Digital marketing analytics tools. You need to know what they are and how to use them. Digital marketing analytics tools will help you make informed marketing decisions. Analytics is the process of collecting, analyzing, and reporting data related to digital marketing. The data is necessary for understanding customers, making improvements, and identifying new opportunities.
There are several free Digital Marketing Analytics Tools that can help you to understand marketing campaigns and improve marketing performance. The marketing analytics understand the marketing performance, the marketing effectiveness, campaign success. These analytics tools also provide necessary insights into trends, patterns, number of clicks, or conversions to figure out what works and what doesn’t.
Buffer
Buffer is one of the most well known social scheduling apps. Its main function is to schedule updates to multiple accounts on Twitter, Facebook, LinkedIn, Instagram and Pinterest. The app also allows follow-up with statistics on how each post performed. The newest version of the iOS app even allows for sharing and scheduling from inside other popular apps like Safari. Buffer currently offers a free subscription and four competitively priced plans: Pro ($15/month), Small Business ($99/month), Medium Business ($199/month), and Large Business ($399/month).
Sprout Social
Sprout Social can help manage all of your social media profiles, which helps make sure that you are totally on top of responses, comments, and shares and stay in control of your pages. It also helps you with engagement, which is essential for social media.
Instapage
Instapage helps you improve your website and post-click landing pages. The tool incorporates six products and includes hundreds of features specifically to boost your advertising conversion rates.
It helps you create more relevant, on-brand, and mobile-responsive post-click landing pages for every ad, that too without the help of a developer.
Instapage offers unique landing page experiences for every ad by personalizing the page for the target audience.
You can Optimize your post-click landing pages for higher conversions using A/B and multivariate testing, detailed heatmaps, and robust analytics.
Canva
Cost: Free plan available, other plans $9.95-$30/per user/per month
First on our list of best apps for digital marketing is Canva.
Canva is a design app that enables you to create graphics on the go. It’s a great app if you need to make a quick graphic for social media or email.
This app offers pre-built templates that make it easy for you to drag and drop elements into place. It also makes it easy for you to customize templates with your brand’s unique style.
Once you’ve created your graphics, you can easily share them via social media platforms like Facebook, Twitter, Instagram, and more. It’s a quick and easy way to create visually appealing graphics for your audience.
Hootsuite
Hootsuite is another social media management tool that allows you to schedule posts to Twitter, Facebook, Instagram, LinkedIn, and Youtube. While more expensive than Buffer it gives you more ability to plan at every plan level. Currently, Hootsuite’s free plan allows users to manage up to three social accounts, and schedule up to 30 posts at a time. Payment plans start at $25 per month and allow you to add team members, schedule more posts, and manage additional accounts.
Quill Engage
If you’re a marketer who is only just expanding into the digital field, then this tool could prove to be essential. While you will have heard of google analytics, it may be proving difficult to interpret them. This site can fix that problem by explaining analytics in plain, easy to understand English.
Mention
Mention is a social listening tool to help you capitalize on conversations surrounding your brand. Using the tool, you can search for content related to your business on the web.
The tool is programmed to crawl across 1 billion sources that includes forums, press articles, social media, blogs, and review websites.
Mention is useful in many ways, such as you can understand how your brand is being perceived online by your audience.
You can improve your social media strategy according to the audience insights around your key.
By knowing the trends in conversation, then filtering and analyzing the data, you can quickly draft, schedule, and publish posts from multiple channels.
Facebook Ads Manager
Cost: Free
If you run ads on Facebook or Instagram, you’ll want to have the Facebook Ad Manager app on hand. This app enables you to check your advertising campaigns on your phone, as well as make changes.
Facebook Ads Manager enables you to edit your ad campaign schedules, as well as adjust your budget. It makes it easy for you to stay on top of how much you spend on your ads and determine if you need to modify, cut back, or increase your budget.
You can also create new ads and track current ad campaigns to see how they’re performing.
If you’re running ad campaigns on these platforms, the Facebook Ads Manager app is one of the best digital marketing apps to have to help you track and manage your ad campaigns.
Facebook Pages Manager
Today Facebook is a huge monolith of content. However, with Facebook Groups, Facebook Marketplace, Facebook Watch, and the regular news feed all taking up space, it’s almost impossible to figure out how to keep on top of your Facebook business page. The Facebook Pages Manager app allows you to streamline most activities that are part of managing a Facebook page. These can include posting, commenting, and liking, and also replying to private messages. You can handle page management controls via this Facebook app, change details, images, and even track statistics. Best of all the app is totally free to use.
SEO Site Check Up
SEO is one of the most important aspects of digital marketing, as without it your online presence will not find your audience at all. This helps monitor your SEO as well as your competitors’ SEO so you can make sure you are leading your industry.
NordPass
NordPass is a tool to keep your online accounts secure. When you have several password-protected accounts, it is an added responsibility to save them from data breaches.
NordPass generates strong, completely random, and impossible to guess passwords. You can select the length of your new password, the symbols to be included, and easily copy your password.
Also, you don’t need to remember your new strong passwords. Keep them safe in a NordPass’s encrypted vault and remember just one password for this vault.
Evernote
Next on our list of the best online marketing apps is Evernote. This app is great to have is you need to take notes on the go.
Cost: Free plan available, Premium plan for $7.99/month, Business plan from $14.99/user/month
Evernote enables anyone on your team to take notes and share them with other members of your team. So, if you’re out and about and think of a great content topic idea for your blog, you can quickly jot down your idea for everyone else to see.
You can keep all your notes, ideas, and reminders in one place, so you never lose track of anything. It helps your marketing team stay organized and ensures your team has all the accurate information about a project or campaign.
Using Evernote will help you create more cohesion between your team and make it easier to manage projects, whether you’re out at a meeting or in the office.
Later
Originally launched as Latergramme, the Later app allows you to schedule and publish posts for Instagram at your own convenience. One of the most frustrating things about Instagram is the inability to post at a later time. Later takes away this problem by allowing you to post later (hence the name). Another great tool is the ability to manage multiple Instagram accounts in one place, You can source images from a library or even from Dropbox and Google. Analytics is easy as well with reports on user activity and hashtags. The Later app is free with limited use, and paid plans range from $9/month for a single account, up to $49/month for multiple user accounts.
Conclusion:
The digital marketing analytics tools are quickly becoming the powerhouse of marketing teams everywhere. The technologies that have been used for years can now be gathered and viewed in one central location. Anyone who has switched to a new analytics tool has seen all of their online marketing campaigns come together at once. The outcome is significant increases across the board in website traffic, digital conversions, and ROI.