Intelligent machines are going to be a big part of our lives in the near future. Companies like Google and Microsoft have been placing a big focus on artificial intelligence. Obviously, these two companies want this technology to benefit their own businesses. However, ai is not limited to just these giants. In fact, some startups are developing nifty programs that use machine learning algorithms. So, now you might be wondering: What is ai? What can it really do for me? Is this something I even need? In the following post, I’ll give you my answer as to why you should consider looking into intelligent machines for your marketing strategy.
Artificial Intelligence (AI) has started to become a part of how the digital marketing industry is run. Businesses are now starting to embrace AI as it can be beneficial to business growth and expansion, as well as personal growth as well as the ability to predict future consumer trends. Here you will find some of the best AI tools for digital marketing.
Seventh Sense
Seventh Sense uses behavioral profiling to help you win attention in your customers’ overcrowded email inboxes.
Choosing the best email send day and time is always a gamble. And while some days of the week generally get higher open rates than others, you’ll never be able to nail down a time that’s best for every customer.
Seventh Sense eases your stress of having to figure out the perfect send time and day for your email campaigns. The AI-based platform figures out the best send time and email frequency for each contact based on when they’re opening emails.
The system works by building a predictive model for each contact based on their activity across various sources via HubSpot. The tool is primarily geared toward HubSpot customers.
- Key features:
- AI determines the best send time and email frequency for each contact
- Connects with HubSpot and Marketo
- Price: Starting at $140/month for up to 20,000 HubSpot contacts
rasa.io
Every email you send is a chance to have a one-to-one conversation with your subscribers. Sending personalized emails to millions of contacts is a marketer’s dream.
rasa.io is making that dream a reality with personalized, automated newsletters. Using AI, the system pays attention to what content you engage with the most, then adapts which stories are included in the next email you receive.
Combine that with send-time optimization and now you’re giving your customers exactly what they’re looking for.
Instatext
InstaText is an easy-to-use writing and editing tool that helps you rewrite your text so that you are understood and perceived as a professional. InstaText improves styling and word choice, corrects grammatical errors, and enriches your content to make it more readable and understandable in ways we haven’t seen from any other product.
InstaText makes it easy to take rough drafts of articles and marketing copy to the next level without nearly as much time and effort. In fact, Instatext was used to update this article itself, and we’ve used it for most of the content we’ve published since we discovered this amazing tool. Below is an example of using the editor on the introduction to this very article.
INK
For artificial intelligence examples in marketing, you have to look no further than INK!
There’s one specific area INK can help you edge out your competition. This AI-powered content optimization tool will help you produce content that are highly relevant to your target audience.
As you type in words, and after the piece is complete, INK’s algorithm will be working its socks off to optimize the content. A few clicks following the INK editor’s direction will increase its chances of being featured in Google SERP.
INK blends content creation and optimization, linguistic analytics, and on-page SEO based on your niche and competition in one integrated solution.
Optimail
Traditional A/B tests compare two emails in isolation, but they don’t look at your contacts as individuals with unique preferences. Plus, A/B tests usually only focus on surface-level metrics like open and click rates.
Optimail uses artificial intelligence to reveal more meaningful insights around your email engagement. It adjusts the timing, content and personalization of your email campaigns to drive customers toward goals that affect your bottom line – like purchasing, social sharing and engagement.
Optimail’s AI algorithm learns from your customers’ responses to determine the best send time and email content. It’s proven to increase engagement and reduce spam reports.
- Key features:
- Sends emails and learns from your customers’ responses
- Proven to increase engagement, drive conversions and reduce spam reports
- Integrates with your existing infrastructure with a simple JavaScript snippet
- Price: Optimail can accommodate any size database. Plans range from free plans (up to 100 active customers) to custom plans for companies with more than 10,000 active customers.
Pattern89
Social media ad spending shouldn’t be guesswork.
Marketing software Pattern89 uses machine learning to optimize bid, budget, and channel management for your Facebook, Instagram, and Google ads—at scale.
You can think of this tool as your social media assistant. It makes creative and spending recommendations to help you reduce costs and increase revenue.
MarketMuse
MarketMuse helps content marketers drastically reduce the time spent on competitive analysis, SEO, and content research. Using artificial intelligence, this tool reads your content to check the relevance of a page for your primary keyword. It then provides keyword insights along with recommendations for improvement, ultimately improving search rankings and driving increased organic traffic. MarketMuse can also help with content creation. You can provide the AI marketing platform with a topic, and it will provide a full outline for a new article, with relevant sections and headings that save content creators a lot of time in the research phase.
Below is a screenshot of the analysis for this very blog post during the editing process. The score shows where it ranks among its topic (keyword) competitors. To boost the score, the insights on the research tab show what additional topics should be included to make the content more relevant.
Phrasee
There are countless ways to write a subject line. Coming up with one subject that will appeal to all your customers is close to impossible.
Phrasee uses artificial intelligence to help you write better subject lines. With its AI-based Natural Language Generation system, Phrasee uses data-driven insights to generate millions of natural sounding copy variants that match your brand voice. It uses tailored language models for each customer to ensure the copy that gets delivered is on-point for each individual.
And the model is end-to-end, meaning when you feed the results back to Phrasee, the prediction model gets rebuilt so it can continuously learn from your audience.
- Key features:
- Instantly generates millions of human-sounding, brand-compliant copy variants
- Creates tailored language models for every customer
- Learns what your audience responds to and rebuilds the prediction model every time
Persado
Social media marketers know the best way to engage with followers is to create authentic relationships. This can be a bit challenging online.
Enter: Persado. This marketing language tool uses AI and machine learning to produce language that resonates most with any given audience, segment, or individual.
It creates emotional profiles for every customer segment by analyzing past campaign responses. From there, it can customize content for your audience while incorporating your brand’s unique voice.
Grammarly
Grammarly is an intelligent proofreading tool. Unlike the spell-checker on your word processor, Grammarly can be plugged into your browser, flagging typos on emails and blog posts. Their app experience can go beyond simple editing, giving tips on engagement, delivery, and clarity. Plain and simple, this tool will make you a better writer.
Beyond checking for grammar, this AI tool can also customize recommendations based on the goal of the piece. This will help inform recommendations, maybe being more lenient on an informal/friendly article, but stricter on a formal/academic piece.
Conclusion:
Artificial intelligence (AI) is becoming more relevant in all aspects of digital marketing. You are using AI in your marketing automation tools, in PPC advertising, to create better lead generation campaigns. The applications are endless, and there are countless helpful marketing tools powered by AI. These applications will not only help you generate more traffic but also improve the conversion rates.