Sending bulk emails to your customer is not a big deal if you use the best email marketing software. There are several ecommerce companies and small businesses who depend on bulk email software for regular communication with their customers. With the help of bulk email service, you can send unlimited emails with attachments to your customers and subscribers at once.
Email marketing is a great way to reach out to your customers and tell them about the new products you offer. It is also important for online advertising and can be a good source of revenue for smaller companies. But not all email marketing services are the same, and some of them are better than others. This article explains what makes a good email marketing software, and gives recommendations for services which best serve different needs of business owners.
Choosing the best email marketing software can be a daunting task. There are many to choose from, and each has its own set of pros and cons. Open your mind Wider! Email marketing software is your secret weapon in the world of online business. I recommend going for the services that offer you unlimited users, sending emails, and higher frequency of sending so as to get maximum benefits out of it. Reason for writing this article is email list building is crucial for turning your visitors into leads and prospects by nurturing them with various relevant content which in turn will help grow their sales funnel.
Email Marketing Software For Large Business. Email marketing software is another name for email service providers (ESPs). Here are the best ESPs for enterprises. Largest list of email service provider on the planet. In one place, moving your email marketing strategy forward has never been easier.
What is an email marketing service?
Email marketing services and software streamline all of your email marketing efforts. They have a wide range of features depending on the service you choose — however, they often have functionality related to automation, subscription, general email communication, notifications, monitoring, campaigns, integration with other marketing, sales, and service software, and analytics.
Constant Contact Email Marketing: Best Email Marketing Service for Small Businesses
Constant Contact Email MarketingConstant Contact’s affordable monthly plans and robust feature set should meet the needs of most small businesses.You’ll have plenty of time to test out all of Constant Contact’s features with its 60-day free trial.Unlike other popular email marketing options, Constant Contact does not offer a free version.VISIT SITECOMPARE QUOTES
Constant Contact is our choice as the best email marketing service for small businesses. This software comes with everything you need to easily create effective email campaigns at an affordable price. Constant Contact’s plans, which are priced based on the number of subscribers you have, allow you to send an unlimited number of emails, whereas many of its competitors impose send limits.
Editor’s score: 9.5/10
In mid-November, Constant Contact announced updates to its platform to “strengthen security, improve efficiency, and empower customers to drive results.” These updates to the company’s marketing automation, campaign design and e-commerce features will allow small business users to create effective content more efficiently. Constant Contact’s product enhancements include significant campaign builder updates, including a Canva integration, Vimeo integration, new email templates, subject line recommendations and more.
The company also announced new marketing automation enhancements, like behavioral triggers and automated email campaign flows that create hyper-relevant experiences for customers based on real-time data, as well as new methods for users to manage personal data and account privacy.
Constant Contact offers two email marketing plans starting at $20 per month, which should fit into most small businesses’ budgets. Both the Email and Email Plus plans include customizable email templates with an image library, contact management and list-building tools, detailed tracking and reporting features, a mobile app, and comprehensive self-service and direct customer support resources. We were impressed with its easy-to-use email editor, which automatically pulls your logo, brand colors and social profile links from your business’s website to help you customize the available templates.
We like how Constant Contact offers a 60-day free trial, the longest trial period of all the providers we researched. The trial is limited to 100 contacts but gives you access to all of Constant Contact’s features.
Sendinblue: Best Email Marketing Service for Growing Businesses
SendinblueThe flexible, no-commitment pricing of Sendinblue is ideal for growing businesses that want a volume-based email marketing plan.Sendinblue offers a free plan with unlimited contacts, as well as prepaid email credits to increase your send limit.Sendinblue’s free version limits you to 300 email sends per day, so you may not be able to send out a large campaign.COMPARE QUOTES
Most email marketing software providers charge a monthly subscription fee for a limited number of sends. While Sendinblue does offer email service pricing tiers like these, it also offers the option to purchase email credits. These non-expiring credits allow you to pay only for what you send, which makes Sendinblue a great email marketing solution for growing businesses that don’t send out hundreds or thousands of marketing emails.
Editor’s score: 9/10
Each of Sendinblue’s email marketing tiers, including the free version, allow unlimited contacts. Notable features include a drag-and-drop email creation tool, a template library, email personalization, SMS marketing, advanced contact segmentation, customizable signup forms, transactional emails, and real-time reports.
The flexible plans and pricing offered by Sendinblue and its unlimited contact list (even on the free plan) make it a standout provider among the ones we researched.
Benchmark Email Marketing: Best Low Cost Email Marketing Service
Benchmark Email MarketingBenchmark’s free, convenient drag-and-drop email editor is a great way to get started with email marketing.The lowest paid Benchmark plan starts at just $13 a month, which is affordable for most small businesses.You will need to invest in a paid plan to access all of Benchmark’s features.COMPARE QUOTES
Small businesses that want an affordable email marketing service with excellent features should consider Benchmark. Paid plans start at $13 per month, with unlimited sends to 500 contacts. This provider also has a free plan that maxes out at 250 emails per month.
Editor’s score: 9.2/10
All Benchmark plans include automation, lead generation and reporting features. We found these functions to be somewhat limited and simplistic in the free version, though, which is missing some key features that businesses may find useful. Fortunately, the lowest-priced Pro plan ($13 per month) is still very affordable for businesses on a budget and gives you access to more advanced automation features like behavior-based email follow-up, list management and website engagement automation, automated customer journey templates, and A/B testing.
Benchmark’s drag-and-drop email editor is exceptionally easy to use, and it offers an HTML code editor for more complex customizations. This company also provides numerous customer support options, including phone, email, live chat, blogs, newsletters and videos.
monday.com: Best Email Marketing Software for Planning Campaigns
monday.commonday.com works well as a project management tool to help you plan and create email marketing campaigns.You can use Monday.com to configure automations and workflows to help your team track email campaigns in progress.monday.com is not dedicated email marketing software and cannot send out campaigns or directly manage email contacts.COMPARE QUOTES
monday.com is a powerful project management tool that can help your marketing team brainstorm, plan, refine and track email marketing campaigns. It offers many customizable templates, workflow automations, and calendar, chart, and workload views, as well as an ideas and requests board that helps monitor progress.
Within monday.com, you can create granular, detailed views of each campaign request that organize each line item by account, priority, goal, audience, send date, reviewer, and request status. This software also includes helpful workflow automations to cut down on the manual work you have to do when handling requests and updating campaign progress. Examples include triggering notifications to the involved parties and automatically updating the status of a request.
It’s important to note that monday.com is not dedicated email marketing software and does not send out or track the performance of your email campaigns. However, it is an excellent tool for planning campaigns from ideation to execution, and can help you view and analyze data about your internal workflows around email marketing.
HubSpot: Email Marketing Software with the Best Bundled Solution
HubSpotHubSpot offers a robust all-in-one Starter bundle to kickstart your inbound marketing efforts.HubSpot has several free tools that allow you to access “lite” versions of its paid products.The pricing and paid plan options for different HubSpot tools can be confusing and may be too extensive for a small business’s basic needs.VISIT SITECOMPARE QUOTES
HubSpot is one of the best-known names in marketing software. Its product suite includes Marketing Hub, Sales Hub, Service Hub, and Operations Hub, all built upon its renowned CRM platform. The Starter CRM Suite includes all of these tools for the same price as the Starter Marketing Hub ($45 per month when you pay for a year upfront), making it an excellent bundled solution for your growing business’s marketing needs.
HubSpot’s email marketing capabilities are part of its Marketing Hub. This software serves as an all-in-one inbound marketing solution that works in tandem with your email efforts to cover blogging, landing pages, lead management, social media, ads and marketing automation. Email marketing is also available as a stand-alone free tool, which comes with limited features from HubSpot’s paid platform.
Like all the best email marketing solutions, HubSpot allows you to easily create effective email campaigns from a series of professionally designed, drag-and-drop templates. We like that HubSpot emails can be automatically personalized based on an email subscriber’s stage in the customer journey, list membership, or any information in their contact records, so you can deliver the most relevant campaigns based on that individual user’s behaviors and preferences.
With HubSpot’s powerful reporting tools, you can gain deep insights on your campaign performance and subscriber data to help you craft effective campaigns that convert.
ActiveCampaign— Best Business Email Marketing Software for Migration
ActiveCampaign is best known for its brilliant automation features. Along with all the basic email marketing features that every other software offers, ActiveCampaign takes its service a notch higher by offering comprehensive automation services.
ActiveCampaign Features
Here are the 3 best features of ActiveCampaign:
1. Automatically Implements Machine Learning
AI and machine learning are an integral part of most email marketing software these days. However, what makes ActiveCampaign different is its automatic implementation of the analysis it makes.
For example, once it manages to find out what your customers like to read, it will automatically give your suggestions on optimizing your content as per their preferences.
2. Multi-channel Compatibility
If you don’t want your email marketing tool to be limited to its web version, then Activecampaign will be your friend. It comes with a chrome extension that allows you to manage all your campaigns without leaving your email account. Not to mention it also has a mobile app to help you work on your emails even when you are away from your desk.
3. Easy Migration
No other email marketing tool offers such robust migration and onboarding assistance. ActiveCampaign gives you unlimited access to their community center and offers free online support, in-person training, guides and templates, automation recipes, and much more to help you migrate from your previous email service provider and get started with ActiveCampaign.
Pricing:
Here’s a quick glimpse into ActiveCampaign’s pricing for 500 subscribers:
- Lite: $9/month
- Plus: $49/month
- Professional: $149/month
- Enterprise: $249/month
The pricing is flexible and will increase as your number of subscribers increases.
Pros:
- Powerful automation
- Detailed insights
- Easy migrations
- Guaranteed deliverability
Cons:
- No free plan
- Extra charges for email preview
| Software | Our score | Pricing |
| ActiveCampaign | ⭐⭐⭐ | Starts at $9 |
| Summary | |
| Starting Price | $9 |
| Free Trial/Demo | Free trial |
| Deployment | Web-based, Saas, Mobile applications |
| Integrations | Amazon, Slack, Zendesk, Shopify, etc |
| Features | Automatically implements machine learningEasy migrationMultichannel compatibility |
Why is an email marketing service important?
Today, email marketing services continue to be an integral, strategic tool for businesses of all sizes across all industries — they help businesses build strong relationships with prospects and customers all while moving them through the buyer’s journey and maintaining strong communication throughout.
Not to mention, as ESPs continue to develop, features like A/B Testing, automation, and personalization have made the tools even more valuable to a marketer looking to engage with an increasingly fragmented audience.
Conclusion
In the world of ecommerce, it’s important to have the best tools to build and grow your business. Email marketing may be something you’re not even considering but it can be one of the most effective ways to connect with your customers and drive sales.
When it comes to segmenting your subscribers into smart lists, delivering personalized and automated emails, conducting A/B testing, and measuring results and ROI, your audience will feel like you’ve been reading their minds and sending them exactly what they need at just the right moment.