Best Data Analytics Software

Are you looking for the best data analytics software? There are many tools available online, yet not all can deliver the best results. To find the best solutions for your business, you might need to set aside time and do your research.

Here, we will mention about few of best software that helps to analyze your business data.

 Canvanizer

Canvanizer is a popular tool among professionals who collaborate with their teams to generate plenty of ideas for better innovation and business performance.

The company has many pre-structured canvas templates to offer, including those specially made for customer journey mapping (CJM) purposes. These intuitive CJM templates are so easy to use that it does not even need a set of tutorials for the user to master it.

Best of all, their templates can easily be shared with anybody so that companies can expect a smooth, fast, and productive collaboration process.

Pros:Cons:
Editable templates (Canvanizer 1.0)Demos for Canvanizer 2.0 only provides a preview of the settings (thorough and intensive learning is not available as of the moment)
Teams can work on a template at the same time (Canvanizer 2.0)Smaller teams might have to wait a bit to process requests
Upload images to your CJM (Canvanizer 2.0)
Choose from tons of fonts and languages (Canvanizer 2.0)
Export customer journey maps as PDF and PNG (Canvanizer 2.0)

Learn more about Canvanizer2. Custellence

Custellence was developed with a vision to create the most flexible, efficient, and collaborative customer journey mapping tool for customer experience experts. Different industries have utilized its user-friendly interface to bring their customer experience ambitions to life.

This CJM tool helps organizations work strategically in all phases of development. With its jam-packed features, curated icons, versatile templates, multifaceted color palette, and unique image collections, journey mapping becomes a fun, quick, and hassle-free process.

Moreover, with advanced role permissions, you get to decide who can make certain changes in your work. That way, you can make your CJM accessible to the rest of your team while keeping it secured at the same time.

Pros:Cons:
Intuitive and easy to use (especially for first-time users)Early-stage startups might find Custellence expensive as paid plans start at $24 per month/user.
Export maps to CSV, PNG, or PDF
Integrate with other collaboration apps like Asana, Trello, Jira, and Salesforce
Work with your team simultaneously

Learn more about Custellence3. Smaply

Smaply interface

Smaply is a company that helps organizations improve service design by creating customer journey maps with multiple personas for an insightful comparison of customer experiences in a single journey map.

This helps companies analyze how and why various personas have distinctive customer experiences and what factors could have influenced them. The information that comes from this analysis then becomes a powerful contributor in enhancing customer journeys.

When using Smaply, teams can seamlessly drag and drop elements on the map or include image and audio files to make the customer journey map more realistic, thorough, and accurate.

“Customers love Smaply because of its:

  • Quick and professional exports
  • Maps’ sharing and comment mode
  • Storyboard images developed by the company’s in-house designers and Noun Project integration
  • Templates and other learning materials made by service design experts
  • Journey map hierarchies that are in handy for coordinating projects.”

— Katharina Rainer, Head of Marketing and Communications


Pros:
Cons:
Enjoy the step-by-step product guide for new customer journey mapsThe tool might be too sophisticated for small companies
Customize backstage activities
Export your customer journey maps to PDF, Excel, PNG, or PPT
Enroll in a free course on customer experience innovation
Smaply worked with big and highly-recognized companies like Nike, Hertz, Adobe, EY, Swisscom, and many others
Special offers for educational and non-profit organizations

Discover Smaply

UXPressia

UXPressia interface

UXPressia is a customer journey mapping tool that focuses on delivering high-quality customer journey maps that can be integrated with real-time data gathered from web analytics tools.

It also allows users to embed code from a plethora of apps for better visualization and identification of preferred customer paths and opportunities for the business.

Moreover, as UXPressia gives you the ability to work with various channels, work will become easier for you and your colleagues. You can work simultaneously with your team and create necessary changes on your CJMs that appear across all connected devices.

Customers love UXPressia because:

“UXPressia speeds up the journey mapping process at least twice compared with users’ old way of working. It also ensures the look and feels of consistency across all organization’s assets. The platform is intuitive and easy to use, and customer journey maps built there are designer-quality, so you don’t need to involve a designer when working on them.”

— Tanya Levdikova, Head of Content


Pros:
Cons:
Choose from 60+ templates for various industries and business needsThe free plan is limited in terms of functionality
Connect with Figma, Google Analytics, InVision, and Mixpanel
Export to PDF, CSV, PNG, and PPT
One month free trial on self-paced UX courses
Special programs for nonprofits and educational institutions
Has an impressive list of customers, particularly Fujitsu, Magento, Huawei, Michelin, and Pfizer

Check out UXPressia

Visual Paradigm Online

visual paradigm online interface

Visual Paradigm Online aims to enhance IT coordination, business agility, and innovation by providing a feature-rich customer journey tool with 38 templates for users to choose from.

Furthermore, with its integration of project management and development processes, seamless collaborations are easily done for continuous business improvement.

Lastly, Visual Paradigm has a library of forms and analysis work items that you can utilize to create data-driven customer journey maps that fits your needs.


Pros:
Cons:
Collaborate in real-timeWatermark upon export in the free version
Access different diagrams created by the company’s user communitySome users reported glitchy movement of elements
Use Royalty-free photos and illustrations in your CJM
Export customer journey maps to JPEG, PDF, and PNG formats
Visual Paradigm offers other technical and business products other than CJM tool

Check out Visual Paradigm Online

FlowMapp

flowmapp interface

FlowMapp is created as a SaaS for UI/UX designers who want to create extraordinary apps, websites, and platforms for fun and optimized user experience.

It allows businesses to create personas, user flows, site maps, and other customer journey blueprints that would help them understand the goals, needs, expectations, and feelings of their clients. It works really well especially if you combine it with a customer feedback tool like Appzi.

FlowMapp offers six intuitive CJM templates and other features like sharing projects and the creation and export of maps for a convenient workflow of customer-related tasks.

Lastly, it helps you create a detailed customer journey map with the use of different personas, preset blocks, various technologies, channels, and drag and drop options — making the entire space versatile and modular.

Users love FlowMapp because:

“It helps organizations plan and create extraordinary user experiences for their website. FlowMapp also enables teams to collaborate closely on web development processes, increasing their productivity and saving time.”

— Yulia Medvedeva, Head of Content



Pros:


Cons:
User-friendly and interactive interfaceThe free plan doesn’t support team collaboration
Interactive product guide to tour users around the tool
Import visuals to customer journey maps
Daily backups, support, and SSL encryption across all plans
Export maps to CJM to SVG, PNG, PDF, and DOCX
Special price for educational organizations
Used by renowned companies like InVision, Accenture, Intel, and Unicef

Learn more about FlowMapp

Milkymap

milkymap interface

Milkymap is an ideal customer journey map tool for large organizations as it places great value on both customer experience and collaboration.

Its enterprise solution — the Milkymap Galaxy — allows CX managers to develop templates, control users, and set up labels and data fields that provide their teams with a clear overview of every customer journey.

Milkymap is also very simple to use so that even less experienced mappers can maneuver the tool easily. It is filled with features, designs, and API connectors that professionals can use to make an insightful and creative customer journey.

Customers love Milkymap because:

“Our customers don’t temporarily improve customer experience. They transform organizations in a way that they become customer-centric. This way, the organizations Milkymaps works with can continuously work on customer experience without having to hire consultants. Milkymap product can be used without and with guidance from Milkymap Consultancy.”

— Danny Peters, CEO



Pros:


Cons:
Import previously made customer journey mapsThe free plan doesn’t support team collaborationSign-in may involve the provision of extensive info (such as the address and contact details of your company)The free plan doesn’t support team collaboration
Create user segmentsNot a good fit for early-stage startups
White-label and customizable CJMs
Used by big companies like T-Mobile, Orange, Vodafone, and many others

Check out Milkymap

Woopra

Woopra: Customer analytics tool and software

Trusted by over 5000 companies worldwide, Woopra is an end-to-end customer journey analytics that allows brands to track, analyze, and optimize the customer journey. Analyzing various touchpoints of customer interaction, Woopra tracks how visitors are browsing your website or app and provides amazing reports regarding the same.

With people’s profiles, Woopra gives insights into the person who is interacting with your website, opening emails, or using certain features. You can then view data about the pages they visited, their last visit, social media profiles, and much more!

If a user gets stuck somewhere on your website, you can automatically trigger messages, emails, slack messages, or Salesforce fields based on their current behavior. Woopra integrates with over 50 apps like Zenddesk, Slack, Marketo, Salesforce, and more to bring all your customer analytics in one place.

Some cool features of Woopra

  • See customer journey reports and visualize how visitors move through your website
  • Catch trends like feature usage, subscription-based on location, campaign performance by source, and more
  • Cohort reports seeing signup date, acquisition date, first purchaser date, and more.

Pricing:

  • Free plan with limited features
  • Pro plan starts from: Pro ($999 per month), Enterprise (contact sales)

Hotjar

Hotjar: Customer analytics tool and software

With a whopping 500,000 users in 184 countries, Hotjar is a popular customer analytics tool and conversion rate optimization tool. Providing more than just numbers, Hotjar makes it easy to see for website owners to see how customers are actually interacting with your website via heatmaps and screen recordings.

Providing a visual overview, Hotjar showcases clicks, taps, and scrolls on a website to understand customer behavior. You can check individual user recordings to see their flow and analyze where the majority of your customers get stuck on your website.

Once you have this valuable info, you can optimize your funnels and make it easy for customers to sign up for your product or service and at the same time, prevent drop-offs. With built-in engagement tools, you can ask your website users various questions using polls, surveys, and in-app forms.

Some cool features of Hotjar

  • Click, move, scroll, heatmaps of user behavior on your site
  • See real recordings of visitors browsing your website and remove any guesswork
  • Visual feedback from users via surveys, polls, widgets, and more

Pricing:

  • Free plan available
  • Pro plan starts from: Plus ($39 per month for 10,000 pageviews a day), Business ($99 per month for 20,000 pageviews a day)

Read more: 15 Business Intelligence Tools & Software Every Business Needs!

Zoho Pagesense

Zoho pagesense: Customer analytics tool and software

Zoho Pagesense is a conversion rate optimization tool from Zoho. Track, analyze, and optimize your website and apps based on crucial behavioral data from Zoho Pagesense. Quickly see how visitors are interacting with your website and why visitors behave in a certain way to make better business decisions. Can’t decide on a layout? Try A/B testing and test different layouts with varying fonts, colors, and more.

Pagesense allows users to create business goals to track important metrics and see which pages on your website cause meaningful drop-offs. With a built-in heatmap tool, you can see the most used features on your website and scrolling patterns of users. Moreover, session recordings provide an in-depth insight into customer behavior and clicks.

Since every visitor is different, users can create different website layouts personalized for different users, serving their exact wants and needs. The platform also integrates with 3rd party tools like Google Analytics, Intercom, and Kissmetrics to bring all your data in one place.

Some cool features of Zoho Pagesense

  • Click, move, scroll, heatmaps of user behavior on your site
  • See real recordings of visitors browsing your website and remove any guesswork
  • Visual feedback from users via surveys, polls, widgets, and more

Pricing:

  • Free trial available
  • Pro plan starts from: Standard ($29 per month for tracking 10,000 visitors), Professional ($129 per month for tracking 50,000 visitors), Enterprise ($699 per month for tracking 500,000 visitors)

Crazyegg

Crazyegg: Customer analytics tool and software

Crazyegg is another great customer analytics tool, thanks to its amazing heatmapping feature. Businesses use Crazyegg to see where their website visitors often click, what pages and posts they visit, how far they scroll on a particular page, and at what point do they leave their website.

Using this critical data, marketers can improve the user experience of any website and understand their target audience better. Visual reports and individual screen recordings help businesses see user flow and help out a customer in case they get stuck. With in-built A/B testing, users can create different test layouts and see which one performs the best.

You can also use Crazyegg to modify content on your website without needing a developer as its editing tools to allow users to change colors, fonts, and more easily. Lastly, the Confetti Tool helps users analyze clicks segmented by referral sources.

Some cool features of Crazyegg: 

  • Add your team members free of charge
  • Integrates easily with Shopify and WordPress.
  • A/B testing and confetti tool

Pricing:

  • Free trial available
  • Pro plan starts from: Basic ($24 per month for tracking 30,000 visitors), Standard ($49 per month for tracking 75,000 visitors), Plus ($99 per month for tracking 150,000 visitors), Pro($249 per month for tracking 500,000 visitors)

Read more: Customer Profile: What is it & How to Create it?

Brand24

Brand24: Customer analytics tool and software

Next is Brand24, an online reputation management tool that lets you monitor your business online in real-time. Track your brand across social media, blogs, news, podcasts, forums, videos, and more, and keep an eye out on everything that’s happening around your brand. Brand24 helps users understand their customers better by giving them insights into what they are talking about.

Advanced sentiment detection allows Brands to get an idea of whether their brand is receiving positive, negative, or neutral remarks online. In case you are getting negative mentions, you will instantly get alert notifications can jump in on any conversation before its too late.

Users can also track KPIs like reach and engagement and get daily/weekly automated reports regarding the same. They can also track certain hashtags and measure the impact of a Hashtag campaign. All in all, Brand24 is a great customer analytics tool and can do wonders for your Brand’s reputation online.

Some cool features of Brand24: 

  • Find influencers to work with using Influencer score
  • Get customized alerts whenever your brand gets tagged on social media
  • Turn data into PDF reports, .xls files, or even infographics.

Pricing: 

  • Free plan with 14-day trial
  • Paid plans start at- Plus ($49/month), Premium ($99/month), and Max ($199/month).

Brandwatch

Brandwatch: Customer analytics tool and software

Brandwatch does it all- from crisis and brand management to competitive analysis and influencer marketing. A must-have analytics tool, Brandwatch keeps track of all brand mentions online and keep so you can tailor your communications accordingly and sell efficiently.

Brands can benchmark their performance against their competitors and see their strategy, uncover opportunities, and analyze risk before a crisis happens. Automatically segment and analyzing consumer conversations online and make data-based strategies to improve customer experience.

Brandwatch integrates with Google Analytics, Hootsuite, Buzzsumo, Salesforce, and more to get a complete picture of the customer journey.

Intelligent data mining means that users can create personalized content and reach out to consumers via subjects they are most interested in. Lastly, crisis management helps brands stay on top of negative reviews and chatter around their brands and get on top of it quickly.

Some cool features of Brandwatch: 

  • Smart AI to find and deliver more unique insights
  • Find micro-influencers in your niche that your audience resonates with to build trust
  • Crisis management and competitor analysis

Pricing: 

  • Custom plans

Sprout Social

Sprout social: Customer analytics tool and software

If you want to understand your social media audience, Sprout Social is the tool for you. From listening and publishing to engagement and analytics, Sprout Social provides you with everything your brand needs to succeed on social media. Keep all your customer interactions, replies, campaigns, and events under check with this amazing tool.

With a smart social inbox, you can monitor and reply to messages across Facebook, Instagram, Twitter, and LinkedIn all in one place. Real-time brand monitoring means you can track keywords, hashtags, and location searches across Twitter. Keep a unified customer profile as Sprout Social helps you keep all your conversation history across platforms and networks.

There’s also a collaborative content calendar that allows teams to View and manage social posts across multiple platforms and schedule them easily. Running out of content ideas? Content suggestions will provide you with fresh and engaging content and help you stay on top of trending topics across social channels.

Some cool features of Sprout Social: 

  • Facebook and Instagram ad comments on moderation.
  • Convert any social media message into tasks and reminders.
  • Set up chatbots for Twitter DMs and Facebook conversations.

Pricing: 

  • Paid plans start at- Standard($99 per user per month), Professional ($149 per user per month), and Advanced ($249 per user per month).

Conclusion

It’s never too early to start thinking about learning data analytics. Whether you want to build a career in this field, or simply feel like your knowledge could use some improvement, it’s important to gather as much information as you can about data analytics. To make your search for information less daunting, we’ve compiled the top ten data analytics software tools that are sure to make gathering information both fun and easy. The best news? You can learn these skills without ever leaving your home!

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