Email marketing is often considered one of the most strategic and powerful marketing tactics.There are numerous best email service for marketing tools providing easily implementable features, which every marketer needs to get the best results.
The easiest way to get started with email marketing is with our best email marketing tool. We have been a trusted Email Marketing Service Tool for more than a decade, and we offer hundreds of features, making us one of the best free email marketing tools in the world.
The email marketing tools you use can make a big difference in the outreach initiatives your team is able to execute. When it comes to the best email marketing software, it’s important that what you choose allows you to send emails on time, easily integrate with other platforms and apps, track your user behavior, customize your email messages for individual users, and stay within your marketing budget. There are also many factors to take into consideration when choosing the best email marketing services for small business
Email marketing is still one of the most underused and inexpensive ways to reach out to potential customers. There are many tools out there that can help you accomplish this, or even automate much of the process for you. This article will take a look at some of the best email marketing services available today and help you decide which ones are worth investing in. I will also be going over some easy tips to help you get started on your own email list-building campaign.
How Much Does an Email Marketing Software Cost?
The cost of an email marketing software largely depends on the service you choose, the features they offer, and your final email marketing plan.
A starter pack will cost you anywhere between $8 to $20, whereas advanced plans would cost anywhere around $200 or above.
If you opt for a personalized, enterprise-level plan, the prices will be higher and might even surpass the $1000/month mark.
Constant Contact
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.
SendinBlue
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.
Drip
Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.
Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.
Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.
Drip offers a free trial, and their plans starts from $49 / month which includes all their features.
Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.
MailerLite – Best For the Essentials at an Affordable Price
- PRICE STARTS AT $0
- PREMIUM PLANS START AT $10/MO
- ALL BASIC EMAIL FEATURES
- A/B TESTING TOOLS
MailerLite offers all of the essentials with none of the frills.
It’s a great option for anyone who wants a straightforward email marketing service. You’re a creator who doesn’t need a ton of bells and whistles. You just need the tools to start your newsletter or manage a simple campaign.
It’s also nice for teams. Nobody is going to be intimidated by this platform, which means everyone is going to use the core features at their disposal.
The platform still offers tools for automation, landing pages, pop-ups, and surveys, so it’s not like you’re extremely limited. But even the UI for each one is fairly spartan and straightforward.
MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization and optimize your campaigns with features like A/B testing.
I’d recommend MailerLite for those of you who want simple email software at an affordable rate.
Here’s a look at the price points for MailerLite:
- Up to 1,000 subscribers — $10 per month
- 1,001 – 2,500 subscribers — $15 per month
- 2,501 – 5,000 subscribers — $30 per month
- 5,001 – 10,000 subscribers — $50 per month
- 10,001 – 15,000 subscribers — $75 per month
- 15,001 – 20,000 subscribers — $100 per month
- 20,001 – 25,000 subscribers — $120 per month
- 25,001 – 30,000 subscribers — $140 per month
The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the most affordable options on our list.
There is a free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month, and you don’t get every feature. You can use this option as an extended free trial when you’re just starting out. Learn more and try Mailerlite for free.
ActiveCampaign.
Best Email Marketing Software ($9/month)
Adam’s Take
If you want to drive your customer experience, then ActiveCampaign is the way to go. From email list automation to a top-notch lead scoring system, I thoroughly recommend ActiveCampaign for those serious about their email marketing.9.4out of 10
Best For
Overall Email Marketing
Price
$9/mo-$258/mo
Annual Discount
Yes – Save 20%
Promotion
Free 14-Day TrialTry ActiveCampaign
ActiveCampaign is #1 on my list as it is the best overall email marketing software due to its advanced automation features and deliverability.
As the smartest tool on this list, machine learning plays a key role. With Predictive Actions, ActiveCampaign answers tough questions about your customers to automatically take action for you and lead them down the sales funnel.
ActiveCampaign also integrates with 850+ other apps like Facebook, Shopify, WordPress, and a whole lot more.
Automating your list segments is intuitive, and you can build list triggers and move users based on dynamic email content, sales follow-ups, and more.
Email workflows are robust and easy to manage. All of this data syncs with their built-in CRM to provide sales teams with advanced lead scoring.
Their lead scoring system is flexible too. If you’re not familiar with lead scoring, it’s a way to award points to individual email subscribers based on the actions of your choosing. Then once they hit a point threshold, they either enter a new automation funnel or can be contacted by your sales team.
Here are the steps:
- First, you select your engagement metrics. These could be anything from an email open or click, all the way to a content download or consultation request.
- Next, you add your lead scoring rules and points based on these conditions. These should be set based on the level of effort and propensity to convert.
- Maybe an email open is worth two points, and a link click is worth five points. Or actions like non-opens or unsubscribes are worth negative points. Once a subscriber reaches a pre-determined point threshold, subscriber data flows to the Deals CRM where they enter a new stage of automation:
It’s a great system that large companies use to nurture email leads in the most personalized way possible.
Another strong selling point is email deliverability, ranking higher than all other platforms on this list. Their email sends are the least likely to be marked as spam and have the best chance of hitting primary inboxes on Gmail and Outlook.
Pricing:
Pricing is based on the account features and the size of your email list.
- Lite: $9/month
- Plus: $49/month
- Professional $149/month
- Enterprise: $258/month
All plans come with a 14-day free trial.
Overall, ActiveCampaign is the best tool if you’re looking for the best email marketing, CRM, and automation tool in one place.
Which Type of Email Marketing Software Is Right For You? Things To Look For
Your email marketing needs will ultimately determine your ideal email marketing partner. Here are five important features that must be present in your ideal email marketing tool:
1. Template Diversity
One of the main reasons to switch to an email marketing tool is that you’ll be able to customize your email templates and set them apart from the genetic style of regular email service providers. Hence, you should look for email marketing tools that offer diverse pre-designed templates for every niche.
2. Simple and Responsive
Email marketing tools are primarily used to do away with the tedious mailing process that regular email service providers offer. Hence, your ideal email marketing tool should be simple to use and deliver your emails with a 100% success rate.
3. Automated Processes
Marketing tools today are incomplete without automation. The same goes for email marketing software. Your chosen tool should offer a certain degree of automation, especially through automated responses and email sequences.
4. Data-Driven
Email marketing tools are not just a medium to send out emails and newsletters but are also a gold mine of customer data. Hence, your ideal email marketing tool should automatically store important customer data, help you segment through different classes of target audience and automatically supply sensitive customer information that can accelerate your marketing campaign’s success.
5. Reliable Customer Support
No matter how many tech experts you have on your team, it’s always advisable to have a team from the SaaS tool itself to help you out with complex issues. So, when looking for the perfect email marketing software, make sure you check out their customer support’s reliability and efficiency.
Conclusion
Email marketing tools help businesses to create, send and track email campaigns. This category has solutions for retail and eCommerce brands, local businesses and major enterprises. Email marketing platforms are a useful alternative to basic email services as they offer more features and capabilities.
Email marketing is one of the oldest and most powerful tactics in the modern marketer’s book. The ability to capture user data and reward return visits with enticing incentives has been a cornerstone of consumer marketing for decades, making it no surprise that email marketing remains the top digital channel used today.