Choosing the best tool for your email marketing campaign, however, is not an easy task. After all, it’s more than just looking at your needs alone. There are a number of other factors that you should consider when making a choice. For instance, do you want to create lists manually or with an automation tool? What about uploading your contacts? And what functions and features do you want the application to have? These factors would certainly influence your decision on which tool or platform to go for.
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Email marketing is one of the most powerful channels for converting website visitors into customers. It is more relevant than ever to businesses of all sizes, especially those in e-commerce. Here we will explore what are the best email marketing tools for small business
Using Email Marketing Tools and Chatbots in Tandem
Suppose you’re actively using a chatbot on your website or Facebook. In that case, you’ll be aware of the Facebook Messenger rules you need to follow. One of which is that you can only send promotional messages within 24 hours of the last time somebody interacted with you.
A great way to get your prospect back into that 24-hour fold is to include a link to your chatbot in the emails you send out.
This way, once they click on the link, they’ve engaged with your chatbot. Once a prospect has engaged with your Messenger bot, that means you can reach out to them again.
Here are six different ways that you can continue to grow your email list in the year 2021 and beyond using chatbots.
1) Grow your email list using live chat
You may currently use or are planning to use live chat on your website to answer visitors’ questions or get them responses quickly.
If so, start incorporating, “Can we have your email address in case we get disconnected?” into your conversations to ensure that the communication loop isn’t unexpectedly closed.
2) Ask for an email at the end of a survey
A fantastic way to engage your audience on chat is to ask them to complete a small survey.
Use short and entertaining surveys as an opportunity to obtain more email opt-ins and useful information from prospects.
3) Register prospective customers for events with a chatbot
If you’re hosting a webinar or an online summit, it’s a great idea to sign people up for events with a chatbot.
Additionally, you can easily send attendees calendar invites or event reminders through your bot as well.
4) Offer discounts and coupons to grow your email list
Next, grow your email list while you give away discount coupons.
For example, if a prospect demonstrates interest in receiving a discount, ask them for their email address in exchange.
5) Use a Facebook post autoresponder to capture emails
Using a Facebook Comment Guard is another beautiful way of building an email list using chat.
Essentially, this lets you grow your Messenger contacts and grow your email list by continuing to do what you’re currently doing – sharing great content on social media.
6) Capture emails with click-to-Messenger ads
Click-to-Messenger ads can supercharge your email list growth.
Not only do click-to-Messenger ads radically reduce your lead capture cost, but you can also use this paid traffic source as a predictable way to grow your email list.
Direct Mail for Mac
Direct Mail for Mac enables you to create and send great-looking email newsletters. You can use it to compose, grow, track, send, collaborate, and automate your emails. Whether your emails are newsletters, announcements, or promotions, Direct Mail is confident you will find the perfect template, and you can customize up to 18 fields. It includes a built-in image editor, a Design Test feature to see pixel-perfect screenshots of your message rendered in over 50+ email clients and live previews that update as you type
Key Features:
- Grow your mailing list by adding a subscribe form to your website that automatically syncs with Direct Mail and integrates with your company’s Facebook Page. Alternatively, swiftly import all of your contacts from other apps.
- Send emails to large lists in a matter of seconds without having to worry about bounces and deliverability issues.
- Autoresponders that are highly customizable and easy to use. Let your subscribers know they’re important to you by sending them a celebratory wish, or a special promotion, every year on their birthday.
- See reports on campaign performance.
- Collaborate with colleagues to build email campaigns.
Pricing:
Direct Mail for Mac is free for up to 150 emails/mo. Plans start at $15/mo.
Emercury
Emercury is is a strong contender in the small-to-medium bracket. It’s packed with a host of features that push it north of the spectrum. It offers an easy-to-use HTML editor and a drag and drop template editor to personalized messages, forms and an autoresponder. Automation is available in the form of Emercury’s Journey Builder, a tool that helps you nurture leads using triggers. Emercury enables you to sync your data with over 2,000 sales and marketing tools, teamwork apps, forms, customer support platforms, social media, and more.
Key Features:
- Create responsive emails with a real-time drag-&-drop template editor. Start from scratch or use one of their templates.
- An easy-to-use form-builder for your website that gives you what you need to design a form with customizable fields and then show the form at the right time.
- Managing contacts with ease: segmented lists, bulk unsubscribe capabilities, suppression lists, tagging subscribers, a robust search function, and a never-email list.
- Create automated lead nurture campaigns.
- A/B testing to find the best email messaging.
Pricing:
Choose between subscriber-based pricing and CPM pricing. Prices start at $67/mo, with a 15% discount for non-profits and a 10% discount for annual plans.
HubSpot
With HubSpot, you don’t need any design skills to create personalized, professional-looking emails. One of its most attractive features is that as it’s also powered by HubSpot’s CRM, you have access to accurate customer data that you can use to customize your emails. To customize your emails further, you can also turn to its marketplace where you’ll find templates that are proven to convert. You can then use its drag-and drop editor to change the layout and elements like calls to action.
Key Features:
- A/B testing to create the best email messaging.
- Built on the HubSpot CRM platform.
- A drag-and-drop template editor.
Pricing:
Pricing starts at $50 per month (when billed monthly) and includes 1,000 marketing contacts. If you need extra marketing contacts, it’s sold in increments of 1,000 from $50 per month.
HubSpot is the king of marketing automation–so it’s no surprise they offer a fantastic email marketing solution for any size business.
Hubspot’s tool allows you to quickly and easily create, personalize, and optimize your emails without the need for designers or IT.
Where the software really shines is in the automated workflows. This allows you to easily set triggers for your email subscribers and nurture the leads into customers (or whatever else you want them to do).
The software’s handy mapping tool also lets you visualize this for greater clarity and easy optimization.
Think of it as a choose-your-own-adventure journey that you set for your subscribers. Depending on the specific actions they take, you can have them branch off to experience different, targeted things via email.
The email marketing service is just one tool in the Swiss Army Knife that is Hubspot. It can stand alone or be used in tandem with other offerings such as Marketing Hub and their CRM. Your email marketing only becomes stronger when coupled with those products, too.
Hubspot also has plenty of pre-made email templates to help you get the results you want. With their drag-and-drop builder, you can create great emails with no coding or development knowledge needed.
HubSpot is simple to use and allows you to customize your layout, add calls-to-action and images, and modify your content and colors to match your brand.
Use their advanced personalization tools to personalize your emails in order to boost your open and clickthrough rates with ease. You can use any information in an email subscriber’s contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls-to-action.
Their A/B testing tool is top-notch. Use it and dive into the in-depth analytics after you send your emails to see which performed better—and why.
Use this data to determine which subject lines get the most opens and the content and calls-to-action that will earn you more sales. You can also leverage this with landing pages and signup forms to accurately get a sense of the ROI of email campaigns.
The HubSpot email tool is free for up to 2,000 email sends per month, with paid plans starting at $50/month.
Join HubSpot for free to create and send email campaigns that look professionally designed and display perfectly across any device—all by yourself.
Moosend – Best for AI-Powered Ecommerce Sales
- STARTS AT $0
- AI-POWERED ECOMMERCE
- UNLIMITED EMAILS
- REPORTING & ANALYTICS
Moosend offers an email marketing solution no matter if you’re a complete beginner or if you’re a seasoned pro.
From their easy drag-and-drop email builder, to their easy segmentation tool, to their accurate real-time analytics, they have all the features you need to nail your email marketing campaigns.
Our favorite thing about Moosend is their ecommerce AI. It leverages machine learning and collaborative filtering to target customers with products they might like based on the shopping habits of similar customers.
You’ll also be able to easily cross sell based on customer shopping habits, and keep track of how often they buy certain products (e.g. perishables) so you can regularly promote the products they need to them when they need it.
I haven’t seen any other email marketing service do this. But it has the potential to really help out the newer ecommerce business looking to level up their targeting and segmentation game.
Moosend also does the basics of email marketing very well. Their advanced personalization features allows you to create emails unique for your target customer. Their segmentation tool allows you to spit your audience by purchasing behavior, cart abandoned products, and more.
They don’t offer that many themes with just 40 responsive themes to choose from. However, they’re all highly customizable and eye-catching.
Pricing starts free with their premium plans starting at $8 per month. More detailed information is below:
Free — $0/month
- Unlimited emails
- Signup and subscription forms
- Reporting and analytics
- No credit card required
Pro — $8/month
- Landing pages
- Transactional emails
- Phone support
- SMTP server
- 5 team members
Enterprise — Custom pricing
- Custom reporting
- Dedicated account manager
- SSO & SAML
- On-boarding and migration
- 10 team members
- Service-level agreement
MailerLite – The Cheapest Subscriber Price
Payment Plans: Based on the Number of Contacts
Pricing: Starting From $10.00
Ease of Use: 5/5 – Very Easy
Free Version: Yes
Drag & Drop Editor: Available
Mobile-Friendly Editor: No
Ease of Use
Here’s what our testers had to say about MailerLite: “The entire flow felt very similar to the other best providers, with some exceptions in design and interaction. The seamless animations of the MailerLite tools and the building blocks’ additional visual content provide an excellent experience for a new user.”
Standard choices for adding contacts with MailerLite are individual, upload a list from a file, or copy-pasting. You can also import your email contacts from Mailchimp, which is an odd option on its own. After the import, you can either add them to an existing group or create a new one in the same flow.
To start creating your email, you first need to set up a campaign with some additional information about it. You have multiple options to build your email: drag and drop editor, plain text, and custom HTML code. Furthermore, you can also use the MailerLite’s Legacy rich-text editor”, which is almost like a combination between the plain text and block-based editor, minus the overall smoothness of a drag and drop tool.
You can also choose a template among 62 options. There’s a preview option available for the templates and during the email creation process. A word of caution, once you choose a template for the campaign, you can’t change it unless you create a new campaign from scratch.
The design tool itself is based on drag and drop functionality. We also like that you can instantly understand the nature of different blocks because they have example content in them. It’s especially useful for beginners who don’t have much knowledge about email design and structure. However, there’s also a downside with the editor – you’re unable to edit a text block inside the email. Instead, a toolbar slides out where you can insert your content, which is a bit unfamiliar in design.
Once you’ve created your email, you can choose the recipients; either a specific group or all available contacts. Next, you can review the email and all the options you’ve made on the summary page, and make final changes if needed. You can now send your campaign out immediately or schedule it for a later date.
Mobile Editor
MailerLite has a separate app only available on iPhones. You can see your campaign’s results, email previews, schedule messages, and manage your subscriber list. The app is missing the email editing functionality.
Luckily, the editor is accessible and fully-functional in the mobile browser. You might need to turn your device horizontal to see and edit the content column. However, it’s still quite cluttered and isn’t pretty.
Features
MailerLite’s feature set is quite common in the email marketing industry, but they don’t have different tiers for their paid plans. Still, there are differences between the free and paid plans’ features. Interestingly, you can’t add your custom HTML code in the free version.
The main features are drag and drop editing tools, customer segmentation options for targeted emails, contact tags, email automation, sign-up forms, and dynamic content. They also have 110+ integration options with various applications and social media accounts.
MailerLite offers 24/7 customer support over email and a live chat. The latter is only with Premium plans though. They also have a decent knowledge base where you can find answers and further knowledge about email marketing.
Pricing & Plans
MailerLite offers a free and a paid plan. A great thing about the paid plan is that there are no tiers. Once you opt for a paid plan, all the features remain the same no matter how many contacts you have. You can choose to pay a monthly or an annual fee. The latter costs 30% less if pre-paid up to 100,000 contacts. You also get a free website with five landing pages upon signing up.
The cheapest paid plan starts at $7/month (annual payment) with 1,000 contacts ($0.01/contact). The price is $10/month if you choose to pay monthly.
MailerLite offers a 14-day free trial with premium features, and then you can decide if you stay on the free plan or choose to buy the paid version. Remaining on the former loses the premium perks from your account.
Choose Your Email Marketing Service
Most email marketing tools offer the essentials needed to craft a basic email newsletter, but there are fewer options if you want a range of top-notch features such as complete customization, available support, and data analysis.
Not to mention, as a marketer, you might want to consider combining your email marketing service with a CRM to give you even greater functionality that can impact your email marketing as well as other marketing sales, and service efforts. But. ultimately, the best email marketing tool for you depends on your team’s goals and particular needs — so, review the options above as well as the services’ product and pricing pages to get started.
Conclusion
Email marketing has long been the most effective online marketing strategy because of the direct communication it offers between your business and your customers. In today’s high-paced world, we have so many tools at our disposal. In fact, there are tons of email marketing tools on the market. It can be difficult to decide which is best for your small business.
One of the best email marketing tools Quora will help you create successful campaigns and maximize your e-commerce business results. Email marketing tools are pieces of software that help businesses achieve their goals.