Email marketing is the best way to keep in touch with your clients and customers. Whether you are a small business owner or a blogger like myself, looking for the best email marketing software ever to reach more customers online can improve your bottom line. Here’s what you need to look when choosing the best email marketing platform for your business…
Given the convenience, speed, and affordability of the Internet for sending marketing messages to customers and prospects, email marketing has grown in popularity. Most small businesses often use a range of software tools to send their email marketing campaigns. Some are better than others.
The best email marketing software of 2021. Are you looking for the best email marketing tools to make your marketing emails stand out? Here is the list of top-performing email marketing software.
Email marketing is one of the most valuable strategies for ecommerce. It not only helps you reach your target audience, but it also converts them into paying customers. If you are looking for the best email marketing service for small business, then look no further. Here are some of the top rated email marketing platforms that might be a good fit for you.
What to consider while choosing among drip email software?
Of course, to choose the best tool you need to know your company goals, priorities, target audience, budget, size of the team that will be using the tool, and many other internal business factors.
But we also suggest paying attention to the combination of features that influence conversion and the platform’s price.
Mailgun
Next on our list is email automation software Mailgun, a program built specifically for developers. Unlike the previous products on this list, this platform doesn’t offer drag-and-drop navigation, so it might not be ideal for users with minimal technical know-how. However, if you are looking for the complete flexibility to configure your campaigns and have IT experts by your side, this will be a boon for you. For one, it has an API-first architecture that is engineered for reliability. It also comes with a robust sending infrastructure and advanced email validation that lets you send transactional emails in bulk without worrying about them bouncing back or ending up in spam.
Mailgun also comes with powerful tracking and analytics tools that let you access searchable logs and helps you remain up-to-date on the status of your email campaigns. You can even tag certain data so that it is easier to pull information for A/B testing later on.
Detailed Mailgun Review
Free plan:
Mailgun has a free plan that lets you send up to 10,000 emails monthly. This is inclusive of all the features that the platform has to offer.
Paid plans:
Mailgun only starts charging users once they surpass the 10,000 email/month limit. For the next 500,000 emails, they charge $0.0005 per email. After that, the following 1,000,000 emails will cost $0.00035. Lastly, for the next 5,000,000 emails, they will charge $0.00015. Once you go over the 5,000,000 email limit, they charge $0.00010 for every additional email.
FreshMail
Cloud-based email service FreshMail is created for small and medium-sized businesses. It provides users with an intuitive template editor that lets you create emails and newsletters using drag-and-drop navigation or via HTML, making it great for users with limited coding knowledge as well as developers. It even comes with a wide range of industry-specific templates to accelerate the email creation process. In addition, just like other platforms, it offers robust automation options to help you make campaigns more efficient as well as real-time email tracking tools to give you an idea of your email marketing performance.
What makes FreshMail different from its competitors is that it comes with clever autoresponders that let you auto-respond to customers depending on how they interact with your messages. Moreover, it has a spam test feature that helps you ensure that your email is free from content that might cause it to end up in the spam folder, ensuring deliverability.
Detailed FreshMail ReviewREAD MORE
Free plan:
FreshMail has a forever free package that is inclusive of all the features that the platform has to offer. However, it can only send up to 200 emails monthly and support a maximum of 500 subscribers.
Paid plans:
The vendor currently offers unlimited email plans that are priced depending on the number of subscribers you want to support and pay-as-you-go plans that are charged according to email credits. For the unlimited email packages, prices range from $14/month for 1000 subscribers to $405/month for 100,000 subscribers. Meanwhile, the pay-as-you-go plans cost anywhere from $30 for 5000 emails to $1300 for 1,000,000 emails.
RedCappi
Award-winning email system RedCappi provides small companies and medium-sized businesses with powerful features to streamline their email marketing process. It has a drag-and-drop email editor, custom email campaign creators, email schedule automation, and contact management tools.
Furthermore, it provides users with real-time insights on your email marketing data so that it is easier to adjust your workflow. Optimizing your email marketing efforts aside, RedCappi also helps you leverage social networks to help you generate more leads. This way, you can improve brand awareness and customer loyalty.
Detailed RedCappi ReviewREAD MORE
Free plan:
You can utilize RedCappi completely for free if you intend to support less than 100 contacts. This is inclusive of all the email marketing features including analytics and API functionalities.
Paid plans:
RedCappi provides plans that are priced according to the number of contacts you plan to enroll in the system. This can cost anywhere from $10/month to $1398/month and can handle 101 contacts to 500,000 contacts. For companies that need to accommodate over 100,000 contacts, a quote-based plan is available.
Sendloop
Easy-to-use yet powerful self-service email marketing platform designed for small businesses, entrepreneurs, eCommerce businesses.
Editor:
Sendloop’s editor is a drag-and-drop editor with 80+ email templates. According to most reviews, it gets a good reputation because of its easy to use editor. It allows you to import new subscribers via excel files or csv files consisting of contacts with their details. You can also manually add your contacts. You can create segments of your contacts and send automated emails to each segment based on certain conditions.
Automation:
Sendloop helps automate your email marketing campaigns with the help of plugins and integrations with your site. Sendloop’s Automation features also allow you to customize JavaScript.
You can trigger emails automatically based on certain user actions, like site visit, sign-ups, opening an email etc.
You also get features like single or double opt-in confirmation, Google Analytics integration, email preview and social share.
Pricing:
Sendloop pricing is based on the number of subscribers. At any price plan, you can send unlimited emails.
The pricing starts from $9/mo for 500 contacts. You can also choose ‘pay when you send’ offer. Under this, you pay $10 per thousand emails and there is no subscription fee.
MailChimp
Free Plan: Up to 2,000 subscribers and 10,000 emails per month
Paid plans: Start at $9.99 per month
MailChimp is probably the best-known emailing mailing tool covered here. They regularly update their product and add new features. They have recently expanded to become an all-in-one marketing platform.
MailChimp has always been known for the quality of its free offering. It includes all the basics for businesses that are just getting started. It now offers fewer email marketing features in the free plan than previously but has instead added a basic service for a wider range of marketing channels: email, landing pages, Facebook and Instagram ads, social posting, postcards, and pop-up forms. The higher paid levels add in an additional channel – retargeting ads on Google, Facebook, and Instagram. The free version also includes a basic CRM with a single audience and related dashboard, tags and segments, and contact profiles.
You gain access to Mailchimp’s Content Studio in the free version, allowing you to sync and store all your photos, graphics, and other files, so your campaigns are always consistent. It also includes a range of basic templates, with additional ones available in the paid plans.
You can access some single-step automation on the free plan, such as welcome emails, order notifications, abandoned cart, and more.
MailerLite
Free Plan: Up to 1,000 subscribers and 12,000 emails per month
Paid plans: Start at $10 per month
MailerLite was born in 2010 to give businesses a simple yet powerful email solution to help them grow. It offers a limited free plan for those with fewer than 1,000 subscribers wanting limited features. All the paid plans offer the full feature set (and allow you to send unlimited emails), varying only by the number of subscribers,
You still gain access to many useful features with the free plan, however. These include the drag and drop editor, the rich text editor, and the built-in photo editor. You can organize things in their file manager and create mobile-friendly email newsletters. You have access to email automation and advanced segmentation, and unlike some of the competition, MailerLite includes A/B testing in its free plan.
MoonMail
Free Plan: Up to 2,000 subscribers and 300 emails per month
Paid plans: Start at $23.99 per month
MoonMail describes itself as the next generation omnichannel communication platform. This means that it includes email, SMS, Voice, WhatsApp, Messenger, and Bots.
The Free Forever plan allows you to send up to 300 emails/month for free – one campaign per day to a maximum of 10 recipients per campaign. This is quite a limitation, so most people will quickly move onto the Starter pack.
Free plan users still have access to a powerful drag and drop editor, although MoonMail’s branding appears in the footer if you are on the Free plan.
It is ok for beginning firms, however, as you can build a list of up to 2,000 recipients and begin segmenting them. Once you have segments of greater than 10 people, however, you will have to move into the Starter Plan, though.
Moosend
Free Plan/Trial: Unlimited emails/month for 1,000 subscribers (30-day free trial)
Best for: eCommerce, SaaS, SMEs, Publishers, Bloggers, Agencies
Unique feature: Drag-and-drop email template builder
Moosend is among the top email marketing and marketing automation services that let you create elegant email marketing campaigns, automate your marketing efforts, and boost your lead generation. With a variety of responsive email newsletter templates, which you can use on the free version, the drag-n-drop email builder will allow you to become a creation pro without any technical expertise.
Apart from the unlimited email campaigns, Moosend also lets you try its marketing automation workflows and powerful segmentation features for free to see how you can boost your open rates and conversions.
Your free Moosend account also lets you test the advanced reporting and analytics feature to track your campaign performance. On top of that, you can take the online form builder and landing page editor for a free spin to see how you can increase your subscriber count effortlessly.
Overall, Moosend’s platform is an excellent option for new businesses and marketers that want to send unlimited email campaigns for up to 1,000 subscribers. You can also check the workflow, landing page, and form builders yourself by creating a free account.
Moosend Features
- Email newsletter templates you can fully customize
- Drag-n-drop builder to easily create your campaigns
- Marketing automation to simplify tedious tasks
- Email list segmentation to maintain list hygiene
- Online forms to increase your lead generation
- Real-time reporting and analytics to monitor performance
- Integrations to streamline your marketing efforts
Moosend Pricing
Moosend has paid plans starting at $9/month and will give you access to all unique features, including the form and landing page builders, the SMTP server, segmentation, reporting, and more. You can sign up for a free Moosend account and get unlimited emails for up to 1,000 contacts.
free-1free-2free-3free-4free-5free-6
Which drip email software should you use?
Whether you simply want a drip campaign that welcomes new subscribers to your email list, or you’re looking for a way to optimize your funnels with personalized automations, there’s a tool for you to get started with drip email marketing.
That tool might be part of the email newsletter app you’ve already been using, or it might be worth switching to a new platform for more features (and better pricing). Either way, there’s a world of opportunity for you to start upleveling the email side of your business.
Conclusion
Email marketing is hotter than ever and the market is becoming less and less forgiving. A great email campaign can still be enough to put your business front and center with your ideal customers, but email needs to be done right in order for it to be effective.
Email marketing is a cost-effective way to promote your business online. Gone are the days where you were limited to hard-selling tactics in your email campaigns. It’s now possible to send bulk emails for product updates or newsletters without annoying subscribers by prompting them with every new update or offering. You can also use these tools to create personalized newsletters and discount offers easily, which means sending quality marketing emails is easier than ever before.