Amazon is the biggest e-commerce platform today, It has been there for more than two decades now. When you have a product to sell on the amazon platform, it is very important to understand the power of advertising on it. This article is a guide on how to optimize your advertising campaigns effectively so as to increase sales and attain success.
It takes a lot of work to become a successful Amazon seller. Merchants must manage a variety of elements including pricing, shipping logistics, listings, product sourcing, feedback, finances, SEO, advertising, customer service and other key components. Considering that many eCommerce brands are comprised of a small team (or even a single person), it can seem overwhelming to manage all the tasks. Manually keeping track of it all is just not a sustainable option for most teams. Fortunately, thanks to the influence of the Amazon marketplace, there now exists a myriad of apps and tools that can help manage and maintain every part of a seller’s presence.
An Amazon advertising automation is an online program, which is used to simplify the process of advertising. The seller just needs to write a small piece of code, which automatically detects the product’s price on Amazon. The best place to get started with amazon sellers tools are your Seller Central dashboard. Seller central dashboard is the place where every data regarding your product, including pricing analysis and sales that were made, can be accessed by you. From this platform, one can also see the adverts that he has put up in order to sell his products.
Bidding Rules
Use the Sellics Advertising rules to automate your bids – every day, fully automated. Double down on your best performing keywords, avoid bidding on non-performing keywords and optimize the rest.
Keyword Rules
There is no advertising success without a clear keyword strategy. Use automated keyword harvesting to discover new keywords, and use the rules to automatically add them to your campaigns. Likewise, use the rules to add negative keywords to remove the non-performers, cutting your wasted spend for you – automatically. Creating your own “customized algorithm” has never been so easy.
Autopilot: AI Automation
The creme-de-la-creme of the Amazon PPC automation tools – Autopilot 2. The Autopilot AI algorithm takes into account a combination of keyword clustering, revenue, and sales forecasting, as well as considers seasonality, in order to reach targets across revenue maximization and ACoS optimization. Breaking the stigma of the “black box” with AI automation, advertisers will benefit from fully-transparent reporting and change logs. And for the ultimate growth solution, strategic account management is included for Autopilot users
Amazon Marketing Services (AMS)
As is the norm in the eCommerce ecosystem, advertising is essential to achieving visibility and sales. Fortunately, Amazon provides its own advertising platform, Amazon Marketing Services.
Much akin to Google AdWords, Amazon’s advertising options enable brands to create various types of adverts to promote their products to potential buyers. These ad formats include: Sponsored Product ads Sponsored Brands (formerly Headline Search ads) Product Display ads These ads enable merchants to target audiences based on keywords, categories or products, and sellers can elect to run manual or automatic campaigns. Because of the effectiveness of these advertisements, Amazon is now the third largest digital ad platform behind Google and Facebook. Naturally, Amazon also provides merchants with analytics to help monitor and optimize their campaign performance to achieve maximum effectiveness.
Skubana
Effective inventory management is a must for succeeding on Amazon. If a merchant runs out of products, they can lose the Buy Box, which can cause a dramatic drop in organic rankings and a substantial hit to their bottom line. Therefore, it is vital that sellers (particularly those that take an omnichannel approach) adopt inventory management software to ensure that they never run out of products. Skubana is a premier inventory management option that provides multi-channel merchants with one-click integration with platforms like Amazon, eBay and a variety of other marketplaces. However, the key to optimizing this tool lies in volume as retailers should be generating at least 1,000 orders per month. Merchants who are obtaining any less volume simply won’t be capable of maximizing the potential contained within this tool. For those who are driving such volume, Skubana is a vital tool that can help to effectively scale their business.
AMZAlert
While Amazon is a powerful channel for brands to scale their businesses, the platform isn’t without its pitfalls. Because of fraudulent items and unauthorized resellers “hijacking” product listings, many merchants find that when unmonitored, Amazon’s marketplace can do considerable damage to their brand. In fact, forearm forklift counterfeits nearly collapsed the brand. Since brands can have a hard time remaining diligent about such risks while still trying to grow their business, it is wise to employ a security solution such as AMZAlert. With AMZAlert, third-party sellers can receive continuous monitoring for all their ASINs. AMZAlert provides users with instant notifications on scammers, Buy Box hijackings, bad reviews, product suppression, product listing alerts, cease and desist letter management and tons of other protective features. AMZAlert offers several package tiers that dictate levels of security, though the “Start-Up” package provides most of the essentials. Naturally, as more comprehensive packages are purchased, sellers will receive ever-more encompassing features and management tools. When it comes to succeeding on Amazon, brands must be diligent about protecting their profits.
Sellics
For Amazon sellers who are not interested in adopting a handful of powerful tools but desire an all-in-one solution to meet the majority of their needs, there’s Sellics. Sellics is a massively popular and incredibly useful tool that combines some of the most pertinent aspects of selling on Amazon into a single platform. With this tool, retailers can manage and optimize PPC, SEO, inventory management, reviews, product research, and reviews from a single destination. What makes this tool a standout service is that Sellics takes a store’s metrics and data and translates that information into actionable tasks a merchant can take to improve their performance. Sellics provides merchants with sales data, product tracking information, keywords, and analytics, split testing functionality, PPC management, and incredible depth for each silo. Moreover, Sellics offers two versions of its platform: one for Amazon sellers (called “Seller Edition”) and another explicitly designed for vendors (dubbed “Vendor Edition”). With each version, users are sure to have the tools they need to succeed. Plus, they can lower their investment costs by utilizing a single tool for various aspects instead of leveraging a dedicated platform for individual functions.
AMAZON PPC
Ad Badger
Ad Badger is one of the most advanced Amazon PPC ecosystems in the market. Not only do you get their PPC software but they also provide you access to their high-level Amazon advertising forum with a community of serious Amazon advertisers. As part of your plan, you will also get access to their Ad Badger Amazon Academy. Their course is designed to help you upgrade your PPC skills with over 5 hours of Amazon advertising training. With Ad Badgers software, you can bid smarter than your competition, easily add negative keywords, and quickly find new profitable keywords for your Amazon products. They designed their software to help sellers just like you save time, boost your sales revenue while eliminating wasted ad spend.
PPC Scope
With PPC Scope you can minimize the effort it requires to maximize your Amazon profits. Their software is designed to optimize your Amazon Sponsored Ads to take minutes instead of the usual hours.
PPC Scope allows you to pinpoint the best and worst-performing keywords for your products so that you efficiently spend every advertising dollar. They provide you exact PPC strategies that are proven and utilized by industry experts. Whether you’re just not sure where, to begin with, PPC or looking for advanced strategies, as part of your membership you’ll get access to pre-recorded strategies to keep you ahead of your competition.
The PPC Scope dashboard shows you everything you need to know, from profit by campaign/ad group/keyword, to your best and worst-performing keywords.
In an instance, you can get a holistic overview of your campaign performance to see where your ads are making you money and more importantly, where you are losing money. PPC Scope allows you to focus on scaling and growing your business while they take care of the behind the scenes.
Seller Labs PPC
Ignite by Seller Labs can help you Amazon products get more traffic and grow your sales by automating your PPC campaigns. Their automation capability will allow you to put your PPC campaigns on autopilot and optimized to always make the most money possible.
By focusing on efficiency, their PPC software will ensure you sell more products and make the most of your ad budget. You can automatically receive suggestions for optimizing campaigns in a way that requires minimal to no work.
Source: sellerlabs.com
PPC tools are supposed to allow you to take control of your Amazon PPC and Ignite by Seller Labs does just that. Get more data than what’s available on Amazon beyond the 60-day historical limit to consistently grow your profits.
Seller Tools PPC
Seller.Tools has a full suite of tools all designed to help you leverage Amazon data so you can take your Amazon business to the next level. You can use the same tools as the top 1% of Amazon sellers and solve the pain points that come with advertising on Amazon FBA.
Their PPC tool subscriptions come with world-class support. You can leverage some of the most insightful Amazon data in the market to ensure your PPC campaigns are always successful. Their data is actually directly from Amazon which means you’re always making informed decisions.
With Seller.Tools there are no limits to the number of products you can manage in your account. Their software also allows you to operate in most of the North American and European markets including:
- Canada
- Spain
- U.K.
- France
- Germany
- Italy
Easily manage thousands of keywords within their intuitive interface with little effort and time invested. Their keyword manager unlocks hidden profitable keywords and other powerful insights all in one place.
Trendle Analytics PPC
Source: trendle.io
With the Trendle Analytic’s Amazon PPC software, you can maximize your advertising revenue by automatically optimizing your campaigns. The Trendle Analytic tool is created by Amazon sellers and designed specifically for Amazon sellers.
It gives you the ability to use powerful rules and algorithms to automate your ads so you can focus on growing your business. 90% of Amazon sellers see an increase in sales and a lower ACoS as a result of their PPC software.
They provide you video tutorials on how you can improve your strategies and PPC skills to go along with their software. From basic to advanced features, you can watch step by step guides on how to utilize their powerful software so you get the most out of your PPC budget.
Conclusion: The amazon advertising automation tool is used to run ads for millions of sellers on the online marketplaces. The optimization tools are designed for sellers to improve conversion rates via the use of ppc, keywords, web page content, promotions, and other useful information.