There are hundreds of tools and digital marketing tools available for startups to use. This article will provide you with a list of SEO, social media, and analytics best digital marketing tools for startups. We feel that understanding which digital marketing tools you need for your business are critical. Being familiar with your digital marketing tools will help you grow your startup faster.
HubSpot
When it comes to marketing, sales, and CRM software, HubSpot has become one of the top players.
For the sake of this post, let’s focus on its marketing software solutions. The company has this to say about this digital marketing tool:
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.
You know just how important it is for your marketing funnel to be in good working order. With this software, you have access to tools that help with:
- blogging
- SEO
- social Media
- website
- lead management
- landing pages
- calls-to-action
- marketing automation
- analytics
There is no stone left unturned when you rely on HubSpot’s all-in-one marketing software. That’s why it’s a top choice for those who are starting a business.
With everything you need in one place, you don’t have to pull yourself in many different directions. This will help you to find success in the early days and help you as you grow.
Hootsuite
Social media plays a big part in the success of any company, regardless of size, age, or industry. In fact, I’d argue that social media marketing is a must to thrive in this digital era.
Digital marketing tools like Hootsuite allow you to schedule social media posts in advance, thus saving you loads of time.
Hootsuite offers tons of features to help you grow your business. For example, you can:
- Identify influencers for your marketing team and leads for your sales team
- Reply to comments and mentions through the dashboard–there’s no reason to visit each individual platform
- Take advantage of pre-written responses
- Schedule posts when your audience is most active (even if you’re asleep!)
Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms.
Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite take over like the social media marketing manager it is.
Google Analytics
This is probably one of the top free Google tools available. You can only know its true importance after using it. Google Analytics should be an integral part of your marketing strategy right from the beginning. It should be included in your digital marketing strategy without a second thought. As a startup, you need to focus on every visitor’s activity.
You can add Analytics code is hardly a few minutes to your website without much hassle (Patel). Adding the codes to the website allows you to track your visitor’s activity just like that. Although many people believe that this tool is merely used as a traffic tool, however, the fact is that it has a lot more to offer. This can have a huge impact on shaping your future marketing strategies.
You can do a lot with this tool if you know where you are headed. This tool allows you to see the origin of the generated traffic (Patel). By looking at the statistics, you may be able to figure out that a specific social media campaign was attracting a lot of traffic and maybe later you can shape your future campaigns accordingly.
Let’s say your marketing team figures out that most of the activity is coming from iOS devices, don’t you think it will be easier to change the target perspective and push ads on iOS more (Bafna)?
While we are at it, let’s talk about another example. When you look at the data, there are certain keywords that seem to be doing better than others (Patel). So, shifting your focus towards these newly found ‘useful’ keywords and incorporating them into your content will turn out to be beneficial for your business.
Google Analytics is one of those tools that you cannot ignore. This should be a part of your digital marketing campaign right from the beginning. Collecting data and reviewing it is extremely important.
Charlie
If you are a digital marketer, you would know how crucial it is to keep customer and client information safe and at arm’s length. Most of the time, businesses find it difficult to manage this information in their system, so it becomes essential for them to take help from a third-party application. One such tool is Charlie that provides you with the necessary information before your meeting. So, technically you will know everything about potential clients or customers before you even meet them (League, 2017).
To define Charlie, we would suggest that you can call it an address book that stores all the important details and information of a person including their full names, phone numbers, social media profile links, interests, biographies, etc. The only thing that you require is their email address, once you have that your work searching is done (League, 2017). This tool is specific is ideal for those who are looking into making some sales, closing a deal, or approaching a new client. Knowing what might catch the opposition’s attention is always an excellent sales pitch.0-0.
Lumen5
Lumen5 is a video creation tool designed to make it easy to produce social content for driving audience engagements online. The goal of the platform is to allow anyone without training or experience to easily create engaging video content within minutes. Their technology enables startup marketing teams to focus on the story and narrative while relying on Lumen5 to do the heavy lifting.
Lumen5 also offers a built-in media library containing millions of copyright-free photos, videos, and audio tracks. That means that your team will have access to everything you need without having to record or purchase any digital assets externally.
Statusbrew
Statusbrew is one of the leading social media marketing tools for big organizations and small businesses. It allows you to schedule, collaborate, and track your social media accounts.
The platform is an excellent choice for social media managers to make their workflow easier. It offers to connect the popular social media channels- Twitter, Facebook, Instagram, Google My Business, and LinkedIn.
With Statusbrew you can:
- Recycle your old posts that worked best
- See all the messages, mentions, and comments in a single inbox
- Stay updated with the latest blog posts and can share them
- Integrations with Slack, Box, Google Drive, etc.
- Add your team members and grant specific permissions
- Get free stock images and other media to share on social media
- Create categories according to post types to analyze which works better
- Check different metrics on posts such as engagements, likes, comments, impressions, etc.
Blog topic research — Answer the Public
Blogs serve the important purpose of helping your website appear in organic, or non-paid, rankings in search engines, which is an important source of website traffic.
In order to accomplish this successfully, however, you need to know what topics your prospective customers are searching for in relation to your business. Answer the Public is a dynamic tool that helps to discover the perfect blog topics based on the language, or keywords, your customers use.
It works similarly to a search engine. Simply type in a keyword in relation to a topic your customers might search for, like “running shoes.” The tool generates trees of topics based on real search queries and trending questions commonly searched in relation to your keyword.
Voila! You have a list of potential blog topics you can use, and the confidence that your blog is answering a relevant question.
Leadfeeder
Leadfeeder is a website visitor tracking tool that tells you which businesses are visiting your website, even if the visitor does not fill out a form or download a resource.
Using a website visitor tracking tool (which is similar to analytics, but with the ability to identify which individual companies visit your website) is an effective method of lead capture.
By identifying the businesses visiting your site and monitoring the pages they visit and the content they read, you can develop outreach and engagement opportunities based on their actual site engagement.
KISSmetrics
The tagline of this digital marketing tool says it all:
Accelerate growth by seeing what’s happening on your website and apps.
It’s good that you want to spend so much time on digital marketing in the early days of your business. But, do you really want to make decisions that aren’t having an impact?
You need to track and analyze every move that you make, as this is the only way to focus on the tactics that are providing the best return on investment (ROI).
With KISSmetrics, you can easily see what’s working and what’s not, across all of your campaigns.
Take, for example, its Analytics products. With a funnel report, you can see if there are any “leaks” in your business. Here’s a screenshot of what to expect:
Starting at $120/month, KISSmetrics isn’t the cheapest digital marketing tool on this list. Even so, it’s one that you’ll want to think about, as your business gets up and running.
With a variety of products at your fingertips, the insights you receive will be invaluable to your company’s growth.
SendPulse
Being a multichannel marketing platform Sendpulse helps marketers automate email, SMS, and web push notifications. What makes this platform really stand out is their Facebook messenger chatbot builder which you can use to design a chatbot for free with no coding experience.
Messenger chatbot allows users to:
- Generate leads by requesting an email address and a phone number.
- Respond to customer requests 24/7
- Schedule messages to be sent at a specific time.
- Send news and alerts from your RSS feed.
- See detailed statistics on a chatbot’s performance.
Conclusion
Digital marketing is evolving at an incredible pace with new techniques emerging every day. Startups are the most innovative of business models with the stupendous potential to grow rapidly. Right from their inception, they are pushed to make an impact in the market, which is the easiest during the initial years. However, this extra push for growth can lead to some bad decisions, resulting in loss of money and wasted time.
We understand that it’s not always easy to take your business to the next level. This is why we’ve designed this guide for you. We want you to stay ahead of the game with the help of some of these amazing digital marketing tools.