Today, most website visitors come to a landing page or a blog through a nosy ancestor. When they do, the visitor has a pretty short window of time to become a customer. To make their experience more enjoyable and profitable, copywriting is critical. Thanks to real-time analytics and user feedback, you can measure the copy text that converts best to increase your overall conversion ratios with ease. We have compiled a list of our selections for some of the best copywriting tools on the market today from the leading players in the industry.
Facebook Ads Library
Overview: Facebook Ads Library is an online repository of advertisements that have run live on the Facebook social media platform.
Key Features: Gathering inspiration and competitive insights is an important part of the copywriting process. Marketers can search the Facebook Ads Library for advertisements by keyword or the name of the advertiser. This makes it easy to find historical advertising data on your competitors where you can study their messaging and see how they use copywriting to market a product similar to yours.
How to Get Started: Facebook Ads Library is available for free – just use the link above and start searching for inspiration or analyzing the competition.
SpyFu Competitor Analysis
Overview: SpyFu is a competitive analysis tool for digital marketers.
Key Features: Type any domain into the SpyFu search bar and you’ll be able to discover the top-performing content on their website and a full history of advertisements they’ve run on the Google search network. SpyFu makes it easy to study how other brands in your niche are using copywriting to create effective advertisements and web content.
How to Get Started: Marketers can access limited data using the free version of SpyFu. Paid subscriptions start at $33/month for an annual plan.
Sharethrough Headline Analyzer
Overview: Headlines are present everywhere in the world of digital marketing. There are headlines at the top of blog posts, headlines that link to blog posts, headlines at top of search and display advertisements, and even subject lines for emails. Regardless of use case, Sharethrough offers a free service that analyzes the strength of your headline and offers tips and advice for making improvements.
Key Features: Sharethrough offers one of the best free headline analyzer tools we’ve seen online. It’s quick and easy to use and offers clear directives for improvement. You’ll also be assigned a headline quality score by an algorithm that accounts for over 300 unique variables to determine how well your headline grabs attention and engages audiences.
How to Get Started: It’s free to use this headline analyzer – just visit the link above to get started.
SEMrush Display Advertising Analytics
Overview: SEMrush is an industry leader in search engine marketing software tools. As part of their Advertising Toolkit, marketers can access in-depth display advertising analytics for any brand or competitor of their choice.
Key Features: Marketers can enter any URL to access the audience targeting data by demographics and interests, as well as images of historical text and display ads.
How to Get Started: SEMrush offers a free trial for new users with limited access to tools and data. Paid subscriptions start at $99.95/month.
Grammarly Premium
Overview: Grammarly Premium is one of the best copywriting tools for digital marketers creating copy for advertising or blog posts.
Key Features: Grammarly Premium evaluates your content automatically for spelling and grammar, readability, conciseness, vocabulary, and even checks for plagiarism to help you avoid duplicate content issues. If you do your copywriting in the app itself, you can actually improve your writing skills as you receive real-time feedback on the quality of your work. Grammarly Premium has been criticized in the past for missing obvious mistakes, so make sure you still proofread your work in case something is missed.
How to Get Started: Use the basic Grammarly app for free, or purchase the upgraded Grammarly Premium subscription starting at $29.95/month.
Hemingway Editor
Overview: The Hemingway App is another copywriting tool that helps you evaluate and improve your writing in real-time.
Key Features: When you create copy in the Hemingway Editor, you’ll benefit from instant feedback on the quality, accessibility, conciseness, and readability of your work. The app automatically highlights errors using a color scheme that you’ll quickly learn, identifying opportunities for you to correct mistakes or improve your copy with a simpler and more concise sentence.
How to Get Started: Visit the link above to use the web-based Hemingway Editor for free, or buy the desktop version for a one-time cost of $19.99.
Wordcounter
If you want a quick and easy tool that lets you check your character and word count, you need to check out wordcounter.io.
It won’t only show you the current counts, but will also tell you how you fit into the character limits of popular sites like Twitter, Facebook, or Google. All that while checking your spelling and grammar too. Oh, and did we mention that it’s completely free?
Verbix
We recommend Verbix first and foremost for those of you who write copy in multiple languages, perhaps even mixing them up on occasions. Verbix has been available for writers for over 20 years, keeping its services free to encourage students to learn new languages.
This tool will help you with verb conjugation to make sure your writing is always correct, no matter what language you use. It’s available in dozens of languages including English, French, German, Italian, Spanish, Arabic, and Japanese.
When you’re looking for a better word
Now you’ll know how to spell the words correctly and how to write the perfect length. But what if you just cannot find the right word to use? These next three tools will help you with just that.
4. Cliché Finder
Copywriting can be tricky and we all fall victim to using clichés sometimes. And that’s okay -but there’s actually a tool to help you with that.
Cliché Finder will highlight overused and stale expressions in your writing, so you can remove and rephrase them. All you have to do is copy and paste your text and click the button below. The only thing you have to keep in mind is their 10,000 character limit.
5. Unsuck It
It might make total sense to you because you’re used to it. Yet a newcomer or someone completely outside of your industry will probably have no clue what it means. That’s business or industry jargon for you.
When we’re so used to using a specific phrase it can be difficult to think of a simpler alternative. That’s when Unsuck It comes into play.
This super fun tool helps you decode industry language, so you can understand what they say. Or write it in a way so that others can understand. Whichever end of the “I don’t understand the jargon” you’re on, Unsuck It will be invaluable.
6. Words To Use
Sometimes when you’re looking for a better word, a simple thesaurus just won’t cut it. Words To Use is much more than just an ordinary thesaurus as it helps you think of words right as you write.
The words are divided into parts of speech so that you can come up with fresh product titles and descriptions for a variety of occasions. First, choose a topic you’re writing about (e.g. holidays) and then the type of word you need. Each topic offers words for verbs, nouns, adjectives, phrases, and more.
Amy Morse created this tool due to popular demand from copywriter friends and has since become a useful tool for everyone and anyone who writes. Like most of the tools on our list, Words To Use is completely free to use, so if you’re stuck looking for the perfect word, definitely give it a go!
Conclusion
It’s one thing to have a fantastic idea for a website, but if you can’t convey it well to your audience you will fail. That is why I have put together a list of the best copywriting tools out there today. They cover every aspect of copywriting from to create brilliant titles and marketing pinnacles to creating niche specific websites that accurately convey a message. Read this list and find what best suits yours needs.