Email marketing software can be a valuable tool for businesses of all sizes across the globe. Companies and brands are using email marketing software to reduce their overall cost per new customer, track lead generation, understand sales process better and also have a better ROI on their channel activities.
Email marketing is a great way to grow your list and market to those potential customers – all while tracking your efforts and keeping track of everything that goes along with it. If you think connecting with customers via email is complicated or you’re confused about the platform, think again! There are tons of software options out there that make email marketing easier than you’d think.
Best Email Marketing Software For B2B Best email marketing software lets you send emails directly to your target groups. You will be able to create multiple email lists and manage them…
In the current year, if you have a business and you don’t use email marketing software, you’re likely not getting any new sales. That’s because more sophisticated and effective marketing tools have been introduced to the market.
What is B2B email marketing?
Let’s first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer.
While ROI (Return on Investment) is the main goal of both these marketing strategies, in B2C communication focuses on emotions, whereas in B2B communication focuses on information, facts, and profit.
So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Makes sense?
Businesses don’t need you to play your charming tricks on them. They’re probably ahead of you in that game. All they want is MORE; more profit, more info, more facts, more numbers, etc.
Why B2B email marketing?
Just gonna give you some numbers here.
- According to research, the number of email users worldwide reached 2.9 billion in 2019. That is over one-third of the planet’s population. So, we know that emails are here to stay.
- 99firms published some B2B email marketing statistics, one of which said, “Email marketing was the most implemented B2B marketing tactic in 2019.”
Since people are on their systems, and emails already for their business, it makes sense to target them with emails.
Now, only knowing something won’t bring you more sales or boost your business. You need to take actions to execute it. So here are the 8 best ESPs for your B2B biz.
Pricing Structure
But before making any choices, it’s important to see if the price of the services match your budget. To make things easier for you, the pricing structure and the pros and cons for all the selected ESPs is listed below:
| ESP | Monthly starting price | Pros | Cons | Trial |
| SendX | $7.49 | Unlimited Email Campaigns, Sign Up forms | Limited Workflows | 14-day free trial |
| Sendinblue | $25 | List Management, Automation, FB Ads | Difficult set up, Basic plan lacks features | Forever free with unlimited subscribers, 300 emails per day |
| Mailchimp | $10.49 | Templates, Reporting, A/B testing | Complicated Pricing Structure | Forever free upto 2k subscribers |
| AWeber | $16.15 | Autoresponders, Customer Support | Limited Segmentation | Forever free upto 500 subscribers |
| HubSpot | $45 | Personalisation, CRM | Expensive | Forever free |
| Drip | $19 | Automation, Reporting | Ecommerce Integration, Workflow | 14-day free trial |
| Constant Contact | $20 | Event Management, Deliverability | CRM, Difficult to use | 60-day free trial |
| Moosend | $8 | Subscription forms, Segmentation | Integration | Forever free |
SendX
SendX is an easy-to-use email marketing software at affordable costs.
Features:
- SendX has a WYSIWYG (What You See Is What You Get) email editor, using which you can create beautiful emails, experiment with colours and layouts, and add images from the pre-built library. You can choose the pre-designed responsive templates or design your own. You can also get an instant preview of the emails on both mobile and laptop screens, so that you know how it’s going to look to your audience.
- With SendX, your marketing goes into auto-pilot mode. You can segment the customers on the basis of demography, subscriber behavior and more than 25+ other parameters. You can increase revenue with transactional emails and reach the target customers at the appropriate time through scheduling. You can also auto tag subscribers into segments, based on the popups they subscribe to and the data they fill.
- Unlike other ESPs, with SendX you can send unlimited emails everyday to your audience. If someone has not opened your emails, you can use the Resend feature to send the emails again, therefore ensuring that nobody misses the updates. You can also embed videos in your emails, to capture more attention of your audience.
- You can create signup forms on SendX and embed it on your website so that people visiting your page can directly get added to your email list. You can also create beautiful pop up forms using the editor and trigger them at the right time to boost sales. You can even collect subscribers from Medium, by simple integration and grow your email list.
Drip
Drip is the most advanced email automation tool for eCommerce businesses and digital marketers.
It can be easily integrated with popular tools and services like WooCommerce, Shopify, MemberPress, Zapier, and more. This will allow you to increase your conversions, boost marketing automation, and grow your email list.
Drip helps you understand the behavior of your customers using tags and custom fields. And you can utilize it to segment your list, set up behavior-based automation, and send personalized content to get more sales.
Apart from the above, Drip offers features like workflow and subject line split testing, user-friendly visual builder, RSS to email, and custom conversion reports. You can also send text messages and display Facebook ads to your customers. All of these features make Drip one of the best marketing automation tools.
Pros
- User-friendly interface
- Offers advanced automation features
- Can be integrated with popular tools
- Provides excellent support and detailed documentation
Cons
- Expensive
- Most of its advanced features are not useful for beginners
How Much Does Drip Cost?
The basic plan of Drip will cost you $49 per month for up to 2500 contacts. And you’ll be able to send unlimited emails to your subscribers using that plan.
I’d recommend using Drip if you’re already experienced with email marketing and have your automations planned out. If you’re already making money online and planning to run high-converting email automations such as cart abandonment campaigns, welcome email series, and more, then Drip is a smart investment in your business.
To test it out, you can opt for their free 14-day trial and decide whether you like their service or not.
HubSpot
HubSpot lets you combine email marketing with the power of CRM software (customer relationship management).
That means that when people join your email list, HubSpot will automatically save their contact details into the integrated CRM. Then, you can easily segment them into lists and send personalized emails based on the information stored in their contact records.
Designing beautiful emails is also easy with HubSpot. It comes with a library of pre-built email templates and you can use the drag and drop editor to customize the layouts to match your branding.
Aside from email marketing and CRM software, HubSpot offers other powerful marketing tools including a form builder, live chat, landing pages, and more.
Pros
- The free plan lets you have unlimited contacts
- Drag and drop editor to easily create emails
- Built-in analytics, A/B testing, and send-time optimization
- Extra marketing tools like landing pages, form builder, and live chat
- Available as a WordPress plugin to send emails right from your WordPress dashboard
Cons
- The additional marketing tools may be overwhelming for beginners
- Paid plans are expensive
How Much Does HubSpot Cost?
HubSpot offers a free plan that lets you send 2,000 emails per month to unlimited contacts, with no credit card required. The free plan also includes the free CRM, form builder, landing pages, and live chat.
This makes HubSpot a great option if you want to build an entire lead generation funnel, without spending money.
For more advanced features and higher send limits, paid plans start at $45 per month.
MailerLite(464)4.6 out of 5Entry Level Price:FreeFavorite
MailerLite is the email marketing software that is laser-focused on providing exceptional value to its existing customers—including an intuitive user experience, fast 24/7 live support and straightforward pricing that makes sense for small businesses. Designed for people of all skill levels, MailerLite empowers you to create professional campaigns from start to finish. Grow your audience with custom landing pages, forms and pop-ups, use the intuitive drag & drop editor and pre-designed templates to create beautiful newsletters, and engage your subscribers on a more human level with personalization, automation, segmentation and surveys (just to name a few). MailerLite is with you every step of your email marketing journey with the tools you need to succeed. And, their integration list continues to grow with WordPress, Zapier, Shopify, WooCommerce and many more. To ensure customers succeed, MailerLite provides a ton of educational content like monthly webinars, product tutorials and email marketing guides. Every free account includes a 14-day trial of premium features so you can fully experience the MailerLite difference for yourself and make an informed decision on your next email tool.
Litmus(173)4.5 out of 5Optimized for quick responseFavorite
At Litmus, we know the importance of continuous innovation. By staying in front of industry trends, we are able to provide cutting edge solutions for marketers around the world. With the latest release, simplify your workflow, create more effective emails, and get valuable insights that can inform and improve the results of your other marketing channels—all within one, seamless view. Major global brands across every industry and vertical trust Litmus to make email better and easier than ever, including 9 of the top 10 ecommerce brands, 7 of the top 10 technology companies, and 23 of the top 25 US ad agencies. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.
In the current year, if you have a business and you don’t use email marketing software, you’re likely not getting any new sales. That’s because more sophisticated and effective marketing tools have been introduced to the market.
What to consider when choosing an email marketing service
Now that you know what email marketing is and how it could benefit your blogging career, consider the following factors to select the best email marketing service for your blog.
Price
If you’re a beginner blogger, you want to choose the most affordable email marketing tool out there, without compromising on quality. Don’t worry, there are free email marketing services for those on a very tight budget, though they typically have some restrictions.
Ease of use
You want a digital marketing service that doesn’t require advanced tech skills. The easier it is to use, the better.
Features
The best email marketing platform should have features that are geared toward helping you succeed. Some features to consider include form and landing page templates, broadcasts, email sequences, and automations.
Deliverability
It’s important to choose an email marketing software that guarantees deliverability.
If a reader shares their email to download a freebie from your site, you don’t want them to have to wait hours before they receive it. Nor do you want your emails getting lost in their spam folder.
Conclusion
Email marketing is one of the most popular and effective techniques for digital marketing. It’s a simple, but always successful method for promoting your business or services, building customer relationships and generating leads. There are many companies offering email marketing solutions, but here we’re going to look at free email marketing software that every business owner can use. If you’re not sure about pricing, or which email marketing solution you should choose for your company – consider starting with free email marketing software.
Email marketing is one of the best tools to acquire, engage, and retain customers. The top email marketing companies offer easy-to-use software and smart tools. You can find the best email marketing software for business without too much trouble.