How to find the right customer analytics software for your business? We all want neat data! Today’s data can tell us why customers leave, which features attract more visitors and the relation between these two factors! Although the list of customer analytics tools is really big and there is no one statistical software that can answer all your questions, we’ve picked up tools that we use everyday and love them.
In this review, I have carefully selected the best customer analytic software that will enhance your productivity.
Adjust
Adjust is a global app analytics platform that supports you in understanding your users and their intent, and in making intelligent marketing and product decisions that boost conversion, retention and lifetime value. It gathers the entire app marketing data under one simplified interface. You can analyse market trends, cohorts, track in-app activities and users lifetime value (LTV). It also offers Fraud Protection Suit to prevent your app from malicious activities and works in platforms such as Cordova, Android, iOS and Windows.
Features: Event tracking, Cohort analysis, Real-time data, Audience Segmentation, Ad tracking, Adjust Dashboard, CSV Export
AppsFlyer
AppsFlyer is a mobile analytics and attribution platform. It provides insights on various in-app activity, app engagement and ad spend based on media sources. Additionally it offers Fraud Protection as well as Deep Linking. It’s used e.g. by Nike, TikTok, ebay, Pinterest.
Features: LTV and ROI reporting, Rich In-App Events, Ad Revenue Attribution, Impressions & Cost Reporting, Omni-Channel Measurement, Uninstall Attribution
GameAnalytics
GameAnalytics is a free analytics tool focusing on gaming apps. It offers both specific game optimization, but also a portfolio overview to gain clarity across all games. It also offers features to monetize the app to generate revenue through affiliate marketing.
Features: Error reporting, Dashboards, Mobile App, Dedicated Events, Multi-dimensional filtering, Standard Metrics Tracking
AppMetrica
AppMetrica is a free and unlimited tool focusing on seamless end-to-end app analytics and marketing solution so you can analyze your app’s statistics in one place. It includes device-specific data, offer granular cohort analysis and has the option to look into the historical data of individual users to take close-up view and create customer profiles.
Features: Product Analytics, Install Attribution, Push Campaigns, Crash and Error Reporting, API
Localytics
Localytics is a mobile app marketing and analytics software. It helps you to deliver personalized onboarding, offers, messaging and content to increase the user engagement. For example, it lets you target audiences based on interests such as travel, business, lifestyle, or retail. It also allows you to examine critical problems in your app like poor conversions, low retention, bounce rates. It’s used e.g. by Comcast, GoPro, Verizon.
Features: A/B Testing, Audience Segmentation, App CRM, Attribute Tracking, Funnel Tracking and Reporting, Uninstall Tracking, Custom Dashboards
Kochava
Kochava offers next to other solutions also free app analytics. It focuses on deep linking, campaign measurement and attribution so that you can analyze and optimize your campaigns. It offers more than 4,500 networks, DSPs and other platforms to be integrated with.
Features: Global Fraud Blocklist, Detailed Reports, Real-Time Analytics, A/B/n Testing, Smart Session Tracking, Track Owned Media
App Radar
App Radar is an app marketing tool with paid as well as free plans to track and analyze app store data. The free account provides ratings, rankings, reviews, charts, and app details, while the paid plans add ASO recommendations, direct app store updates, app download estimates, and ad estimates.
Features: Analyse, Optimize, Ratings & Reviews, Market Intelligence
UXCam
UXcam is an app analytics tool based on recordings of user sessions. It lets you conduct a deep analysis of the user journey as you watch how your users navigate through your app. You can also use heatmaps to see the most and least used elements. It’s used e.g. by Virgin Mobile, Vodafone, delivery.com.
Features: Session recording, User analytics, Heatmap and Screen analytics, Funnel and Event Analytics, Issue Analytics, 3rd Party Integrations
Singular
Singular is an analytics and attribution platform including mobile attribution as a separate focus point. It helps you to get the overall understanding of the impact of your marketing and also includes fraud prevention as well as combining attribution with cost aggregation. Singular is used e.g. by Doordash, LinkedIn, Airbnb.
Features: Mobile Attribution, Marketing ETL, Cost Aggregation, Marketing Analytics, Ad Monetization, Fraud Prevention, Creative Analytics, SKAdNetwork
Segment
Segment is a customer data platform that also fits the needs of app businesses. It integrates with other analytics tools, like AppsFlyer or Google AdWords, Facebook Ads and Stripe to combine data from different sources. It separates between solutions for Marketing, Product and Engineering and is used e.g. by Houseparty, Instacart, Betterment.
Features: Functions, Warehouses, Privacy, GDPR
CleverTap
CleverTap combines real-time customer insights, a segmentation engine and engagement tools into one intelligent marketing platform. It offers solutions for travel & transportation, FinTech, Ecommerce, Food tech, Media & Entertainment. It’s used e.g. by Disney+ hotstar, Boost, SonyLIV, Movii, Carousell.
Features: Behavioral Analytics, Messaging Channels, Product Experiences, Lifecycle Optimization, Campaign Optimization, Orchestration, Segmentation, Individualization
Countly
Countly is a product analytics tool that offers separate solutions for mobile app analytics and marketing as well as for web, desktop and IoT analytics. You can track real-time metrics like active users, time spent in-app, and user location by integrating their SDK into your app. It also offers a Plugin Marketplace for User Profiles, Advanced Segmentation, Behavioral Cohorts, Automated Push, Remote Configuration, A/B Testing, Crash Analytics.
Features: Revenue Analytics, Retroactive Funnels, Countly Drill (advanced segmentation), Push notifications with deep linking
Flurry
Flurry is a free mobile analytics tool that was launched already in 2008 as the world’s first iOS and Android analytics solution. It allows you to track installs, sessions, and run on-demand analysis for funnels. You can identify bugs within your app using crash reports. It’s used e.g. by McDonalds, Rovio, Samsung, Ubisoft.
Features: Funnel and Event Tracking, Crash reporting and analysis, Raw data export, User Segmentation amd Journeys, Funnel and Audience Analysis
App Annie
App Annie is a mobile and data analytics platform that provides unprecedented views of both your app’s data and other in-market apps. With both a paid and free subscription option, App Annie can help your app stand out among the digital crowd, whatever your budget.
What Platforms Support It
iOS, Android, Windows Phone.
What Data It Provides
The free version of App Annie provides ratings, rankings, reviews, charts, and app details, while the premium pricing plan adds ASO options, download and revenue estimates, usage estimates, advertising estimates, and audience estimates.
How to Use It
Use App Annie to access data to help you determine how to best optimize your app. Through the App Annie platform, you gain immediate access to the organization’s technology innovations and data sets, allowing you access to shared data, identify opportunities, and the ability to craft successful campaigns.
App Radar
App Radar is all about making your life easier. It offers several tutorials to help you optimize your ASO from the ground up. The mobile analytics app comes with keyword tracking and research functionality, helping you build a solid ASO strategy.
What Platforms Support It
Android, iOS, Windows Phone.
What Data It Provides
Key metrics tracking, localization, keyword rank tracking, keyword research tools, and more.
How To Use It
Use App Radar to research keywords and track competitors’ search strategy. As you build your own approach, use App Radar’s suite of tools to optimize your ASO.
Adjust
Adjust is a mobile analytics app designed to help you identify and build your user base. This mobile analytics app tracks hourly trends, assesses LTV, and analyzes cohorts.
Adjust also allows you to aggregate lifetime user data in a single dashboard. Also noteworthy is the platform’s Fraud Prevention Suite, which protects your app from fraudulent activity.
What Platforms Support It
Android, BlackBerry, HTML5, iOS, Windows Phone.
What Data It Provides
Insights on churn, ROI, in-app interactions, LTV, event funnels, and more.
How To Use It
Use Adjust to view and understand patterns of user behavior. By identifying these patterns and metrics, you can recalibrate your app for your user and extend user engagement with the app.
Firebase
Firebase is Google’s free mobile app analytics platform that supports developing, improving, nurturing, and growing your app by displaying all metrics in a single central location.
The app aggregates user data and shares it via an immersive dashboard, allowing you a unique view of the actions happening in and around your app.
What Platforms Support It
C++, iOS, Unity, and Android.
What Data It Provides
The number of users and sessions, session duration, operating systems, device models, geography, first launches, app opens, app updates, in-app purchases.
How To Use It
Use Firebase to identify specific audiences through segmentation. Once you’ve broken out these subsets, you can start targeting these audiences through in-app notifications or other strategies.
Conclusion
In a tech-driven world, customer analytics has become a necessity for organizations to survive and thrive. Customer analytics is a method of data analysis that provides a clear view of the customer’s journey from being a prospect, to being a paying customer.