Empower your marketing campaign with the best enterprise email marketing software for small businesses and enterprises.You know it! An email marketing software is an essential element of overall enterprise marketing strategy. To be profitable, every business needs to have an email marketing software which itself is a part of your marketing mix. If you’re looking for enterprise level email marketing software then please continue reading this article on best enterprise email campaigns platform.
Email marketing is critical for any business and also so important, but every company chooses the best enterprise email solutions for different reasons. Using email services in the cloud, you can improve your email marketing strategy and be assured run more efficiently in your business. The reason is that with a good email marketing software you have more tools at your disposal. However, this is not always easy to find and even somehow confusing. Reading this article will help you to choose the best email marketing software for your needs
Today’s blog post is all about exploring the current enterprise email market and how you can use it to save time and increase sales. Even though email marketing might seem as old-fashioned technique, using appropriate tools and techniques will allow you to have more effective performance in terms of analytics, achieving business goals, and increasing customers’ engagement.
Best Enterprise Email Marketing Software. Here is the list of email marketing best tools, which help brands to maintain a continuous relationship with potential clients and existing customers at a very low cost.
What makes a good enterprise email marketing platform?
In the SaaS world, enterprise refers to a large business that could have hundreds of employees and thousands of leads to deal with on a monthly basis. Generally speaking, a company with more than 250 employees is considered to be a large enterprise and this is the kind of business enterprise software is designed for.
Unlike smaller businesses, you need a system that your entire sales and marketing team and use seamlessly. You also need a platform that empowers you to handle a large volume of leads and customers and increase the number of leads you’re capable of dealing with as your business grows.
Here are some key things to look out for in enterprise email marketing/CRM software:
- Leads/customers: Enterprise tools should allow you to handle high volumes of leads/customers.
- User profiles: Check the limit of user profiles you’re able to create.
- Automation: These are the features that will help you handle and convert more leads with the same-sized team and budget.
- Personalisation: These are the features that help you turn customer data into more effective marketing messages.
- Analytics: You want to know how your entire team is performing as a unit and as individuals.
- Testing: Built-in testing features should be part of any enterprise email marketing tool.
- Priority support: As an enterprise customer you should be first in line for support when you need it.
- Dedicated account rep: You should also have a dedicated account rep who is familiar with your business and account, as well as the platform itself.
- Integration: You want to make sure your enterprise email marketing/CRM software integrates seamlessly with your other tools.
- Templates: Quality is more important than volume and the ability to create, customise and save your own templates is important.
ActiveCampaign
ActiveCampaign is one of the highest-rated email marketing platforms.
It just happens to also be one of the few platforms that go beyond lip-service when it comes to supporting enterprise companies.
Their reporting and attribution functionality has come on leaps and bounds over the years, as has their deep integration with common enterprise CRMs like Salesforce. And if you’re looking to combine your email marketing and CRM software, ActiveCampaign’s in-built CRM is equally impressive.
When it comes to the boring bits (security, deliverability, and compliance) ActiveCampaign are second-to-none.
Most importantly though, their product is a dream to use. You won’t need days of training, expensive consultants or any of that nonsense as it’s as intuitive as it is powerful.
When it comes to pricing ActiveCampaign is refreshingly transparent and affordable, making it significantly easier to demonstrate ROI on your email marketing budget.
As you can tell, there isn’t much bad to say about ActiveCampaign. I’ve been a vocal critic over the years of their CRM and reporting functionality, but they’ve since made significant gains to improve these.
HubSpot
HubSpot is one of the most famous enterprise marketing and CRM platforms in the industry – and one of the first we wanted to try out for ourselves. In terms of features, you’ll do well to find a single solution for analytics, automation and CRM that offers more.
The problem is you have to pay some serious money to get your hands on all of these features – at least $2,400 per month for an enterprise business and probably more.
Don’t get me wrong, there’s nothing wrong with paying this kind of money for a platform that adds enough value to your business to justify the price. But you can get 90% of HubSpot’s features for roughly $250 with ActiveCampaign and get the other 10% by spending $99 on an additional few tools.
If HubSpot did anything better than the other tools we’re using then it might be a different story but it really seems you’re essentially paying for the privilege of having everything integrated into a single platform (sort of).
I say “sort of” because HubSpot is actually four products: Marketing Hub, Sales Hub, Service Hub and a free CRM that all integrate together.
This isn’t as confusing as it might sound and HubSpot’s does a great job of integrating these products into an intuitive platform. Whether this justifies the price for you is something only you can answer but we decided to take a different approach.
Omnisend
While there are plenty of B2B email marketing providers out there, the rapidly growing e-commerce niche has been a little underrepresented in the past. This is now changing with platforms like Omnisend providing specialist email marketing software for e-commerce brands and online retailers.
Omnisend integrates with all of the major e-commerce platforms, including Shopify, BigCommerce, WooCommerce, Magento and plenty more.
This email marketing solution is designed for online retailers of all sizes and the free version allows you to send 15,000 email per month with basic campaign management features and reporting. Aside from limited features, you have to accept Omnisend branding on your emails if you’re using the free version but it shouldn’t be long before you’re selling more products and ready to upgrade to paid plans.
Starting at $16/monthfor 500 contacts, paid plans allow you to send more emails, automate campaigns, optimise with A/B testing and tempt prospects with a range of incentives, including discount coupon codes, product recommendations, gift boxes and scratch cards.
You can create landing pages on all Omnisend plans, using the platform’s WYSIWYG builder, even on the free version. You also get a range of lead generation tools, including pop-ups, sign-up boxes and exit-intent forms.
Sendinblue
A good option for transactional email
Sendinblue is best-known as one of the leading transactional email services. Building on this reputation they built an email marketing automation product.
We use Sendinblue to send transactional emails for two of our ventures (Leadformly and Serene), as they’re one of the few email marketing providers with servers in the European Union (which helps with our GDPR compliance) and they have good deliverability rates (we’re currently at 98%).
While I can’t comment on their marketing automation features from first-hand experience, it’s evident from our customer surveys that it’s good, but lacks some of the more advanced features (such as goal tracking, native integrations, and annotations).
If you need an email marketing tool with a solid API to get your emails into inboxes with a good deliverability rate, Sendinblue’s pre-built developer recipes make it an excellent choice.
What are Sendinblue’s key features?
Drip
A good option for smaller e-commerce stores
I think it’s fair to say that Drip’s focus is on smaller to medium-sized e-commerce businesses, whereas our next email marketing tool (Omnisend) seems better suited to the larger e-commerce stores.
As you’d expect, Drip integrates deeply with all mainstream e-commerce platforms like Shopify, Magento and WooCommerce – as well as the more obscure and custom-made ones.
With built-in revenue analytics and tools to engage customers across multiple channels (from social channels to SMS) Drip is ideally positioned as a powerful tool for growing e-commerce stores.
Their pricing is also palatable, starting at $19/month for small list sizes.
What are Drip’s key features?
- Visual automation
- Email and SMS marketing
- Dynamic e-commerce content blocks
- Discount codes
- e-commerce Segmentation
- Retargeting
- e-commerce store integrations
- Reporting dashboards
- Split testing sequences
Autopilot
A good option for marketing automation
Gone are the days where email marketing is about sending bulk newsletters.
In today’s digital landscape, it’s essential for email marketing to be smart; sending the right messages to the right leads at the right time, automatically.
That’s why all of our top ten email marketing providers provide marketing automation. As the name would suggest, this is Autopilot’s forte. To boot, they have one of the best-designed canvases for building email automation sequences.
Anyone who has ever built an email automation sequence knows how quickly they can become confusing. Autopilot solves this in a rather quirky way, allowing you to annotate your automation sequences with emojis, stickers and explanations, making it easy for teams to collaborate on building sequences.
Yes, it can get messy – but I’d rather that and be able to understand what’s going on, than having beautiful automation sequences that take half an hour to interpret.
Another feature I love about Autopilot is its ability to trigger actions in your other tools inside Autopilot. This saves having to configure integrations using a tool like Zapier and makes your sequences much easier to understand.
Autopilot’s reporting is also excellent, though, I’ll go into this in more detail in our section on reporting and analytics below.
Starting at $49/month for 2,000 contacts, Autopilot is far from the cheapest option, particularly considering that Autopilot does not offer an in-built CRM. However, Autopilot is extremely intuitive and great for teams that need to collaborate on powerful email automation sequences. If we had to move from ActiveCampaign, this is likely where we’d go.
Constant Contact
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.
WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.
What are you really paying for with enterprise software?
The biggest lesson we learned on our journey of choosing an enterprise email marketing automation system was that you can easily pay over the odds for very little. Price isn’t the only factor by any means – especially at the enterprise level – but you have to begrudge paying thousands per month for something you can get at a fraction of the price with other tools.
At Venture Harbour, we were particularly demanding about usability and getting all the features we needed in a small selection of tools. Your priorities might be slightly different but the ActiveCampaign and Sendinblue combination was the setup that stood out for us – and it also happened to be one of the most affordable.
So make sure you know what you need from an enterprise email marketing automation platform and ask yourself what you’re really paying for.
Conclusion
For the first time in history, classified advertising is no longer king. Nowadays a business needs a software to effectively conduct email marketing campaign. Success of your business depends on how well you can manage your lead source and convert it into sales. No matter how good your business is, you need a better way to connect with potential customers. Email marketing is still an effective way to do that.
Email marketing software helps you create and maintain a pool of email contacts, and use them to communicate information about your business in a way that is cost-effective, and more engaging than traditional advertising.