What is the best Email Marketing Plugin for WordPress? There are quite a few popular email marketing plugins to choose from: MailChimp, Aweber, Benchmark, GetResponse and many more. And if so many options may be overwhelming you—don’t worry, we got you covered. In this blog post we reviewed 5 free and paid WordPress plugins for email marketing.
In this review, we shall be lookin at the best email marketing plugins for wordpress.
Sendinblue Subscribe Form and WP SMTP
Newsletter, SMTP, Email marketing and Subscribe forms by Sendinblue
Author(s): Sendinblue
Current Version: 3.1.23
Last Updated: October 25, 2021
mailin.zip88%Ratings80,000+InstallsWP 4.4+Requires
Sendinblue Subscribe Form and WP SMTP is the official WordPress plugin for the Sendinblue email marketing service. It lets you run all your email marketing efforts from right inside your WordPress dashboard.
Key features:
- Build custom subscription forms, and embed them in posts, pages, or widget areas
- Use a drag-and-drop tool to create emails from scratch (or start from a template)
- Segment and automate your newsletters in a variety of ways
- View real-time statistics about your emails, such as clicks, opens, and so on
What you’ll need to use it:
In order to use this plugin, you’ll also need to use the Sendinblue email marketing service. You can get started with this service for free.
Pricing:
The plugin itself is free, and there’s a no-charge Sendinblue plan that lets you send up to 300 emails per day. Premium plans with higher limits start at $25.00 per month, the Lite version (10,000 emails / month), and go up to $99 for 100,000 emails / month.
Who should use it:
Naturally, if you’re already using the Sendinblue service, this is the plugin you want. It’s also one of the best WordPress email marketing plugins if you want a platform offering more than just the basics – including advanced segmentation and automation functionality.
Email Subscribers & Newsletters
Email Subscribers & Newsletters – Simple and Effective Email Marketing WordPress Plugin
Author(s): Icegram
Current Version: 4.9.1
Last Updated: November 2, 2021
email-subscribers.4.9.1.zip92%Ratings100,000+InstallsWP 3.9+Requires
If you’re looking for a full-featured solution, Email Subscribers & Newsletters is one of the best WordPress email marketing plugins to start with. It provides everything you need to create and manage a list and send newsletters, without requiring a third-party connection.
Key features:
- Add a subscription box to your site for collecting email addresses
- Send out email newsletters manually, or automatically based on specific triggers
- Receive notifications when new subscribers sign up and send out automated welcome emails
- View email data, such as when each was sent and viewed
What you’ll need to use it:
Email Subscribers & Newsletters makes use of your own server to send emails, so it doesn’t require any third-party subscriptions or additional tools.
Pricing:
Along with the free version, there’s a premium tier starting at $9 per month. This provides extra features such as email templates, built-in spam filtering, and the option to test newsletters.
Who should use it:
This plugin is an excellent option if you want a no-frills solution that you can manage straight from your website. It includes all the basics, is easy to pick up, and offers a decent amount of automation potential.
Newsletter
Author(s): Stefano Lissa & The Newsletter Team
Current Version: 7.3.1
Last Updated: November 5, 2021
newsletter.7.3.1.zip92%Ratings400,000+InstallsWP 4.6+Requires
Newsletter is another self-contained email marketing solution. Once it’s installed on your WordPress site, you’ll immediately be able to start collecting emails and sending newsletters – no complex setup required.
Key features:
- Collect email addresses via a customizable widget, page, or form
- Create newsletters using a responsive drag-and-drop system
- Segment your list to target different audiences with specific messaging
- Use a central status panel to configure the plugin and keep an eye on your campaigns
What you’ll need to use it:
You do not need any other tools or services to use this plugin, though it does give you the option of connecting to other SMTP plugins to help deliver your emails.
Pricing:
The base plugin is free, and there are a number of premium extensions to provide additional functionally. You can purchase these separately, or get them all for $76.59 for up to 3 websites or for $298.60 for unlimited number of websites.
Who should use it:
Newsletter is one of the best WordPress email marketing plugins if you want to carry out targeted campaigns. While it offers fewer automation options than some tools, it provides a lot of segmentation potential.
HubSpot All-In-One Marketing
HubSpot – CRM, Email Marketing, Live Chat, Forms & Analytics
Author(s): HubSpot
Current Version: 8.4.329
Last Updated: October 26, 2021
leadin.zip88%Ratings200,000+InstallsWP 4.0+Requires
HubSpot offers a free reliable and feature-packed email marketing tool that’s suited for growing businesses. The tool is part of HubSpot’s free WordPress plugin.
With HubSpot Email Marketing, you can create professional marketing emails that engage and grow your audience with the easy drag-and-drop email builder. HubSpot Email is automatically connected with HubSpot CRM, so you can tailor relevant emails based on any details you have such as form submissions and website activity.
Key features:
- Create beautiful emails from scratch using the drag and drop editor, without any extra IT and designer resources needed
- Use one of HubSpot’s goal-based email templates included in the free version
- Personalize subject lines, content, links, attachments, and calls-to-action based on subscriber’s lifecycle stage, list membership, or any information in their contact records
- Optimize email campaigns with A/B tests and analytics
What you’ll need to use it:
Simply install HubSpot’s free WordPress plugin and you’ll get access to HubSpot Email, CRM, and other free marketing and sales tools.
Pricing:
The HubSpot email tool is free for up to 2,000 email sends per month, with upgrade solutions starting at $50 with Marketing Hub Starter.
Who should use it:
HubSpot Email is suitable for any business, it’s free to start, and affordable as the business grows. Because it comes natively integrated with a free CRM, free sales and service tools, this plugin is ideal for teams that want to streamline their business, bringing all of their tools and data into one place.
Mailster
Mailster is something of a halfway point between some of the options we’ve looked at so far. It’s a self-contained solution for WordPress, meaning that you don’t need a third-party service to use it. At the same time, it’s a premium-only plugin and offers a wider set of features than most free tools.
Key features:
- Create emails using a library of templates and a drag-and-drop builder
- Set up customized automation, and send out emails based on specific trigger points
- Manage and segment your email lists within WordPress itself
- View detailed analytics on your emails and subscribers, via a centralized dashboard
What you’ll need to use it:
You won’t have to sign up for an external plan to use Mailster. At the same time, it’s compatible with many popular email sending services, such as SendGrid and Amazon SES. Integrating with these services is recommended as it will help you ensure your emails don’t end up in spam.
Pricing:
As we mentioned, Mailster is a premium plugin. It will cost you $59 for a one-site license, updates, and six months’ worth of support.
Who should use it:
If you can afford the upfront cost, and you want a tool that will fully integrate with your WordPress site, Mailster is one of the best WordPress email marketing plugins to choose from. It’s highly customizable, compatible with a wide range of plugins and services, and easy to manage directly from your site.
MailChimp
If you use the MailChimp service for emails, the MailChimp plugin for WordPress will allow you to connect your MailChimp account to the site and create your own forms. MailChimp Forms from MailMunch has everything you need to create awesome pop-ups. It is truly one of the most popular WordPress plugins on the market. And this is easy to check—1+ million active installations. The technical documentation is updated daily, so you will have no questions left.
Key features:
- Seamless integration with numerous plugins.
- Beautiful and responsive sign-up forms.
- Several add-on plugins available.
- Developer friendly.
- Community support.
DownloadQR-CodeMC4WP: Mailchimp for WordPressDeveloper: ibericodePrice: Free
SumoMe
This is a powerful plugin that works with almost all email services. The plugin has the functionality to work with social networks and Google Analytics. It includes a subscription form at the top of the page, a greeting, etc. You should install the plugin and then choose which applications you want to use. This is another great WordPress email marketing plugin for you if you care about marketing in any way.
Key features:
- Easy to get started.
- E-commerce integrations and features.
- High-converting opt-in forms.
- Secure and SEO-friendly.
- Free customer support.
DownloadQR-CodeSumo – Boost Conversion and SalesDeveloper: SumoMePrice: Free
MailPoet
Another powerful WordPress email notification plugin is MailPoet. There’s no need to leave WordPress admin to sign up to the newsletter and build a mailing list. 300,000 WordPress websites have been enjoying the plugin since 2011. Moreover, you can work on the transactional emails sent by WooCommerce when a new order is processed or a new account is created. Stay in touch with your clients and grow your sales with a feature-rich MailPoet!
Key features:
- Easy to work with newsletter builder.
- Amazing templates.
- Automated signup welcome emails.
- Premium version is free for websites with 1,000 subscribers.
- GDPR compliant.
Conclusion
There are hundreds of free WordPress plugins for email marketing, so how do you know which one is best? You don’t want to waste hours upon hours of time testing plugins only to realize they don’t work for your needs. That’s why I did the heavy lifting for you! My favorite, go-to plugin is So Mail, and it’s not just because I created it. It works well out of the box and continues to get better with each new release.