for you. Currently, the product also has some of the highest customer reviews in the industry. For scheduling posts, finding ways to streamline your content strategy, and improving your connection with customers, NapoleonCat is an excellent choice.
Social Oomph
If you have a lot of evergreen content on your website then Social Oomph is the tool for you.
It’s a social media management tool but doubles as an automation platform. It has great features, particularly, the queue reservoir that works best with evergreen content. Since evergreen content remains relevant a couple of years down the line, it’s important that you promote it whenever you can.
When you add your content to Social Oomph’s queue, you can specify how often the content needs to be shared. You can choose to publish it after an hour, two, three, or even a day.
Every time an item on the queue gets published, Social Oomph sends out a tweet informing your followers about the post. Since the same evergreen piece will still be on the queue, the following tweets will vary a little to create some difference.
So if you don’t want to bore your followers with the same string of tweets but wish to keep your marketing efforts at the top, try using Social Oomph.
Sendinblue Facebook Ads
This particular tool works diligently to help you build rapport with your audience through email marketing. The tool also allows you to automate your Facebook campaigns. Sign up for free to build a customized ad through their easy-to-use interface. After choosing your audience, you can set up your ad parameters and SendinBlue will do the rest! As your campaign progresses, SendinBlue will report back on the ad performance, so you know where to make changes moving forward. As your business grows, this application grows with you, offering four tiers of upgrades, starting at just $25/month.
Hipsocial
Hipsocial is a convenient social media monitoring tool. The software turns your blog posts into engaging social media campaigns. Immediately, you connect your blog via a 500apps account, and you can engage your audience 24/7 with updates and posts. When it notices new blog posts, the tool generates a social media campaign.
The software uses AI and Machine Learning to peruse your blog post, scan for quotes, keywords, contents, and imagery that it believes will do well on your social media platforms. Missinglettr even suggests relevant hashtags for each post, and most importantly, each hashtag links to your post.
With Hipsocial, you get prompts via email to monitor and adjust your social media campaign. The software also has great features like the new Curate feature that sources content to share with your audience, default campaigning, repetitive posting, and many more.
Zapier
Zapier is a social media automation tool with mind-blowing potential. Zappier uses Zap, which you can trigger with a predefined set of rules. You can start a workflow by triggering your zap and letting the software complete the action automatically so you can focus on important work. The software has an existing database of zaps you can use and create your own.
Zapier offers a limited free plan and a wide range of premium pricing plans starting from $19.99 per month.
Co-Schedule:
Co-schedule is one of your go-to social media marketing tools for scheduling your content across social media platforms. Your job becomes much easier with this social media tool. Sync multiple tools as well as social media platforms. With this tool, you can cut out on spending endless time on jumping from one tool to another and focusing on driving traffic and engagement.
Co-Schedule allows for streamlined workflows as well. The tool offers a team dashboard to keep track of all the projects. With Co-Schedule, you can connect all your project tools into one place. From content creation to execution, this tool makes the entire process streamlined.
The marketing calendar is where you can queue up all your content. Tailor it according to your needs and schedule it accordingly. You can schedule as well as reschedule your content with the simple drag and drop feature offered by Co-Schedule.
This tool saves you the time you would otherwise spend on manually posting each and every content piece. Simply plan in advance, but all the content is in queue, and schedule according to your plan with Co Schedule.
Unbox Social:
Unbox Social is the perfect tool for scheduling your analytics reports. As important as it is to manage your content creation and delivery, it is also vital to keep track of your performance. No matter what your social media goals are, it makes sense for you to monitor your social media metrics on a periodic basis. Unbox Social helps you do just that.
Track your social media analytics across platforms and then generate automated, scheduled reports on important metrics. You can pull out reports for a given week or a given month or even for a custom time period that you may want to set. You can then schedule your reports. Get reports every month or every 15 days. You will automatically receive emails with your detailed social media reports.
Not only that, this tool can make for a great source for content inspiration. Add your valuable source links and get updates from them on your newsfeed on your Unbox Social dashboard.
Conclusion
Social Media Automation has become the central pillar of Social Media Marketing. It offers numerous benefits such as efficient marketing activities at affordable expenses and better engagement & interaction with your potential customers.
The best social media tools offer you a way to automate social media marketing, saving you time and money. Social media automation tools let you automate at least a part of your social media activity to save yourself from common mistakes, like forgetting to post something, scheduled messages becoming late, or not following the right hashtags, etc.