If you are about to start an e-commerce business on Amazon, then you need to do your research in order to be successful. Knowing how to research on Amazon for the right products is one thing, but knowing how to use the best Amazon product research tool is another. There are numerous product research tools that you can use, so picking the right one can be tough. Check out my article on the best Amazon product research tool here.
This article will provide you with choices for the best Amazon product research tool. Because I know for a fact that one of them will be perfect for your needs.
Google Keyword Planner
Type in a bunch of search terms, and see right away what their monthly hits are, and the level of competition is for each. Better yet, Google Keyword Planner will also show you related keywords with the same amount of information, just in case you missed anything. Oh yeah, they also offer live support.
URL Shorteners
The best two URL shorteners in the business are Google Short URL and Bitly. Because they’re so similar, ultimately it comes down to which interface you like better. Make sure to take advantage of all the extra resources both offer, too.
Sonar-tool
Last but certainly not least, this free FBA tool aggregates product data into a handy database. It’s very useful for collecting information to research which products are worth selling for you so you can make an informed choice. If you’re not at the narrowly-focus research stage, then use it as an idea generator to help shape which direction to go in.
Helium 10
Praised by many of its users, Helium 10 offers a set of useful tools for Amazon sellers.
Features of Helium 10 are classified by code names to help you more properly keep track of data stored in various areas, such as inventory stock, sales, and keyword searches.
Subscribing to Helium 10 can give you access to its excellent research tools, such as:
- Black Box – product finder and research tool. With access to data on more than 450 million Amazon products, you can gain valuable information by searching through filters such as sales volume, product weight, reviews and ratings, projected sales and trends, images, and more.
- Trendster – product analysis tool. With Trendster, you’re able to gain access to data within seconds concerning seasonal demand, product sales volume, market trend estimation, and historical price fluctuations.
- Scribbles – product listing optimizer. Scribbles constantly works to provide you with ranking keywords, in order to bring more traffic into your product pages.
- Cerebro – keyword research tool. Comparing multiples ASINs (Amazon Standard Identification Number) at once, the tool assists you by informing you of the keyword search volumes and much more that pertain to a specific group of products. By viewing accurate data of products within the same category, you can hone in on the niche, taking advantage of different opportunities that present themselves within it.
- Xray – Helium 10’s Google Chrome browser extension. With this extension, you can quickly bring up product research tools that let you assess a product’s potential in a timely fashion.
- Refund Genie. Not many platforms offer a feature that helps you keep track of reimbursements due to lost or damaged items. However, with the Refund Genie tool of Helium 10, you’ll get a descriptive report of the claim you are involved in for easy submission to Amazon for a reimbursement request.
Pricing plans:
- Free Plan
- Platinum Plan: $97/ month
- Diamond Plan: $197/ month
- Enterprise Plan: custom pricing
SellerApp
If you want a robust all-in-one tool that goes the extra mile beyond plain product search, SellerApp is a name you should look more closely at.
The platform combines a ton of features to make your life easier. In terms of marketing, SellerApp has a lot to offer. Market research tools let you use “advanced product intelligence” to find high potential products with low competition. They collect more than 300 million data points each day to give you in-depth analytics like sales and revenue estimates, reviews, ratings, and many more.
Everything here is driven by data so that you can make a completely informed decision about which products to stock. In terms of keywords and trends, you’re able to find out what your competitors are doing to improve your own strategy. With a 135 million+ keyword database, you can use this to improve the SEO of each product listing. You can also set up alerts to be notified of price changes on products you’re watching.
Besides, sales tools include PPC (pay-per-click) tools, a keyword tracker allowing you to check your listings’ rank, as well as an Amazon Listing Optimization Tool to check the quality of your product listings. These tools enable you to fine-tune your listings and boost sales.
In addition, the dashboard gives you a good overview of metrics for your business, together with actionable insights for improvement. These stats are quite impressive, with up to 97% satisfied customers and proven increases in users’ revenue.
Pricing plans:
Amazon Sellers (Self-service):
- Pro Lite Plan: $99/ month
- Professional Plan: $199/ month
- Enterprise Plan: custom pricing
AMZScout
AMZScout is very similar to Jungle Scout, they offer similar functionality through a web app and a Chrome Extension. Get everything you need at your fingertips: product potential score, BSR, monthly sales, profit, current inventory levels, plus multiple levels of competitor analysis – all without going to the product page. Favourite potential products and return to compare.
IO Scout
With IO Scout, you can instantly gather data pertaining to a product’s historical sales, reviews, ratings, projected price changes, stock status, and more. The platform provides you the ability to track preferred products through the use of bookmarks. Bookmarking an item can give you updated data on an hourly basis.
Moreover, by creating a product group and observing it often, you’ll gain an insight into competitors’ sales and price changes. Product groups can also help you find particular niches to invest in.
Stored in its database is loads of product performance information spreading years back. IO Scout can properly identify potential trends by being aware of which market activities have taken place in the past. This insight will give merchants an advantage by staying ahead of the curve, and being aware of trends before they actually take place.
IO Scout has a few more features on offer, too – including an Amazon FBA Calculator to help you quickly work out the fees you will need to pay, a sales estimator, and a listing optimizer.
Pricing plans:
- 1 month: $39/ month
- 3 months: $33/ month
- 12 months: $25/ month
ZonGuru
ZonGuru is an all-in-one Amazon seller tool that offers big data solutions to help you find the best suppliers, research top-selling products, and uncover valuable market opportunities. Use Niche Finder to find inspiration and unlock your next product niche idea. You can use their powerful Easy Source tool (a world-first collaboration with Alibaba.com) designed to find the perfect supplier for your product.
Unicorn Smasher
High-volume Amazon sellers usually have to deal with the problem of data overload. With a lot of information to sort through, essential things can get lost in the Amazon product research phase.
But don’t worry, tools like Unicorn Smasher can make processing that much data a significantly easier process.
The dashboard provided by Unicorn Smasher displays all the data pertinent to your products in an easily readable format. From that, you can move to a specific product quickly to learn more about its performance.
It also offers opportunity scoring, which lets you know which products are likely to sell well on Amazon. Plus, you’ll get real-time data updates, including prices, ranks, ratings, reviews, and many more.
You can take advantage of Unicorn Smasher being integrated with AMZ Tracker to obtain information about the listings of other products.
Pricing plan: Free
AMZBase
AMZBase is a free, useful tool for assisting you in your search to find products to sell on Amazon. It helps sellers to quickly obtain the ASIN and the title description of listings on Amazon. As well as providing immediate access to CamelCamelCamel, Alibaba, AliExpress, eBay and Google search engines, AMZBase also calculates FBA fees to estimate your potential profits.
Keepa
For many buyers, the reason why they do or don’t purchase a particular product comes down to pricing. That puts the onus on online merchants to set the appropriate pricing point for the goods they are selling.
The situation becomes easier with the help of Keepa.
The tool is useful for monitoring both short and long-term pricing trends on Amazon. You can use it to check out how an item has historically been priced on Amazon, then use what you learn to make your product more appealing. Keepa can also track prices across Amazon’s international locations.
Plus, if there are price drops happening and deals being offered, Keepa will quickly alert you.
With its product finder and viewer, you can optimize your searching and research through the use of category and financial filters. You can also upload an extensive list of categorized products at once, viewing side by side the product information and details, historical prices, trend projections, and more.
Moreover, the tool offers you valuable information on Top & Best Seller Lists. By looking at the hottest selling items in each category, you’re able to dive into niches and seize opportunities for upcoming trends more efficiently.
Pricing plans:
- Monthly plan: €15/ month
- Annual plan: €149/ year
CamelCamelCamel
CamelCam
Similar to Keepa, Camelcamelcamel is focused on helping you identify the pricing trends relevant to your target products.
The tool gives you charts containing pricing data for millions of products sold on Amazon. It grants you the ability to view price history charts, search by category, install add-ons, and receive price alerts.
Camelcamelcamel also has a browser extension to make it more simple to view pricing charts as you browse through product selections. The extension is available for both Mozilla Firefox and Google Chrome users.
Its services are free, which should make it a more appealing option for sellers. Plus, it has ongoing blog posts with seller information packed within, together with exceptional customer service that has been complemented by user reviews online.
Pricing plan: Free
Jungle Scout
Jungle Scout is an Amazon product research tool. It offers solutions for big data analytics, competitor monitoring, estimates and more. Use the web app to filter through millions of Amazon products until you find the right idea for you. Track your products (and your competitor’s) as you nurture and grow your business. You can also use their Chrome extension to validate product ideas as you browse Amazon and sort by the data that matters most to you.
Sonar
Developed by Sellics, Sonar allows users to search a database of more than 74 million keywords. Using Sonar, you can either improve how you rank organically for specific keywords or optimize PPC advertising campaigns.
With Sonar, you can do three different keyword searches across five global marketplaces (US, UK, France, Spain, Italy, and Germany).
The first one is a standard keyword search, where you can enter a keyword and receive suggestions that combine your keyword with common search terms. Let’s say if your keyword was “Magento 2,” the suggestions would include “Magento 2 ebooks” and “Magento 2 development Courses online.”
The second option is an extended search, which builds on the keyword search but also adds synonyms and related terms.
The final option is the reverse ASIN search. For this option, you simply enter any ASIN, and it’ll tell you the keywords that it ranks for. That means you can see what your competitors are doing, and even copy the keywords with high search volume scores.
When you do any of these above searches, there is an option to “exclude permutations,” which is set to “yes” by default. That means your search will not return results that include the same words, just in a different order.
You can track the keywords you’re using to see how visible your products are. A/B testing offered by Sonar will also grant crucial insight into the performance of your listings.
Pricing plan: Free
FBA Wizard Pro
FBA Wizard Pro is software that helps you easily find winning products to sell on Amazon and eBay. Find products from hundreds of your favourite UK and US retailers, wholesalers, Amazon flips, textbook arbitrage and more. It works in the US, UK and Canada and they are constantly adding more features and more retailers.
Viral Launch
Selling products on Amazon full-time can take up most of your day, and that’s not even counting the work that has to go into perfecting the products themselves. You need something that lightens your workload, and that could be Viral Launch.
Removing the guesswork from your product research process, Viral Launch helps you with different features as below:
- Product discovery – look for your next best seller with access to more than 200 million products, keywords, categories, and brands to quickly filter and narrow down.
- Keyword research – explore the top sales-earning keywords, alongside metrics such as search volume, priority score, and suggested CPC, so that you can estimate advertising costs and profitability.
- Market intelligence – validate your product choice with in-depth data on market price trends, sales estimates, reviews, ratings, and an overall product idea score.
- Competitor intelligence – discover the top sellers’ strengths, as well as capitalize on their weaknesses with some information on sales tactics, ad strategies, and keyword usage.
Viral Launch also offers a tool called Kinetic, which can automate your Amazon PPC, save you time, and give you access to tons of data on your marketing campaigns’ performance.
Pricing plans:
- MI Extension Plan: $25/ month
- Beginner Plan: $59/ month
- Pro Plan: $99/ month
- Brand Builder: $149/ month
- Kinetic: $199/ month
Conclusion
Researching for products to sell on Amazon can be a long, tedious process. And it’s no wonder… the market place has so many different types of products. From apparel, to electronics, sports equipment and much more. So when deciding what product to sell on Amazon, you want one that is simple to source, easy to ship & handle…and ultimately easy to make money with.