Email marketing is a great tool for reaching your audience. But it also comes with some challenges, from list and sender reputation management to automation. Fortunately, there are plenty of email marketing software solutions for small companies that can help alleviate the headaches.
Whether you lead a small business or a large enterprise, email marketing is an efficient way to improve your sales funnel. The name of the game is automation — sending qualified leads through the sales pipeline, right into your sales team’s lap. You can’t afford to use slow and inefficient methods that might cause you to miss out on potential customers. By reading this article, you will learn about the best email marketing tools on the market.
For best email marketing software for small companies, It’s easy to know that the best email marketing software for small businesses can be the one that you reselect when you have time to reselect the various tools that are available.
Looking for the best email marketing software that small companies can use? We’ve got you covered! We have researched and reviewed the top email marketing software that are great for small businesses.
What Features Should I Look for in an Email Marketing Tool?
Today’s email marketing platforms do more than just send email to your list. There are many features and capabilities you’ll want to consider and evaluate before choosing the best email marketing tool for your small business.
Drag & Drop Builder
Creating eye-catching HTML emails is essential for small businesses for getting newsletters and promos read in the inbox. These emails include elements outside of simple plain text, including images, colors, different font-styles and more. The tricky part is that email clients (inboxes like Outlook, Gmail, Yahoo, iPhone mobile, and the multitude of others) don’t follow the same rules when it comes to displaying HTML emails.
A drag & drop email builder is essential for small businesses that want to send well-designed emails that look great in any email client. Drag & drop email builders do double duty for small businesses. They make it super simple to create email layouts, add text and pull in images – without the need to know any HTML code. And, they are designed to render your HTML email flawlessly in most ever email client.
While you are doing a trial of an email tool, spend a little bit of time in their drag and drop builder to evaluate ease-of-use. You may also want to try a few test sends to the email clients you send to the most and make sure you get the results you expect.
Admin Tools
Even small businesses can be organized in complex ways, and your email marketing tool should help you work efficiently.
You may need the ability to create sub-accounts if you want to treat communication channels differently in different departments. Small businesses that have clients, such as business coaches, consultants and marketing agencies, may require a way to share email templates across client accounts.
As your email marketing efforts grow, so do your lists of contacts. As everyone knows, there’s money in your lists – and you don’t want a rogue client or employee to take off with your proprietary data. If security is a concert for your small business, you’ll want to evaluate your options for protecting your lists.
Deliverability Tools
The cold hard truth of email marketing today is that not every email will make it to the inbox. However, there are steps you can take to protect your sender reputation and ensure you’re delivering as many emails as possible.
As you compare platforms, take note of deliverability help they provide. Email verification, spam checkers, whitelabel IP, and DKIM authentication can all give your business a boost in the battle for the inbox.
List Building
Small businesses can have a giant reach as they grow their email list. List building tools, like online forms, surveys and polls can help you capture a wider audience. As you test out new email marketing platforms, take a look at their list building tools. Do they have forms? Will they embed seamlessly with your website? Understand if you’ll need a technical resource or not to take advantage of any list building tools an email marketing platform offers.
Moosend—Best Email Marketing Software for Small Business
Founded in 2013 by Yannis Psarras, Moosend is a popular email marketing software for small businesses and aspiring entrepreneurs.
Its user-friendly interface is perfect for beginners to start their email marketing campaign in a few simple steps. You can use it to manage multiple campaigns and mailing lists together. You can even personalize and segmentize your emails to reach dedicated customers from different backgrounds.
Moosend Features
In addition to the basic email marketing segmentation and personalization features, here are some more benefits you can expect when using Moosend:
1. Automation
Moosend allows you to automate email sequences and personalized offers.
For instance, you can automate:
- Onboarding email sequence
- ThankYou email sequence post service
- Newsletters
Also, based on how customers interact with your website and products, you can automatically send them an exclusive discount, product recommendations, or pop-up forms.
2. Analytics & Insight
Email marketing deals with a lot of customer data, and going through all of it manually would be an uphill task. You’ll be glad to know that Moosend comes with a powerful analytical tool that gives you an overview of your email marketing campaigns in one dashboard.
Not to mention you also get an insight into detailed customer profiles and see who interacted with your email, who didn’t, and what elements of your emails were best received.
3. A/B Testing
Crafting the perfect email marketing copy that generates hundreds of leads in the first go is impossible without a few rounds of A/B testing to understand the likes and dislikes of your customer.
With Moosend, you can easily create multiple versions of the same email, send them to your customers, and see which version is garnering the best response.
Pricing
Moosend has a 3-tier pricing plan:
Free Plan:
The free plan is free forever and includes basic functions like:
- Multiple marketing channels
- Easy email template designing
- Tracking and Analytics
- Access to APIs & support services
- 100+ integrations
Pro Plan
The pro plan starts at $9/month for up to 2000 subscribers and comes with additional features like:
- Creating landing pages
- Automation workflows
- SMTP server
Enterprise Plan
The enterprise plan is perfect for large organizations and companies with over 200,000 subscribers. As far as the pricing is concerned, you’ll have to get in touch with Moosend’s team to get a custom quote.
In addition to all the features available in the free and pro plan, you also get customer reporting and your own IP address. Depending on the agreement you have with Moosend, you might also get a few additional benefits.
Pros:
- Unlimited emails
- Easy automation
- Countless integrations
- Amazing customer support
Cons:
- Customer support limited to 5 working days
| Software | Our score | Pricing |
| Moosend | ⭐⭐⭐⭐ | Starts at $9 |
| Summary | |
| Starting Price | $9 |
| Free Trial/Demo | Free trial |
| Deployment | Web-based, Saas |
| Integrations | Zapier, Salesforce, WordPress Salesforce, etc |
| Features | AB testingAutomationAnalytics & Insights |
Rapidmail—Best Email Marketing Software for User Experience
Rapidmail was founded in 2008 and is governed by its parent company Sarbacane software. Its super easy user interface and countless template options are perfect for freelancers and small businesses looking to take their email marketing campaigns to the next level.
Whether you want to automate your email marketing campaigns or integrate them with your website or eCommerce store to increase your sales, Rapidmail will be your friend in doubling up your business’s growth.
Rapidmail Features
Wondering what makes Rapidmail worth a try? Here are its 3 best features:
1. Integrations
Rapidmail offers easy integrations with 9 different applications, including Shopify, WordPress, Plentymarkets, etc. Instead of manually driving customers from other platforms to your mailing list, you can simply integrate the two platforms.
2. Automation
Planning to launch a full-fledged email marketing campaign would mean that you’ll have to deal with thousands of emails every day. Rapidmail simplifies this process by allowing you to automate your emails.
These emails are divided into three categories:
- Annually
- One-time
- Action-based
3. Transactional email
Emails were never meant for one-way communication, were they? If you want to automate email sequences post customer transactions or actions, try Rapidmail’s transactional emails. Set it up once and let it take care of all customer communication forever.
Pricing
The best thing about Rapidmail’s pricing is its flexibility and personalization for every business type. Unlike other tools that have fixed packages to choose from, Rapidmail allows you to create your own custom package.
They have a price calculator on their website, and all you have to do is enter your business requirements and let them give you a personalized quote.
Pros:
- Easy integration and automation
- Free trial available
- Custom pricing
- User-friendly user interface
Cons:
- No free plan is available
- Not compatible with mobile devices
| Software | Our score | Pricing |
| RapidMail | ⭐⭐⭐⭐ | Visit their website for pricing |
| Summary | |
| Starting Price | Flexible |
| Free Trial/Demo | Free Trial |
| Deployment | Web-based, Saas |
| Integrations | Shopify, WordPress, Plentymarkets, etc |
| Features | AutomationTransactional emailEasy integrations |
EmailOctopus
With a clear focus on email marketing, EmailOctopus is the ideal choice for anyone looking for simplicity and ease of use. You get all the essential features you need to grow and engage your audience, without any of the feature bloat seen in some other email marketing tools.
Features:
- Drag and drop email editor with the library of customizable templates
- Landing page and pop-up form builder with pre-designed templates
- Time-based automated workflows for setting up welcome emails and onboarding sequences
- List segmentation using custom fields and campaign activity
- Easy contact management with automatic unsubscribes and hard bounce removals
- Straightforward campaign reporting with optional open and click tracking
- Multi-level user account access that’s perfect for teams
You can test out EmailOctopus with their free Starter plan that covers up to 2,500 subscribers and 10,000 emails each month.
ActiveCampaign
An all-in-one marketing platform, ActiveCampaign has one clear goal of helping their clients send fewer emails but generating better results.
Features:
- Email marketing using
- Subscription forms
- Dynamic content
- Email segmentation
- Split testing
- Marketing automation with
- Site tracking
- Event tracking
- Automation goals
- Automation map
- Attribution
- Split action
- Sales and CRM
- Gmail extension
- Contact and lead scoring
- Mobile app
- Messaging with
- SMS
- Site messages
- Facebook custom audiences
- Conversations
- Machine learning
- Win probability
- Predictive sending
MAILIFY
Mailify is a tool for email marketing, mass SMS, and Marketing Automation. It is one of the most intuitive and professional email marketing apps for digital marketing strategies that exist in the market.
Features:
- Intelligent functionalities such as Predictive sending, Heatmap, interval sending, Smart Templates, intelligent contact management, etc.
- Smart Templates: Mailify’s Smart Templates feature saves you a lot of time and effort with automatically adapted email and newsletter templates. You only need to choose a website and our algorithm automatically creates templates that match with your corporate design.
- Unlimited contacts.
- Creation of forms and practical surveys through the Form Builder.
- Creation of landing pages and pop-ups.
- More than 70 responsive templates for free download as well as 1000 royalty-free images from Getty Images.
- Data synchronization with WordPress, Prestashop, Microsoft Dynamics, Google Analytics, Facebook Leads, Zapier, Shopify, Salesforce, Shopify, etc.
- Automatic correction of errors in email addresses, handling of cancellations, and bounces.
- Contact list import from text file, CSV, Excel, Outlook, Access, SQL, MySQL, or manually.
- The complete report of sent campaigns: openings, clicks, reading time, operating system, geolocalisation, etc.
- Download contacts and statistics in Excel or CSV.
- Servers in Europe.
MailChimp – Best for when you are first starting out
MailChimp can be seen all over the place, and there is a good reason why this software is easy to use for beginners, and the free plan can be used for a long time.
| Best For | First starting out and on a tight budget24/7 Email & Chat Support Customer Journey builder |
| Average Price | Free plan up to 2000 contacts 100 000 Contacts: $14.99 |
| Comments | Behavioral TargetingSend Time optimization A/B Testing Custom TemplatesCustom Branding Email Automation, not the greatest. I wouldn’t recommend it if that is your primary focus. |
Editor’s Note: MailChimp is one of the software that offers better free option plans, including signup forms, landing page builder, and sending out email broadcasts.
This software is helpful for agencies starting their business with a generous free plan. Mailchimp has a powerful editor making design a breeze, and they offer thorough reporting.
ConstantContact – Best deliverability rates
ConstantContact is one of the most used email marketing software, with over 650 000 customers.
| Best For | Survey & Social Campaigns Event management Basic users who aren’t looking for over the top features |
| Average Price | 60 Day free trial (US & CAD)30 Day free trial for the rest of the world 500 Contacts: $20 p/m |
| Comments | Shop-able landing pagesCustomizable templatesTracking & Reporting Industry-Specific TemplatesNot the best for email automation |
Editor’s Note: With a deliverability rate of 91.1%, agencies can be confident that their clients are receiving their emails.
ConstantContact is a basic software great for agencies who aren’t looking for an over-the-top system.
Why Choosing The Best Email Marketing Service is Important?
Email marketing is one of the most cost-effective marketing strategy for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.
This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.
Not convinced on email marketing? See these 6 reasons why building an email list is so important today.
It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.
If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).
Conclusion
When it comes to marketing software, the options are seemingly endless. If you’re going with something as basic as a text message blast from a phone number or something more complex like email marketing software, then you have several potential solutions to choose from. This can be intimidating for small business owners.
Email marketing software helps marketers, business owners and advertisers transition from the old way of doing email blasts to the new way of email with the help of a good tool. These best email marketing software will improve your email deliverability, increase your number of leads, provide better engagement results and take your business revenues to a new height.