Have an online marketing campaign going on? Looking for a digital marketing software solution to help with your marketing strategy? These are the best digital marketing software programs. The top digital marketing software solutions included in this list are all free digital marketing tools.
There’s (unfortunately) a lot of marketing software out there. A lot. There are so many options to choose from. But don’t worry! We’ve narrowed it down to the best digital marketing software list you can find on the web.
WASK
Best for beginners, small business owners, digital marketing professionals, corporates, and agencies.
WASK is an all-in-one online software that enables you to easily manage all your digital ad accounts on a single platform. Users start to design, create, manage and optimize their Facebook, Instagram, and Google ads immediately after connecting their ads account1 into WASK.
One of the best qualities of the software is being super easy to use. Even beginners and those who want to start from scratch can place ads in minutes using WASK.
Features
- Finding the perfect audience with AI. Based on data of website and social media accounts. Also integrated with Facebook Pixel.
- Free design tool. Free templates, layers section, lots of stock images, background colors, shapes, emojis, and story borders. Simply everything you require when you design for social media.
- Automation features such as Autopilot, Scheduler, and A/B Test. Buys you extra time.
- Optimization features such as performance comparison and reporting tools. Increases your ad efficiency.
- WordPress integration enables you to use the data of your website.
Pricing
WASK offers three types of different pricing plans:
- Basic: For those who have only one ad account ($9 per month).
- Premium: Up to 4 ad accounts ($19 per month).
- Professional: For professionals, marketing teams, and brands ($99 per month).
Every plan can benefit from all the tools. WASK also offers 15 days of free period for those who want to try. The software does not require billing info before the free trial ends.
Verdict: Suitable if you are a beginner and want to learn fast. Definitely cheap compared to what it offers. Good to see the data from every ad account on a single screen.
Iconosquare
Make data-driven decisions about future activities across Instagram, Facebook, Twitter, and LinkedIn! Save time and money with Iconosquare’s in-depth analytics, automated reporting, and post scheduling.
MailChimp
This isn’t something you should wait on. Instead, you should implement an email marketing strategy on day one.
With more than 12 million customers, MailChimp has claimed its spot as one of the top email marketing providers and digital marketing tools in the world.
While there are alternatives, this tool remains one of the best, for many reasons:
History dating back to 2001, well before most companies began using email marketing
Self-service support options, ensuring that you can quickly find answers to all of your questions
Free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month
When starting a business, it’s not likely that you will have more than 2,000 subscribers. For this reason, you can get started with MailChimp early using the tool for free as you get your feet wet with email marketing and then move to a paid plan as you scale.
Ahrefs
According to the marketing experts we surveyed, the best digital marketing tool for deep diving into your SEO metrics is Ahrefs.
“Before using Ahrefs, we used SEMrush, BuzzSumo, and various free keyword tools,” says Sam Zastrow of Madison Marketing Group. “But Ahrefs has the richest and most helpful set of keyword data that we’ve seen.”
“Its domain-based link, keyword, and traffic reports are super helpful for sales prospecting and calls, and the content reports help us research top-performing content for blog posts,” Zastrow says.
Angela Han of Sharp Growth also recommends Ahrefs for its large dataset and says that “it’s good for competitive analysis and finding out what your clients’ competitors are up to.”
“Its SEO audits are a massive help in identifying issues on our site, but the main advantage of Ahrefs is the backlink opportunities that can be found with it,” says Louis Watton of Shiply. “Everything from broken links to competitor backlink research is not just possible—it’s also easy—which saves us time.”
“I hate to be an Ahrefs fanboy, but we simply could not live without it,” says Adam Copley of MediaSkyscraper. “It’s the second biggest crawler on the internet and has been crafted with UX in mind at every turn. It drastically reduces the time incurred to run our SOPs, and it just works – no bugs, no downtime, no issues.”
Whatagraph
Best for marketing agencies, freelancers, small & medium businesses.
Whatagraph is a powerful reporting tool that aggregates and visualizes data from multiple sources. The tool can automatically pull data from the biggest social media platforms and Google Analytics, Google Ads and other Google products, several mailing tools, and over 30 different platforms with more on the way.
Whatagraph produces powerful, visual reports that can be sent out automatically. It also provides free reports and dashboard templates, but it’s entirely possible to build your own reports and track campaign performance. With an in-depth onboarding process, Whatagraph is the leading choice among digital marketing reporting tools.
Features:
- Whatagraph provides cross-channel reporting in a single dashboard. Everything from social media engagement to Google Ads goals to even Mailchimp campaign success – all campaign KPIs can be tracked at a glance.
- Client-facing reports can be delivered automatically, straight from the platform. Mailing can be set up regularly and send updates on your client’s digital marketing success.
- Although you will find the most popular data integrations available, Whatagraph also allows connecting custom data from Google Sheets or public API.
Pricing:
Pricing is quite flexible, providing annual and quarterly billing options. Above are annual pricing packages. Quarterly pricing is 119 EUR/mo for Professional, 269 EUR/mo for Premium, and 659 EUR/mo Growth. With the Growth package, it’s also possible to have custom integrations configured.
Verdict: Whatagraph is geared towards marketing teams running digital marketing campaigns on different channels. It’s perfect for tracking campaign progress and regularly reporting to customers.
AgencyAnalytics
Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations.
HubSpot
When it comes to marketing, sales, and CRM software, HubSpot has become one of the top players.
For the sake of this post, let’s focus on its marketing software solutions. The company has this to say about this digital marketing tool:
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.
You know just how important it is for your marketing funnel to be in good working order. With this software, you have access to tools that help with:
- blogging
- SEO
- social Media
- website
- lead management
- landing pages
- calls-to-action
- marketing automation
- analytics
There is no stone left unturned, when you rely on HubSpot’s all-in-one marketing software.That’s why it’s a top choice for those who are starting a business.
With everything you need in one place, you don’t have to pull yourself in many different directions. This will help you to find success in the early days and help you as you grow.
Aiva
The best digital marketing software for conversion optimization is Aiva.
“We previously had to involve our whole team in order to optimize conversions for on-site campaigns via multivariate testing,” says Kei Matsuyama of digitalrush. “This tended to be cost-prohibitive for our smaller business clients.”
“We love Aiva because its AI platform makes our lives easier by helping streamline the conversion optimization process.”
“The campaign builder allows us to target, test, and optimize specific on-site content based on user behavior. We can essentially retarget and customize the experience over different devices at little cost to our smaller business clients.”
Conclusion:
There are many digital marketing software that can help you to run your business better. These tools can streamline certain parts of your business to free up more of your time so you can spend less time focusing on the day-to-day things and more time on where you want your business to grow.