Social Media Marketing Tools provide businesses and organizations with the required tools to promote their products and connect with their audience always on time and in the most convenient way.
Social Media Marketing is becoming increasingly important for small business owners. Our Web Tools can help you connect with potential customers and improve your overall business presence. Here are some of the benefits of the most social media marketing tools:
Using Social Media To Grow Your Brand Awareness
Create Brand Recognition
Gaining brand recognition is one of any business’ most important marketing goals. That’s because consumers want to buy brands they recognize. Thankfully, social media allows for easy and effective brand building.
Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.Tip: Pay attention to your profile and cover photos. A great way to create brand recognition is to place your logo often yet strategically. You want to make sure that it’s not overwhelming or distracting.
Make sure the visual elements of your brand are well represented.
Take a look at Nike’s Twitter page. Nike keeps their Twitter profile neat and clean. They place their recognizable logo on both their profile image and cover photo without being overbearing.
The cover photo is especially effective because it connects the Nike logo to the idea of running.
Learn How To Connect With Your Audience Through Social Listening
Social listening is the act of monitoring social conversations around certain topics. It helps you understand what’s important to your audience and identify trends your target audience is following.
You’ll learn about what they’re struggling with, which can help you create content addressing those pain points.
You can also identify the tone and language that your target audience uses.
Take a look at Burger King on Twitter. They use the same slang that the younger audience on Twitter uses to represent themselves in a comedic fashion. If you’re unsure how to match the tone and style of your audience, social listening can help.Tip: Make it a part of your daily routine to do some social listening and see what people are saying in your industry. If you want to take your social listening to the next level, check out Mention (the same social listening tool used by the CoSchedule team).
Gather Data From Audience Research To Improve
Audience research is similar to social listening. It searches the keywords your audience will be using, but it’s more focused on your specific product. You can use social media to gather this information.Tip: Both Facebook and Twitter allow you to view the reach and the insights of all your posts.
To view the insights on your Facebook page, simply go to the page that you are the admin of and they will be next to your cover photo. Twitter will have an option to view the insights of every tweet you post at the bottom of each tweet.
Build Customer Loyalty
What could possibly be better than building brand loyalty for free?
Customers follow and interact with the brands they enjoy. But what’s interesting is that 53% of customers who follow your business are likely to be loyal to your business specifically.
It’s an obvious direct correlation: If customers follow you, they are more likely to choose you versus your competition. Furthermore, if they’re loyal customers, they’ll increase your traffic.
Tip: Be sure to keep your loyal audience engaged and happy. Here are a few ideas:
- Offer promo codes for discounts through social media to your followers (while remaining mindful of Facebook’s promotional content guidelines).
- Ask open-ended questions that allow your audience to reply.
- Give away inexpensive things such as stickers, patches, shirts, sunglasses, lanyards, hats, and Koozies that will make a long-lasting impression.
Measuring Success with Analytics
Without tracking data, you won’t be able to determine the performance of your social media marketing tactics.
Google Analytics is a terrific social media marketing tool that may help you measure your most successful social media marketing efforts and determine which ones should be abandoned.
You may measure each social media platform to learn more about which of your social media post and content is performing best with your audience.
Cost-Effective
Social media marketing may be the most cost-effective component of an advertising strategy. Almost all social networking platforms allow you to sign up and create a profile for free, and any paid promotions you decide to invest in are relatively inexpensive when compared to other marketing tactics.
Being cost-effective is extremely advantageous because it allows you to see a higher return on investment while retaining a larger budget for other marketing and business expenses.
If you decide to use paid social media advertising, always start small to see what to expect. As you gain confidence, fine-tune your strategy and experiment with increasing your budget.
Simply by investing a small amount of time and money, you can significantly increase your conversion rates and eventually get a return on your initial investment.
Higher Conversion Rate
Your business will have more conversion opportunities as a result of higher visibility. Every blog post, photograph, video, or remark has the potential to drive traffic to your company’s website. Through a humanization factor, social media marketing allows your company to make a great impression.
It personifies a brand when it interacts with customers by sharing content, commenting, and updating statuses on social media.
Outbound marketing has a 100 percent lower lead-to-close rate than social networking. When a brand is engaged online, consumers who follow your brand’s accounts are more likely to believe your company’s authenticity.
According to Social Media Examiner, 66 percent of marketers experienced lead generation benefits from spending at least 6 hours per week on social media sites. Putting your brand in an environment where people are sharing, liking, and talking about it can only help your existing visitors convert better.
Better Customer Satisfaction
Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.
Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue. A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.
Conclusion
• Social media tools allow businesses to track and analyze everything that happens with each social media platform including Twitter, Facebook, LinkedIn, Pinterest, etc.• These business-specific social media marketing tools help businesses determine what’s working on each platform and identify new opportunities.