If you’re running an app or trying to grow your mobile audience, you know how important it is to track how many people are downloading your application. It’s also vital that you understand how much time they spend using your app. By understanding these statistics, you’ll be able to determine if your app will be profitable in the future. While there are many analytics platforms that can help you with these tasks, only a few of them are worth investing in.
Below I will share the top 5 analytics tools for mobile apps used by various Fortune 500 companies including Google , Foursquare , Localytics, Flurry , Facebook , LinkedIn , Zendesk , TUNE .
Google Analytics
What it is: traffic analytics tool from Google
What it’s used for: analyzing website traffic, users, bounce rates, goal conversions, and real-time visitor count
Price: free
74% of the 2000+ analytics professionals we surveyed use Google Analytics (GA). This didn’t surprise us, since GA is by far the market leader in the web analytics space, used on at least 30 million websites according to BuiltWith. GA is free for everyone, but data sampling will occur at high volumes unless you pay for Google 360.
⏫ Power up: get more from your Google Analytics data by combining it with Hotjar’s heatmap, session recording, and feedback tools. Here are 5 ways to use Google Analytics and Hotjar together to grow your business.
Adobe Analytics
What it is: traffic analytics and multichannel data collection tool from Adobe
What it’s used for: an enterprise alternative to Google Analytics
Price: on request
4% of experts surveyed use Adobe Analytics. As an enterprise alternative to Google Analytics, Adobe Analytics is a specialist analytics tool, offering multichannel data collection spanning web, voice, OTT (over-the-top), and IoT (Internet of Things). The focus is on machine learning and predictive algorithms for advanced insights.
Mixpanel
What it is: advanced product and business analytics platform
What it’s used for: tracking customer behavior and KPIs across websites and mobile apps
Price: from free for 1,000 monthly tracked users
Another 4% of the analytics experts we surveyed use Mixpanel. Unlike traffic analytics tools, Mixpanel is designed to help SaaS and website owners get real-time data insights into how people interact with a product.
Matomo
What it is: free and open-source traffic analytics
What it’s used for: measuring website traffic and user behavior
Price: from free for self-hosted users
Used by 2% of polled experts, Matomo (formerly known as Piwik) is a privacy-focused free analytics platform. You can self-host Matomo on your own server or WordPress installation, or pay for a cloud account.
Statcounter
What it is: web traffic analytics
What it’s used for: tracking website traffic, sessions, pageviews, and real-time visitors
Price: from free for 500 pageviews
2% of analytics professionals in our survey use Statcounter. Data-points on the latest 500 pageviews are available for free, or users can upgrade to a premium account for more features, including landing page analysis and paid traffic tracking.
Yandex Metrica
What it is: free all-in-one website analytics from Russian search engine Yandex
What it’s used for: traffic metrics and user behavior data
Price: free
Another 2% of polled experts use Yandex Metrica as their web analytics tool of choice. Unlike GA, Yandex Metrica offers unsampled data, even at high traffic volumes. Yandex Metrica also includes behavior analytics tools, including session replays, click maps, and scroll heatmaps.
Amplitude
What it is: product intelligence.
What it’s used for: tracking product usage, user behavior, and funnel conversions
Price: from free for up to 10 million actions per month
1% of our polled analytics users chose Amplitude. Unlike GA, Amplitude is focused on tracking user experience and offers advanced features like behavior cohorting, and persona and user profile data.
Baidu Analytics
What it is: traffic analytics from Chinese search engine Baidu
What it’s used for: recording website visitors, traffic sources, and conversions
Price: from free
Another 1% of our 2000+ analytics experts use Baidu Analytics (also known as Baidu Tongji). Baidu Analytics offers standard traffic analytics data, integrates with Baidu’s PPC platform (Baidu Tuiguang) to provide ad performance metrics, and shows organic search keyword data from Baidu’s search engine.
Semrush
To dive deep into how you’re performing online, you can leverage Semrush. This web analytics tool provides you in-depth insights into your SEO progress. Here are some key features of this analytics tools.
Key Features:
- Track keyword rankings
- Keyword research
- Helps with backlink building
- On-page SEO checker
- Organic traffic measurement
Pros:
- Wide variety of tools for SEO
- On-page, off-page, and technical SEO tools
- Daily tracking of rankings
Cons:
- Too many tools make it difficult to navigate
Pricing:
Free version available.
UXtweak
UXtweak is an ultimate website analytics tool when it comes to seeing your website from users’ points of view. It allows you to capture every interaction of your visitors, such as mouse movement, scrolls, taps, and clicks, and replay their entire activity with the pixel-perfect session playback.
UXtweak perfectly visualizes your customers’ frustration in order to better understand their issues.
Key Features:
- Session Replay – see how exactly users interact with your site
- Heatmaps – find out where users click, how far they scroll & where they move the cursor
- SmartSearch Filters – filter out users upon any event
- Activity Tracking
And not only that, UXtweak offers a variety of other UX research & behavior analytic tools, such as Website Testing, Five Second Test, First Click Test, and many others!
Pricing:
- Starter: Free, no credit card required
- Professional: $70/month
- Enterprise: custom
Pros:
- Easy implementation with GTM, GDPR, and CCPA compliant
- 155M+ user panel and Recruiting Widget
- One plan gives you access to all the testing tools
- Technical targeting
- Advanced analytics, filters and PDF reports
Cons:
- Only 10 languages supported
Pro tip:
To get even more valuable insights, try using Session Recording in combination with Website testing. This approach gives you an opportunity to uncover all the possible usability issues of your website.
Oribi
Oribi helps businesses around the world understand their analytics. And it requires no developers, tag managers, or coding.
Oribi gives you the actionable insights you need in just one click. Insights that will help you make better-informed business decisions and drive results. With this groundbreaking analytics tool, you can build and analyze funnels quickly, determine which channels convert the best, and even spot where you’re losing prospects.
Key Features:
- Tracks every button click and page view
- Track and compare campaigns by UTM
- Define conversion goals without coding
- Actionable insights
- Export events to Google and Facebook
- Create finely-tuned Lookalike and retargeting audiences
Pros:
- Strong customer support team
- No coding, tag managers, or developers required
- Easy to build new audiences
- Smart filters allow you to analyze specific segments
Cons:
- Can take some time to master
Pricing:
Oribi offers a free 7-day trial with no credit card required. The free trial includes a product tour during which you can discuss your site’s data with one of their conversion experts.
After the trial, plans start at $450/mo.
HubSpot
HubSpot is an effective web analytics tool that brings you a bunch of useful website visitor data at your fingertips. The reports include metrics like traffic, session duration, bounce rate, engagement, average time on site, form fills, and new visitors.
Want to know its best feature? It’s the powerful built-in analytics dashboard of HubSpot.
With inbuilt analytics, reports, and dashboards, it gets easier for you to analyze the data in a smarter way.
These insights will help you understand your website data and put it to use. You can drive more conversions by showing different offers with smart CTAs. It’s easy to use HubSpot as it’s completely hosted off-site too.
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Clicky
Around 1.1 million websites use this online web analytics tool to gain real-time data about metrics like their visitor traffic.
This software solution provides detailed information about every visitor’s activity and allows you to react to your traffic.https://e497f19725a5bc5e67dfecb1b9130f88.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
You can divide your visitors into specific segments, which makes it easier for you to target a particular visitor group. Filter and sort your visitors based on your business needs.
You get minute-to-minute reporting of your visitors’ activity through heatmaps. You can further view these heatmaps by visitor, page, or segment.
The tool also monitors your site’s uptime from seven different locations in the world. It’s completely hosted off-site so it’s super easy to implement. For up to 3,000 page views, it’s free. Beyond that, you need to choose one of their paid plans.
Woopra
If you want to optimize your customer experience to drive engagement and improve retention, Woopra is an ideal choice for you. It is one of the best website analytics tools that provide you with all answers related to your customers’ buying journey.
You get detailed information about what users are doing, who is making payments, or opening emails.
What’s more, you ask? You can use its inbuilt automation to trigger custom real-time actions when a customer interacts with you. This can help you build stronger customer relationships. Woopra is hosted off-site too and is a paid platform. However, for up to 500k actions, it’s free to use.
Conclusion
App analytics is a way for companies to gather knowledge about applications. An app may have been developed for multiple platforms. This means the company has to collect information from different devices. The analysis allows for various insights as to how the application performs. Analytics tools include those used for websites, mobile apps, and desktop apps. The different platforms have their own analytics tools that should be utilized by a company. The data collected can help a company create a better application.