Analytics software is a vital tool that every serious Amazon seller should have. If you have no idea what I’m talking about then let me explain. It is a program that helps you gather important data about your product listings on Amazon, such as your sales volume, your competition and what your customers are searching for. In short, analytics software tells you everything about how your product is selling so you can market it more effectively.
Finding the best Amazon analytics software can help you save hours of work. Here are the top 3 Amazon product research tools that will help you find profitable products to resell on Amazon!
Google Analytics / Firebase
Helium 10
This software contains multiple Amazon seller tools to help you find high ranking keywords, identify trends, spy on competitors and optimise product listings. The Amazon optimisation tool suite is specially designed for sellers looking to grow their Amazon FBA businesses exponentially.
SellerApp
SellerApp turns any user into a product research ninja with intuitive features, instant insights and smarter shortcuts. The software provides you with the right numbers and the data picked up from the most reliable sources.
AMZScout is very similar to Jungle Scout, they offer similar functionality through a web app and a Chrome Extension. Get everything you need at your fingertips: product potential score, BSR, monthly sales, profit, current inventory levels, plus multiple levels of competitor analysis – all without going to the product page. Favourite potential products and return to compare.
Google’s solution to mobile apps analytics is Firebase, a mobile and web app maintenance system. Beyond analytics, the platform is also used to build applications as well — web, Android, and iOS apps.
As you would expect, this Google service is a robust all-in-one solution that packs a lot of features ranging from analytics to hosting and A/B testing.
For low-traffic apps, all these features are available at fairly reasonable pricing. For bigger, more established apps, it may set you back a significant sum.
It supports Android, iOS, C++, Unity, and integrates with other relevant Google products such as Google Ads and AdMob.
Pricing
Firebase’s pricing is highly scalable and starts with the completely free Spark plan that includes analytics, performance monitoring, and A/B testing, among other products.
The paid Blaze plan is fully customized, with room to pay for only the features you need.
For example, real-time database storage goes for $5/GB.
UXCam
UXCam is another powerful mobile app analytics tool. The service is ideal for improving your app’s Key Performance Indicators (KPIs) with the help of in-depth user behavior analysis.
App developers, UX designers, and product managers use it to sniff out app issues.
UXCam focuses on leveraging user history to avoid future problems. As a result, it also delivers a more hassle-free user experience.
The platform allows you to watch recordings of past user sessions and replicate crashes. This makes troubleshooting effortless and can save the developer a lot of maintenance time.
With a better understanding of your user journey, you can record significantly higher conversion and retention rates.
You can use UXCam for both iOS and Android apps, and it supports multiple other platforms such as React Native, Unity, Xamarin, and Flutter.
Pricing
UXCam offers a free plan that allows you to monitor 5000 monthly sessions with one user license. For more sessions (up to 250,000), you need to upgrade to the custom Premium plan.
Additionally, large organizations may want to check out the more expensive, fully custom Enterprise plan.
Each plan includes a 14-day free trial, but the paid plans require you to submit a form to request a quote or demo.
Mixpanel
Based in San Francisco, United States, Mixpanel focuses on the same features as the analytics tools previously mentioned on this list.
While they boast that the tool is ideal for companies of all sizes, small company owners may disagree.
No doubt, the user interface is user-friendly. However, new undecided users may find it hard to justify the pricing structure.
In essence, the tool comes with interesting analytics features such as funnel analysis and cohort analysis. All your analytics needs are attended to with different tools such as Insights, Flows, Formulas, and Live View.
With the help of the Insights feature, you get to see the top events within your app in the last 96 hours.
In the same vein, the platform allows you to track billions of events every month through a preset series of steps.
If you’re particularly concerned about your user retention rate, the Addiction Report feature may be just what you’re looking for.
Mixpanel works with iOS, Android, and web.
Pricing
Mixpanel’s pricing is highly scalable based on Monthly Tracked Users (MTUs). The free plan allows you to track up to 100,000 MTUs.
However, you do not get advanced analytics features that help you track the impact of specific user groups on your conversion.
The paid Growth plan starts as $17/mo for 1,000 MTUs (when billed annually) and can go up to $213/mo for 25,000 MTUs. For more resources, you would need to contact sales to subscribe to the Enterprise plan.
Each of these paid plans includes advanced features you won’t get on the free plan.
Flurry
When it comes to mobile app analytics tools, free reliable options are quite rare. Fortunately, Flurry represents a completely free platform for app owners with no budget for analytics.
Just like every other tool on this list, Yahoo! Developer Network’s solution to mobile analytics covers all the basics.
Flurry is an easy-to-use platform that brings all the utility you need to one dashboard.
It takes only about five minutes to integrate into your app. In no time, you can monitor your app’s new and active users and gain insight into important session activities.
As an addition, you also get to know how your ads are performing.This option will help you maximize your campaigns on different advertising platforms.
Aside from that, if your app ever runs into any issues or bugs, the crash reporting feature will save you a lot of troubleshooting time.
Flurry boasts of attracting 250,000 developers who use their software in 940,000 apps. With all this utility for free, it’s not hard to see why.
Moreover, Flurry extends support beyond the conventional mobile web.
Therefore, iOS, Android, Unity, and React Native. Blackberry and Windows Phone developers can finally get to track their apps’ metrics as well.
Pricing
All Flurry features are entirely free to use. As such, for what it’s worth, Flurry is an incredible bargain.
If you’re wondering how they deliver this, Yahoo does expect you to use AppCircle, AppSpot, and other products in their network to fully optimize your app and business.
However, a freebie is hardly possible without one or two trade-offs. The significant trade-off here is the support speed.
Apple iOS App Analytics
As many may expect, the tech giant, Apple, also offer their contribution to the app analytics world.
However, if you were looking forward to a robust solution, you should get ready for a disappointment here. Apple’s approach to analytics for iOS apps can be described as decent at best.
With Apple App Analytics, what you get is a significantly limited number of capabilities. In essence, you’ll be tracking only three types of data: usage, sales, and app store data.
In other words, you’re keeping tabs on your user engagement, in-app subscriptions, and app store impressions.
If you want some more detailed data-based insights into user activity and how to improve your marketing strategy, you may have to look elsewhere.
It’s clear, though, that Apple doesn’t intend the tool to be a heavyweight all-in-one solution.
This explains why they do not charge a fee to use the service, provided you’re subscribed to the Apple Developer Program.
The platform supports only iOS apps. That said, if you’re an iOS developer on a tight budget, it may be a good place to start.
Pricing
Apple iOS Analytics is completely free to use for developers already subscribed to the Apple Developer Program. This subscription comes in two packages: the basic $99/year Developer Program or the $299/year Developer Enterprise Program. These packages are suited to individuals and organizations, respectively.
App Radar
So what’s App Radar all about? Well surely it’s about making your life easier, since it offers several tutorials to help you optimize your ASO from the ground up. The mobile analytics app comes with keyword tracking and research functionality, helping you build a solid ASO strategy. It supports Android, iOS, Windows Phones and provides you with key metrics tracking, localization, keyword rank tracking, keyword research tools, and more.
Pricing: Different plans. Starts with a free version up to 129 EUR/Month.
Website: https://appradar.com/
Localytics
Localytics is a cloud-based analytics and marketing platform. This mobile analytics tool targets every customer from media, retail, travel, business and lifestyle. The retention feature is particularly interesting for users. This feature generates an analysis that pinpoints reasons for business problems, such as drop-offs, low conversion rates and reduced client retention. The platform also provides personalised (in-app) messaging, customized notifications and recommendations.
Pricing: Priced according to data volume
Website: www.localytics.com
Screaming Frog SEO
Web analytics software is much more than looking at who is visiting your website. Screaming Frog SEO provides insightful data in the form of reports compiled by a friendly bot that scans your site for errors and other helpful data.
Just enter in the URL of your website and in a few minutes (depending on the size of your site and the crawl speed of the bot), you’ll have a comprehensive technical SEO audit at your fingertips.
Find and fix broken links, check for 404 pages, and analyze your onsite SEO.
Screaming Frog SEO can also help find the exact location of errors found by such tools as Google PageSpeed and Pingdom.
The tool has a free version that’s limited to crawling 500 URLs. The paid version starts at £149.
Woopra
Customer data is the lifeblood of any company. Woopra gives you the ability to parse and analyze that data which will provide you with a better understanding of what your customers are doing.
It accomplishes this by mapping out the customer journey and answering complicated questions.
Woopra also integrates with over 50 platforms such as MailChimp, Slack, and MySQL. Having the ability to get a proverbial 90K foot view of what your customers are doing is essential to providing an excellent customer experience.
Pricing ranges from free to $999/month. An enterprise plan is also available.
SEMrush
SEMrush has a robust suite of SEO tools that will enable you to view the results of your SEO marketing efforts.
By performing competitor analysis, looking at your backlinks, and digging deep into the data, you can get an idea of how to out-rank the competition.
In addition to looking at backlinks, you can also monitor your brand name, perform keyword gap analysis, and monitor your social media efforts.
Monthly subscriptions start at $99.95 and top out at $399.95/month. An enterprise plan is also available.
Moz Keyword Explorer
Moz Keyword Explorer gives you the same basic functionality as SEMrush. You can view backlinks, analyze the competition, and explore potential linking opportunities.
It also gives you the ability to find new keywords and content ideas by looking at the websites of you and your competitors.
When used in conjunction with Google Analytics, Moz Keyword Explorer can ultimately help you discover new search engine keyword opportunities that will drive both traffic and sales.
There’s a 30-day free trial and pricing starts at $99/month.
Cyfe
Cyfe acts as an all-in-one dashboard that enables you to pull data from multiple unrelated sources such as Salesforce, Paypal, and Google Adwords.
No coding experience is required. There are pre-built widgets that will automatically connect with a wide range of online tools and services.
Cyfe prevents you from having to log into multiple websites to get a clearer picture of exactly what’s going on at any given moment.
There is a free trial and pricing starts at $29/month.
Kissmetrics
Kissmetrics aims to help you get a clearer picture of which marketing campaigns are and aren’t working.
It is also designed to help with customer retention and acquisition by providing data on actions taken before and after a purchase.
Call for pricing.
Chartbeat
ChartBeat is another tool for businesses that are actively publishing content on their website. It looks at user behavior and how people interact with the content and shows how many are on any given page in real-time.
Their tools can help you understand important key metrics which will monitor real-time data on visitor engagement in real-time.
A robust real-time analytics dashboard provides new insights into which pieces of content are resonating well with your audience.
Call for pricing.
Conclusion
As Amazon sellers, we can be pretty good at researching products to sell on Amazon.