What is the best social media analytics tool? If you’re looking into social media analytics tools, then this guide is for you. I’ve compiled a list of social media analytics tools that will help you track your ROI and better understand your audience. These are the best social media analytics tools to grow your marketing strategy.
So, here are the best social media analytical softwares out there!
Sprout Social
The need for cross-channel social media analytics makes Sprout Social an easy choice for No. 1 on our list.
Whether you want to dive deep into your performance on a single network, or quickly compare results across multiple networks at once, Sprout has you covered.
Track Facebook Page impressions, tally up Twitter link clicks, measure Instagram follower growth, evaluate LinkedIn engagement, asses content performance on Pinterest and much more, all from the same location.
Then quickly organize and share your data with easy-to-understand, presentation-ready reports. Or take it a step further with Premium Analytics and create your own custom report, tailored to your organization’s KPIs.
Sprout comes complete with both templated and customizable reporting options, meaning you have multiple ways to not only gather essential social metrics, but truly understand what they mean and present them to others including only the metrics you care about most and reducing the noise.
From tags to trends and everything in between, Sprout puts powerful analytics at your fingertips. You can even access data related to internal team performance and competitor activity to help you improve customer care or benchmark your brand against others in your industry. The analytics other tools had just didn’t have the power. We needed the best analytics we could get. Layne Pfliiger
Social Media Manager
But that’s only scratching the surface.
Sprout’s Advanced Listening tool arms you with valuable data related to audience demographics, industry influencers, campaign performance, share of voice and consumer sentiment.
No matter your social media analysis and reporting needs, Sprout has been built from the ground up to give you a fast, user-friendly way to discover and display social insights.
HubSpot
With HubSpot’s analytics tools you can tie social media performance to business and revenue growth. Whether publishing directly through HubSpot, or publishing using other tools or while on the go, you’ll be able to report on the success of your social strategy across every channel. You can also compare the performance of multiple social channels to measure campaign performance.
HubSpot’s social analytics tools offer expansive graphs and visuals that break down the numbers by specific platform features, like audience, session lengths, and impressions.
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What’s important to highlight is that HubSpot’s social analytics tools is part of HubSpot’s Marking Hub, their all-in-one inbound marketing software. This means that using the platform you’ll have insight into the entire customer journey, not only social media-specific metrics. You’ll be able to see which marketing tactics are working best for your business, how are they impacting your bottom line, and learn about your social media campaigns ROI.
That makes HubSpot an excellent choice for businesses whose marketing teams want to keep all campaign functions in one place.
Google Analytics 
One, seemingly unrelated social media analytics tool is Google Analytics.
Even though Google Analytics has been mainly designed to analyze the web performance of your website, it also offers plenty of insights about social media channels, for example:
- Sources of social media traffic to your website: Discover what social media platforms bring the traffic
- Goals completions for your social media posts: Assign goals and analyze their completion
- Conversions from social media posts: Assign revenue to conversions in social media
- Assisted social media conversions: See if any of your social media platform contributed to a conversion
Pros:
- Google Analytics is free.
- Good chances are your site already has it implemented.
- Provides valuable insights about your audience.
- One of the most popular analytics platform – lot’s of tutorials available online.
Cons:
- Takes time and skills to properly set it up to track your social media strategy.
- It’s not designed for managing social media, requires some advanced knowledge about the tool.
BuzzSumo
Another, this time paid, social media analytics tool I personally really, really, really like is BuzzSumo.
What is BuzzSummo? It’s a content analytics tool – among many features such as brand monitoring, social listening or competitor research, it also provides social media analytics:
- Content discovery: Find most shared content in social media networks. It’s a powerful feature for content writers!
- Content analysis: Find social media data about particular topic of interest: content type, top shared domains, top social media platforms, etc.
- Influencer marketing: Find top influencers in a niche or industry based on social media reach or engagement.
Pros:
- Offers free trial
- Presents up-to-date popular content. Allows to find trending topics to share on social media.
- Easy to use.
Cons:
- Bit pricey if you want the full version.
- Not a social media management tool. You will need additional tools if you need that feature.
Brand24
Correct, that’s us – one of the best social media monitoring tools. Says who? Says Buffer!
Brand24 is a social media analytics tool starting at $49 a month and offers a free, 2-week trial (no card required).
The tool does web and social media monitoring and analytics across multiple channels. You can monitor keywords related to your company, for example company name, website address, company hashtag, marketing campaign name or hashtag and discover how they perform in social media channels in terms of social media reach, engagement, volume of mentions, influential sources mentioning them, etc.
- Social media analytics: Analyze the performance of your keywords on Facebook, Twitter, Instagram and YouTube, including volume of mentions, social media reach, sentiment analysis of your keywords.
- Metrics of engagement: Track the engagement the social media posts, marketing campaigns and content generate
- Metrics of influence: They’re great for influencer marketing as you can discover the influence of social media authors talking about your company or any topic
- Trending hashtags: Find trending hashtags on Instagram for any keyword
- Hashtag analytics: See how many times a hashtag was used on Twitter, Instagram and Facebook
Pros:
- Allows tracking brand mentions across all social media platforms.
- It’s possible to generate social media analytics report.
- Ability to check positive and negative sentiments with your tracked keywords.
Cons:
- Doesn’t provide social media management platform.
Brand24 is a tool that monitors online mentions about your company.Try free!
Cyfe
One of the best social media analytics tools is Cyfe – a business dashboard tool.
It syncs up data from many, many, many marketing tools in one place.
The number of available integrations and dashboards is astonishing and makes Cyfe a powerful tool – it covers not only social media analytics tools but also advertising, email, monitoring, sales, SEO and web analytics tools!!!!
However, let’s focus on the social media part.
In Cyfe, you can build your social media dashboard including following apps and data:
- AddThis
- Bitly
- Facebook Ads: Cost, impressions, clicks, actions
- Facebook Pages: Likes, clicks, active users, page views
- Flickr: Top photos, slideshows
- Google+: Plus ones, circled by
- Google+ Search: Posts
- Instagram: Photos, followers, following
- LinkedIn Ads: Cost, impressions, clicks, conversions
- LinkedIn Company: Followers, impressions, engagement
- Pinterest: Boards, pins, likes, followers, following
- Publisher: Schedule social media posts
- Reviews: Yelp, TripAdvisor, Facebook, Google, YP
- SlideShare: Views, favorites, comments, downloads
- Twitter: Tweets, followers, listed, mentions, influencers
- Twitter Ads: Cost, impression, engagement, follows
- Twitter Search: Tweets, mentions, hashtags
- Vimeo: My feed, top videos
- YouTube
You can try it out for free.
Pros:
- Create reports with in-depth social analytics.
- Easy set up.
- Pre-built widgets for services like Google or Saleforce.
Cons:
- UI can be unintuitive.
- No custom reports with social data.
TapInfluence
The boom of influencer marketing has created a need for social media tools specifically tailored for influencer campaigns.
Enter TapInfluence, an analytics platform which removes many of the “what-ifs” related to influencer marketing. This includes metrics such as reach, engagement rate and the potential price tag behind any given influencer.
In short, TapInfluence highlights relevant influencer metrics in black and white so brands can better understand whether or not a potential relationship makes sense prior to outreach.
Influencer campaigns shouldn’t be a black hole of ROI. In addition to individual influencer metrics, the platform also measures the performance of overall campaigns against industry benchmarks.
Curalate
More and more brands are trying their hands at direct social selling.
Platforms such as Curalate serve as a hybrid storefront and analytics tool for companies looking to maximize their sales from Instagram
Chances are you’ve seen a branded or unbranded “Like2Buy” link in the wild. Major brands like Bose take advantage of Curalate for social sales – take a peek at their Instagram bio.
Upon clicking through, we’re led to a social storefront where users can shop directly.
Curalate’s platform empowers businesses to understand which products score the most clicks and sales. This can directly inform your future campaigns and product strategy as you learn which sort of posts click with customers.
Additionally, Curalate tracks product tags and mentions, making it a cinch to spot and analyze the performance of user-generated content campaigns.
BuzzSumo
Although not strictly a social tool, BuzzSumo is an awesome resource for analyzing the social engagement of any given piece of content.
If you want to see how many shares your latest blog post received on Facebook, Twitter or Pinterest, BuzzSumo can provide you with that data. You can also monitor the performance of content competing for relevant industry keywords, allowing you to see how your content marketing campaigns are stacking up against the competition.
Social media remains one of the top distribution channels for content. By analyzing social shares, you can see which types of posts receive the most engagement and use that data to inform your own content strategy. BuzzSumo can also help you understand variables in top-performing content such as length, publish date and headline type.
Snaplytics
The popularity of ephemeral content on social media speaks for itself.
Snaplytics focuses solely on analytics for Snapchat and Instagram Stories. The platform looks at metrics such as open and completion rate, allowing brands to see where story engagement peaks and likewise at what point viewers drop off.
The need to optimize story-based content is something that modern brands should overlook at their own peril.
Although Snapchat might have fallen out of favor for some brands, bear in mind that the network still boasts hundreds of million active users among millennials and Gen Z.
Meanwhile, Stories represent one of the most-engaged methods of Instagram promotion. Going beyond native analytics is a smart move for brands who want to craft more compelling Stories or eventually run story-based ads.
Conclusion
The lion’s share of web traffic comes from social media channels, and they offer a variety of metrics and insights. This extensive guide will walk you through the best social media analytics tools available, as well as help you decide on the best social media analytics tools given your specific needs.