Best Ads for Marketing are ads that are outstanding, either because they are the result of excellent advertising campaigns.They are very good examples of what others should know about an advertising campaign. Most of these ads can be recognized because they became very popular in the market.They are all very effective and memorable because they have successfully contributed to an overall growth in sales.
If you’re interested in learning about advertising you might want to read the article on best print ads.
Act-On
Pricing: Ranges from $900 – $2,000+ per month, based on features and number of users.
Act-On’s marketing automation software is designed for enterprise brands. The tool helps connect two important things:
- Your marketing and sales teams
- The breadcrumbs leads drop across the web
That means it’s easier to identify (and agree upon) the best leads to pursue—making Act-On a great option for large and B2B companies using an account-based marketing strategy.
Salesforce Marketing Cloud
Salesforce Marketing Cloud offers a robust, cloud-based solution to marketing automation. It is an all-in-one platform for all your marketing efforts.
This marketing automation tool allows you to build and manage any kind of email campaign, engage with customers using SMS and push notifications, integrate your social media channels, manage all your ad campaigns and create interactive content that engages customers effectively.
Salesforce Marketing Cloud offers a plethora of features that scales easily with businesses of all sizes.
Adroll
Adroll is a marketing automation tool that specializes in retargeting. Founded in 2007, it is currently being used by over 35,000 advertisers worldwide. It allows you to place and monitor ads on both web, and mobile, including popular social media platforms like Facebook and Twitter.
Its simplistic dashboard makes it easy for anyone to get detailed information on their ads and makes retargeting a breeze.
Engagebay
Engage Bay is an all- in- one marketing automation tool with separate areas for the three golden aspects namely marketing, sales, and service. It allows the customer to take any or all of them according to their need. In the marketing bay, it has a set of automation tools such as social media calendar, design tool to create instant landing pages, graphics, and newsletters. It also facilitates multi-channel marketing operations automation.
In the sales bay, the software is equipped with customer success tracking tools that let you keep a track of your customer engagement and churning. You can schedule appointments with your client and assign tasks to your team, all under one virtual roof!
Some other utility tools of sales bay include automated data entry, email tracking, and preparing smart analysis and statistics in order for you to understand your marketing journey and introduce new strategies.
Coming to the third, Service bay, the software assures 100% customer support by its amazing tracking and engagement features. With live chat, beginner-friendly interface, response templates, and support groups Engage bay always keeps you and the customer connected! Overall, Engagebay is a pretty comprehensive solution for all your automation needs.
iContact
iContact boasts about being the email marketing tool for everyone. iContact makes it easy for anyone to create awesome email campaigns and measure them for improvement.
iContact doesn’t ignore the importance of social media marketing and lets you create sign-up forms and track engagements from your customers. It has a 30-day free trial which makes it even more alluring to try but is only limited to 100 contacts and 400 messages.
Although with customers like NASA, it surely deserves a spot on the best marketing automation tool.
elink.io
elink is the fastest and most professional way to share curated content on any topic in a visually appealing way. Think of it as a professional Pinterest! Whether you want to create curated newsletters, content pages for your website, or social media bio links we’ve got you covered.
Simply collect links around any topic, customize the content inside like images, title, description, and just publish. No coding needed!
Marketo
Marketo has emerged as one of the best marketing automation tools with around 2,300 customers and over 100,000 active users from all over the world. On top of Marketo’s simplicity and ease of use, it is highly flexible and sophisticated, enabling salespeople and marketers to achieve desired results.
It is one of the most comprehensive platforms that can easily scale with your enterprise. With features like lead management, A/B testing, keyword analysis, customer engagement metrics, etc. Marketo proves to be a great addition to your marketing arsenal!
Constant Contact
Constant Contact is one the best email marketing service with nearly every feature a small business owner would need. It’s especially useful for companies that host events, thanks to its event management and registration capabilities.
Some neat features include:
- Manage your contacts from a variety of sources– Excel, Gmail, and even social media accounts
- Email tracking capabilities
- Conduct surveys and polls
- Event management
It also offers a 60 day trial period which would be beneficial for small business owners to try out the service at length before putting in dollars
OneSpot
OneSpot is a content marketing platform that uses machine learning to help promote your brand and content for maximum engagement and stay on the customer top of mind.
OneSpot’s machine learning technology automatically delivers your content to your users based on their browsing history and interests. OneSpot follows a customer around the web and promotes relevant content across their social media, email, online ads, and other networks. It is trusted by big brands like IBM, L’oreal, Nestle to name a few.
Hubspot
If you or your team use inbound marketing to generate leads, then you’ll love HubSpot. HubSpot is an inbound marketing platform with a supporting suite of sales and CRM platforms.
It is a well-known and widely used marketing automation tool with over 34,000 customers worldwide. It provides marketers and salespeople with all the bells and whistles they need to lure customers, interact with them, provide customer support, create compelling content, target the right audience, and measure the results of your campaigns.
Oracle Eloqua
Launched way back in 1999, Oracle’s Eloqua is a demand generation, email marketing, and lead management tool that automates a significant chunk of your marketing efforts easily.
Eloqua equips marketers with best-in-class lead and campaign management tools that help marketers engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights. It also provides personalized campaigns across multiple channels including email, search, video, and mobile.
Customer.io
A great email marketing automation tool, Customer.io allows businesses to send targeted emails, push notifications, and SMS to lower churn, create stronger relationships, and drive subscriptions.
You can integrate your website or mobile app with Customer.io and it’ll bring everything your business knows about a customer in one place:
- Everything they’ve done
- Every page they’ve looked at
- Their order or subscription history
- Anything else you want to send through our simple API
You can then send personalized messages based on what you know and what people do. Other features include A/B testing, conversion tracking, customer profiles, and much more!
LeadSquared
Pricing: Ranges from $150 – $2,500 per month, based on contacts and features.
LeadSquared is one customer journey automation tool that’s focused primarily on the lead nurturing phase of the process. The tool is designed to help move leads through the funnel faster, so you land more new customers in less time. You can set triggers, conditions, and actions to automate your drip marketing—so you never miss an opportunity to advance leads toward a purchase.
Infusionsoft by Keap
Pricing: One time fee of $499 – $1,999, plus $199 – $399 per month, based on features and contacts.
Now part of Keap, Infusionsoft is marketing automation software designed to streamline communication between your company and potential leads and customers. Infusionsoft’s solution is designed for small businesses, meaning they’ve made it easy to build emails, workflows, landing pages, and more from pre-built templates.
Prisync
Pricing: Ranges from $59 – $229 per month, based on features and the number of products.
Prisync is pricing automation software designed for eCommerce. Since the eCommerce industry tends to harbor some of the most price-conscious consumers, it’s vital that brands can react to competitive pricing changes in a hurry. Prisync automates that process, so you’re always on top of competitor pricing and how it compares to yours.
Wiser
Pricing: Contact Wiser for pricing information.
Wiser offers one of the most comprehensive pricing strategy and automation tools on the market. The tool can help with everything from A/B testing your prices to estimating demand and helping you find the right sweet-spot to maximize your bottom line. As demand and other market forces change, Wiser does the heavy lifting so your pricing strategy always works—for you and your customers.
Informed
Pricing: Ranges from $129 – $319 per month, based on marketplaces, repricing strategies, support, and more.
Informed is a repricing automation tool for eCommerce businesses and online sellers. With support for 13 different marketplaces, their tool works no matter where you sell online. Informed’s approach to repricing is unique because the solution allows you to choose between creating your own repricing strategy or using their AI-powered suggestions.
Skuuudle
Pricing: Ranges from $89 – $999+ per month, based on analytics and other features.
Designed for brands with a large catalog of products, Skuuudle makes it effortless to monitor competitor pricing and match products at scale, so you never miss a sale because of price. Skuuudle is also one of few pricing automation tools that pulls data from both eCommerce marketplaces and direct sellers.
AdRoll
Pricing: Pricing based on CPM—contact AdRoll for more specific pricing information.
AdRoll is probably one of the best known digital advertising automation tools, and for good reason. Their software makes it easy to run ads across every channel from display and social, to email. On top of that, AdRoll offers retargeting campaigns that pack a serious punch, so you can stay top of mind with new prospects and re-engage inactive customers.
Metadata.io
Pricing: Ranges from $1,000 – $5,000+ per month, based on monthly ad spend, channels, and more.
Metadata.io is one of the only tools on the market that enables B2B marketers to run account-based ads. Using AI and multivariate testing, Metadata.io identify the most effective combination of ad creative, copy, and placement to get the best results for your ad budget.
Pro tip:You can even use Metadata.io together with Leadfeeder to run account-based retargeting campaigns.
Zalster
Pricing: starts at 39/month. The monthly fee is based on _monthly Facebook ad spend_ and the average price is usually around 2%. Zalster provides a 14-day free trial (no credit card required).
Zalster is an advertising automation tool that handles Facebook and Instagram ads. Besides the automations and optimizations for Facebook and Instagram Ads that users set up in their campaign manager; Zalster offers more features when it comes to reporting, auto boosting of posts and creative tools. All to simplify the everyday work load for marketers.
Revealbot
Pricing: Ranges from $49 – $2,999 per month, based on monthly ad spend.
Similar to Zalster, Revealbot focuses on two ad platforms exclusively: Facebook and Google. The automation tool is focused on providing in-depth ad campaign analytics, so you can effortlessly find the most effective campaigns and double-down on them. You can create rules to automatically optimize campaigns and even get full campaign reports via their Slack bot, Emma.
Trapica
Pricing: Contact Trapica for pricing information.
Focused on social media ads, Trapica aims to use AI to help you find the best, most targeted audience to spend your ad budget on. Their algorithms offers a deeper look at who your audience really is and robust targeting features help you reach that audience at just the right time to spur a purchase.
Shoelace
Pricing: Ranges from $79 – $1,500+ per month, based on features.
Shoelace focuses on what they call “customer journey retargeting.” By showing the right ads to the right customer, at just the right time, Shoelace makes it easier to use ads throughout every stage of the buyer’s journey—continuously nurturing and pushing leads toward a sale. Their software offers segmentation that enables hyper-targeted ads and sequences that prevent ad fatigue.
Referral Rock
Pricing: Ranges from $200 – $800 per month, based on number of members, programs, and more.
Referrals are powerful—but you have to be proactive about encouraging and capitalizing on them. Referral Rock makes it easy to set up the right type of referral program for your business—from refer-a-friend, to influencer marketing, to business partner programs—so you can set it up once and let the referrals roll in on auto-pilot.
TapMango
Pricing: Contact TapMango for pricing information.
TapMango’s customer loyalty automation platform takes the punch card of old and modernizes it for today’s customers. With flexible reward structures, tons of options for promotions, and a branded mobile app available, TapMango makes it easy on both you and your customers to inspire and reward loyalty and referrals.
Ambassador
Pricing: Contact Ambassador for pricing information.
Ambassador makes it easy to build a powerful army of brand ambassadors. From hand-selecting the customers you want to mobilize, to automating and testing reward incentives to find the right mix, Ambassador puts brand advocacy on auto-pilot. The platform offers tons of integrations and pre-built templates, so marketers can get their program off the ground in a jiffy.
Clutch
Pricing: Contact Clutch for pricing information.
Clutch’s unique approach to loyalty marketing emphasizes building a deeper understanding of what drives loyalty for your unique customers. Their integrated platform makes it easy to attribute loyalty and sales from any channel, and the flexible rewards help you appeal to any and every type of customer and their motivations.
Belly by Mobivity
Pricing: Ranges from $129 – $179+ per month, based on features, email campaigns, and more.
Now part of Mobivity, Belly helps you reward and encourage both loyalty and word-of-mouth marketing by incentivizing both purchases and digital promotion—like online reviews. Belly’s tool even helps bridge the gap between brick-and-mortar sales and digital loyalty with a point-of-sale iPad display.
Conclusion
Advertising will play an important part in promoting your brand. You can try different strategies to get your ads in front of the right people.