Introduction
We have crafted out the best tools used in advertising. The list below is a curated list of the best business advertising tools that have been proven. Each tool has it’s own strengths and weaknesses, but overall they will help you promote your business, regardless if you are looking for free or paid options.
Buffer
If you are looking for an easier way of publishing content on various social media platforms, Buffer is the best tool. Buffer offers a one-place solution for publishing and scheduling social media posts.
You can use it to manage your Twitter, LinkedIn, Instagram, and Facebook pages. This allows for better management and engagement on all your social media channels.
Pricing:
Even more impressive is the affordable rates for working with Buffer. For a start, you can use the free plan for three social channels and ten social schedules. If you need more features, you can choose between pro, premium, and business plans.
The prices range from $15 per month to $99 per month, and they all have a 14-day paid trial. Buffer is most recognized for its friendly prices that promote better customer engagements for small and large organizations.
MailChimp
MailChimp is an email marketing tool for everyone. It allows both small and big organizations to manage their email messaging campaigns most conveniently.
Its AI-powered features and reasonable pricing helps you create ad marketing campaigns. It also supports sending personalized email messages for your PPC marketing strategies.
Pricing:
If you are new or just trying out this advertising tool, then you’ll find the free plans a great place to start.
The forever-free plan allows you to send up to 12,000 emails per month. And with the paid plans starting from as low as $10 per month, you’ll find this tool most convenient for your lead generation strategies.
Blogging
Although blogging may not seem like an advertising tool at first consider the impact it has on driving visitors to your website. A blog can create a reason for return visits and also connect with more people by creating more reasons for search engines to refer traffic to your site.
Guest blogging can also lend credibility to your business and drive traffic to your website. Consider publishing content on a well read blog that appeals to your demographic. This way you can connect with their readers to build your sphere of influence.
Social media tools
Social media marketing, the process of marketing to your audience via social media sites such as Facebook, Twitter, Google+ or LinkedIn. This tactic not only creates awareness, but it also allows for possible consumers to share their thoughts and feelings about the product/service within their social network. According to a 2013 study conducted by LinkedIn, 80.4% of survey participants said that “it was important for CEOs to engage with customers on social channels,” and over half of the respondents stated that they, “believe social media engagement makes CEOs more effective leaders.”
Search Engine Marketing
Also known as SEM, search engine marketing is a form of advertising that promotes a website through search engine result pages. Some SEM campaigns include paid advertisements such as AdWords displayed on search results pages on the top and to the right of the organic listings. These ads can be targeted based on location, keyword, device in an effort to engage with your audience. Most search engines, such as Google, will only charge companies if people click on the ad and visit the website. This method is also known as pay-per-click. To measure the effectiveness of your SEO campaign, your business can turn to an SEO analytics program. For the most part, these services are free or minimally priced.
DO engage in SEM for a quick traffic boost. It’s a sure way to drive traffic to your site in the short run with the least amount of effort.
DON’T set it and forget it. Tracking ensures your investment in SEM is preforming well and paying off. Lots of visitors does not automatically mean lots of business.
Display Advertising
This advertisement consists of text, logos, photographs, GIFs, and/or maps. An example of a display advertisement is a web banner. A web banner can be placed on various websites. As noted in a HubSpot article, display advertising is the least effective form of online advertising. According to their data, an average click-through rate for display ads is 0.1%. Despite these statistics, it’s important to note that display advertising has evolved to target individuals with ads based on previously visited websites, called remarketing, which could prove to be an effective response driven advertising tactic to continue engaging with visitors after they’ve left your website.
Stiddle
Stiddle is a tool made to help you easily create and optimize your Facebook Ads and entire funnel.
You can easily create and target your Facebook ad campaigns using Stiddle’s AI-Targeting – over 50k+ AI-Audiences, design your ad graphics with their Canva integration, and create a landing page to collect your leads, all without leaving the platform.
They also provide easy-to-understand analytics, with customizable dashboards and tons of metrics, so you know exactly how your campaigns perform.
A very sought-after feature is the auto-budget allocation, allowing you to allocate budget to ads that are performing well and automatically stop the ones that aren’t, with the quick toggle of a switch.
After running ads with Stiddle, you can see the exact CPA, ROI, and ROAS after collecting leads through their native landing page forms, e-scheduler integrations, or by using their native integration with Shopify and MailChimp.
Stiddle also has many great free resources, including marketing blogs, ebooks, and community marketing discussion groups.
Audiense
We’ve talked time and time again about the importance of social listening for identifying trends and potential customers.
Tools like Audiense take listening to the next level by helping companies both identify and segment their social media audiences. Doing so makes it easier to run laser-targeted ad campaigns and likewise dive deeper into your customer personas. Digging into demographics, personality straights and beyond, you’d be surprised at what you can learn from social alone.
Audiense’s platform focuses primarily on Twitter, making it great for B2B brands interested in prospecting and B2C companies looking to understand more about their target audience.
Conclusion
Once you’ve sorted out your best advertising tools, you can move forward with your campaigns with a sense of confidence and likewise keep a better pulse on your marketing efforts.
Any combination of the tools above can serve as the foundation for a solid digital marketing stack. Don’t be shy about test-driving and going through trials to find what works for your business and budget.
With the right tools at your disposal, you can streamline your marketing campaigns and automate a ton of tasks in the process.
No matter which forms of online advertising you choose, keep in mind that these advertising tools are only successful when properly paired with audience centered messaging.