Email marketing is the most effective and profitable tools for small business owners. The software gathers your client/customer database together with all their email addresses, sorts them and allows you to send emails to everyone in your list. You can send text and html emails and test emails using different marketing campaigns.
Email marketing software for real estate has existed for a long time. Basically when the software became popular, there was already a need for it in the market. Real estate agents do most of their sales through email marketing, or if you are a seasoned realtor, you might enjoy reading that article which will show you how to sell your property faster than ever before.
As a real estate agent, it is your job to not only market your local community but also the properties for sale in your area. There are many methods available for real estate marketing and can be costly, but using email marketing can help you reach a greater audience without blowing your budget.
Looking for the best email marketing software for real estate? Whether you’re a realtor, real estate agent, or broker-owner, try out one of these platforms to market your real estate business. They’re all well-suited for automating campaigns and getting more prospects into your pipeline.
Why Email Marketing For Real Estate?
- Buying or renting a house are high-ticket expenses that require a lot of thought and consideration before making a decision. And no one is making that impulse purchase even if you put a wine fountain in the garden of the house & post that on social media.
- Since so many leads, especially millennials, prefer to be contacted via email, writing effective real estate emails will help you close more deals, even (ESPECIALLY!) in the downtime.
- You only have limited hours to meet people, show houses, draft proposals, and on top of that engage with potential customers. And of course not to forget that you have a life to live! So how do you still keep growing?
- In addition to these benefits, when you combine a winning email marketing campaign with other valuable real estate marketing tools, you can boost your online marketing, traffic and leads significantly.
SendX
It’s an easy to use, affordable, and feature-rich platform.
To use SendX’s email editor, you don’t need to know HTML or secret Sanskrit mantras. It’s a drag-and-drop editor that makes creating emails very easy and fast.
You don’t need to even start building your email from scratch. You get a responsive, pre-built library of templates that can be customized to your brand or use case.
Whether you build your own template or use pre-existing ones, you can do personalization with the recipient’s names, birthdays etc.
Email marketing automation by SendX can help you save time, grow engagement, and drive more people to open-house events, or realtors’ expo .
The automation features in SendX lets you create a series of emails that are sent to subscribers when triggered by a specific time, activity, or event.
Some examples are:
- Starting a series of emails updating about the credibility of your firm, listings that are available in your area, a guide to help them buy their dream house.
- Congratulating a person for closing a deal for buying or selling a property
- Stopping a campaign on receiving the required action or reply
| Pricing | Starts from $7.49/mo for 0-1000 contacts |
| Trial | 14-day Free Trial. No credit card required |
| Customer Support | 24/7 Phone, Email & Chat Support |
| Features that stand out | Easy to use UI, Drag & Drop Editor, Automation capabilities, High-delivery rates |
| Refund Policy | No refunds |
ActiveCampaign
For building automation, their easy to use flow chart system is pretty intuitive and drag-and-drop builder lets you set up automated workflows in minutes. You can also find templates to get started or get ideas from.
You also get reporting on all areas such as click-maps, geo-tracking and page visits. This can help you see what’s working and where people are paying attention.
ActiveCampaign’s list-management features are very popular.
You can segment contacts via custom fields (which are contact fields that include additional data about the contact, e.g. location or interests etc). Tags and custom fields can be added or removed via automation.
Another interesting feature is- ActiveCampaign also offers lead scoring allowing you to assign scores based on past actions of subscribers. This helps you segment the audience from highly engaged to totally inactive. And thus helps you make actionable decisions for your marketing strategy.
| Pricing | $9/month ( 500 subscribes) |
| Trial | 14-day free trial |
| Customer Support | Email, live chat, easily searchable knowledge bases and tutorials. |
| Features that stand out | Automation, List Management, Reporting |
| Refund Policy | No refunds |
Campaign Monitor
In real estate, every lead and every email counts. So Campaign Monitor helps you seamlessly integrate with several CRM, and event platforms—so you’ll have all the data you need to quickly send personalized email campaigns that drive footfalls
It offers real-time data tracking. From the moment you hit send, you get advanced email testing tools and analytics so you can easily measure and optimize performance in real-time. Finally, you can get an aggregate view into the performance of your overall email marketing program — including geography, acquisition and engagement per campaign.
| Pricing | $9/mo with 500 contacts & 2500 emails |
| Trial | Free trial only until you send an email |
| Features that stand out | Integrations, Real time data tracking |
| Refund Policy | No refund (but can have exceptions) |
GetResponse – More features than the average email marketing software
| Best For | All-in-one Marketing platform |
| Average Price | Free 30-Day Trial 1000 Contacts: $15 p/m |
| Comments | Landing Pages Advanced Automation Lead Generation tools to turn cold leads into happy customersPaid Ads CRM |
Create automated campaigns that are triggered by actions, location, or link clicks.
MailChimp – Best for when you are first starting out
| Best For | First starting out and on a tight budget24/7 Email & Chat Support Customer Journey builder |
| Average Price | Free plan up to 2000 contacts 100 000 Contacts: $14.99 |
| Comments | Behavioral TargetingSend Time optimization A/B Testing Custom TemplatesCustom Branding Email Automation, not the greatest. I wouldn’t recommend it if that is your primary focus. |
Real estate agents can test different campaigns on investors or home buyers using MailChimp’s A/B split testing and push forward the campaign that performs the best.
SendinBlue – Affordable All-In-One Platform
| Best For | Advanced features at an affordable price Advanced segmentation |
| Average Price | Free, unlimited contacts with up to 300 emails per day10 000 Emails per day: $25 p/m |
| Comments | Google analytics integration SMS Marketing Facebook Ads Open & Click through reports Send time optimization |
Send-in-Blues advanced segmentation allows you to split investors, first-time home buyers, or vacation home buyers into different categories. You can send relevant listings or market updates to specific categories.
Benchmark
While Benchmark lacks the standout features offered by the likes of ActiveCampaign and GetResponse it’s one of the easiest services to pick up (just read up on our Benchmark review). That makes it a great choice for beginners or those looking for something simple.
The biggest downside to using Benchmark is the extra charge it applies for image hosting. You have to pay an additional $5 per month once you exceed 10MB on free plans or 10GB on paid plans, which is very easy to do if you upload a lot of high-res images of properties!
On the other hand, Benchmark does offer a free plan, which includes 200+ templates and a lite version of its premium plans’ automation feature. Most importantly, you’re able to set up follow-up emails to nurture leads.
For example, if a contact opens an email about a 2-bedroom house in Colorado, you can arrange for a message to automatically send in three days’ time about similar listings. Tailoring your content to what your subscribers are looking for helps them stay engaged and think of your listings first.
On the downside, Benchmark’s simplicity, ease of use, and low cost come at the price of pretty underwhelming reporting. Its analytics will only give you basic email stats, such as open rates and links clicked.
This means you’ll miss out on e-commerce tracking and learning about how contacts behave on your website, which is really the information you need to up your real estate marketing game.
Features
- Real estate templates. 200+ free templates to choose from – including a template designed specifically for real estate, which is a nice plus.
- Polls and surveys. Build questionnaires to send to your customers. You can learn common trends, such as differences between buyers and renters, and adjust your marketing strategy accordingly.
- Free automation. Even with the free plan, you get basic automations to set up time-based campaigns.
- A/B testing. You’re able to set up 2-3 tests for the following types: subject line, campaign vs. campaign, multiple variables, or delivery time. You can then examine which strategy secures the most clicks and opens.
| Starting price | $15.00 per month |
| Free plan? | Free plan available, but with lighter features |
| Supports high resolution images? | Yes, but you have to pay for image hosting exceeding 10GB on paid plans. |
| E-commerce tracking? | No |
| Support channels | 24/7 email. 24/7 live chat for paid plans. 24/7 phone support, as well as a sales number available Monday-Friday from 7am to 4pm PT. |
AWeber
AWeber is great for realtors – for starters, they’re aware of their real estate clients, and provide a 19-page sector toolkit to help you get started. I thought this was a really nice touch, especially for a service not outright branded as a tool for real estate.
AWeber’s reporting is particularly strong – even with the free plan you’ll get automation tools and reporting covering geographical stats and subscriber activity over time, so you can really observe your leads.
This is a powerful tool for real estate agents who mean business, although I wouldn’t recommend it if you’re looking for something lighter or beginner friendly – I’d redirect you to Benchmark for that.
The only potential issue I found is that AWeber’s automations only operate on time-based triggers or when a new contact first subscribes. You can’t set behavior triggers for when a contact clicks a link, opens an offer, or visits a certain page.
So while you could send house listings in Wyoming every three days to contacts who live there, for example, if someone opened an email about a property in Portland, you couldn’t send a follow-up email with additional properties available in the area.
Features
- 600+ templates. There are plenty of templates to choose from, more than most services offer – although many designs feel a little bit dated.
- AMP emails. Add image carousels in your emails to showcase a rotating display of high-resolution pictures. This could be a neat way to show multiple properties or different views of the same house, although it can look a bit old-fashioned.
- Sales tracking. View reports on which of your customers are making purchases and how they’re interacting with your site and campaigns. In fact, reporting is one of the things my colleague was most impressed with in our AWeber review.
- Form builder. You can easily create sign-up forms to add your site to gather data and help grow your mailing list.
| Starting price | $16.15 per month |
| Free plan? | Free plan available, with key features like automation |
| Supports high resolution images? | Yes, each image can be up to 10MB |
| E-commerce tracking? | Yes, you can track sales |
| Support channels | 24/7 email and live chat and phone support from 8 am to 8 pm ET |
What We Look For in Email Marketing Services for Real Estate Agents
To help you succeed as a real estate agent, you need a marketing service suited to your needs. All of the services I’ve recommended will give you the following features that compliment the real estate industry:
- Professional templates: Eye-catching templates designed for property listings, newsletters, or information sharing will speed things up when creating an email campaign.
- High-res images: A great real estate marketing service should support high-resolution pictures so you can show off properties with stunning photos.
- Mobile-responsive emails: Since many of your clients will be viewing your emails on their phone, it’s an absolute must for a marketing service to support mobile-responsive emails.
- Email list segmentation: The ability to separate clients by location, emails they’ve opened, and links they’ve clicked will help you to send targeted messages related to your clients’ interests.
- Email personalization: Including a recipient’s name or location in your emails will help make your messages, referrals, and follow-up emails more memorable.
- Automations: A good automation workflow should allow you to set up related messages that are sent automatically when people click links, open specific emails, or visit your website.
- Comprehensive analytics: Insightful analytics help you learn valuable information from statistics, such as who’s responding to which strategies and where you need to up your game.
Conclusion
Email marketing is an incredibly effective way to reach and talk to your audience, but finding the right software can be overwhelming. With so many options available now, finding the right email marketing software for your needs can seem near impossible if you don’t know what you’re looking for.
Email marketing is the most convenient and inexpensive method to market your business online. Email marketing can be done with one tool or multiple tools by leveraging various marketing channels such as search, social media, blogs, direct mail, and telemarketing.