Best Digital Marketing Automation Tools

Have you ever wondered what the best marketing automation tools are? There are all kinds of tools out there that integrate with WordPress. And each of them has its own special purpose. The purpose of this article is to help you learn about the different marketing automation tools free, and the best automation software, that are available to use in your wordpress site or blog.

You’re reading the right article! This is a curation of the best digital marketing automation tools list that can be useful not just for you but also to everyone who shares the common interest to find great digital marketing automation tools for free.

Marketo

Marketo is perhaps the best known marketing automation tool, and for good reason. It’s one of the most mature tools, with a full suite of features that not only help marketers manage email campaigns, but also provide excellent tools for sales teams. Marketo also has a marketplace, called LaunchPoint, with dozens of integrations.

Whom it’s for:
Marketo is great for companies who are going to make use of the tool’s many features that go beyond basic marketing automation. It’s not the most expensive tool, but it’s certainly not the cheapest either. If you’re not going to use the advanced functionality of the system, you can get similar results with one of the less expensive tools. However, if you want to start with the basics and move into the more advanced functionality in the near future, it could be a good idea to start with a tool like Marketo so that you don’t have to switch over all your data and campaigns down the line. We also like that Marketo has a very large and active knowledge base, which is a great resource for new users.

It’s closest to:
Eloqua

Pricing starts at:
$1,195/month

Omnisend

Pricing: Includes a free plan for basic email marketing. Automation ranges from $16/month to custom Enterprise pricing, based on features and number of contacts.

For marketing automation, it’s hard to find a more comprehensive tool than Omnisend. What sets this platform apart from the others on this list is the omnichannel functionality: you can add several channels to the same automation workflow: email, SMS, push notifications, Facebook Messenger, and more. This means that you can create an immersive omnichannel experience for your customers, which automatically sends them the message via the channel they’ve opted in for. With advanced targeting, split automations, and an easy drag-and-drop builder, Omnisend is definitely a marketing automation tool worth a look.

Constant Contact

Constant Contact is an extremely useful email marketing automation tool that has powerful automation capabilities to take your marketing beyond just the basics.

Its autoresponder is wonderfully adaptable. You can build welcome sequences, drip campaigns, and any other sort of automated email campaign with fine-tuned customization.

That applies to everything: timing, volume, subject matter, targeting, triggering, and even the content in your emails.

Plus, Constant Contact allows you to quickly embed custom forms on your landing pages. So, you not only get names and email addresses, but any other information you want to ask for.

Thus, you can send one welcome sequence to new senior VP-level subscribers, another one for sales folks, another one for regular Joes, and on and on. And that’s just on the basis of job title. You could thin slice on anything from where they live to their favorite kind of beer.

Make it as granular and intricate as you’d like. Set long-tail, automated campaigns for each track and let Constant Contact do the hard work for you over weeks or months. All you have to do is look at the reports and keep a finger on the pulse.

You’ll need Constant Contact’s Email Plus plan to really reap the benefits of the platform’s email automation. That starts at $45/month for up to 500 contacts in your list, scaling upward at increments of $25-$30 for each additional 2,500 contacts you need to accommodate.

Eloqua

You can think of Eloqua as the Ferrari of marketing automation. It’s fully loaded, provides an exceptional level of service, and comes with a matching price tag. One of Eloqua’s key differentiators is the amount of time they spend teaching and helping their customers get the most out of the product. Like Marketo, Eloqua also has a great marketplace with plenty of integrations with third party services.

Whom it’s for:

Don’t look at Eloqua unless you’re really going after enterprise-level software and you have the budget for it. Now, if you do, Eloqua is a great option, especially if you like having a lot of guidance from your technology vendors. You should also consider Eloqua if tight CRM integration is important to you.

It’s closest to:

Marketo

Pricing starts at:

$2,000/month

Marketo

Pricing: Contact Marketo for pricing information.

Marketo claims to offer marketing automation that covers any channel and every engagement. Since being acquired by Adobe, the list of tasks that work together on Marketo has only multiplied. Their full-feature software can handle everything from digital advertising to social media to account-based marketing —making it a really good option for larger marketing operations.

MobileMonkey

MobileMonkey is a powerful Instagram automation tool that lets you automate everything from replying to comments, stories, and even direct messaging.

This is a huge advantage for busy marketers looking to get back more time in their day through automation.

And don’t forget the power of automation to grow your audience, your brand affinity, and your conversions from hot engagement channels like Instagram.

MobileMonkey Instagram marketing tools let you automate:

Replies to DMs
DM replies to Story Mentions
DM replies to post comments

And if you really want to juice the Instagram marketing funnel, set up drip campaigns to send timed follow-up messages to anyone who starts a messaging convo with you.

The Instagram follow-ups feature, which is included in InstaChamp as well as the multi-channel MobileMonkey messaging automation suite (along with messaging tools for Facebook Messenger, SMS, and web chat) is a convenient way to send offers and promotions to anyone who DMs your Instagram.

Best of all, these Instagram DM automations are 100% Instagram-approved because MobileMonkey is one of the only official partners for Facebook and Instagram marketing automation.

Customer.io

The main reason we love Customer.io is its flexibility. This is a tool that will really let you get what you want out of it. While it’s not all out of the box, if you’re willing to put in some developer time, you can really customize your Customer.io experience. Another great thing about this tool is its lightweight UI and fast, personal customer support. Customer.io is one of the newer players, but they’re growing very quickly and are definitely a company to watch. Unlike most of the older tools, Customer.io is built to trigger emails based on events, rather than just pageviews.