There are lots of things that make an analytics platform unique, but the most important one would be how it accomplishes its aim of giving you insights into your data. Every analytics platforms comes with their own specific features and technologies. What works for one may not work for the other. This is why communication is very crucial when choosing the right analytics platform. You’ll need to know what kind of information you want to extract from your data, then you can start narrowing down which platform will suit your needs best.
In this review, I have featured the best analytical tools.
Parse.ly
Parse.ly gives you insight into how your website visitors are interacting with your site, content, and even images.
You’ll be able to make better marketing decisions once you get a clearer picture of what aspects of your site are keeping your visitors engaged for longer periods of time.
This will help reduce bounce rates and increase conversions.
Call for pricing.
UserTesting
Analytic tools are great for uncovering hidden visitor insights. The downside is that they can’t show or tell you what your customers think.
UserTesting takes website analytics one step further by getting real human beings to use and review your app or website while being recorded on video.
Here’s a video of how UserTesting works.
Call for pricing.
Flurry
The Yahoo! Developer Network created Flurry as an app analytic tool. You can look at conversion rates, customer experience/interactions, and the devices they’re using.
It works for both Android and iOS with no coding experience required. Flurry will help you fine-tune your app by answering complicated questions via their robust analytic tools.
Call for pricing.
Facebook Insights
Is Facebook part of your marketing strategy?
If so, then Facebook Insights can provide invaluable information on your likes, follower counts, comments, and many other data points.
It will help you increase user engagement by giving you the tools you need to determine what is and what isn’t working.
Facebook Insights is a free tool.
Google Content Experiments
Google Content Experiments will help you a/b test your landing pages to determine which one converts best.
It works in conjunction with Google Analytics and has extremely detailed and easy-to-understand documentation. This will enable anyone to get started a/b testing in a matter of minutes.
Google Content Experiments is free.
GoSquared
GoSquared focuses on measuring how long a unique visitor has been active on your website.
Unlike other analytic programs, it uses a unique method of determining the length of time a user spends on your site.
When someone first visits your website, a “ping” is sent to GoSquared. That ping is repeated back and forth until the person leaves your website. It works silently in the background and doesn’t disrupt the user experience.
By measuring time spent on site in this way, you can get a much more accurate picture of exactly how long people are staying on your website.
Prices start at $29/month, and an enterprise plan is available.
AW Stats
AW Stats is an open-source analytics program that provides a visual representation of your data. It’s great for looking at FTP, mail, and log file statistics.
The only “downside” to this tool is that it will require some coding or server knowledge to implement.
If you have an internal IT department or IT company on retainer, it’s probably best to let them handle the installation of this powerful analytics software package.
AW Stats is completely free.
Google Marketing Platform
Google Marketing Platform helps you get a better understanding of how your marketing efforts are performing.
It’s different from Google Analytics in that it focuses less on website statistics and more on various marketing channels.
Google Marketing Platform consists of a robust set of tools that allows you to run detailed reports, manage tags, implement surveys, and optimize your paid ad campaigns.
Google Analytics
Google Analytics is a free tool that works great for in-app analytics. It also has a premium version designed specifically for enterprises and provides more detailed information. It is available in iOS, Android and many other platforms. It doesn’t matter the size of your market, how many mobile apps downloads and traffic you generate, this free tool can help you track performance seamlessly.
Pricing: Free
Website: www.marketingplatform.google.com
Apple Analytics
Apple App Analytics is a free mobile analytics tool for…you guessed it: iOS. Apple Analytics tracks app store impressions, user engagement, as well as provides user segmentation tools. Their sales and trends section gives you insight into which of your apps or in-app subscriptions are the most popular. Using this data, you can make the necessary adjustments in your app to attract your new users as well as retain existing ones.
Pricing: Free
Website: www.developer.apple.com
Mixpanel
Mixpanel is one of the more popular mobile analytics tools among mobile professionals – especially when it comes to crunching a range of data points and understanding the overall user journey on multiple channels. There is no code required to track app metrics, meaning it’s super handy for novice users or the technically-challenged. Mixpanel has two different plans called engagement plan and people plan. Both plans have free, monthly, annual and enterprise choices for customers according to the count of data points.
Pricing: Free (Starter with limited access)/ $779 (Growth) per year/ Custom (Enterprise)
Website: www.mixpanel.com
Firebase
Firebase is a mobile platform (backed by Google) that is used for developing apps that will help grow your user base on iOS and Android. From analytics, databases, messaging and crash reporting, you can analyse everything in one central location. Firebase is also integrated with other Google products such as Google Ads and AdMob.
Pricing: Free (Spark plan) / $25 (Flame Plan) per month / Custom (Blaze Plan)
Website: www.firebase.google.com
Leadfeeder
We built Leadfeeder so marketers and sales teams could see exactly who’s visiting their websites, even if the site visitors never fill out a contact form or send an email.
Website Visitor Identification Guide
The people visiting your website don’t have to be a mysteryDOWNLOAD
At a high level, it works by identifying the companies that visit your site, then finding contact info from individual visitors at that specific company.
You’ll also be able to see exactly which of your web pages your leads are looking at, which will enable you or your sales team to reach out to those warm leads with a laser-targeted sales pitch. The next step is personalization with access to individual IP addresses using the new Leadfeeder Discover product.
To start a free 14-day trial with Leadfeeder, follow these steps:
Step 1: Sign up here.
Step 2: Fill in your company name, website address, name, and contact info. Don’t worry, we don’t sell it, we just have to know who you are. 🙂
Step 3: Tell us about your role on your team. This way we can help customize your experience.
Step 4: Select the CRM you use. If an integration is available, we can help you get the two connected. You don’t need a CRM or any of the ones listed to use Leadfeeder.
Step 5: Choose your marketing tool. If we have an integration we will let you know, if not, we will keep you updated on future integrations.
Step 6: Do you have a sales team? This information will help us customize your sales training and support.
Step 7: Tell us about your main goals with Leadfeeder. We’ll share this with the team to make sure we do everything we can on our end to help.
Step 8: Install your Leadfeeder tracker script. This can be done DIY style or if you have a tech-savvy colleague, they can take over. This article: How to Install the Leadfeeder Tracker is helpful if you end up getting stuck.
Step 9: Give the tracker an hour or so to begin reporting. Once the tracker starts collecting IP addresses, you’ll see leads listed like the screenshot below.
Whoo-hoo! All done. Be sure to take the in-app tour to make yourself at home.
Leadfeeder for Marketing
Track site visitors, measure campaign success, and find more qualified leads.DOWNLOAD
Visual Website Optimizer (VWO)
Visual Website Optimizer (VWO) gives you the tools to perform experiments by A/B testing different graphical and textual on-page elements.
It also gives you the ability to record visitor sessions for playback analysis. For example, one company used the live user recording feature of VWO to discover a critical shipping error that appeared randomly throughout the day. As a result, the bounce rate on that page decreased by almost 45 percent.
VWO offers a free trial of its web analytics tool and asks you to contact them for pricing.
ClickMeter
Determining the ROI of various marketing channels can be tough. ClickMeter gives you the ability to create pretty URLs and then track and analyze them by looking at over 100 different parameters.
ClickMeter integrates with Google Analytics and will allow you to redirect, track, and analyze website traffic.
It also gives you the ability to understand the true value of your marketing efforts and eliminate those traffic sources that aren’t converting.
Pricing starts at $29/month and tops out at $349/month.
PageSpeed Insights
PageSpeed is a free Google tool that gives you the ability to see how fast (or slow) your web pages load.
In this day and age of high-speed internet, your site must be able to keep up.
Even with a high-speed internet connection, your website could experience painfully frustrating loading times. Most internet users aren’t going to wait around for more than a second or two for a page to load.
A slow website could be caused by one of many different things, such as network latency, poor server optimization, or huge image/file sizes.
According to a study done by Aberdeen, a single second delay in website response time can lower conversions by almost 7 percent!
Pricing: Free!
Conclusion
There are many analytics platforms available in the market. The feature-sets and functionalities of different technology platforms vary widely. Analytics helps to visualise, track and analyse data from various sources such as web traffic, transaction details, customer behaviour, social media activity and more. Data collected from different sources can be used to make informed decisions.