Boost your e-commerce business with email marketing software. There are various tools available online for you to choose from, based on your business requirements. But it can be difficult for you to choose. That is why we have listed down some of the best email marketing tools for e-commerce businesses and on-line retailers.
The best email marketing software for ecommerce has all the features you need to promote your products and increase sales, including advanced email automation features, segmentation features, personalization features, A/B testing capabilities, and more.
Running a business can get overwhelming, and you need all the help that you can get. Whether you are looking for the best email marketing software or the best ecommerce platform, we will be reviewing some of the best platforms in this article.
Emails remain the best marketing channel for ecommerce businesses and the chances are that you already use email to some extent. But how much do you know about best email marketing software? Let’s start by listing all the factors you need to consider when choosing the best option for your needs.
Choosing the right email marketing tool for your store
Every email marketing service is a little different, though most offer a lot of the same basic features. Still, it can be hard to differentiate all of the available options and figure out which one is best for your needs.
There are a few basic features every ecommerce business needs from an email service provider:
- Ready-made templates that can be customized to suit your needs
- Audience-segmentation features for sending targeted emails based on customer profiles
- Smart automation for scaling your email marketing efforts without constant monitoring
- Opt-in forms that can be embedded on your website or integrated with your Shopify store
- Detailed analytics for gauging how an email marketing campaign performs
- High email deliverability rates so you know messages will reach your subscribers’ inboxes
MailChimp
MailChimp has over 14 million customers and is popular with small and medium-sized businesses. It gained a reputation for ease-of-use and its focus on eye-catching, beautifully designed email templates, and opt-in forms.
MailChimp also integrates with a wide array of third-party tools, including many eCommerce platforms such as Shopify, Magento, and BigCommerce, to name just a few. Features include trigger-based messaging, spam score checking, and a full array of reporting. You can also preview your messages in various email clients, use geo-targeting and time-zone-based delivery.
Pricing: Free for up to 2000 subscribers, around $5/month for every additional 500 subscribers. They charge $199/month for enterprise-level features.
monday.com Email Marketing: Best Email Marketing Service for Planning Campaigns
monday.com Email Marketingmonday.com’s workflow management capabilities can help you plan and create email marketing campaigns.You can configure automations and workflows in monday.com to track email campaigns in progress.You can’t send campaigns or directly manage your email contacts through monday.com, as it is not a dedicated email marketing platform.COMPARE QUOTES
One of a marketing department’s most difficult tasks is gathering, tracking and executing every campaign idea that its members present. Monday.com’s workflow management capabilities can help your team track email marketing campaigns through their entire lifecycle, from brainstorming to execution.
Editor’s score: 7.5/10
Monday.com users can leverage the platform’s many template options, workflow automations and views to process incoming requests and monitor progress. You can track and filter email marketing campaigns by account, priority, goal, audience, send date, reviewer, and request status. The automation functions, such as notification and update triggers, can reduce the manual work of handling requests and updating campaign progress.
Businesses should be aware that Monday.com is project management software, not dedicated email marketing software, so you won’t be able to send out or track the performance of your email campaigns from within the platform. However, it’s a great tool for planning campaigns and analyzing internal workflow data around email marketing.
Monday.com recently announced a new partnership with Tata Consultancy Services that will help companies streamline their intricate business processes. TCS offers IT services, in-depth consultancy, and tailor-made digital and business solutions. By integrating TCS’s decades of experience and professional team into Monday.com’s modern, no-code work operating system (Work OS), users can increase productivity and connect operations silos. The combination of Monday.com’s Work OS and TCS’s industry expertise offers solutions for businesses so they can “offload, migrate and simplify work” by bridging dashboards to build cross-organizational alignment.
Freshworks Email Marketing: Best Email Marketing Service for Marketing Integrations
Freshworks Email MarketingFreshworks CRM has numerous marketing integrations, including a robust email marketing platform.Freshworks offers a 21-day free trial, as well as add-on packages to boost lower-tier plans.If your marketing team is large or growing, Freshworks’ monthly per-user payment models may become too expensive.COMPARE QUOTES
If you want to automate and integrate your sales and marketing processes at a small business-friendly price, Freshworks CRM may be the right choice for you. We like how this provider offers an all-in-one marketing solution with an email marketing function that integrates seamlessly with Freshworks’ CRM platform. This enables your business to easily and effectively communicate with prospects using custom email marketing campaigns.
Editor’s score: 9.2/10
The email marketing tool has helpful features and engagement options that benefit both your marketing team and your customers. From promotional emails and product updates to monthly newsletters and event invitations, Freshworks’ email marketing capabilities are suitable for any type of email campaign.
The Freshworks Growth, Pro and Enterprise plans are priced on a monthly per-user basis, starting at $19 per month. You can purchase individual add-on services that will boost the capabilities of your current subscription without increasing your tier. A nice option we like is the free trial. You can take advantage of the platform’s 21-day free trial before committing to a plan.
The Freshworks pricing model can quickly become expensive if you need a seat for every member of a large or growing marketing team, but if you only need one or two user accounts, it’s an affordable, user-friendly integrated marketing and CRM option for a business of any size.
Salesforce Marketing Cloud Email Marketing: Best Email Marketing Service for Larger Businesses
Salesforce Marketing Cloud Email MarketingSalesforce Marketing Cloud’s data-first marketing tools are excellent for large businesses that want to improve their customer relationships.You’ll get top-tier marketing features and excellent customer support with Salesforce.With its plans starting at $400 per month, small and midsize businesses may not have the budget for Salesforce Marketing Cloud.COMPARE QUOTES
Larger companies that want to improve their overall marketing strategy with effective email campaigns should consider Salesforce Marketing Cloud, a suite of marketing tools designed to streamline and enhance data-driven email marketing campaigns.
Editor’s score: 9/10
The feature-rich Marketing Cloud is built on Salesforce’s core CRM offering, which seamlessly integrates with your sales, marketing and customer service data. The included Email Studio tool is excellent at personalizing messages using customer data, which strengthens relationships between your business and its customers. It offers a variety of useful features with countless options for customizing your campaigns and workflow. With all its capabilities, Email Studio lets you easily create and scale campaigns for audiences of any size.
With a starting price of $400 a month, Salesforce Marketing Cloud may be out of reach for a small business with a limited budget. However, we think larger businesses that can afford Salesforce will find its features incredibly useful.
Sendinblue: Best Email Marketing Software for Growing Businesses
SendinblueSendinblue offers flexible, no-commitment pricing for growing businesses that want to pay only for what they send.Sendinblue’s free plan allows for unlimited contacts, and its prepaid email credits can be used anytime to increase your sends.The free version only allows 300 email sends per day, which means a campaign meant for a larger contact list can’t be executed all at once.VISIT SITECOMPARE QUOTES
Sendinblue’s pricing is based on the volume of emails sent – in other words, you only pay for what you send. This attractive pricing model makes Sendinblue a great email marketing solution for growing businesses with variable email marketing needs.
Sendinblue has four pricing plans, starting with a free plan and going up to an enterprise version. We found each plan supports an unlimited number of contacts and offers key features like a drag-and-drop email creation tool and customer segmentation.
We like that the free plan allows you to send 300 emails per day to unlimited contacts and offers a mobile-friendly email designer, a template library, email personalization, SMS marketing, advanced contact segmentation, customizable signup forms, transactional emails, real-time reporting, and more.
The Enterprise plan is based on a custom price quote and, in addition to all the features of the lower plans, offers access for at least 10 users, managed setup, priority customer support, a dedicated account manager, dedicated infrastructure, priority sending, and a single sign-on (SSO) solution. If you choose a lower pricing tier, Sendinblue offers the option of purchasing email credits that don’t expire and can be used anytime to boost your current plan’s sending volume.
Sendinblue’s plans and pricing are very flexible, and its unlimited contact list (even on the free plan) is a standout feature among the email marketing services we reviewed.
Benchmark Email Marketing: Email Marketing Software with the Best Low-Cost Service
Benchmark Email MarketingBenchmark offers a free drag-and-drop email editor as well as a code editor for more advanced users.Benchmark has various customer support options for both self-service and direct assistance.VISIT SITECOMPARE QUOTES
Benchmark is our choice for the best low-cost email marketing service. Benchmark offers a free plan that includes 250 emails per month for up to 500 contacts. Paid plans begin at $13 per month with unlimited sends for 500 contacts.
All plans include automation, lead generation and reporting features. However, the free version’s email marketing, automation, lead generation and reporting functions are somewhat limited and simplistic. It’s missing some key features, such as behavior-based email follow-up and list management automation, website engagement automation, automated customer journey templates, shopping cart abandonment automation, master accounts and subaccounts, and A/B testing. Of course, it’s standard practice for free plans to limit the features. The lowest Pro plan ($13 per month) is still very affordable for businesses on a budget and gives you access to these more advanced features.
Out of the email marketing software tools we reviewed, Benchmark is one of the easiest to use. It offers a drag-and-drop editor for email creation, in addition to a code editor for those with HTML experience. If you’re unsure how to use any of Benchmark’s tools, there are support options to help you along the way, such as live chat, a blog, a monthly newsletter and videos describing how to use each feature. You can contact customer service by phone or email.
EmailAnalytics
If you want to monitor and visualize your email activity (or that of your employees), this is the tool for you. Perfect for remote teams, it’s especially useful for measuring average email response time, which is a key KPI for sales and customer service teams.
Features:
- Daily/weekly email reports delivered to your inbox
- Simple & intuitive
- Easy to setup
- Excellent, fast customer service
- Average email response time (for you, your employees, and your recipients)
- Filters
- Email traffic by hour/day/week
- Emails by filter breakdown
- Add work hours to properly calculate average email response time
- Add and monitor your employees’ email accounts
Why is Ecommerce Email Marketing Software Useful for Ecommerce Teams?
Both small businesses and large corporations have product news they need to share with their customers regularly. They need constant contact with both existing and prospective customers. Email marketing is also used to provide customers with relevant updates and information, offer promotional services such as upselling, educating users on using the ecommerce platform, and providing answers to some FAQs.
Ecommerce email marketing software is also an excellent tool for post-purchase follow-up and serves as a reminder of abandoned carts for users.
Conclusion
Let’s face it. Ecommerce online businesses are more reliant on their email marketing campaigns than traditional brick-and-mortar shops, in order to stay afloat. After all, ecommerce (electronic commerce) is just a fancy word for buying and selling products or services through electronic systems such as the Internet and mobile devices. But here’s the truth: every ecommerce business needs to test their email marketing software before throwing thousands of dollars at building flows and nurturing campaigns.
Email marketing is set to continue providing substantial growth in the ecommerce industry for years to come. In fact, research has shown a 200% increase in the number of companies that prefer email as their chief marketing channel compared to those that prefer social media and display ads.