If you are in the ecommerce business, you surely need to look for email marketing service for your online store. Email marketing service is important for various reasons. It can help you improve retention rate by sending automated email messages and welcome new customers. Moreover, emails are the most effective and simple way to communicate with your customers. That will help you increase your sales conversion rate and revenue. There are many more things that you can do with email marketing service, but one of the most important ones is to increase your revenue as much as possible.
Email marketing platforms are a great way to squeeze the most out of your campaigns. If you are running an ecommerce business and send emails to your customers on a regular basis, then you need to choose an email marketing service provider that meets all your needs and requirements. In this post, we will be talking about some of the best email marketing services for ecommerce businesses.
The sheer volume of emails makes it a daunting task to write the perfect email marketing campaign. So, what’s the best platform for ecommerce growth? Yes, that’s a common question asked by every ecommerce business owner. As you will be needing a lot of features over a period of time, starting out at the highest level might prove difficult to you in future. However, once you have referred few good platforms, you might start finding them quite easy to work with.
Email marketing for ecommerce is proven to be the most effective way to retain customers and bring them back to their website. But finding the right email marketing tool isn’t always easy. In this article, we rounded up the absolute best email marketing tools and services to help reach your customers and boost conversions.
What to Look for in a Good Email Marketing Tool?
A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor).
You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.
Aside from that, your email marketing service must make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.
Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder.
AWeber
AWeber is another considerable email service provider and was one of the first email marketing tools to enter the market. Like MailChimp, one of its main strengths is the number of integrations it offers with eCommerce platforms.
If you’re looking for a comprehensive solution with access to top-quality support and a wealth of training materials, AWeber is a solid choice. It integrates with BigCommerce, Magento, and Shopify along with a host of other eCommerce-related apps and CRM platforms.
Pricing: Plans start at $19/month for up to 500 subscribers. For a subscriber base above 25,000, custom plans are available, and they offer a 30-day free trial.
HubSpot
Hubspot’s email marketing tools are part of their much larger Marketing Hub plan, which includes everything from lead analytics to blog content management. It’s an intuitive platform, with all the features you would expect, and is ideal for those looking for a full suite of tools, not just an email marketing solution.
Pricing: Basic plans start at $200/month, and contracts must be pre-paid for a year. Enterprise plans start at $2,400/month. The free plan does not include email marketing. They offer a free demo.
Active Campaign
Active Campaign provides a multi-faceted platform. Dynamic campaign content helps maintain relevant content to your segmented lists. They offer unlimited personalization. Every custom field you create automatically becomes a new personalization tag.
It has fifteen tools including on-site and SMS messaging, CRM tools, extensive site, and email analytics.
Pricing: They have a sliding scale tool to display the pricing based on volume. However, the beginning level or “Lite” plan starts at $69 per month. They offer free migration from another platform.
HubSpot
Hubspot’s email marketing tools are part of their much larger Marketing Hub plan, which includes everything from lead analytics to blog content management. It’s an intuitive platform, with all the features you would expect, and is ideal for those looking for a full suite of tools, not just an email marketing solution.
Pricing: Basic plans start at $200/month, and contracts must be pre-paid for a year. Enterprise plans start at $2,400/month. The free plan does not include email marketing. They offer a free demo.
Privy
Difficulty 🛠: Easy
Cost (out of 3 💰): 💰💰
Unique feature 💡: Ecommerce focused, packed with lead generation tools
Shopify App Store rating ⭐️: 4.6/5 (24,585 reviews)
Privy is the highest rated sales and email marketing app in the Shopify App Store. It’s used by over 400,000 merchants in 180 countries and has driven over $4 billion in sales.
Privy expands the boundaries of what email marketing solutions can do. Its suite of products include automation tools for email marketing, but also conversion and SMS.
With Privy, you get access to intent-driven pop-ups and banners, spin-to-win wheels, and embedded forms for email collection. All mobile friendly and customizable without any code.
Privy also provides features including:
- Support for custom storefronts
- Automated campaigns based on exit intent, cart abandonment, cart value, and website behavior
- Automated A/B testing to understand how to impact conversion rates
- Autoresponders and reminder messages to turn sign-ups into sales
- Ability to run cross-sell emails with Add to Cart buttons
- Lets you automate your email marketing with newsletters, abandoned carts, and purchase follow-up and customer winback emails
Privy is free for up to 100 contacts with unlimited pop-ups, dozens of targeting rules, and A/B testing. Paid plans start at $15 per month for all conversion and email tools.
Keap
Much like Active Campaign, Keap is a full-fledged solution for managing all aspects of your email marketing campaigns. Designed for smaller businesses, it includes features for segmentation, tracking, and automation. There are also hundreds of integrations with CRM systems, eCommerce platforms, and third-party software providers. They offer a 10-minute, webinar or one-hour live demo.
Keap’s features benefit online retailers, such as product promotion templates, payment integrations, and re-engagement campaign automation.
Pricing: Basic plans start at $85/month but increase to $174/month if you add the “eCommerce” and “Sales pipeline” features. There is also a one-time $299 fee “for new user training not included in the monthly quote.”
GetResponse
Another popular name in the realm of email marketing is GetResponse. The service rose to become an all-rounder that deals with sending emails, collecting leads, building landing pages, and automating your marketing efforts.
Due to this, GetResponse automatically becomes a favorite choice of eCommerce email marketing software for entrepreneurs, online marketers, online tutors/coaches, and enterprises. Some of the most notable names of its client include IKEA, UNESCO, Henkel, etc.
What Makes GetResponse The Best Email Marketing Platform For eCommerce?
- The service offers direct integration with major eCommerce platforms such as Shopify, WooCommerce, BigCommerce, Magento, Etsy, etc.
- With the help of eCommerce platform integration, GetResponse will automatically import and populate your product library.
- GetResponse permits you to create responsive landing pages or use the readymade template. And, in these pages, you have the power to integrate payment processors to collect payments.
- This eCommerce email marketing solution bestows you with a cart abandonment emailing system that reminds your customers about the incomplete purchase.
- GetResponse believes customer segmentation to be of utmost importance in the eCommerce email marketing strategy. Hence it offers segmentation feature that categorizes your customers based on their action.
How Much GetResponse Will Cost You?
Another reason behind GetReponse being a popular choice for an eCommerce email marketing platform is its flexible subscription plans.
To kick things off, GetResponse now offers a forever free plan. This plan allows you to send unlimited email campaigns to 500 subscribers/customers and also offers basic marketing features.
Besides this, GetResponse offers a 30 days free trial period on premium plans. This way, you’d be able to access advanced features like eCommerce integration, marketing automation, landing page builder, analytics & reports, and much more.
Once your free trial ends, you will have the opportunity to upgrade to any of the four subscription plans. The subscription cycles available are monthly, yearly, and two-yearly.
To further break all the premium plans of GetResponse, all the plans are built and categorized based on the number of contacts imported. This means that you are allowed to send unlimited email campaigns irrespective of your subscriber count. The best part, all the four plan offers complete access to the eCommerce email marketing tool. Since there are multiple sub-plans in each of the four plans, I will be listing the features and price of the first sub-plan (of all the plans) below –
- Free – A forever free plan to send unlimited emails to 500 contacts. However, you will not be able to access eCommerce email marketing features in this free plan.
- Basic – $15/month to import 1,000 contacts with basic features like email marketing, autoresponders, landing pages, etc.
- Plus – You can import 1,000 contacts at the cost of $49/month. This plan includes other essential features like automation builder, webinars, sales funnels, etc.
- Professional – To add 1,000 contacts and to get unlimited access to all the above-mentioned features, you’d have to pay $99/month.
- Max – For unlimited access and advanced features, you’d have to request custom pricing.
Omnisend
Omnisend is the best email marketing platform for growth-focused eCommerce businesses. In addition to email, you can send SMS, push notifications, etc., which provides a seamless buying journey for customers across every digital touchpoint.
Omnisend provides a no-code, drag-and-drop content editor that enables you to create rich and shoppable emails that convert. You can also insert specific dynamic content blocks like discount codes, scratch codes, and product recommendations that make people act quickly.
With marketing automation, you can drive sales on autopilot by creating a personalized experience across multiple channels. Its flexible automation editor lets you adjust and launch campaigns within minutes.
By taking advantage of its pre-built workflows, you can greet new visitors, recover lost sales, and inform customers quickly regarding their order and shipping information.
Feature Highlights –
- Engage with your new visitors via popups, landing pages, sign-up boxes, etc to build and grow your email list.
- It offers seamless Facebook and Google ads retargeting to convert interested prospects into potential customers.
- Send highly personalized messages by creating segments based on shopping behavior, customer lifecycle, and engagement.
- Provides integration with Shopify, Shopify Plus, PrestaShop, Magento, Opencart, BigCommerce, etc.
Pricing and Plans
Omnisend has a free plan that lets you send up to 500 emails/month to up to 250 contacts. You also get access to features such as contact segmentation, and sales & performance reports. The Paid plan starts at just $16/month for 500 contacts and the price increase as your contact list grows.
Constant Contact
Constant Contact stands out for its intuitive dashboard and easily-accessible features. It’s user-friendly and comes with support over the phone or live chat. They offer extensive training materials. They include a variety of templates to run surveys, coupons, invitations, and add video. It is also a complete contact management system.
Pricing: Plans begin at either $20/month (for the basic plan) or $45/month (for the “Plus” plan), each for up to 500 subscribers. The monthly price increases incrementally with more subscribers. One month free.
MailChimp – The best all-in-one eCommerce email marketing software
MailChimp delivers features that have come to define the email marketing software space. These features include segmentation, CRM, behavioral targeting, customer journey, marketing automation, transactional/trigger-based email, reports, A/B testing, surveys, and recommendations.
Pros
- Great free plan that has a CRM
- Comes with a broad range of tools, including geo-tracking
- Excellent integrations, including Google Analytics
Cons
- High subscription fees
- Automation capabilities lacking compared to other options
- Steep learning curve for the interface and navigation
Why is Ecommerce Email Marketing Software Useful for Ecommerce Teams?
Both small businesses and large corporations have product news they need to share with their customers regularly. They need constant contact with both existing and prospective customers. Email marketing is also used to provide customers with relevant updates and information, offer promotional services such as upselling, educating users on using the ecommerce platform, and providing answers to some FAQs.
Ecommerce email marketing software is also an excellent tool for post-purchase follow-up and serves as a reminder of abandoned carts for users.
Conclusion
Email marketing is a great way to attract new customers and keep current buyers engaged. The services that offer email marketing for ecommerce or newsletters provide powerful tools to promote different products, deals and stay in touch with the subscribers on a regular basis. You can track how effective your email campaigns are and improve it based on the data collected from them.
Every ecommerce store needs an email marketing platform. The good news is that there are plenty of options available to you depending on your business requirements and budget. However, if you need more than a basic solution, you’ll want to look into one of the top players in this field to find the best fit for your business.