When you are planning to enhance your business with a survey, The first thing that you need to decide is which survey software that you should use. There are thus many survey tools available in the market from which you can choose. However, it can be a little bit tricky to decide the best one.
When people think about doing surveys, they immediately look for survey software. The truth is, there are more options than just survey software. There are other tools for conducting market research, online surveys and focus groups you should know about. Here are the top b2b market research tools.
Google Forms
Most likely, your company is using Google documents in many facets of your business. It only makes sense to use something that will be familiar to your team, and most likely your customers.
Completely free with a Google account, Google Forms offers a lot of options for customization. You can decide how much the person filling out the form can see: Should they see a progress bar so they know how far along they are in taking the survey? Or would you like to allow them to see how all other respondents answered your survey questions?
You can add videos, images, and split groups of questions into their own sections. If you’re interested in creating quizzes for your customers, you can even enable the “quiz” feature so that respondents receive a grade when they’re done. If you have an in-depth white paper that goes over technical concepts, you might want to link to a quiz and encourage prospects to “test their skills.” However, one negative of this is that there is no option for respondents to share their score on social media or via email. So while the quiz feature creates positive customer engagement, it’s not as good as it could be.
One of the biggest downsides of Google Forms is that it does not integrate with Google Sheets. While you can export your form to a .csv file and then later upload that to a Google Sheet, there is no easy way to export directly to a Google Sheet if that is your preferred way to work.
Ubersuggest
Main benefit: It’s a clean-looking and easy to use tool, and it’s free.
This recently re-launched tool pulls in keyword data from Google Keyword Planner and Google Suggest, but with more accessible findings. It doesn’t restrict the amount of data is shows like other keywords tools, and the volume of results makes it easier to find long-tail keywords. It also pulls in cost-per-click and difficulty numbers from AdWords.
HubSpot
As an activity center for marketing and customer support specialists, HubSpot includes its own online survey tools with its platform. HubSpot allows businesses to collect feedback from customers with surveys, Net Promoter Scores (NPS), customer effort score (CES), and customer satisfaction surveys (CSAT). The tool is easily customizable and allows you to choose the best type of survey for your goal. Plus, you can use the analytics and reporting tools to share valuable insights with the rest of your organization.
Price: Service Hub starts free; Starter Plan, $35/month per user; Professional Plan (with customer feedback tools), $360/month
Typeform
Typeform is, perhaps, the prettiest survey platform. Use pictograms, templates, and pre-generated color palettes to design a fun survey that people won’t mind participating in. Its drag and drop functionality makes it easy to learn and use. Typeform also queues up videos for you at each stage of survey creation, to better educate you on the program.
Additional customization is possible through answer piping, meaning you can actually include a customer’s previous response into subsequent questions.
Questions are displayed one at a time in a slide format. This minimizes any feeling of being overwhelmed a customer might experience when presented a survey with an entire page full of questions. And isn’t it nice to focus on one thing at a time for once?
Connect to Google Analytics right in Typeform to track the success of your survey. You’ll also have access to additional metrics over time in the backend of the tool.
Typeform has tiers of pricing, though it is free for up to 100 responses per month. By upgrading to a pro account, you can even create order forms and take credit card payments through Stripe. This allows you to collect the detailed customer information your business requires (name, address, favorite color) before accepting payment.
Jaaxy
Main benefit: It’s very fast and provides detailed information about keyword competition.
This online keyword finder tool will reduce your keyword research efforts to a minimum, collecting data from Google, Bing and Yahoo, and providing you with information on keyword competition. It’s mobile-friendly, very fast, and easy to use and is great for finding high traffic keywords with low competition. Although more expensive than other tools, you can try 30 search queries of any kind for free.
Survey Anyplace
Survey Anyplace takes the guesswork out of creating a custom experience. It gets your questions answered and makes it easy to give something back to your respondents.
Customers include Capgemini, Eneco, Accor Hotels, and many midsize consulting companies and agencies. These companies choose Survey Anyplace because of its wide range of features. For example, the Formulas feature allows you to do calculations within your survey to give respondents even more insightful feedback and deliver a personalized PDF report.
It offers a white label option if you want a fully branded survey and a wide range of integrations to connect smoothly with your existing online tool stack. With Survey Anyplace, you can easily transport respondents through to your CRM or email marketing tool and start building nurturing campaigns.
Price: Essential Plan, $39/month per user; Professional Plan, $59/month per user; Enterprise Plan pricing available on request
SurveyGizmo
Every marketer should be thrilled to hear that SurveyGizmo has a Salesforce integration. But that’s not the only reason that it’s a popular B2B survey tool. It’s an affordable tool with a simple-to-use, but powerful, free option if you’re not interested in a stylized survey and only need three active surveys at a time. However, you can upgrade to basic for only $300 a year and unlock a whole slew of features.
The free version ties you to one specific style, but the paid version unlocks templates and the ability to change button color, background color, and add a logo. You’ll also be able to send emails directly to survey recipients. In the free version, you will only have access to a shareable link.
If you’re in the business of market research, consider investing in the Market Research License plan. For $1,500 per annum, you’ll have access to advanced analytics, reporting, and dynamic survey creation.
The free version of SurveyGizmo is perfect for small businesses looking to create sleek surveys with the option to expand on them later. Larger enterprises will want the full suite of features included in paid versions.
No matter what tool you choose, remember that creating surveys for a B2B customer experience is all about making it fun and easy. Customers don’t respond to dull and hard. Consider your questions and their order carefully. Good luck creating successful surveys that drive insights for your business.
PeerIndex
Main benefit: Measuring your interactions to create an influence score.
PeerIndex measures the content you create and the people who consume and react to it. It monitors the rate and quantity by which you share information, and how your authority on a subject increases as people interact with your content. Where it differs from Kred is its focus on the company, rather than the individual. It uses a reward system wherein the higher rating you have, the more rewards you get, including products from other companies.
Mopinion
Mopinion collects feedback and turns it into actionable data that gives digital marketing teams more insight into the voice of the customer.
Mopinion enables its users to create customizable online feedback forms (including various CX metrics such as NPS, CES, and CSAT) and trigger them based on rules such as mouse movement, time on page, exit intent, and much more.
It also includes comprehensive visualization in customizable dashboards, text analysis, and smart labeling capabilities. To act upon feedback or collaborate among members of your digital team, users can make use of proactive alerts, role-based views, and connect to PM tools such as Trello or Asana.
Price: Growth Plan, $299/month per user; Turbo Growth Plan, $579/month per user, and Enterprise Plan available on request.
Conclusion:
In the present time, surveys have been employed as a powerful tool by several businesses today. Many forms of business have used this as a way to understand their clients/customers better. In addition, these businesses have been able to discover the needs as well as preferences of their clients to serve them better. Due to this reason, research tools have been introduced. The invention of these b2b survey tools has made it possible for many companies to carry out their research projects well and in a successful manner.