What is the best free CRM for real estate? If you are looking to manage your contacts within your business, connect with prospects, and bring together important details related to your leads, then you might be overwhelmed by all of the options that are available.
There are several free tools that every real estate professional should consider using. Below is a list of the three free CRM software programs that I think work best for real estate agents. You can add your own addons or choose from a paid version when you outgrow the free version.
EngageBay
Benefits:
EngageBay bills itself as a HubSpot alternative, and sells three business process-orientated suites: Marketing Automation, Live Chat & Helpdesk, and CRM & Sales Bay. The last of these, CRM & Sales Bay, provides contact management tools designed for simplicity and company growth.
The platform provides multi-channel listening, aggregating contact info from across all your customer touchpoints. Track contact activity, web activity, email response, open and click rates, and more.
Integrates with Gmail, Office 365 or any other IMAP service, with two-way sync capabilities. Zapier, SendGrid, Mailgun, Xero, and Mandrill integrations allow you to connect your CRM with your other business processes and further streamline your operations.
Drawbacks:
Could use more native integrations with third-party apps. Email template options are limited in number and simplistic in style.
Pricing:
- A free plan is available, limited to 1,000 contacts and 1,000 branded emails
- Basic plan is $10.39 per user/per month billed annually, and $12.99 per user/per month billed monthly
- Growth plan is $19.99 per user/per month billed annually, and $24.99 per user/per month billed monthly
- Pro plan is $39.99 per user/per month billed annually, and $49.99 per user/per month billed monthly
Contactually
Contactually is a Compass-backed CRM specifically built for real estate agents. The platform facilitates the lead qualification process, helping you build personalized, automated campaigns for leads no matter where they are in the funnel. Additionally, you can save time with its drag-and-drop pipeline management tool and workflow automation program.
Contactually also has an impressive referrals feature that helps you keep natural connections with past clients to encourage referrals and keep your pipeline strong. It’s integrated with Office 365 and Google Workspace, allowing you to sync your email and communication history into the app.
Pricing: $69/month (Professional); $119/month (Accelerator)
8. Wise Agent
Wise Agent is a powerful all-in-one CRM for realtors. Offering seamless transaction management, advanced automation, time management tools, and a central database for all of your client information, Wise Agent can help you manage every area of your business in one place.
With Wise Agent, you can create optimized landing pages on your website, automate lead categorizations and contact assignments, and integrate all of your conversations into a unified interface. You can also use its handy WordPress plugin to create lead capture forms on your website.
Pricing: $29/month; $299/year; Custom
Pipedrive
Pipedrive was designed to simplify the CRM experience for users. The tool makes sales visual by creating customized pipelines so you can see exactly where all of your deals are in the sales process.
Notable features include reminders, Google Calendar syncing, and task automation. Its visual sales pipeline also allows you to update contact data, create new deals, and take a sale from start to finish in one intuitive, drag-and-drop interface.
Pipedrive also offers a mobile app and integrates with popular third-party systems, including Asana, Trello, and Slack.
Propertybase
Propertybase is an end-to-end real estate platform with integrated CRM, marketing, and Internet Data Display (IDX) website software. With their CRM, you can manage listings on real estate websites and create automated ad campaigns on social media sites, so that your properties get seen by the right buyer at the right time. It also integrates with major MLSs and allows you to syndicate listings on real estate portals.
This powerful CRM allows you to automate your daily tasks and oversee operational data in one place, so you and your team can focus on selling homes.
With Propertybase, you are also able to create visually stunning websites that are directly connected to your CRM, meaning you never miss a lead.
Pricing: Contact Propertybase for pricing
Zendesk Sell (also known as Base CRM)
Zendesk Sell helps teams enhance productivity and pipeline visibility. This tool allows real estate teams with agents in different markets to stay in communication. Its features include email tracking, email automation, click-to-call capabilities, call recording tools, sales scripts, and automatic prospect searches via their Reach tool. This last feature is ideal for commercial real estate agents who need to connect with key stakeholders in other businesses. Reach compiles a list of prospects based on company size, title, and industry.
Zendesk Sell also offers funnel tracking and robust analytics so your agents know where their time is best spent.
Pricing: $19/user/month (Sell Team); $49/user/month (Sell Professional); $99/user/month (Sell Enterprise)
Zoho
Zoho CRM allows agents to connect with customers, no matter where they are. By integrating with live chat software, email, and social media, you can set up real-time notifications to be in the know any time a lead or customer interacts with your business. The real-time reports and insights ensure you can have up-to-date data at your fingertips no matter your location.
Other features include the ability to automate workflows, manage contacts, and manage deals from stage to stage. You can also build a sales process for your real estate agents so that prospective buyers get a consistent experience regardless of the team member they work with.
Real Geeks
Real Geeks CRM provides automated support for real estate businesses. As leads enter the system, agents can be notified via email and mobile, allowing them to follow up immediately. Managers can also track agent accountability and productivity for optimal performance and training opportunities.
With Real Geeks, you can also create an IDX website for your real estate business without needing to code it from the ground up. Using this website creation feature, you can list properties from your target geographical areas, create landing pages for each of your agents, and create a home valuation landing page for prospective home sellers. All the leads that come through the site will automatically enter your CRM as contacts.
Pricing: Contact Real Geeks for pricing
14. CINC
CINC is a real estate platform dedicated to helping agents stay engaged with their clients and customers. With CINC, agents can manage the entire sales process, from lead generation to client retention. Notable features include comprehensive pipeline views, team management tools, and lead nurturing capabilities.
Like Real Geeks, CINC allows you to create an IDX website that includes your property listings and distributes these listings to other real estate websites. You can also create tasks and reminders in CINC Agent, their mobile app. They also offer Open Houses, an app that allows you to collect the contact information of prospective home buyers during open houses.
Pricing: Contact CINC for pricing
Market Leader
Market Leader offers real estate agents and teams the tools to streamline the selling process.
Their agent tools help you generate leads and turn them into lifelong clients.
Market Leader also offers robust product support and training courses to help agents get the most out of the platform.
Other features include automated text and email alerts, automated listing alerts to your clients, and marketing automation tools. You also have the ability to create an IDX website, which will allow you to list properties on your site and directly capture leads.
Pricing: Contact Market Leader for pricing
Capsule
Benefits:
Capsule works to bump not just your customer relationships, but all your business relationships, to the next level. And this it does ever so simply, with a clean user interface and zero learning curve.
Rather than piling on extended features, Capsule quite simply hones in on being really good at managing daily work. You can instantly find out what’s going on with your sales pipeline (bids, lead generation, proposals, customer data, etc.) and what your team needs to do and when.
It also makes it easy to find key information—contact lists can be imported from Gmail, Outlook, and your CSV spreadsheet and database files.
If you run a business solo or with a partner, you can get by with Capsule’s free version (the cap is two users). The Professional version features Zapier, G Suite, Zendesk, Twitter, and Mailchimp integration, helping you collect information and capture leads from across your apps.
Drawbacks:
The free plan is capped at 250 contacts, so you may find yourself suddenly hitting a glass ceiling and having to commit to a paid plan. To keep using the product you’ve invested in for your day-to-day business, you may go from paying nothing to dishing out $18/month (or exponentially more).
Apart from that, in order to track and auto-generate contacts from email, you’ll have to remember to BCC them to your Dropbox, which is quite easy to forget.
Pricing:
- Free, basic version of Capsule is available for up to 2 users.
- Professional version is priced at $18 per user/ per month, billed monthly.
- Teams version is priced at $36 per user/per month, billed monthly.
A 30-day free trial is available for Professional and Teams.
BenchmarkONE 
Benefits:
BenchmarkONE is a very comprehensive CRM system for sales and marketing. It’s also great for email marketing automation to gather and qualify prospects. The sales automation features manage your pipeline and help win more successful conversions.
It’s great for small to medium businesses like agencies, private practices and consultants. It also offers very detailed analytics and reporting.
Drawbacks:
Teams with more than 5 people will need to take a more expensive plan. There are no customer support tools, so it’s not a truly all-in-one CRM.
Pricing:
- Free version is good just for 1 user
- Core $70 is for 2 users per month, billed semi-annually
- Pro $139 is for 5 users per month, billed semi-annually
- Enterprise $199 is for unlimited users per month, billed semi-annually
There are also 2 premium onboarding services valued at $199 (included with Core Plans) and $399 (included with Pro and Enterprise plans).
EngageBay
Benefits:
EngageBay bills itself as a HubSpot alternative, and sells three business process-orientated suites: Marketing Automation, Live Chat & Helpdesk, and CRM & Sales Bay. The last of these, CRM & Sales Bay, provides contact management tools designed for simplicity and company growth.
The platform provides multi-channel listening, aggregating contact info from across all your customer touchpoints. Track contact activity, web activity, email response, open and click rates, and more.
Integrates with Gmail, Office 365 or any other IMAP service, with two-way sync capabilities. Zapier, SendGrid, Mailgun, Xero, and Mandrill integrations allow you to connect your CRM with your other business processes and further streamline your operations.
Drawbacks:
Could use more native integrations with third-party apps. Email template options are limited in number and simplistic in style.
Pricing:
- A free plan is available, limited to 1,000 contacts and 1,000 branded emails
- Basic plan is $10.39 per user/per month billed annually, and $12.99 per user/per month billed monthly
- Growth plan is $19.99 per user/per month billed annually, and $24.99 per user/per month billed monthly
- Pro plan is $39.99 per user/per month billed annually, and $49.99 per user/per month billed monthly
Contactually
Contactually is a Compass-backed CRM specifically built for real estate agents. The platform facilitates the lead qualification process, helping you build personalized, automated campaigns for leads no matter where they are in the funnel. Additionally, you can save time with its drag-and-drop pipeline management tool and workflow automation program.
Contactually also has an impressive referrals feature that helps you keep natural connections with past clients to encourage referrals and keep your pipeline strong. It’s integrated with Office 365 and Google Workspace, allowing you to sync your email and communication history into the app.
Pricing: $69/month (Professional); $119/month (Accelerator)
8. Wise Agent
Wise Agent is a powerful all-in-one CRM for realtors. Offering seamless transaction management, advanced automation, time management tools, and a central database for all of your client information, Wise Agent can help you manage every area of your business in one place.
With Wise Agent, you can create optimized landing pages on your website, automate lead categorizations and contact assignments, and integrate all of your conversations into a unified interface. You can also use its handy WordPress plugin to create lead capture forms on your website.
Pricing: $29/month; $299/year; Custom
Pipedrive
Pipedrive was designed to simplify the CRM experience for users. The tool makes sales visual by creating customized pipelines so you can see exactly where all of your deals are in the sales process.
Notable features include reminders, Google Calendar syncing, and task automation. Its visual sales pipeline also allows you to update contact data, create new deals, and take a sale from start to finish in one intuitive, drag-and-drop interface.
Pipedrive also offers a mobile app and integrates with popular third-party systems, including Asana, Trello, and Slack.
Propertybase
Propertybase is an end-to-end real estate platform with integrated CRM, marketing, and Internet Data Display (IDX) website software. With their CRM, you can manage listings on real estate websites and create automated ad campaigns on social media sites, so that your properties get seen by the right buyer at the right time. It also integrates with major MLSs and allows you to syndicate listings on real estate portals.
This powerful CRM allows you to automate your daily tasks and oversee operational data in one place, so you and your team can focus on selling homes.
With Propertybase, you are also able to create visually stunning websites that are directly connected to your CRM, meaning you never miss a lead.
Pricing: Contact Propertybase for pricing
Zendesk Sell (also known as Base CRM)
Zendesk Sell helps teams enhance productivity and pipeline visibility. This tool allows real estate teams with agents in different markets to stay in communication. Its features include email tracking, email automation, click-to-call capabilities, call recording tools, sales scripts, and automatic prospect searches via their Reach tool. This last feature is ideal for commercial real estate agents who need to connect with key stakeholders in other businesses. Reach compiles a list of prospects based on company size, title, and industry.
Zendesk Sell also offers funnel tracking and robust analytics so your agents know where their time is best spent.
Pricing: $19/user/month (Sell Team); $49/user/month (Sell Professional); $99/user/month (Sell Enterprise)
Zoho
Zoho CRM allows agents to connect with customers, no matter where they are. By integrating with live chat software, email, and social media, you can set up real-time notifications to be in the know any time a lead or customer interacts with your business. The real-time reports and insights ensure you can have up-to-date data at your fingertips no matter your location.
Other features include the ability to automate workflows, manage contacts, and manage deals from stage to stage. You can also build a sales process for your real estate agents so that prospective buyers get a consistent experience regardless of the team member they work with.
Real Geeks
Real Geeks CRM provides automated support for real estate businesses. As leads enter the system, agents can be notified via email and mobile, allowing them to follow up immediately. Managers can also track agent accountability and productivity for optimal performance and training opportunities.
With Real Geeks, you can also create an IDX website for your real estate business without needing to code it from the ground up. Using this website creation feature, you can list properties from your target geographical areas, create landing pages for each of your agents, and create a home valuation landing page for prospective home sellers. All the leads that come through the site will automatically enter your CRM as contacts.
Pricing: Contact Real Geeks for pricing
CINC
CINC is a real estate platform dedicated to helping agents stay engaged with their clients and customers. With CINC, agents can manage the entire sales process, from lead generation to client retention. Notable features include comprehensive pipeline views, team management tools, and lead nurturing capabilities.
Like Real Geeks, CINC allows you to create an IDX website that includes your property listings and distributes these listings to other real estate websites. You can also create tasks and reminders in CINC Agent, their mobile app. They also offer Open Houses, an app that allows you to collect the contact information of prospective home buyers during open houses.
Pricing: Contact CINC for pricing
Market Leader
Market Leader offers real estate agents and teams the tools to streamline the selling process.
Their agent tools help you generate leads and turn them into lifelong clients.
Market Leader also offers robust product support and training courses to help agents get the most out of the platform.
Other features include automated text and email alerts, automated listing alerts to your clients, and marketing automation tools. You also have the ability to create an IDX website, which will allow you to list properties on your site and directly capture leads.
Pricing: Contact Market Leader for pricing
Capsule
Benefits:
Capsule works to bump not just your customer relationships, but all your business relationships, to the next level. And this it does ever so simply, with a clean user interface and zero learning curve.
Rather than piling on extended features, Capsule quite simply hones in on being really good at managing daily work. You can instantly find out what’s going on with your sales pipeline (bids, lead generation, proposals, customer data, etc.) and what your team needs to do and when.
It also makes it easy to find key information—contact lists can be imported from Gmail, Outlook, and your CSV spreadsheet and database files.
If you run a business solo or with a partner, you can get by with Capsule’s free version (the cap is two users). The Professional version features Zapier, G Suite, Zendesk, Twitter, and Mailchimp integration, helping you collect information and capture leads from across your apps.
Drawbacks:
The free plan is capped at 250 contacts, so you may find yourself suddenly hitting a glass ceiling and having to commit to a paid plan. To keep using the product you’ve invested in for your day-to-day business, you may go from paying nothing to dishing out $18/month (or exponentially more).
Apart from that, in order to track and auto-generate contacts from email, you’ll have to remember to BCC them to your Dropbox, which is quite easy to forget.
Pricing:
- Free, basic version of Capsule is available for up to 2 users.
- Professional version is priced at $18 per user/ per month, billed monthly.
- Teams version is priced at $36 per user/per month, billed monthly.
A 30-day free trial is available for Professional and Teams.
BenchmarkONE
Benefits:
BenchmarkONE is a very comprehensive CRM system for sales and marketing. It’s also great for email marketing automation to gather and qualify prospects. The sales automation features manage your pipeline and help win more successful conversions.
It’s great for small to medium businesses like agencies, private practices and consultants. It also offers very detailed analytics and reporting.
Drawbacks:
Teams with more than 5 people will need to take a more expensive plan. There are no customer support tools, so it’s not a truly all-in-one CRM.
Pricing:
- Free version is good just for 1 user
- Core $70 is for 2 users per month, billed semi-annually
- Pro $139 is for 5 users per month, billed semi-annually
- Enterprise $199 is for unlimited users per month, billed semi-annually
There are also 2 premium onboarding services valued at $199 (included with Core Plans) and $399 (included with Pro and Enterprise plans).
Conclusion
The right CRM system can help you and your customers and agents harness the power of data — and we’re going to help you find the best CRM for your needs in no time.