As a marketer, you need to stay ahead in the game. Email marketing is still one of the most effective, cheapest, and personalized ways to advertise today. As for an ecommerce industry, email marketing is a growth driver that has power to directly connect with your customers. Therefore, it has become a must-have channel for all online merchants. Knowing which email marketing platform is the best for your business is your essential starting point to create an effective email strategy.
Every E-commerce store owner knows the importance of email marketing for driving revenue. If you are still new here, you might want to read our complete guide about email marketing for ecommerce or check out our best ecommerce email marketing software guides .
Email marketing is one of the most effective ways for your online business to attract and engage visitors. From welcome emails to order receipts, it’s important to have engaging content and a functional email platform to help you automate your email marketing, increase revenue and revenue, and keep all data in one safe place.
Email marketing is one of the most effective ways to grow your retail business, whether you’re just starting out or are already well on your way. Sendwithus delivers everything you need to generate, automate, and measure high-performing campaigns end-to-end.
Email Still Rules Don’t Miss Out
Email is still the best marketing strategy available to online retailers. And if you’re not leveraging it as much as possible, then you’re missing out on sales and revenue.
The tools on this list provide a set of features that enable you to get the absolute maximum from your campaigns. There are software solutions to meet a range of goals, whether you’re looking for a streamlined way of regularly reaching your customers, or a fully comprehensive package with CRM integrations, artificial intelligence, automation, and more.
Oracle Bronto – Best eCommerce email marketing software for flexibility
Oracle Bronto offers integrations, automation, segmentation, and messaging personalization. It doesn’t integrate with many ecommerce platforms, but it can be integrated into CRMs. It uses multiple channels (email, social media, and SMS) and includes customer segmentation features.
Pros
- Great integration with Magento
- A/B testing capabilities
- Excellent support team available 24/7
Cons
- No freemium plan or trial periods
- Expensive when compared to other options on this list
- No ability to track specific data like segment growth
HubSpot – Best eCommerce email marketing software for CRM
HubSpot comes with email marketing, forms, landing pages, contact management, live chat, integration with social media, and analytics on traffic and conversion. It offers adaptive testing, blogging, automation, follow-up emails, retargeting campaigns, custom reporting, and landing page reporting.
Pros
- Easy to use and intuitive user interface
- Lots of free features
- Automated customer interaction tracking
Cons
- May be expensive for small businesses
- Limits on mass emails
- Lack of A/B testing for automated emails
Salesforce – Best eCommerce email marketing software for automation
Salesforce is possibly the easiest ecommerce email marketing software to use, even for beginners. It integrates well with CRM software, and offers flexibility for users by providing in-depth customization that is scalable to business growth.
Pros
- Simple platform and user interface
- Excellent automation capabilities
- Excellent API that enhances integrations
Cons
- Mobile user experience is poor
- Software needs a modern update
- Poor customer service
Sendinblue – Best eCommerce email marketing software for tracking the entire customer journey
Sendinblue offers email and SMS marketing, CRM, marketing automation, segmentation, and Facebook ads retargeting. It promises an “impressive range of automation, wealth of auto-responders, and transactional email features.”
Pros
- Great automation capabilities
- Built-in SMS marketing capabilities
- Competitive pricing when compared to other options on this list
Cons
- Complicated initial account set-up
- Support can be slow sometimes
- Poor deliverability — emails marked as spam without their paid dedicated IP
MailChimp
MailChimp has over 14 million customers and is popular with small and medium-sized businesses. It gained a reputation for ease-of-use and its focus on eye-catching, beautifully designed email templates, and opt-in forms.
MailChimp also integrates with a wide array of third-party tools, including many eCommerce platforms such as Shopify, Magento, and BigCommerce, to name just a few. Features include trigger-based messaging, spam score checking, and a full array of reporting. You can also preview your messages in various email clients, use geo-targeting and time-zone-based delivery.
Pricing: Free for up to 2000 subscribers, around $5/month for every additional 500 subscribers. They charge $199/month for enterprise-level features.
Constant Contact
Constant Contact stands out for its intuitive dashboard and easily-accessible features. It’s user-friendly and comes with support over the phone or live chat. They offer extensive training materials. They include a variety of templates to run surveys, coupons, invitations, and add video. It is also a complete contact management system.
Pricing: Plans begin at either $20/month (for the basic plan) or $45/month (for the “Plus” plan), each for up to 500 subscribers. The monthly price increases incrementally with more subscribers. One month free.
Klaviyo
While most platforms are designed to send email, Klaviyo was designed to capture customer data from eCommerce sites and leverage it for personalized email campaigns. They include multiple abandoned cart follow-up sequences to increase conversions and sales.
Klaviyo integrates with all eCommerce web designer customer designed and standard CRM platforms to maximize your lead generation. It offers a complete automated marketing system that includes emails and ads. It is highly customizable for any targeted segmentation.
Pricing: Starts at $25/month for up to 500 subscribers and 3,000 emails.
AWeber
AWeber is another considerable email service provider and was one of the first email marketing tools to enter the market. Like MailChimp, one of its main strengths is the number of integrations it offers with eCommerce platforms.
If you’re looking for a comprehensive solution with access to top-quality support and a wealth of training materials, AWeber is a solid choice. It integrates with BigCommerce, Magento, and Shopify along with a host of other eCommerce-related apps and CRM platforms.
Pricing: Plans start at $19/month for up to 500 subscribers. For a subscriber base above 25,000, custom plans are available, and they offer a 30-day free trial.
Sendlane
As per me, Sendlane is the best email marketing tool for eCommerce I have ever seen and tested. And, on top of that, it provides industry-best email delivery too.
Sendlane incorporates almost every essential feature that an eCommerce business needs. As a result of which many reputable brands like American Standard, Nutralife, JJ Virgin, etc. have opted Sendlane.
What Makes Sendlane The Best Email Marketing Platform For eCommerce?
- Sendlane is the house of many high-converting email templates. All you have to do is pick the one that you like, edit it via a drag & drop builder and send it.
- This email marketing service is capable of segmenting your customer/subscriber lists on multiple variables. This would ensure that you send relevant emails to them.
- It is packed with the state of the art Marketing Automation feature. With the help of this feature, you automate your email campaigns and introduce your subscribers to your marketing funnel.
- Sendlane offers a unique feature namely Sendlane Beacon. It will help you understand how your customer interacts with your eCommerce site. And, based on their interaction, personalized marketing automation cycles can be triggered.
- You can also keep tabs on the performance of your email campaigns, customer/subscriber growth, etc. with the help of Sendlane’s analytics feature.
How Much Sendlane Will Cost You?
Apart from its feature-packed nature, Sendlane is the only email marketing software for eCommerce that has very flexible and dynamic pricing plans.
As of now, there are 3 pricing plans and 14 days free trial period. The pricing plan is built around the number of contacts. Meaning, the “Pro” plan (details below) will have variable pricing based on the number of contacts imported or generated.
Mind you, there are 7 different pricing milestones for the “Pro” plan starting from 5,000 contacts and going up to 100,000+. So it would be better for you to head over to Sendlane’s pricing page and calculate it yourself. But to give you an idea, here a quick overview of Sendlane pricing based on 5,000 contacts.
- Growth – $79/month (charged yearly) for 5,000 contacts with all the features except SMS marketing automation and multi-user access. Also, once you cross the 5,000 contacts milestone, you will be automatically upgraded to the “Pro” plan.
- Pro – This plan starts at $125/month (charged yearly) for 5,000 contacts and offers all the features. As your contacts grow, your pricing will increase accordingly.
- Starter – This plan is available as a special offer with a one-time payment of $497. It will be valid for 6 months and offers all the features of the “Growth” plan, email marketing training, and other growth-oriented features.
Drip
Another feather in the cap of best eCommerce email marketing software is Drip. The software is essentially famous for maintaining the loyalty of your customers and hence, improving your eCommerce business reputation.
This efficacy of Drip in the eCommerce field has prompted 27,000+ big brands to seek its email marketing services. As of now, Drip claims to have helped its clients generate nearly $900 million in attributed revenue.
What Makes Drip The Best Email Marketing Platform For eCommerce?
- Just like other eCommerce tools, Drip supports multi-channel marketing. It involves conventional emailing, publishing ads on Facebook & Instagram, and SMS marketing.
- The software offers a plethora of email templates with dynamic content. Some of the most notable ones include product recommendation, return to cart, price drop, discounts, etc.
- Drip is also well-known for segmenting your customer’s lists on a very deep level. This way, you get to send laser-targeted emails to them and expect grand conversion rates.
- You get to harness the power of behavior-based automation in Drip as well. These automations will trigger at the right time, for example – welcome, abandoned cart, etc. to ensure a better customer experience.
- Drip doesn’t fail to impress if we look at the set of its integration options. You can connect all the major eCommerce platforms like Shopify, Magento, WooCommerce, etc. easily.
How Much Drip Will Cost You?
Drip likes to keep things simple when it comes to pricing plans. There’s a single plan that includes all the features. The only limit is on the number of contacts imported and based on this, the overall pricing is determined.
But before you opt for a premium subscription, Drip allows you to test out the application by offering you a generous 14 days free trial period. All the features are available in the free plan.
And, once your trial expires, you can upgrade to its premium plan based on the number of contacts you are importing. Here’s a general overview –
- For 500 Customers, you’d have to pay $19/month.
- Similarly, for 2000 customers, the total cost will be $29/month.
- The 5000 customers limit would cost you $89/month.
- For 10,000 customers, the pricing increases to $154/month.
In addition to this, there are several sub-tiers with different pricing. You can find the actual cost by either entering your contact’s count or with the help of a pricing calculator.
Moosend – Best for AI-Powered Ecommerce Sales
- STARTS AT $0
- AI-POWERED ECOMMERCE
- UNLIMITED EMAILS
- REPORTING & ANALYTICS
Moosend offers an email marketing solution no matter if you’re a complete beginner or if you’re a seasoned pro.
From their easy drag-and-drop email builder, to their easy segmentation tool, to their accurate real-time analytics, they have all the features you need to nail your email marketing campaigns.
Our favorite thing about Moosend is their ecommerce AI. It leverages machine learning and collaborative filtering to target customers with products they might like based on the shopping habits of similar customers.
You’ll also be able to easily cross sell based on customer shopping habits, and keep track of how often they buy certain products (e.g. perishables) so you can regularly promote the products they need to them when they need it.
I haven’t seen any other email marketing service do this. But it has the potential to really help out the newer ecommerce business looking to level up their targeting and segmentation game.
Moosend also does the basics of email marketing very well. Their advanced personalization features allows you to create emails unique for your target customer. Their segmentation tool allows you to spit your audience by purchasing behavior, cart abandoned products, and more.
They don’t offer that many themes with just 40 responsive themes to choose from. However, they’re all highly customizable and eye-catching.
Pricing starts free with their premium plans starting at $8 per month. More detailed information is below:
Free — $0/month
- Unlimited emails
- Signup and subscription forms
- Reporting and analytics
- No credit card required
Pro — $8/month
- Landing pages
- Transactional emails
- Phone support
- SMTP server
- 5 team members
Enterprise — Custom pricing
- Custom reporting
- Dedicated account manager
- SSO & SAML
- On-boarding and migration
- 10 team members
- Service-level agreement
Mailerlite
Difficulty 🛠: Beginner
Cost (out of 3 💰): Free
Unique feature 💡: Easy and affordable
Shopify App Store rating ⭐️: 3.5/5 (80 reviews)
MailerLite is a user-friendly email marketing platform. It lets you send emails your customers can’t help but click. Not only is it easy to use, it offers professional-class automation and integrations for fast-growing ecommerce businesses.
MailerLite also offers award-winning 24/7 support staffed by real people. You’ll never be left waiting for an email response when trying to set up a campaign.
MailerLite provides key features for Shopify merchants, including:
- A CRM to store all customer data from Shopify
- Automatic customer segment creation based on Shopify data, including first time customers, high-spending customers, and more
- Ability to track revenue and see how emails impact sales
- Easy product detail importing from Shopify, including images lines and text integrated into MailerLite’s drag-and-drop email editor
- Free landing page builder and pop-ups to grow your contact list and feature new products in your store
The best part? MailerLite is free to use. If you have a smaller budget and are completely new to email marketing, MailerLite is a good choice for you.
Finding the best tool for your ecommerce platform
New and capable email and online marketing tools for small businesses and startups pop up every day, extending well beyond those on this list. Your goal should be not only to find a solution that’s more than just a great email marketing service. You also need a solution that’s the best email software for you, working for your business and your customers, and helping you drive more engagements, more sales, and more loyalty.
Hopefully this roundup has given you an idea of where to start. Now it’s time to take full advantage of those free trials and test the waters so you can start putting email marketing to work for your business.
Conclusion
If you are interested in email marketing for your ecommerce store, there are many things you should consider. The email marketing software that you choose is going to have a significant impact on your ability to promote your products and services, build trust with your customers, and over time, increase sales and revenue.
Connecting with your customers is one of the most important parts of online marketing for ecommerce business. Email marketing gives you the power to share your latest products, deals and news as well as staying in touch with your existing customers.