Email marketing is a critical aspect for any business to help them grow. It’s your job as a marketer to create an email marketing strategy and begin implementing it. If you don’t have the tools to do so, you need to find out about the best email software for newsletters. There are tons of options on the market, so make sure you do your research before deciding one that works best for your company.
Are you looking for the best email marketing software 2021? If so, then you’ve come to the right place. Email marketing is a great tool for business owners of all sizes, and this list curates some of the best tools available right now.
The world of email marketing is complex, which is why choosing the right software for your business can be overwhelming. Many different email marketing solutions are available on the market today and it’s nearly impossible to know what e-marketing tools offer you the best value.
The advanced email marketing automation tools, offered by the best email marketing software providers, can help you to get more subscribers and increase your customer-base. The newsletters, emails and faxes are the effective medium to promote your business. It is quite difficult to grow your business without promoting it through emails.
Best email newsletter software for automation
MailerLite (Web)
MailerLite is an email marketing tool that can be as simple or complex as you want it to be. Creating an email newsletter in the editor is simple: choose from dozens of pre-designed content blocks for things like buttons, navigation menus, logos, images, videos, and text. When you’re finished, choose a list, hit send, and you’re done. Alternatively, pick out a template that suits your needs if you’re in a rush, but keep in mind that templates are only available via the paid plan.
While MailerLite makes it easy to build and send email newsletters, it also offers more advanced features like A/B split testing; built-in photo editing; email automation; contact list segmentation by demographics, interests, and/or behaviors; and click-map reports. You can even schedule your emails to be delivered at a specific time to subscribers in every timezone.
If you run an eCommerce site, you can import your product catalog to add products to your emails easily, and if you’re using your newsletter to promote your blog content, you can use its RSS-to-email feature to build and send emails automatically. Plus, you can create both embeddable subscribe forms and pop-up forms that display after a certain amount of time, after a certain scroll depth, or on exit intent.
These more advanced features are available in MailerLite, but they don’t get in the way if you don’t need them, so it’s an ideal solution for a smaller business that simply wants to send out email and not get overwhelmed by the finer details.
Performance reports are particularly useful whatever the size of your company, with stats available on the average open rate, click rate, subscriber growth, and general engagement, so you can learn a lot about how your customers interact with your emails. All these features combined mean that MailerLite is a great one-size-fits-all solution that easily grows with your business.
MailerLite Price: The Free Plan includes up to 1,000 subscribers, 12,000 emails per month, and limited features; from $10/month for up to 1,000 subscribers, unlimited emails, and all features including email templates.
CleverReach (Web)
Email segmentation is key in reaching the right people with the right content, and CleverReach excels with its extensive segmentation options. You can divide your mailing lists according to the products connected to a user, how often they’ve read your past mailings or clicked on links, and even their last place of residence. It’s also possible to send emails based on when the user first registered with you, meaning, for example, you could send offers or special emails to your first handful of subscribers.
CleverReach’s interface isn’t the simplest. Right from the start, it adds an extra step to logging in by requiring you to also enter an assigned customer ID alongside your regular login details. Once in, you need to dig around slightly more than on other services to track down a Create Email button. It’s a similar story when editing templates, with many of the features taking an extra step here or there as you go along—although the results are still solid.
In CleverReach’s favor, it offers comprehensive statistics along with colorful graphs so you can see precisely how well your targeted campaigns are performing. Just don’t expect it to be the easiest—there’s a learning curve and not everything seems as intuitive as it does elsewhere. (Note: CleverReach is currently beta testing a new email newsletter editor that’s simpler and easier to use than the standard email editor.)
CleverReach Price: From $16/month for a prepaid account with a monthly email quota. $30/month for an account with no restrictions on emails sent.
Mailchimp (Web)
Mailchimp prides itself on being an all-in-one marketing platform for small businesses. That can sound intimidating if you simply want a good way of formulating email newsletters. But because it started out as an email newsletter service, it offers a lot of simple functionality for when you’re starting out—along with the opportunity to upscale your campaigns as your business develops.
Its templates are more blank canvas than some other apps’ polished choices, but that gives you a lot of flexibility. The drag-and-drop interface is reminiscent of website builder Wix, so if your website is built on Wix, this might be a good fit. Segmentation options are easy to manage, but expect to upgrade to a premium plan if you want in-depth statistical analysis and performance reports.
Overall, Mailchimp is intuitive and welcoming. Being able to sign up for free means it’s easy to dive in without missing out, and you’ll appreciate how it grows alongside your business. And Mailchimp’s Zapier integration allows you to extend its value even further, automatically adding your leads to Mailchimp and sharing contacts across contact databases.
Sendinblue (Web)
Timing is everything when it comes to email marketing, and Sendinblue handles this with razor-sharp focus. Most services allow you to schedule your emails, but few make it quite as simple as Sendinblue, thanks to an easy-to-use interface that allows you to plan even months in advance. It also updates to your time zone, whereas other email newsletter apps stick with a time that might not make much sense to you.
Upgrade to a premium plan, and Sendinblue will figure out the best time of day for reaching out to your specific audience. It’s based on each individual recipient’s past behaviors, looking back on when they were most likely to open your previous emails. That takes out a lot of the potential guesswork and testing involved in timing your campaigns.
Sendinblue offers a standard selection of templates that are easily tweaked via a drag-and-drop interface. The rest of Sendinblue’s interface is a little more clinical than others on this list, but once you get used to its more text-heavy ways, it offers what you need.
SendinBlue Price: Free with a daily sending limit of 300 emails; $25/month for the Lite plan with unlimited contacts and 10,000 emails per month; Premium plans include send time optimization and start at $65/month.
Moosend – Best Email Newsletter Software With Advanced Features
Pricing: Paid plans start at $9/month, 30-day trial (sign up here)
Best for: eCommerce, SaaS, Agencies, Bloggers, Publishers, SMEs
Unique feature: Advanced drag-and-drop editor features
Moosend is among the best email newsletter tools you can use to create a professional-looking email newsletter. Featuring a user-friendly interface and a drag-and-drop editor, this newsletter software will not only help you design your email campaigns but also target your contact list with tailored content.
More specifically, its responsive email templates and customization options make Moosend a great email marketing tool for marketers who want to create converting newsletters. This email marketing service equips you with sophisticated automation tools like segmentation and personalization to run your email marketing campaigns on autopilot.
Additionally, you get real-time reporting and analytics tools to track valuable email metrics like your open rate, click-throughs, and conversions. Lastly, Moosend’s email newsletter software offers you lead generation tools to grow your list and an AI-powered subject line tester to improve your newsletter performance.
Overall, Moosend is one of the best newsletter software you can get due to its user-friendly email editor, responsive templates, automation features, built-in countdown timers, and excellent sender score of 98%.
Best Email Newsletter Software Features
- Email newsletter templates: responsive and fully customizable to suit your needs
- Sophisticated drag-and-drop editor: create your campaigns in a few seconds
- Email marketing automation: deliver tailored content to convince and convert
- Landing page builder: capture your visitors with magnificent landing pages
- Newsletter signup forms: effectively grow and expand your mailing list
- Reporting and analytics: monitor important metrics and re-evaluate your plan
- Integrations: exchange information between your favorite apps
Pricing
Paid plans start at $9/month, giving you access to all email marketing automation, and lead gen features like the newsletter editor, transactional emails, forms, landing pages, reporting, and more. You can also try out Moosend by registering for a free account. No credit card is required.
HubSpot’s Email Marketing Tool
Pricing: Starts Free
Designing, sending, and analyzing email newsletters has never been easier with the HubSpot Email tool. HubSpot offers a drag-and-drop email editor so you can easily create a polished email newsletter that you can personalize to fit your brand’s design without needing a designer or IT professional.
Additionally, you can experiment with smart content rules, personalization, A/B testing, and advanced reporting — ensuring your email newsletters are optimized for your business. You can also see who’s engaging with each newsletter email and when, what device they’re using, the most popular links and documents, and more. You can use these insights to design tests that will take conversion rates to new heights for your business.
Ultimately, what makes HubSpot’s Email tool so exceptional is its ability to pair with HubSpot’s free forms tool to easily collect email leads, as well as HubSpot’s free CRM to give you insight into how your marketing emails are performing.
For example, you can use an email subscriber’s lifecycle stage, list membership, or any information in their contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls-to-action.
Best of all, it can grow with you as you grow.
What to look for in email newsletter software
Email newsletter apps are the tools that power the bulk emails you receive from businesses every day. They’re a great way to share news, announce new promotions, show off new product features, promote your new blog posts, and curate content for your subscribers.
We focused our testing on apps primarily used to send email newsletters. There are plenty of options out there that provide a full suite of marketing automation features, but these may be intimidating for those solely looking for a way to send out emails en masse. We’ve mostly avoided anything too complex and focused on the core aim: being able to get the word out to your customers or clients in a simple and concise manner.
While some of the apps in this list offer additional advanced features like transactional emails, drip marketing campaigns, and A/B testing, each featured app makes it easy to send email newsletters.
We’ve selected apps to include based on the following key features:
- Strong template choices. You don’t want to waste time creating email newsletter templates from scratch every time. Each app on this list includes great template options so you can focus on the content of your message.
- Segmentation options. If you have a large mailing list, it’s useful to be able to divide up how you email people according to their demographic details and their behaviors. All the apps included here have appropriate segmentation options for doing exactly that.
- Affordability. It’s possible to spend a lot of money on email newsletter solutions. We’ve focused on apps and tools that are affordable, even for smaller businesses with tight budgets.
- Usability. Creating and sending an email newsletter should be a simple process, so we excluded any tools that were so complex that we spent more time searching Google than actually testing and using the tool.
Conclusion
Email marketing is supposed to be a targeted strategy to reach out to customers and businesses. In fact, it’s not only supposed, but required in today’s digital world. There is so much information bombarding us every day that even digital content that were supposed to be in email boxes are often delivered directly to digital garbage cans by default.
The best email marketing software for newsletters are in fact capable to make your newsletters more attractive and to increase your newsletter sign ups and sales. These email marketing software for newsletters will help you to create personalized, targeted, effective and reliable campaigns.