I’m sure you’ve heard the question, “what’s the best analytic solution for ecommerce?” A search for ecommerce analytics or ecommerce performance analyst might have brought you to this page. Not only are there dozens of platforms available, but they all have their own unique functions and analyses. This can be very overwhelming for an ecommerce business. Because everyone has their own definition of the best analytics software…
So, here are the best analytical softwares for ecommerce.
Woopra
Abandoned orders are every ecommerce business owner’s nightmare. With an average abandonment rate of 70%, cart abandonment affects all ecommerce businesses.
Woopra’s analytics features concentrate on shopping success and lowering cart abandonment rates.
- Find out how long it takes the average customer to buy
- Identify different drop off points throughout the sales funnel
- Review abandonment rates in different situations like adding payment details or selecting shipping so you know which area of your site needs the most work
Pricing: There’s a free plan for limited use and pro plans start at $999 per month.
Best for: Ecommerce business owners who want a strong understanding of why customers abandon their orders and how they can improve their sales funnel to result in more conversions.
7. Matomo
Formerly known as Piwik, Matomo has many of the same analytical features as Google Analytics along with a few additional ecommerce analytical tools to boost your online shop.
- Review in-depth sales reports that are broken down by geolocation, product, and marketing channel
- Set up automated reports to view metrics like average order value and conversion rate along with issues that cause visitors to abandon their shopping carts
- Integrate Matomo with storefronts like Shopify and WooCommerce
- Rest assured that users have 100% data ownership with data being securely stored by the platform
Pricing: Matomo is free if you host data on your own servers or $29 per month to host data on their cloud servers.
Best for: Privacy-conscious store owners who want budget-friendly ecommerce analytics tools.
Qlik
Platform: Qlik Analytics Platform
Related products: QlikView, Qlik Sense
Description: Qlik offers a broad spectrum of BI and analytics tools, which is headlined by the company’s flagship offering, Qlik Sense. The solution enables organizations to combine all their data sources into a single view. The Qlik Analytics Platform allows users to develop, extend and embed visual analytics in existing applications and portals. Embedded functionality is done within a common governance and security framework. Users can build and embed Qlik as simple mashups or integrate within applications, information services or IoT platforms.
Learn more and compare products with the Solutions Review Buyer’s Guide for Analytics and Business Intelligence Platforms.
Salesforce
Platform: Einstein Analytics Platform
Related products: Salesforce Einstein Discovery, Salesforce Einstein Data Insights
Description: The Salesforce Einstein Analytics platform is available in a number of flavors based on role, industry and included features. The product’s automated data discovery capabilities enable users to answer questions based on transparent and understandable AI models. Users can also tailor analytics to their use case and enhance insights with precise recommendations and specific guidance. Einstein lets you create advanced experiences using customizable templates, third-party apps, or custom-build dashboards as well.
Learn more and compare products with the Solutions Review Buyer’s Guide for Analytics and Business Intelligence Platforms.
SAP
Platform: SAP Analytics Cloud
Related products: SAP BusinessObjects BI, SAP Crystal Solutions
Description: SAP offers a broad range of BI and analytics tools in both enterprise and business-user driven editions. The company’s flagship BI portfolio is delivered via on-prem (BusinessObjects Enterprise), and cloud (BusinessObjects Cloud) deployments atop the SAP HANA Cloud. SAP also offers a suite of traditional BI capabilities for dashboards and reporting. The vendor’s data discovery tools are housed in the BusinessObjects solution, while additional functionality, including self-service visualization, are available through the SAP Lumira tool set.
Learn more and compare products with the Solutions Review Buyer’s Guide for Analytics and Business Intelligence Platforms.
SAS
Platform: SAS Visual Analytics
Related products: SAS Viya, SAS Visual Data Mining and Machine Learning
Description: SAS Visual Analytics is available on-prem or in the cloud. Visual Analytics allows users to visually explore data to automatically highlight key relationships, outliers, and clusters. Users can also take advantage of advanced visualizations and guided analysis through autocharting. SAS has made its name as a result of advanced analytics, as the tool can ingest data from diverse data sources and handle complex models. In addition to BI, SAS offers data management, IoT, personal data protection, and Hadoop tools.
Learn more and compare products with the Solutions Review Buyer’s Guide for Analytics and Business Intelligence Platforms.
Sigma Computing
Platform: Sigma Platform
Description: Sigma Computing offers a no-code business intelligence and analytics solution designed for use with cloud data warehouses. The product features an intuitive, spreadsheet-like user interface that provides users with the familiarity of Excel. Guided data warehouse access ensures that data remains secure, compliant, and in context. When users take action in Sigma, it automatically translates them into SQL. All queries are run live against the cloud data warehouse, and the results are passed back to Sigma.
Learn more and compare products with the Solutions Review Buyer’s Guide for Analytics and Business Intelligence Platforms.
Sisense
Platform: Sisense
Description: Sisense makes it easy for organizations to reveal business insight from complex data in any size or format. The product allows users to combine data and uncover insights in a single interface without scripting, coding or assistance from IT. Sisense is sold as a single-stack solution with a back end for preparing and modeling data. It also features expansive analytical capabilities, and a front-end for dashboarding and visualization. Sisense is most appropriate for organizations that want to analyze large amounts of data from multiple sources.
Learn more and compare products with the Solutions Review Buyer’s Guide for Analytics and Business Intelligence Platforms.
Tableau Software
Platform: Tableau Desktop
Related products: Tableau Prep, Tableau Server, Tableau Online, Tableau Data Management
Description: Tableau offers an expansive visual BI and analytics platform, and is widely regarded as the major player in the marketplace. The company’s analytic software portfolio is available through three main channels: Tableau Desktop, Tableau Server, and Tableau Online. Tableau connects to hundreds of data sources and is available on-prem or in the cloud. The vendor also offers embedded analytics capabilities, and users can visualize and share data with Tableau Public.
Learn more and compare products with the Solutions Review Buyer’s Guide for Analytics and Business Intelligence Platforms.
Optimizely
If you’re looking to create a more personalized and authentic shopping experience, Optimizely’s ecommerce specific features can be an effective place to start. The platform centers around using A/B testing and experimentation to create more authentic experiences and ultimately drive conversions.
Use Optimizely to:
- Collect actionable customer-focused data to influence site optimization
- Experiment with simplified checkout flows to reduce shopping cart abandonment
- Trial chatbots to provide quicker customer service
Pricing: Plans depend on business size, subscription length, and whether it’s full-stack or web. Optimizely doesn’t disclose their pricing on their site, so businesses need to contact them directly.
Best for: Ecommerce business owners who want to trial new techniques to optimize their site experience.
Crazy Egg
Crazy Egg is a user-friendly ecommerce analytics tool that gives users easy to digest data and dashboards. The ecommerce software encourages businesses to consider every visitor to be a potential customer to help you build a better overall online experience.
Crazy Egg’s top features include:
- Heatmaps showing which parts of your site are receiving visitor attention and which sections are ignored
- Scrollmap tool that shows if your CTA buttons are in the right place
- Site recordings that show the entire user experience from the moment someone clicks on a page to when they leave. Review each visitor’s cursor movements along with everything they click on
- A/B testing tool to help visualize any possible changes to the site
Pricing: From $24 per month based on annual billing.
Best for: Ecommerce businesses that want to track customer moves and see how visitors interact with their site to optimize their conversion rate.
Glew.io
Glew.io is one of the most comprehensive ecommerce analytics tools available today, making it a good choice for both smaller ecommerce businesses and larger ones.
Using Glew.io ecommerce tools you can:
- Review your top-selling products and differentiate them from products that generate less profit
- Configure Glew.io to track sales from multiple retail platforms. For instance, if you sell on Amazon and from your own site, you can see both sets of sales data in one place
- Use advanced customer analytics to target specific customer segments and review what specific customers bought
- Review your site’s marketing performance by pulling data from Google Ads, Facebook Ads, and Instagram Ads
Pricing: From $79 per month for a one year contract.
Best for: Both small and medium ecommerce brands looking for a complete ecommerce analytics tool.
Google Analytics
If you’re new to the world of ecommerce analytics, free tool Google Analytics can be a great place to start.
Google’s Enhanced Ecommerce provides merchants with powerful metrics that enable site managers to track traffic through each stage of the funnel.
- Identify your site’s weaker areas like drop-off points within the checkout process or reasons for shopping cart abandonment
- Find out which devices your traffic is coming from and how they convert
- Discover the unique sales performance of your products on-site and understand your customers’ lifetime value
- Uncover which pages your visitors are spending the most time on and which pages have the highest bounce rate
Pricing: Free
Best for: Ecommerce business owners who are using Google Analytics already, who want to analyze their website traffic and receive some additional ecommerce insights.
Supermetrics
More of a marketing analytics tool than purely ecommerce software, Supermetrics pulls data from a variety of sources to analyze which campaigns and channels are boosting your conversions and revenue.
- Pull data from Shopify, Facebook Ads, Google Adwords, and other platforms into a data visualization tool or spreadsheet
- Set up automatic data refreshes and scheduled emails so you always have up to date data to review and analyze
Pulling data is usually a time consuming and tedious task – Supermetrics effectively cuts down the time so you can focus on analyzing data, optimizing current initiatives, and planning new marketing campaigns.
For a deeper overview of how Supermetrics works, check out this example of how Geckoboard uses it to pull data from SEMrush into a Google Sheet to power an SEO dashboard.
Pricing: Pricing starts at $39 per month and depends on the preferred data visualization tool.
Best for: Ecommerce businesses that want to figure out if their marketing strategy is effectively driving revenue.
Conclusion
While at the core level it will give you a lot of information about who came to your website, how they came, what pages they visited and what they did at your website. In this way it is not much different from Google Analytics or any other analytics program. However, their implementation for online retail sales alone makes them a strong contender for being one of the best analytics software for ecommerce.