What makes a great ecommerce app? While running an eCommerce business, you need the best eCommerce apps that can help you in your daily operations. We’ve compiled a list of the top best apps for running an online shop. There are many advantages to using a CRM system for your operations. First of all, more timely and precise customer tracking opens up valuable opportunities for cross-selling and upselling. The better you understand your clients’ purchasing habits, the higher your average order value is going to be.
CRM systems might be quite pricey, but in the long run, they’re actually going to save you money and lots of time. Modern CRMs are all about the automation of internal and external processes like emails, invoicing, reporting, and financial forecasting. Instead of doing all these things manually, you can create smart workflows that are triggered once you or your customers perform certain actions.
While developing a new e-commerce site for your online business, you might have heard about the term “ecommerce platform”. But ecommerce software is mighty confusing, particularly when it comes to online marketing tools and apps. Making an intelligent decision on an ecommerce platform should be done only after reading ecommerce software reviews from professionals with experience.
Ecommerce platforms are the future of business and ecommerce app development. It is a big shift compared to traditional shopping habits. To make your own ecommerce store or service, you need an exceptional mobile app. This article has gathered the best apps for ecommerce sites and you will find what is the perfect fit for you. Finally, leveraging a CRM system will eventually increase your customers’ happiness. They will feel like they’re being listened to more closely and provided a better experience.
Ecommerce CRM Software
Ecommerce CRM software provides the functions you would find in a general CRM software plus features specific to the digital sales landscape, such as storing customer history, tracking shipping preferences and suggesting related purchases. Essentially, the ecommerce CRM system will track your customers’ journey through your digital store in order to provide you with a clear map of future marketing and sales opportunities, which it accomplishes through a variety of related features.
Slack
Slack is the quickest growing team collaboration/communication software in recent time. In fact, in 2014, the little over year-old startup received $120 million in investment, bringing its estimated valuation to $1.2 billion.
That’s right –– in little over a year.
Born out of market demand, Slack helps me track things like incoming sales, customer support requests, task lists and connects me to my team 24/7. Using integration services like Kevy, Zapier and IFTTT, my operation continues to run, even when I’m not.
Evernote
I’m the kind of person that keeps post-its and text files with notes everywhere. As my product offering grew, I knew I had to develop a system to keep track of product attributes, art, imprint dimensions and more. With Evernote, I keep product attributes in a neat file, organized by SKU, that I send off to my vendors when it’s time to reorder. It saves me time and I don’t have to dig through old emails to remember things.
Trello
Having trouble keeping track of things? Trello makes it simple to drag and drop tasks from one list to another. I love Trello because it helps me keep track of products that are either ordered, in-transit or delivered to my warehouse. It’s also handy for handling returns and exchanges. Best of all, it’s free to get started.
Zapier
Zapier is the tie that binds all of the third party applications I use to Slack. Slack puts your information into channels. Some of my favorite zaps include PayPal transactions to my #incoming-money channel; Trello card movement to my #to-do channel; and Zendesk tickets to #zendesk.
Kevy
Kevy helps me move massive amounts of data from point A to point B. In a few easy clicks, you can have your customer’s information as well as his or her shopping history sent to places like Bronto, Mailchimp or Salesforce in perpetuity. By having their information within your email marketing platform or CRM, communicating to your different customer segments is a breeze.
Zendesk
As I mentioned, operating the Stupid Cancer Store is only one of the many hats I wear. It’s also one small part of the entire Stupid Cancer operation. We have multiple incoming communication channels, including email, Facebook and Twitter. Naturally, some customers choose to communicate with us on the platform of their choice regarding their order status. Utilizing a robust help desk software like Zendesk, we can assign the inquiry to the right team member, and get back to the person quickly and efficiently. Being stewards of quality customer service helps us turn customers into repeat customers.
HubSpot Mobile
HubSpot CRM is everything you need to organize, track, and nurture your leads and customers. And the best part is that it’s 100% free, forever.
Having access to your CRM while on the go will make your life a whole lot easier. If you’re out networking, you can turn business cards into new CRM contacts thanks to the business card scanner feature. No need to worry about losing that piece of carton.
The most useful ecommerce function is live chat. With live chat on your phone, you can exceed both your customers’ and potential customers’ expectations by giving them the help they need, whenever they need it. You don’t need to make them wait anymore.
Shopify Mobile
Shopify lets a business reach its customers on one platform, whether it be through online, in-store, or even through social media. You can sync orders, products, and customers across all your sales channels, and Shopify Mobile is making the experience even easier.
In one simple app, you can capture payment, fill orders, adjust product inventory, track sales, and create new products. Just make sure you’re using a device, like the Galaxy S6 edge, on a powerful 4g network to receive notifications for a new sale and fill the order even while on the go. People will be raving about your shop’s customer service and how quickly your product arrived on their doorstep.
Also, the updated Shopify mobile app also allows you to do stuff like responding to chargeback disputes directly in-app, reviewing all inventory changes made to products in the last 30 days, and more like fulfilling items by fulfillment services.
Google Analytics
Tracking page views, interactions, and click rates are second nature to ecommerce business owners. Google Analytics helps you figure out which parts of your website and marketing strategy are driving the most conversions. This app lets you track your pay-per-click (PPC) campaigns as well as sign ups from different platforms and search engines. This free app is critical for helping you determine a successful strategy for the upcoming months.
People who do business online use the Facebook app for a variety of reasons. Facebook is a great place to advertise sales, boost brand awareness, and respond to questions quickly on your business’s fan page. With this app, you can easily offer online customer service by responding to comments, whether they are negative or positive. Keeping customers engaged is the name of the game in building brand loyalty.
WordPress
The WordPress app is great for ecommerce business owners who are always on the run. Now you can use your mobile device to update your website with breaking news, new photos, and blog posts. Thanks to the app’s social media plugins, you can even alert your followers to new website updates as you make them. WordPress is user-friendly, so even the technically challenged can have a website that looks like it was built by an expert.
Hootsuite
Hootsuite allows business owners to see everything going on with their company’s social media feeds. This makes answering questions, responding to comments, and engaging with customers easy. As many business owners know, a well-developed social media presence can do wonders with cultivating a community and generating repeat customers. This also allows you to schedule your tweets and Facebook posts in advance, making social media easier than ever. Hootsuite allows you to schedule days, weeks, or even months of posts at a time, making your social media manager’s job much less difficult.
Apps are plentiful in online business today, and if you’re not using the best ones for your business, you could already be behind your competition. From organization to process optimization to social media to analytics, there’s something to help every business person get ahead. These myriad apps help ecommerce business owners stay connected, competitive, and engaged, all of which are increasingly critical in today’s mobile business world.
Sephora
Sephora is the international cosmetics and beauty retailer with around 1,750 retail stores across 30 countries. The brand has built on tremendous success with their digital makeover, where the Sephora app play the key role as a mobile tactic. Within the app, the beauty retailer has launched several new digital experiences that benefit their customers.
Feature highlights:The app has more than 2 millions downloads and heavily features in-store digital experience: integrated loyalty card and gift card, product scan for rating and reviews, personalized alerts about offers available in store,.. It even allows app users to virtually try on different make up products from their mobile device with Sephora Virtual Artist. The augmented reality feature has driven more than 8.5 million visits and 200 millions shades of lips, lashes, foundation and more – tried on by Sephora customers.
ASOS
ASOS is the UK-based global fashion retailer offering more than 85000 products online through mobile experiences. With more than 80% UK traffic comes from mobile devices, the brand has invested a large portion of its resources on ASOS mobile app to deliver 850+ brands at their customers’ finger tips. The app have more than 10 millions downloads – with consumers spending 80 minutes per month on average in app.
Feature highlights:With the implementation of Asos’ “Style Match” visual search tool, in-app sales is expected to grow by 30%- 35%. The key app feature is incredible useful for shoppers to quickly find similar items to any desired outfit. They can do it by simply take or upload a reference photo, the style match will show the closet results among the brand’ stock of 85,000 items. By analysing the colour, pattern, texture from the image, the tool has been working really well to make convincing recommendations to their users.
Best Ecommerce CRM Software Comparison Criteria
What am I looking for when we select CRM platforms for review? What features are a must-have for CRM systems? The CRM system examples in this article have all been evaluated per these requirements.
Here’s a summary of my evaluation criteria:
- User Interface (UI): Is it clean and attractive?
- Usability: Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training?
- Features & Functionality:
- Cross-Channel Tracking – Does the software have the ability to identify and track consumer interactions across different channels through the purchasing journey?
- Analytics and Reporting – Any CRM tool should provide features like embedded analytics and ad hoc reporting.
- Data Visualization – Does the software offer different types of visualization options? Can you easily manipulate the data gleaned in different ways?
- Analyse User Intent – Does the tool have the ability to analyze information about the user’s intent?
- Integrations: Is it easy to connect with other tools, especially common e-commerce tools like content marketing software, product lifecycle management software, and marketing software? Any pre-built integrations?
- Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?
The Ecomm Manager is reader-supported. We may earn a commission when you click through links on our site — learn more about how we aim to stay transparent.
Conclusion
Ecommerce business is booming. In the last couple of years alone, the ecommerce industry has seen an explosive growth with the increase in buying power of people around the world. It’s become vital for any company to have a web presence as well as mobile presence, which has led to a surge in demand for ecommerce platforms. The market is currently flooded with numerous online shopping carts and ecommerce website builders with varied functionality and capabilities. They range from all-in-one platforms for small, medium and large enterprise businesses, to mobile commerce apps with advanced features for solo sellers looking to improve the performance and profitability of their existing business.
The marketplace is extending beyond the typical ecommerce store to different platforms, enabling merchants to sell on multiple platforms in a way that makes sense for them. And with the right apps, it’s possible to make your first or next sale right out of the gate. To help you get started, we’ve compiled a list of ecommerce apps.