Social media marketing is a huge field. There are so many tools and tactics to use. It can be overwhelming at times, but it doesn’t need to be that way.
In this world of competition, old principles of marketing is no more valid. Facebook proves to be an excellent platform for marketing via social media
Here are some free Facebook marketing tools that anyone with a Facebook page can use. In this article you will find some advertisement, publishing and targeting tools as well as page measurement and analytic tools.
Facebook customer chat and WordPress plugin
Did you know that you can integrate Facebook advertising tools onto your own website for lead gen as well?
Facebook advertising is a full-funnel channel for reaching leads at the top of the funnel, nurturing leads into customers, and re-engaging customers into repeat business.
And when you power the web chat on your site with Facebook Messenger chat, every new conversation becomes a contact in your MobileMonkey database that you can follow-up with, engage deeper with, and create meaningful customer relationships with.
These contacts can be used as a remarketing audience via in MobileMonkey Facebook ad audience sync (see tool #10), as well as the seed for a custom lookalike audience.
Start by adding the Facebook customer chat widget to your site. Use the chat widget tool to create a custom greeting, placement, and automated welcome conversation.
started.
MobileMonkey click-to-Messenger ad funnel builder
My favorite Facebook ad example is called the click-to-Messenger ad and it’s a unicorn because of a feature called instant lead capture.
As soon as someone clicks the CTA button on the ad, they’re sent to your brand’s Messenger experience.
When they engage with your brand in Messenger, they become a contact with captured lead data and the ability to send follow-up messaging.
Use MobileMonkey’s Facebook Messenger funnel builder to automate the conversation you have with new lead. This trick can infinitely scale your lead gen efforts because you don’t have to manually qualify and collect lead data.
Use the Click-to-Messenger Ads tool in MobileMonkey to set up a Facebook Messenger ad with automated lead capture.
Facebook Ads Manager App
Are you the type of person who is spending less time on your desktop and more time on your smartphone or tablet?
There are billions of smartphone users worldwide and this number is expected to grow even larger. Facebook is aware of this. That’s why the company has dedicated so many resources to providing a strong mobile experience.
But, there is more to the mobile experience than updating your profile and communicating with others. You can also use its Ads Manager App to control all of your marketing campaigns without the need for a desktop computer.
By using the app, marketing professionals have the opportunity to:
- Track ad performance.
- Edit existing ads.
- Edit schedules and budgets.
- Create ads.
- Receive push notifications.
Imagine this: you are traveling and you discover that your Facebook ad budget has run out. As a business owner or social media manager you don’t have to return to the office or pull out your laptop to make changes. You can adjust your budget from your mobile device, immediately putting your small business “back in the game.”
Watch this video for a brief overview of the app. If you haven’t used it before, now’s the time to get started.
. Qwaya
One of the top platforms for creating Facebook advertising campaigns, Qwaya is the perfect solution for media marketing experts.
There are many features worth mentioning, but I want to focus on two of my favorites:
Ads A/B Testing
If you aren’t A/B testing your ads, you’ll never know where to spend your money in the future. With Qwaya, this is never an issue, as you can test every variable imaginable, ensuring that you know what’s performing best at all times.
From ad type to news feed placement, use this feature to get more out of every dollar you spend on your social media strategy.
. Facebook Pixel
The Facebook universal pixel is a foundational tool in any Facebook advertiser’s toolkit.
The pixel on you site or app will power the ability to create custom audiences based on user behavior on your website or app, and give you insights into conversions from your ads.
Be sure to install the Facebook Ad Pixel on your website, app and web properties so you can do advanced audience targeting and run event-based conversion campaigns.
AdEspresso
Have you ever used a marketing tool on your media account that is too complicated? You know it could work for your small business, but you don’t have the time, experience or knowledge to put it to good use.
Well, AdEspresso is the exact opposite. When it comes to Facebook advertising and marketing tools, this one is, by far, among the simplest and most straightforward. It only takes a few minutes to get started, the learning curve is minimal and the results can be astounding for your digital marketing success.
If you stay current with my blog, you know that I’m a big numbers guy. The more data the better and the more chance of quality lead generation. While AdEspresso has a lot going for it, it’s the powerful analytics tools that really gets my blood flowing. Some of the features include:
- Clean, easy to understand visual analytics.
- Customizable dashboards, allowing you to pinpoint top-performing ads and focus on the numbers that mean the most to you.
- Detailed metrics for those who want to dig deeper.
Here is how AdEspresso describes its approach to analytics:
Information is displayed in a clear, actionable way, making it simple to understand how your campaign is being optimized. If you want to go in-depth, you can still access every metric available on Facebook and many more available only in AdEspresso.
WASK
WASK is an all-in-one digital advertising platform that enables users to design, publish, manage, and optimize ads. The main focus of this software solution is to provide a simple, affordable, and all-in-one ad solution for Facebook marketing campaigns.
Key Features
A single panel to create and edit ads, and track metrics from multiple Facebook pages within seconds.
AI-powered Facebook marketing tool to find the perfect target audiences for your ads based on data gathered from your website or social media accounts.
Seamless integration with Facebook Pixel and WordPress.
Brilliant design tool with free templates, images, and layers section.
Automation features/tools like Autopilot, Scheduler, and A/B testing that save time and optimize your ads.
Optimization features such as performance comparison and reporting tools.
Cost
Free Trial: 15 days
Basic: $9 per month
Premium: $19 per month
Professional: $99 per month
You can avail a 15-day free trial.
Pros
Improves conversion and click rates.
Easy-to-use and requires no specific skills.
Affordable pricing, especially the two starting plans.
All-in-one Facebook marketing tool.
Cons
Does not have a mobile app, though the site works well on mobile browsers.
Tool Level
Simple enough for beginners as well professionals to use.
Usability
Digital advertising for Google, Facebook, and Instagram. The free design Facebook marketing tool is useful for social media posts and Stories.
Pro Tip: Although the interface is easy to use, ask the support team when you feel stuck, they respond quite promptly.
ShortStack
ShortStack has positioned itself as the most powerful marketing platform for contests and giveaways.
It helps you easily build and publish campaigns and integrates campaign analytics and email analytics into one platform.
What else can you do with it?
You can get real-time insights on views, shares, traffic sources, and more. It helps you make lead generating landing pages.
Hootsuite Ads
You can’t argue with the fact that Hootsuite is one of the biggest names across the social networks, with millions of brands and individuals using the service to schedule updates.
Hootsuite Ads allows you to take your Facebook advertising campaigns to the next level.
The perfect solution for anybody seeking a simplified tool, there are several things you need to know about Hootsuite Ads:
- Ability to create ads quickly, with as few as two clicks.
- The application automatically scans your Facebook Page and news feed, seeking the best posts to promote to your target audience.
- Assistance defining goals for each ad, allowing you to tailor your marketing campaign to achieve maximum results.
- Advanced ad management features, allowing you to spend less time on ads and more time building your small business. So, you have access to a central location for managing both paid and organic content.
It’s worth noting again that Hootsuite Ads doesn’t do anything to complicate the process of creating and implementing Facebook ads.
HubSpot Ad Management Software
HubSpot’s ad software allows you to create, manage, and report on your digital ads across Facebook, Instagram, and other various ad networks. This is an especially great option if you’re looking for an easy way to tie back your advertising to your entire marketing efforts, all in one place.
The free version is ideal if you’re getting started running Facebook ads and want to generate new leads. With a HubSpot free account, you’ll be able to:
- Build ads quickly and easily using the built-in editor
- Sync your leads to make sure all your contacts are in one place
- Access reports that will let you see exactly which ads your contacts clicked before converting
HubSpot’s free plan also includes additional tools to help you nurture your leads into customers:
- Form and popup builder
- Live chat and chatbots
- Landing page builder
- Email marketing
- And more
Once you begin to outgrow the free limits, HubSpot’s paid plans are designed to assist you on your journey and follow you through your growth as you scale your business.
Once you get more ad spend budget, you can upgrade to the premium features of HubSpot’s ad tool which will allow you to use retargeting to reach people based on their past interactions with you and what you know about them, as well as automate these processes, along with more detailed attribution reports.
Buffer
Buffer is a very popular social media management platform. It helps you schedule and publish Facebook posts and other social media posts.
Its easy-to-use interface is well liked by small and big businesses alike. It contains a browser extension that seamlessly integrates with Chrome, WordPress, and other tools to find content for distribution.
And it provides analytics and insights on the Facebook posts’ reach, likes, and mentions received.
Remarketing audiences from chat audiences/history
Targeting the right audience is key to ad performance. Remarketing audiences convert 4X higher than cold audiences because a warm audience already knows you.
There are many ways you can create a custom remarketing audience, like from website traffic, post engagement, and people connected to your Page.
You can also create very granular audiences based on messaging history with your Page.
Use MobileMonkey audience attributes to create audience segments based on chat history, expressed interests, what they’re looking for, and really anything you ask in interactive messaging from your Facebook Page, website and more.
Facebook boosted post comment autoresponder
The boosted post ad is awesome because you take your best performing organic Facebook content and blast it into the News Feeds of more people than the organic algorithm will show.
This gives the boosted post ad the advantage of a really native content experience, with the extended reach of an ad.
But you can really pour fuel on the boosted post ad when you make it a lead capture tool with a comment guard autoresponder.
Give it a try, just leave a comment on this post and you’ll experience the Messenger autoresponder in action.
Post Planner
Post Planner aims at managing your posts and engagements smartly.
It helps you find, plan, and post great content on your Facebook page. Post Planner’s recommendation engine identifies top performing content that has the likelihood of maximum engagement on your Facebook page.
It helps you get the desired reach in less time. Every engagement is a data point that helps you get better over time. Use the tool to plan your publishing calendar for your Facebook page and more.
Perfect Audience
Similar to AdRoll in many ways, Perfect Audience is a Facebook retargeting tool.
There is no gray area as to what this marketing tool can do for your small business:
When customers leave your web site without converting we serve your ads to them on Facebook.
On the surface, it really is that simple. But, as you dig deeper, you’ll learn that there is more to retargeting than meets the eye. This is where Perfect Audience comes into play, as the service is meant to be your guide.
Once you set up your account (a free trial is available), your dashboard is home to a variety of high-level data:
- Impressions served
- Clicks back to your site
- Conversions
- Cost
Setting up your first campaign only takes a few minutes, thanks to a simple five-step process:
Perfect Audience isn’t the most sophisticated Facebook retargeting tool, but it gets the job done.
Conclusion
More than 1 billion people visit Facebook every day. You can either ignore this audience or do whatever it takes to turn some of these people into paying customers.
Once you create a profitable Facebook advertising campaign, you can scale it accordingly. Maybe you want to spend more money on this strategy. Or, maybe you need to step back because you can’t handle all of the business and lead generations that you are getting. It’s up to you.
Facebook is one of the most popular social media sites in the world. Through advertising, you can quickly reach this audience.
Like with any advertising campaign, you can lose money if you misstep. But, if you rely on one or more of the tools laid out in this post, you’ll be in a better position to succeed.