Welcome to our blog with the latest news, articles, and hacks about best email marketing software 2022! We’d like to bring your attention to a few useful solutions related to vital email marketing based on testing and statistics. Here are some hot topics that we know about email marketing software for you!
According to the statistics, email marketing is one of the best ways for marketer and businesses to reach their audiences and audience engagement has a direct impact on sales. So, it is important for every business owner to know about best email marketing software 2022 free download as marketing software is a part of digital marketing toolkit which helps you to develop, maintain and grow your business easily.
Best Email Marketing Tools 2022 – Free Plan Comparison. An overview of the best email marketing software services to consider in 2022. If you’re just starting out, free versions are a fantastic way to test a platform before upgrading or moving on to other programs
Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. In this article, we will review the best email marketing services for small businesses. It includes each tool’s price and available features, followed by a brief summary of each product to help you find the service that best fits your business needs.
Can email marketing help with SEO?
Email marketing has no direct impact on SEO. However it can help you get more traffic to your website which can lead to more shares and sometimes backlinks / mentions.
Google and other search engines use shares and mentions as social signals to rank websites. So indirectly, email marketing can help your website’s SEO rankings.
You may also want to use these best WordPress SEO plugins and tools to improve your rankings.
Mailchimp
One of the most popular email marketing apps thanks to its friendly branding, Mailchimp is a great place to start your email marketing program if you’re planning to scale it quickly. The app includes a landing page builder, customer journey mapping, marketing automation, list segmentation, retargeting ads, and even A/B testing—all in its free plan.
An approachable editor that includes helpful tips and best practices along the way makes Mailchimp an accessible option for both new and experienced email marketers. For example, when setting up a subject line, a sidebar reminds you about recommended character length, emoji use in subject lines, and more.
Once you’re ready to move beyond what the free plan offers, Mailchimp makes scaling accessible with three different paid tiers. Plus, Mailchimp can handle email programs of any size: if you can afford to let it grow with you, you’ll never have to switch to another app.
Mailchimp integrates with Zapier, allowing you to do things like automatically subscribe new form responders, leads, or spreadsheet entries to a Mailchimp list.
Mailchimp pricing: Free for up to 2,000 contacts and 10,000 sends per month
HubSpot
HubSpot has everything you need under one roof. The email marketing features are well-rounded and offer a lot for free: up to 2,000 emails per month, over 100 lists, and reporting. When you’re ready to scale, you can add additional HubSpot tools for CRM, full marketing automation, customer service, sales, and more.
The email tool throws you into the editor as soon as signup is finished, so you can get moving quickly. For those new to HubSpot or email marketing more broadly, the next stop is the user guide, detailing everything you need to know to build beautiful, effective campaigns in HubSpot.
Included in your 105 lists are 100 static and 5 “active” lists, which include super quick options to segment, say, hard-bouncers or recipients who open but don’t click.
Plus, HubSpot integrates with Zapier, so you can do things like automatically create and update HubSpot contacts from new form entries and copy new leads from your ads into HubSpot.
HubSpot pricing: Free for up to 2,000 emails per month, 100 static contact lists, and 5 “active” contact lists
MailerLite
MailerLite doesn’t offer pre-made templates on its free plan, but the dynamic, pre-designed content blocks more than make up for the lack of templates. With blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more, MailerLite helps experienced email marketers make quick work of building new campaigns and custom templates.
Your emails can include more than just text and images, too. There’s a countdown timer that dynamically shows the time remaining until you launch a product or before a sale is over. You can add product details, embed a video, pull in your most recent blog posts with a dynamically updating RSS block, and more. It’s a great way to send interactive emails instead of just digital letters.
Beyond email content, MailerLite also includes robust automation and audience segmentation features in the free plan. An intuitive builder makes quick work of mapping out automation workflows. You can create both persistent and one-time segments and view aggregate statistics by segment, too.
Plus, MailerLite integrates with Zapier—meaning you can automate things like adding new MailerLite subscribers from Google Sheets and sending Gumroad customers to MailerLite.
MailerLite pricing: Free for up to 1,000 subscribers and 12,000 emails per month
Sendinblue (www.sendinblue.com)
Sendinblue has a great free plan (unlimited contacts) along with support for SMS text message sending, SMTP, in-depth analytics, powerful marketing automation features all in the same dashboard. Sendinblue is also headquartered in France, so you’re guaranteed to comply with GDPR.
How many emails/subscribers do you get for free?
The free plan lets you have an unlimited number of contacts, but you’re limited to 300 emails per day. For that reason, this platform might not be a great option if you want to send out email blasts to all your subscribers at the same time. However, if you have lots of drip campaigns, it’s quite flexible because there’s no subscriber cap.
The first upgrade is called the Lite plan, which offers 20,000 emails per month at $25.00 per month. The daily sending limit is removed.
What makes this one of the best free email marketing services?
- A strong drag-and-drop email editor.
- Impressive email marketing automation with things like autoresponders, coupons in emails and abandoned cart messages.
- Integrations with platforms like Shopify, Salesforce, and Intercom.
- Heat mapping and A/B testing to see how your emails are doing.
- SMS marketing that can be linked to your email campaigns.
- A feature-rich WordPress plugin that lets you manage everything from your WordPress dashboard. Plus, you can handle your transactional emails through Sendinblue as well.
- Chat feature to reach out to visitors in real time. One of the unique features with an email marketing service.
- A unique CRM solution that’s integrated into the main Sendinblue package.
Who should use it?
Because of the way the free account works, Sendinblue is a great email marketing solution if you have lots of subscribers but you don’t need to message them all at the same time. If you’re only going to be sending a reasonable number of emails each day, you won’t have to pay for Sendinblue at all. It’s also a good option for WordPress users because of its official plugin and it has better analytics than many of the other free email marketing services.
Benchmark (www.benchmarkemail.com)
Benchmark boasts a speedy email designer made just for busy marketers. You can edit photos right in the editor and the templates are great for a wide variety of businesses. At the same time, their free email marketing tool is easy enough to use that your people will be able to subscribe/unsubscribe without added hurdles.
How many emails/subscribers do you get for free?
The free plan lets you have unlimited subscribers and send up to 250 emails per month, which is almost exactly what you get with Mailchimp.
If you’d like to upgrade, you can start with 600 subscribers and unlimited email sends per month for $13.99.
What makes this one of the best free email marketing services?
- It doesn’t take much time to craft email marketing campaigns using their drag-and-drop email builder.
- You can easily custom code your emails.
- The email automation options include welcome emails, abandoned carts, and follow-ups.
- Polls and surveys are included.
- You receive tools for A/B testing and integrating with hundreds of apps.
Who should use it?
Since the free plan is one of the best on the market, I would recommend this platform to those who can’t afford to pay anything for an email marketing tool. Otherwise, it works well for bloggers and eCommerce stores (running on WooCommerce and other tools).
Sender – easy does it
A simple interface and smooth user experience make Sender one of the easiest email marketing tools to use. Its free plan also has a substantial allowance of 2,500 subscribers and up to 15,000 emails per month. You get a nice amount of features included too – automations, transactional emails, push notifications and forms.
What we liked: The automations included on the free plan are surprisingly advanced – you’ve got options to send abandoned cart campaigns, for example, and to perform actions such as moving subscribers to different lists or updating custom field values. In general, the simplicity of the tool is a nice change from the overcomplexity of other similarly-featured tools.
Where they should improve: While the email template designs aren’t bad, it would be nice to have a few more on offer. Integrations are limited to just a handful of third-party applications, including WordPress, WooCommerce and Magento.
Who is the free plan suited to? If you’re after an easy-to-use, no-nonsense email marketing service (with a few nice extras thrown in), you’ll appreciate Sender’s simplicity and utility.
Free Trial: sender.net
Moosend – packed with all the extras
Here’s an email marketing platform that really caught our attention. Design-wise, it’s probably one of the more eye-pleasing ones out there, with a colorful interface and fun branding. Although the free plan only allows for up to 1,000 subscribers, the rest is actually pretty generous – you get unlimited emails, access to almost all features (landing pages and team accounts excluded), and, amazingly, no Moosend branding in your emails.
What we liked: The drag-and-drop email editor is easy to use and flexible, allowing you to create 3 and 4-column layouts. You’ve also got a nice selection of around 40 email templates to choose from, plus cool extras such as spam testing, A/B testing and automations.
Where they should improve: Although it works well for the most part, there are a few things that could run smoother, such as the email and automations editor. We also encountered a few issues with deliverability at the beginning, and would recommend keeping a close eye on campaign performance rates.
Who is the free plan suited to? If your list is on the smaller side and you want to take advantage of perks like spam testing and unbranded emails, Moosend could work well for you.
Free Trial: Moosend.com
What Does Email Marketing Software Cost?
Email marketing software typically has variations of plans based on the number of contacts you have. The cost of the lowest-priced plan typically ranges from free to $50 per month. The cost of the highest-priced plan can be thousands of dollars per month. Most plans have at least a two-week free trial and offer discounts to users that pay annually.
How much you pay really depends on how many features you need and how actively you engage in email marketing. This is because most software charges either by the number of emails in the database or by the number of emails you send out. Therefore, it’s important to keep a close eye on your activity in order to monitor whether your monthly costs are increasing.
Conclusion
Email marketing is one of the most effective ways to reach your customers. It is inexpensive, fast, and targeted. Today’s top email marketing software can provide solutions which help you to send emails to the right audience, create highly personalized newsletters and gain insight into each recipient’s interactions with your emails.
With the best email marketing software, you can send automated emails based on your customer behavior and preferences. Segment and target your audience to deliver better results with every campaign!