Are you curious about best customer relationship management (CRM) Software for ecommerce? Or about crm for ecommerce website? Ecommerce has become a vital part of any business on the internet today. When it comes to setting up an ecommerce venture, having a CRM software can help your business be more successful. With the software, you will be able to track the number of visitors who have visited your store and also keep track of some important customer data using contact forms.
CRM stands for Customer Relationship Management. For ecommerce businesses, CRM helps in providing an efficient platform to manage your customers. Thus, when you have the best CRM software, you can effectively identify gaps and make them well aware of your products and services.CRM Software for Ecommerce is one of the biggest challenges faced by existing as well as new entrants in the e-commerce market. The business owners are looking for a well integrated solutions that will cater their needs at different stages.
As an online business, you have to adapt to ever-evolving shopper behavior and competition. With the Best CRM Software for Ecommerce, you can automate workflows and tailor your customer experience across their purchase journey. Ecommerce CRM software is a customized based software solution for the improvement of customer relationship management. It is designed for ecommerce industry to help businesses build their brand relation with customers.
Choosing the best CRM software for e-commerce can feel like a daunting task, especially if you’re starting from scratch. If you’re looking for the best CRM software for eCommerce, here are the ones we recommend most.
What does ecommerce CRM software do?
The best CRM software for ecommerce allows you to store, manage and use customer relationship data to improve your business in specific ways.
What you need the ecommerce CRM software for is entirely up to you and the goals you have for your company. With ecommerce CRM software, you can leverage your customer data to gain insight into purchasing habits, customer behavior and social experience with your business. From this information, you have the opportunity to improve your offerings and boost your sales.
Pipedrive
Pipedrive is a CRM tool that is very much focused on sales. One of the great things about this eCommerce CRM is that it has been designed for teams of all sizes. In fact, there are more than 90,000 businesses making the most of this tool across the world.
In terms of ease-of-use for eCommerce business owners, Pipedrive ticks all of the boxes. The dashboard is intuitive yet it is powerful, with usability being the number one priority. No matter whether you are a beginner or you have experience with CRM software, we are sure you will have no trouble getting to grips with it.
Pricing is very straightforward. Prices start from $15 per month for each user. This grants you access to all of the features. There is a free trial, though, to help you determine whether or not this is the right product for you.
The features are extensive and powerful. You can expect territory management, quotes, and proposals, multiple integrations with marketing automation tools like Drip or Outfunnel, document storage, task management, segmentation, mobile access, leading scoring, and a calendar system.
Pipedrive is among the most comprehensive, and yet intuitive and affordable CRM solutions out there. It might help you to keep in touch with your customers, run smart email campaigns, reengage those who abandoned their carts – the possibilities are endless.
Copper CRM
Another CRM that is worth looking into is Copper. This has been designed for small companies that are looking to grow their customer relationships and manage a greater number of sales.
With Copper CRM, the eCommerce managers can easily accomplish tasks that were once made difficult. One of the great things about Copper is that it can easily be integrated with your website, lead capture forms, and common tools that a lot of businesses already use, such as Slack, Mailchimp, and Gmail.
Pricing is also straightforward. It is just a bit more expensive than Pipedrive, with prices starting from $19 per month, per user. Rather than a free trial, there is a free demo that enables you to see how the product works.
The features are very similar to Pipedrive as well, including territory management, quotes and proposals, internal chat integration, document storage, task management, segmentation, email marketing, and a calendar system.
Copper has a great customer support center, featuring detailed articles and webinars. Even if you haven’t used a CRM system for your eCommerce business before, Copper would make sure that your learning curve is smooth and pleasant.
Capsule CRM
According to its creators, Capsule CRM has been designed for businesses that have between 10 and 1,000 employees – most of the eCommerce businesses fall into that category. Around the world, there are currently 15,000 companies using this platform, so it definitely has a good reputation.
Capsule can also be integrated with popular apps that your eCommerce store might be using, including Zapier, MailChimp, Google Data Studio, and Google G Suite.
There is a free version of the product available, although this is limited, as you would expect. You can also try out the free trial. Once you move onto the paid product, prices start at $18 per month, per user.
The selection of features in Capsule is pretty standard compared to Copper and Pipedrive. You will also find that there are some good features catering specifically to eCommerce businesses, among them sales forecasting. Lead management is pretty extensive, covering source tracking, pipeline management, lead scoring, lead distribution, interaction tracking, and much more.
Marketo
Part of the Adobe software family, Marketo has solutions for acquisition to advocacy including lead management, email marketing tools, revenue attribution, and account-based marketing. They offer robust training and onboarding solutions with their Marketo University program.
Like any Adobe product, Marketo is extremely feature-rich. Some of the best parts of the tool are their dashboards and reports features, powerful automation capabilities, and the ability to host drip campaigns triggered on the behaviors of your leads.
Marketo has been singled out by both customers and analyst firms as having the most robust CRM integrations in the industry. This includes native integrations for Salesforce.com and Microsoft Dynamics CRM; integrations for Netsuite, Oracle, SAP Cloud for Sales, and SugarCRM; and custom configurations.
Seeing as Marketo is made by Adobe, it’s probably not surprising that they didn’t score too well in the Value for Cost segment of the evaluation criteria. They are the second-highest priced item on this CRM tool list—aggravated by the fact that they don’t offer a free trial of their software.
Marketo starts at $895/month for up to 10,000 contacts and offers a free demo.
Salesforce Pardot
Pardot, B2B marketing automation by Salesforce, offers a marketing automation solution supporting the needs of B2B organizations of every size. They promise streamlined lead management, smarter lead generations, AI lead scoring, and campaign insights.
If you are already in the Salesforce ecosystem, Pardot is an unequivocal must-have. It has the capability to empower even low-tech users to set up their own landing pages and email campaign with minimal help.
Pardot is a native Salesforce integration. Salesforce can also integrate with Google Cloud, Quickbooks, Slack, MailChimp, LinkedIn, DocuSign, JIRA, HelloSign, CodeScience, Active Campaign, Dropbox, and more.
As far as Value for Cost goes, this platform lost some points per our evaluation scale for being, by far, the most costly CRM solution on this list. Although feature-packed, this CRM tool is the only item on this list that breaks $1000 for their starter plan. On the other hand, Salesforce Pardot is known as being very easy to learn and use.
Salesforce Pardot starts at $1,250/month for up to 10,000 contacts and offers a free demo.
Creatio
Creatio has been widely recognized by key industry analysts, receiving multiple awards like the Gartner Magic Quadrant for the CRM Customer Engagement Center. They are often praised for their process-centric approach and intuitive platform for marketing automation.
Creatio connects to a huge range of 3rd-party apps through native integration or connection via their dedicated Marketplace. This scored them favorably in the Integrations category of the evaluation criteria. Not to mention, you get the added benefit of connecting to other Adobe platforms.
Integrations include data import from/to Excel, MS Exchange, PBX integration and cloud telephony services, Google, mail integration via IMAP/SMTP, and many more through the Creatio Marketplace.
One con of this software to watch out for is the mobile application, which has some difficulties when it comes to design and usability and requires extensive customization to be useful.
Creatio starts at $30/user/month and offers a free 14-day trial.
Agile CRM
Overall Score: 4.74 OUT OF 5
What We Like
- Free option for up to 10 users, 1,000 contacts, and unlimited deals
- Integrates with popular ecommerce and payment processing platforms
- Solid all-around platform with sales, marketing, and help desk management tools
What’s Missing
- Customer support limited to standard business hours
- Limited integrations for Free and Starter plans
- Limited built-in ecommerce tools
Agile CRM Pricing at a Glance*
- Free: Up to 10 users
- Starter: $9.99 per user, per month
- Regular: $39.99 per user, per month
- Enterprise: $64.99 per user, per month
*Pricing based on annual billing. Monthly billing is available at a higher cost.
Agile CRM is an excellent all-around ecommerce CRM solution for managing sales, marketing, and customer service operations in one platform. It’s easy to use through drag-and-drop interfaces and is inexpensive to use unless you need to subscribe to higher-tier plans. A free-forever plan is available for up to 10 users, but the automation and integration capabilities are limited.
Agile CRM gets most of its ecommerce-specific functionality from integrations. You can operate your online store by integrating the CRM with popular ecommerce systems like Shopify, WooCommerce, or Magento. There is also multi-channel marketing to promote your online store through email, short message service (SMS) texting, social media, and online landing pages.
Although Agile CRM is rated as one of the best ecommerce CRMs, its main limitation is that you cannot access most ecommerce tools without using third-party integrations. For a system that gives you more online store management functionality through built-in features, we recommend BigCommerce as the best alternative.
Agile CRM Plan Summary
| Free | Starter | Regular | Enterprise | |
|---|---|---|---|---|
| Contact and Company Management | Up to 1,000 | Up to 10,000 | Up to 50,000 | Unlimited |
| Plugins/Integrations | 1 | 3 | 50+ | 50+ |
| Landing Page Builder | ✔ | ✔ | ✔ | ✔ |
| Customer Help Desk | ✔ | ✔ | ✔ | ✔ |
| Email Campaigns and Template Builder | ✔ | ✔ | ✔ | ✔ |
| Google, Shopify, and Stripe Sync | Google only | ✔ | ✔ | ✔ |
| Automation Rules and Configurable Triggers | 1 | 5 | 10 | Unlimited |
| Marketing Automation | N/A | ✔ | ✔ | ✔ |
| Mobile SMS Text Marketing | N/A | N/A | ✔ | ✔ |
Agile CRM Key Features
- Ecommerce integration: Integrates with popular ecommerce systems including Shopify, WooCommerce, and Magento for promotional management, email and social media engagement, web analytics, and marketing event triggering.
- Customer service features: Customer support capabilities with help desk, ticket management, and customer communication tools.
- Payment processing integration: Payments can be managed directly from the Agile CRM system by integrating it with popular platforms like Stripe, FreshBooks, or QuickBooks.
- Email campaign tools: Features for designing and deploying email campaigns, including premade and customizable sales email templates.
Agile CRM mobile SMS marketing configuration
Agile CRM Shopify campaign workflow configuration
Agile CRM Shopify event campaign trigger configuration
Agile CRM mobile SMS marketing configuration
Agile CRM Shopify campaign workflow configuration
Agile CRM Shopify event campaign trigger configuration
Agile CRM mobile SMS marketing configuration
The Agile CRM is an ideal solution for a wide range of businesses and the clear favorite for best ecommerce CRM.
Ecommerce CRM Benefits and Advantages for Startups, SMEs and Enterprises
Still not sure if you are ready to go with a dedicated and state-of-the-art ecommerce CRM software? Well, here are some great benefits of integrating ecommerce CRM for your online store:
- Customer Segmentation
Have you ever observed that the moment you log into your social profiles or make a search query of Google, how you are flooded with highly-relevant and targeted ads, almost pushing you to click? Now, have you wondered how they are able to target such targeted ads? That’s because search engines and social platforms learn from our search patterns and activities to learn more about our preferences and present us with the most relevant Ads, which we are looking for.
Similarly, ecommerce CRM software enables you to create segments of your clients based on past actions, gender, spending history, interests, and priorities of the clients. This subsequently helps you create a personalized marketing campaign for each segment and improve conversion rates.
- Access Detailed Information
You need deep analytics and data from your store to be able to take appropriate actions. For instance, how many visitors landed on your website? How many of them added a product to the shopping cart? How many abandoned the cart? And much more.
All of this data gives you vital insights into the customers’ preferences and shopping patterns, which you can subsequently use to design customized marketing campaigns and regain lost customers by sending them polite reminders or even lure them back with some incentives.
- Time Efficiency
According to one research, most of the productive time of salespeople are spend on resolving administrative or technical issues, whereas, they are only left with 10% time to concentrate on active selling.
This isn’t just a huge concern for salespeople but for the entire organization, which directly translates into lower sales and revenue for the business.
In such situations, a professional and robust Ecommerce CRM software comes to the rescue by automating the various processes involved in the sales funnel. This leaves salespeople with more time to focus on their main responsibility i.e. sales and thus produce better results for the company.
Conclusion
The best CRM ecommerce softCRM or Customer Relationship Management software is an integral part of successful businesses across the globe. The leading CRM software used by entrepreneurs are Salesforce, Zoho CRM and SugarCRM. These applications go a long way in improving productivity, easy access to data and straightforwardness when it comes to managing customers, leads and prospects.
Ecommerce is booming today and the competition is cut-throat. As a businessman, all you want is to know how you can step out of the crowd and become a success story yourself. Or perhaps, you’re already an eCommerce business owner running your own online store. At any rate, being able to effectively manage your customer relationships so that you can grow your business seems like a task easier said than done. It’s a complex process as each customer has his own needs and requirements. And with thousands of other eCommerce competitors, it’d be quite a challenge for you to stay afloat amidst all of this. Thus, signing up for eCommerce CRM software has become almost mandatory for anyone in the business today.