Ecommerce analytics metric is the key to understanding your target customers better. It helps in generating insights which can be used for improving your conversion rates. This is why ecommerce analytics is so important to know about the eCommerce business.
Discover the top five analytics tools for ecommerce. Learn how to turn data from your ecommerce site There are tons of analytics tools that you can use to enhance the success of your online business. The key is knowing what metrics you should focus on, and how to interpret them. That’s why we have compiled a list of the best analytics tools for ecommerce so that you could use them with confidence.
Ecommerce analytics tools is a part of ecommerce business. One of the key metrics in online retail is revenue growth rate. Many online retailers try to find the best solutions for Ecommerce analytics analysis. Therefor we thought it would be useful to showcase some online analytics solutions that are tailored to ecommerce business and help you in your daily workflow.
Since ecommerce is one of the most popular trends these days, more and more people are considering starting an online business. To begin with, you may want to get a clear idea of what is meant by ‘’ecommerce analytics tools” and “ecommerce analytics metrics.”
What is E-Commerce Analytics Software?
Most businesses thrive on data. E-commerce businesses especially can benefit from tools capable of analyzing real-time data, as these solutions help e-commerce stores identify exactly which products sell best, who their customers are, and which aspects of their website attract the most attention and have the best conversion rates. By combining aspects of big data analytics and a web analytics tool, business owners can get a complete view of their e-commerce business and how it is performing at a variety of levels.
By integrating with an e-commerce platform, e-commerce analytics software can gather data from marketing campaigns, email campaigns, live chat, and other data sources related to the e-commerce store itself. With these reports, business owners can obtain actionable insights to help them improve their business and invest in the strategies that are working.
Key Benefits of E-Commerce Analytics Software
- Real-time data from a variety of sources related to an e-commerce business
- Insight into customer behavior and demographics
- Website data based on how users interact with the e-commerce store itself
- Data to help refine personalization algorithms to better cater to individual customers
Google Analytics
Price: Free
Google Analytics is the most widely-used analytics tool on the market. If you don’t yet have tracking installed on your site, this should be your starting point.
It provides in-depth information on your site’s traffic, including how your visitors find you, which pages they visit, how long they stay, and much more. This data is useful for any site owner and helps you learn more about your customers and how to reach them more effectively.
For ecommerce marketers, conversion tracking data is particularly valuable.
When integrated with your site’s ecommerce platform, you can use Google Analytics to track all of the sales on your site.
You can see where these customers come from, which of your other marketing channels they’ve contacted (like PPC ads or an email newsletter), and which pages they visited on your site before converting.
Then, you can use all of this information to improve your marketing strategy moving forward.
And best of all? It’s completely free.
Piwik
Price: Free
Piwik is a free web analytics platform and offers many of the same features as Google Analytics. The main difference between the two is that unlike Google Analytics, which is accessible through your browser, Piwik requires users to download the software and install it on your own servers.
Once installed, you can use it to track all of your ecommerce conversions, as well as any other goals you’ve set up on your site. You can also monitor multiple sites at once, set up custom dashboards, and watch a real-time flow of visitors to your site.
If you’re limited on time – or simply forget to check your analytics data regularly – you can also benefit from their automated email reports feature.
Simply select the data you want, set a schedule, and you’ll receive reports right in your inbox every day or week.
Kissmetrics
Price: $120 – $600/month
Kissmetrics is one of the most popular paid tools among ecommerce site owners, and it has several features tailored for increasing online conversions.
It lets you see the paths your customers take before making or abandoning a purchase, making it easier than ever to understand what makes your visitors buy – or not. It also shows “profiles” of each visitor that include every action they take like viewing pages, creating accounts, and adding items to their carts.
The goal with Kissmetrics is to show common paths your visitors take before converting, then use that information to convert more of your traffic into customers.
Hotjar
Hotjar is all about analyzing and understanding customer behavior, turning your numbers into a clear picture of what users do on your site.
It does this via a unique ‘heat map’ which shows exactly where on your site is getting the most activity, so you can find out which categories, pages, and products are the most popular—and design your site to maximize conversions.
There are different types of heat maps available, so you can see and record precisely where users clicked, scrolled, moved around, and on which devices they used. There’s also a funnel feature that shows how users navigate your site and where they are most likely to leave.
Hotjar is perfect as a visual interpretation of your customers’ user experience, helping you understand how they interact with your site and record the behavior and preferences that motivate them. This will allow you to test and optimize the effectiveness of your CTAs.
While it won’t replace more ‘traditional’ marketing analytic tools (there is no way to track ROI or predict future performance, for example), Hotjar is the best in its niche and offers a great freemium version.
How much does Hotjar cost?
- Personal Basic: Free
- Personal Plus: $29/mo
- Business: $89/mo
Woopra
Woopra specializes in something called ‘shopping success,’ focusing on the customer journey to find the various strengths and weaknesses of your sales funnel and helping you to avoid the dreaded abandoned carts.
Woopra’s customer-oriented features allow you to zoom in on every customer touchpoint, find the areas where they are dropping, and highlight the amount of time they take to make a purchase. You can also delve into individual customers’ profiles to find out how they interact with your content and website design in real-time and offer them personalized experiences and support.
Woopra is ideal for ecommerce businesses that are invested in the customer journey and want to identify trends, optimize customer retention and acquisition, and improve segmentation for personalized experiences.
With a free version offering 500K actions a month, core analytics, and one-click integrations with over 30 platforms, Woopra is worth trying. Of course, more expensive upgrades offer more advanced analytics and features.
How much does Woopra cost?
- Core Learn & Experiment: free
- Startup Analytics Powerhouse: $349/mo
- Pro Journey Architect: $999/mo
Omnisend
Omnisend is a complete platform for ecommerce businesses, offering everything from email and SMS marketing to automation and, of course, web analytic tools.
As well as comprehensive reporting on all of your campaigns and automations, from big-picture ROI insights to your choice of KPI across all channels, Omnisend allows you to see what customers are browsing in real-time, thanks to an intuitive Website Visitor Tracking feature.
Keeping with the platform’s all-in-one nature, Omnisend’s analytics offers a combination of site tracking and behavioral and transactional data to give a unified, single-customer view on a single dashboard. They also offer robust customer segmentation, enabling you to leverage your insights to create campaigns and automations that are hyper-personalized and relevant—a must in today’s competitive ecommerce environment.
Omnisend is ideal for small and medium-sized businesses who want all of their ecommerce marketing tools under one umbrella, with a range of incredible features to choose from, and analytics that is just as good as any specialized tool.
How much does Omnisend cost?
- Free version that offers basic reporting
- $16/mo for more channels and features
- $99/mo for advanced features and reporting
- Complete pricing here
Optimizely
If you’re looking to create a more personalized and authentic shopping experience, Optimizely’s ecommerce specific features can be an effective place to start. The platform centers around using A/B testing and experimentation to create more authentic experiences and ultimately drive conversions.
Use Optimizely to:
- Collect actionable customer-focused data to influence site optimization
- Experiment with simplified checkout flows to reduce shopping cart abandonment
- Trial chatbots to provide quicker customer service
Pricing: Plans depend on business size, subscription length, and whether it’s full-stack or web. Optimizely doesn’t disclose their pricing on their site, so businesses need to contact them directly.
Best for: Ecommerce business owners who want to trial new techniques to optimize their site experience.
Crazy Egg
Crazy Egg is a user-friendly ecommerce analytics tool that gives users easy to digest data and dashboards. The ecommerce software encourages businesses to consider every visitor to be a potential customer to help you build a better overall online experience.
Crazy Egg’s top features include:
- Heatmaps showing which parts of your site are receiving visitor attention and which sections are ignored
- Scrollmap tool that shows if your CTA buttons are in the right place
- Site recordings that show the entire user experience from the moment someone clicks on a page to when they leave. Review each visitor’s cursor movements along with everything they click on
- A/B testing tool to help visualize any possible changes to the site
Pricing: From $24 per month based on annual billing.
Best for: Ecommerce businesses that want to track customer moves and see how visitors interact with their site to optimize their conversion rate.
Glew.io
Glew.io is one of the most comprehensive ecommerce analytics tools available today, making it a good choice for both smaller ecommerce businesses and larger ones.
Using Glew.io ecommerce tools you can:
- Review your top-selling products and differentiate them from products that generate less profit
- Configure Glew.io to track sales from multiple retail platforms. For instance, if you sell on Amazon and from your own site, you can see both sets of sales data in one place
- Use advanced customer analytics to target specific customer segments and review what specific customers bought
- Review your site’s marketing performance by pulling data from Google Ads, Facebook Ads, and Instagram Ads
Pricing: From $79 per month for a one year contract.
Best for: Both small and medium ecommerce brands looking for a complete ecommerce analytics tool.
The importance of a good analytics tool
Choosing the right analytics tool can help you understand your visitors. The more you understand how they think and visit your website, the more able you will be to generate interest. This interest can be stimulated by answering the potential customers’ needs.
Customer analytics — Businesses can’t exist without customers, and insights into the customer journey, average conversion rate, and purchasing habits are crucial for an e-commerce website. E-commerce analytics software can use customer and purchase data to compile a complete picture of who a business’ customers are and what they are purchasing. Businesses might even be able to gain insight into what time of day customers are most active and when is the best time to introduce new products and offers.
Business intelligence — Insight into sales and various campaigns are a must for any global e-commerce business. Knowing how the business is performing as a whole and what needs improvement can be invaluable, especially when decisions can affect the entirety of the business. Business intelligence can help e-commerce stores refine their inventory and other business strategies to optimize revenue.
Marketing analytics — Using digital analytics tools can help determine which marketing efforts are successful (and which aren’t) by tracking where customers are coming from and which offers they may have interacted with. These tools may integrate with social media or email marketing tools to track the success of these efforts. E-commerce analytics can also help with A/B testing the e-commerce website by tracking users’ interactions with the site and noting which iteration has the best conversion rate.
Conclusion
Often the first point that is highlighted with regards to ecommerce analysis tools, is the fact that because product and stock information is held on a third party website it cannot, therefore, easily be accessed by other internal programs. However, as this is only a comparatively recent factor in ecommerce analysis tools and gains less relevance when placed against alternative factors such as ease of use, searchability via taxonomy control, simple integration and real time access to data, it is often overlooked.
Ecommerce analytics tools are a must for online retailers. A lot of metrics to track, lots of visitors coming in from different sources and a number of conversions to measure. With so much data all around it’s no surprise that ecommerce entrepreneurs are looking for a single place where that information could be presented in an easy-to-digest way, not to mention the flexibility of such a solution. The best analytics tools for ecommerce will help you understand your customer’s behavior, so you can increase customer loyalty and enjoy explosive growth.