Marketing automation has been around for a few years now and it continues to change how we work as digital marketers. As your business grows, you start to feel the need to dig deeper into the data and uncover trends that will help you make better decisions. You could spend countless hours trying to decipher pure data or put a stop to all of it – and outsource your reporting needs to a tool so you can spend more time doing the valuable work – i.e. setting a course for success.
Do you know that there are a number of automated marketing reporting tools and digital analytics reporting tools available to help your business grow? From dynamic marketing dashboards and automated web analytics reports to real-time lead score tracking and marketing newsletters, here’s a list of the latest reporting tools as well as those that offer great options for enterprise level organizations.
Metrics Watch
Metrics Watch is one of the best options available for creating digital marketing reports. It’s easy to set up, doesn’t require any coding or “tech skills,” and it pulls data from your favorite marketing channels, such as:
- Google Analytics
- Google Search Console
- Google Ads
- Facebook (paid and organic)
- Instagram (paid and organic)
- LinkedIn (paid and organic)
- Mailchimp
This allows you to create comprehensive marketing reports that you can share with your team or clients.
Plus, it has a codeless drag and drop report builder, so you don’t have to worry about technical configurations.
And when it’s time to share your reports, Metrics Watch offers the best method with the least amount of friction.
That’s because unlike other report building tools, Metrics Watch shares reports directly via email. No more messy PDFs to organize and no more user role management for 3rd-party dashboards.
Instead, you get the data you need to the people who need it in a format they already know and love.
Pros
- Drag and drop builder
- Integrates with multiple channels
- Automated sending options (daily, weekly, or monthly)
- No PDF attachments
- No 3rd-party dashboards to share access to
- White-label branding options available
- Free trial for 14 days (no credit card required)
Want to see it in action for yourself? Click below to start your 100% risk-free trial today:
Google Analytics
While Google Analytics may be the obvious choice and go-to marketing reporting tool, I believe that many that feel the reporting suite is ‘too basic’, simply are not looking hard enough.
While Google Analytics has been around for what seems like forever, the solution is constantly evolving to assist marketers. For instance, intelligent insights in the form of ‘Analytics intelligence’, which will highlight campaigns which are performing well, and in contrast, campaigns which need your attention, without the need for you immediately drill down further into reports.
Other convenient and accessible pre prepared reports focus around site speed, with reports highlighting performance issues on specific pages for instance. Further content analysis can be undertaken at the click of a button, and the same can be said for trend analysis.
Finally, one understated and often overlooked feature of Google Analytics is the the ‘Top Conversion Paths’ report, which can be found under ‘Multi-Channel Funnels’.
With digital marketing being multi-touch, there are often many campaigns channels and touchpoints contributing to the final conversion. Therefore, you want to ensure that you understand and take into account the true value of all channels and your overall marketing efforts, even more so if you are using last-click attribution.
AgencyAnalytics
AgencyAnalytics is a digital marketing reporting tool aimed at agencies. It brings together social media, SEO, PPC, call tracking, website performance, and email marketing metrics in one place. It also includes SEO tools, such as backlink tracking, keyword rankings, and site audits.
Pros
- Integrates with most major digital marketing platforms
- Offers white-label reporting, so you can add your own logo and branding
- Includes competitor analysis and SEO tracking
- Personalize reports by adding comments and recommendations
Cons
The automated reporting with AgencyAnalytics is clunkier than I’d like. Giving clients access to dashboards requires them to have their own login. You can schedule email reports, but they arrive as PDF attachments, which are easy for busy clients to overlook.
Pricing
AgencyAnalytics’ cheapest plan is $49 per month. They also offer a 14-day free trial.
Tableau
Tableau is a comprehensive reporting suite and business intelligence solution, which empowers businesses to visualize data in the form of customizable dashboards.
Today Tableau is one of the best reporting tools in what is a crowded marketplace. What sets Tableau apart is the fact that they empower businesses to create dashboards from a range of sources, such as Google Analytics, SAP, and Salesforce to name just a few.
You can effortlessly combine and blend complex data from numerous solutions into beautiful and clear visualizations. Which makes Tableau an appealing proposition for businesses and marketers alike.
DashThis
A user-friendly report-building tool, DashThis aims to bring all your marketing metrics together in one place. Whether you are an in-house marketing team, a freelancer, or a marketing agency, DashThis promises to save you time in analyzing your campaign performance.
Pros
- Combine data from multiple sources in one report
- Use preset templates or build your own dashboards
- Add comments, images, sections, and headers to bring reports to life
- Give access to unlimited users
Cons
DashThis bases its pricing on the number of dashboards you create. Small businesses may be OK, but most other users will quickly outgrow the limit on the cheapest plan. Pricing scales quickly. If you want to add your own branding, you’ll need to pay extra for white labeling.
Pricing
A 15-day free trial gives you a chance to try DashThis out. After that, the cheapest plan is $29 per month.
Cyfe
Cyfe is one of the best all-in-one, single dashboards for marketers and advertisers. They have deep integrations with most social, analytics, and CRM platforms on the market.
Using these integrations, Cyfe compiles a dashboard that shows how changes in one activity impact results in another. All without logging in and out of ten different tools.
Everything from social media to Google Ads (formerly known as Google AdWords) to finance and sales can be tracked. Custom report building and dashboard management allow you to create different dashboards depending on your goals or team.
For example, the SEO team can have their own dashboard while another focuses on PPC.
Or, if you’re just a boss, doing all of the marketing and advertising things in sight, you can create multiple dashboards to keep things manageable.
Plus, there’s a free version!
And in this economy!
You can structure dashboards around specific segments, like advertising, blogging, email, SEO and more. Each one has their own set of widgets that will pull data from your other tools within a click or two.
You no longer need dozens of tools to track everything. You no longer have to spend all day Friday dumpster diving for raw data.
If you’re looking for a reporting tool that can harness the power of multiple data sources, Cyfe is a great bet. And it doesn’t hurt that they offer a free version, allowing you to test the waters before making a purchase decision.
Klipfolio
Klipfolio is a business dashboard software that displays your key metrics on any computer or television screen. And since it’s cloud-based, you can share this information with anyone in the world, including clients in different countries.
But what makes it so valuable is its flexibility. Per Andy Crestodina, Strategic Director & Co-founder of Orbit Media, “it’s a way to combine reports from all kinds of different systems. It’s not just a dashboard with reports from different sources, but you can put several sources into a single report: Google Analytics, Moz, Facebook, HubSpot, SEMrush, and pretty much anything else.
“Once it’s all set up, the insights jump off the screen.”
How much does it cost?
Klipfolio starts at $24 per month.
Supermetrics
Supermetrics is similar to Cyfe, aggregating data from multiple tools into a single comprehensive dashboard. But instead of its own platform, it relies on connectivity with Google Data Studio to display metrics and data.
Supermetrics can compile data using PPC tools, SEO tools, social, and website analytics, doing all of the heavy lifting for you automatically.
You can schedule reports to be collected, curated, and sent straight to your inbox in CSV format (or linking back to the platform).
You literally don’t have to check the platform if you don’t have time. Set and forget these reports to have them just show up on your doorstep unexpectedly.
They also include templated reports built by professional data analysts. So no need to spend hours trying to become the next Avinash, either.
With cross-platform reporting modules, you can compare traffic, users and spend across each of your advertising campaigns on a single dashboard.
The automation is probably the best-selling Supermetrics feature. It continually scrubs each connected platform you have to pull real-time data, emailing you weekly, monthly, or quarterly reports based on your needs.
(Or, you can even just send the reports directly to your bosses and clients, virtually eliminating all reporting on your end.)
They also offer a restriction-free 14-day free trial, so you can test drive the full power over two weeks to see how much time it saves.
Conclusion:
Being a digital marketer, you should know to define what you want to learn. There are just too many things that we need to know about marketing and analytics. I assure you that there is no way to learn all of them at one time. Prioritize the most important ones and dig deeper into its nitty-gritties.