Welcome to the best list of email marketing software for small businesses. Our team has reviewed different types of email marketing software which allow you to send, receive and schedule your emails. After careful selection we have added top
Email marketing is the heartbeat of all successful businesses. If you’re a marketing professional and have been in the field for a while, you know how important email marketing is, and even if you are a beginner, you should be looking at email marketing tools for small business as a potential solution to an array of problems your business will face over time.options for you in this article. Read it carefully and decide which one fits the needs of your business!
If you’re looking for the best email marketing software in 2021, this article is for you. The software we cover below is more than just a way to send emails. It’s designed to help you deliver engaging content to your audience and increase conversions.
The best email marketing software for agencies is all about automation. With the right tools in your arsenal, you can not only save time by automating your newsletter but also improve the way you do things and make more money.
What makes Email Marketing Software for Agencies a great one?
Features that your agency can benefit from include automation, segmentation, A/B Testing, reporting, and lead capture.
Pricing can also have a significant impact. Not all software offers the most advanced features at an affordable price. You don’t always have to choose the best software on the market but rather one that suits your agency’s needs.
Mailchimp
Mailchimp’s been around for nearly two decades, offering inexpensive list-building, email marketing, and automation tools since then. It’s known as the “world’s largest marketing automation platform,” and a great DIY option for agencies at different stages in the game.
Key features:
- Advanced metrics and dashboard
- Extensive email templates and design options
- Ability to create social media ads within Mailchimp platform
Best for: Agencies that serve e-Commerce brands, and who want a trusted partner with proven longevity.
Moonmail
If you’re super strapped for cash, or just getting started with email marketing, Moonmail offers all of the essentials with none of the fluff. The pricing is fair, and the platform is simple to navigate.
Key features:
- Drag-and-drop email builder
- Integration with Zapier
- Secure (unlike some other budget options)
- Unlimited subscribers/campaigns
Best for: New and small agencies, those with a limited budget, or those who are already using several other marketing tools and need to add an email tool to their tech stack.
ActiveCampaign – Best Email Marketing Software for Advanced Users
ActiveCampaign is one of the most powerful tools on the market. Agencies can benefit from their advanced automation and built-in CRM.
| Best For | Agencies with a big budget Powerful email automation Users who are experienced in email marketing |
| Average Price | 14 Day Free Trial 1000 Contacts: $49 p/m |
| Comments | Send text messages Build landing pagesSplit test different campaigns Tons of integration options Good CRM |
Editor’s Note: Even though the price of this software is high, you won’t be able to get another tool this advanced.
Bottom Line:
ActiveCampaigns advanced segmentation can categorize contacts into smaller segments based on location, history, interests, and more. This is an excellent benefit for agencies to send more personalized and relevant emails to their clients.
GetResponse – Best for Lead Capturing
As an all-in-one marketing platform, GetReponse software can take it one step further with Paid advertising.
| Best For | Advanced lead capturing Agencies who want both email automation and other forms of marketing |
| Average Price | Free 30-Day Trial 1000 Contacts: $15 p/m |
| Comments | Landing Pages Advanced Automation Lead Generation tools to turn cold leads into happy customersPaid Ads CRM |
Editor’s Note: This software offers more than email marketing, giving you access to other forms of marketing that agencies can use.
Bottom Line:
GetResponse has an advanced lead capturing feature. Agencies looking to grow their business can do that by utilizing this software’s landing page editor and automation features.
MailerLite – Affordable & Effective
MailerLite is a newer software on the market offering newsletter templates, pop-ups, segmentation, automation, and more, all at an affordable price.
| Best For | 24/7 customer service that is reportedly very goodCreate and design a landing page hosted on your domainMarketing automation included in the free planAdding Facebook and Twitter directly to your email |
| Average Price | Free plan you can use forever, including email automation with 1000 contacts and 12000 emails2500 Contacts: $15 p/m |
| Comments | Drag and drop editor E-commerce Campaigns A/B split testing Subscriber Management Email automation could be better, but it gets the job done. |
Editor’s Note: MailerLite is an affordable software packed with great features.
This software is best for agencies starting email marketing, it is affordable, and the system is easy to navigate.
MailerLite has a unique feature where you can create and design landing pages hosted on either the software domain or your own.
HubSpot
HubSpot is one of the most well-known softwares in the CRM and email marketing space.
Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business.
You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.
Because of the native integration with the HubSpot CRM, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.
HubSpot comes with all the powerful feature you’d expect from an enterprise level email marketing software such as send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.
One of the main reasons why small, medium, and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.
Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
If you need more advanced capabilities, then their paid plans starts at $45/month.
ConvertKit
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service.
With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
They have all the powerful features you’d expect from a top-notch email marketing service such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more.
ConvertKit offers email based support and have extensive knowledge base with great learning material.
A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.
They even added the ability for you to sell digital products & subscriptions from the same platform.
ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.
Their Creator Pro plan also includes advanced functionality like newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences.
Moosend
Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list building tools, landing pages, and more.
You can quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template.
The nice part about Moosend is that they offer marketing automation features to all plans including the free plan. You can use their automation workflow designer to offer a personalized subscriber journey for your newsletter subscribers.
Moosend offer detailed email analytics that shows you important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.
All plans come with powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, AI-engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more.
Moosend offers a forever free plan for up to 1,000 email subscribers and unlimited number of emails (no credit card required). After that their pricing starts at $8 per month for their Pro plan which includes landing page builder, transactional emails for eCommerce websites, team management, and more.
Omnisend – Best Omnichannel Email Marketing Platform
- PRICE STARTS AT $0
- TAILOR-MADE FOR ECOMMERCE BUSINESSES
- PRE-BUILT AUTOMATIONS
- CROSS-CHANNEL SALES TRACKING
Omnisend is an easy-to-use email marketing solution that’s tailor-made for ecommerce sites. They offer multiple features such as automated email and SMS messaging in order to convert leads into customers.
They do this by going a step further than most, combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting to ensure your connect with the most customers as possible.
All of their channels allow for segmented campaigns. That means you’ll be able to target exactly the customer you need to for your product or services.
They also have pre-built automations for actions your customer might take such as cart abandonment emails/messages, along with welcome emails/messages.
Their library of themed drag-and-drop templates makes creating gorgeous, on-brand emails simple.
Their annual plans and prices are based on how many contacts you have. Below are what it’ll look like based on 500 contacts:
Free — $0
- Up to 15,000 emails / month
- Omnisend-branded email campaigns
- Signup forms, boxes, and pop ups
- Reports
Standard — $16 per month
- Up to 15,000 emails / month
- Email campaigns
- Signup forms, boxes, and pop ups
- Reports
- SMS campaigns and automation
- Audience segmentation
- 24/7 email and chat support
Pro — $99 per month
- Up to 15,000 emails / month
- $80 in free SMS credits / month
- Email campaigns
- Signup forms, boxes, and pop ups
- Reports
- SMS campaigns and automation
- Audience segmentation
- 24/7 email and chat support
- Web push notifications
- Facebook custom audiences
- Google Customer Match
- Priority support
- Advanced reporting
Enterprise — Custom pricing
- Unlimited emails
- Free SMS credits
- Email campaigns
- Signup forms, boxes, and pop ups
- Reports
- SMS campaigns and automation
- Audience segmentation
- 24/7 email and chat support
- Web push notifications
- Facebook custom audiences
- Google Customer Match
- Priority support
- Advanced reporting
- Email migration
- Dedicated account manager
- Deliverability support
- Custom IP address
Remember: This is based on a contact list of 500. If you have more, the prices will go up.
I highly recommend at least the Standard plan. Having unbranded emails alone is worth the cost and you’ll also get access to their email and SMS automation tools. The 24/7 email and chat support is a must-have too.
How to Choose the Best Email Marketing Software for Agencies
As an Agency, one of your main priorities with email marketing is finding new leads and converting them into clients. You want to look for features that include.
- Automation: Create emails that are automatically sent to your clients when triggered by certain behaviors.
- Segmentation: Categorize your clients to receive content relevant to them.
- A/B Testing: Split test different campaigns with different audiences to choose the one that performed the best.
- Reporting: Get relevant reports on which campaigns, landing pages, and pop-ups performed the best.
Conclusion
Email marketing has become the most effective method of communicating with potential clients as well as retaining current customers. The best email marketing software for your business can help you build customer relationships, maintain customer satisfaction and grow your business.
The world of digital marketing changes quickly, whether it be the tool you need to use or the strategy you have to create a successful campaign. It’s hard to resist the temptation to jump on every new opportunity that comes along. The thing is, unless they are relevant, you’ll end up getting yourself in a mess.