Real estate sales is a process of lead generation and software is crucial for making the most of that process. Nowadays, several online tools and apps which you can use to manage your leads and prospects on the go. But, not every software meets your requirements and exceed your expectations.
Therefore, we’ve come up with this list of top best real estate crm which you can choose from for your business.
Bitrix24: Best for Client & Vendor Invoicing
Solid all-around CRM option with invoicing features for seamless payment transactions.
Price Range: Free to $159 per user, per month (30-day free trial)Overall RatingFree Plans + TrialsCore FeaturesEase-of-UseCustomizationApp IntegrationCustomer Support
Pros:
- Unlimited users, leads, and contacts
- Generate and send custom invoices
- Built-in team communication tools
Cons:
- Customer support limited to live chat
- Bulk messaging only with paid plan
- Automation rules missing on free plan
Bitrix24 has features that are often limited or missing on most free real estate CRMs. Noteworthy is Bitrix24’s invoicing system, which allows agents to create custom invoices from existing deals, then email them. Meanwhile, real estate teams will appreciate the ability to send messages, make audio calls, and hold video conferences within the CRM. Bitrix24’s premium tiers introduce nice amenities but most also add user caps, unlike its free plan.
Bitrix24 Pricing
- Bitrix24 Free-for-Life: Support for unlimited users
- Basic: $39 per user, per month; 5-seat max
- Standard: $79 per user, per month; 50-seat max
- Professional: $159 per user, per month
- Free Trial: 30 days
Bitrix24 Key Features
- Unlimited: Unlimited users with access to unlimited contacts, deals, and leads.
- Invoicing: Convert deals to invoices, then print or send via email.
- Communication: Chat, voice calls, and video conferencing are built-in.
- Landing pages: Create a website and connect your own domain.
Daylite: Best for Apple & Mac Users
Mac-specific CRM offering real estate features and robust integrations with Apple products and software.
Price Range: Free to $29 per user, per month (30-day free trial)Overall RatingFree Plans + TrialsCore FeaturesEasy-of-UseCustomizationApp IntegrationCustomer Support
Pros:
- Works with or without internet
- Customizable reports and pipelines
- Integrates with Apple products
Cons:
- Only 100MB storage on free tier
- Limited to two projects and tasks each
- Exclusive to Apple users
Daylite tied for the highest overall score despite being a Mac-only product. That caveat doesn’t diminish Daylite’s solid core of features, which include offline access, customizable properties, and referral tracking. Plus, Daylite integrates with a wide range of Apple and third-party business apps. A drawback to Daylite’s free tier is its lack of storage (100MB); busier agencies may want to upgrade to the premium plan with 100GB storage.
Daylite Pricing Upgrades
- Free-for-Life: Unlimited users and 2 projects
- Single-Tier Pricing: $24 per user, per month
- Free trial: 30-day free trial
Daylite Key Features
- Apple Integration: Daylite plays nice with Siri, Mail, Notification Center, and more.
- Other app integrations: Popular apps include Zapier, MailChimp ,and SignEasy.
- Customization: You can customize pipelines, reports, and contact fields.
- Offline access: No internet is needed to access data.
Best RealOffice360 Feature for Real Estate Agents: Opportunity Tracker
We notice that missing from a lot of free non-real estate options is a thoughtful pipeline management tool. Sure, you can get this option if you upgrade to the paid plan, but with RealOffice360, it is a native tool in the Free Forever plan.
The Opportunity Tracker shows you exactly what’s happening in your pipeline and offers customization options to add stages where you need them. Most interestingly, it lets you connect your lead generation directly to your tracker so that new leads coming in from tools like Zillow Premier Agent or BoldLeads are automatically dropped in the right place.
Where RealOffice360 Comes Up Short: Virtually No Marketing
If you’re going with the RealOffice360 free plan, there are virtually no marketing options available. Yes, you can send individual emails through the platform. You can even link the CRM to your Skype account to make calls straight from your computer. But if you want even the most basic email marketing functionality, you’ll have to upgrade to a paid plan.
RealOffice360 Upgrade Options
There’s a single paid plan with RealOffice360: Premium. You can choose to pay month-to-month for $29, or you can pay a year in advance for $19 per month. Upgrading to the Premium plan gives you access to email marketing via Mailchimp, customization options, priority support, and expanded file storage.
Final Thoughts on RealOffice360
The RealOffice360 real estate CRM is a unique offering in this space. Yes, this is a platform designed for real estate agents specifically. One of the challenges with many options on this list is that they are intended for general sales professionals and lack some specificity required for ideal functionality.
RealOffice360 is an excellent toolkit for tech-savvy real estate professionals who want a tool that can streamline their process. Its attractive platform makes it a pleasure to use. While it will do just fine as a database tool and even a pipeline management tool, it doesn’t provide many of the higher-level marketing functionalities most agents expect from a CRM in 2021.
But, since this platform has a completely free-forever-no-credit-card-required option, you can try it out yourself today to see if it works for you.
HubSpot CRM: Best Free CRM for App Integrations
Free general CRM option offering 500 app integrations and rated as our best general CRM option.
Price Range: Free to $1,200 per month (Sales Hub)Overall RatingFree Plans + TrialsCore FeaturesEase-of-UseCustomizationApp IntegrationCustomer Support
Pros:
- App Marketplace has 500+ apps
- Unlimited users plus 1mm contacts
- Customize to fit industry needs
Cons:
- Expensive upgrades with no free trials
- Lacks native real estate features
- No automation with free plan
HubSpot’s free CRM can be tailored to fit the needs of any real estate business. It supports unlimited users and can store one million non-marketing contacts. While HubSpot is not rich in native real estate features, you can fill most of those gaps via custom properties and third-party app integrations, of which HubSpot’s marketplace has over 500. Premium upgrades are costly but add enhanced features like lead scoring, automation, and custom reports.
HubSpot CRM Pricing
- Free-for-Life: Unlimited users and 1 million contacts
- Sales Hub Starter: $45 per month, starting at two users
- Sales Hub Professional: $450 per month, starting at five users
- Sales Hub Enterprise: $1,200 per month, starting at 10 users
HubSpot CRM Key Features
- Hundreds of app integrations: Includes Zapier, Calendly, HelloSign, and MailChimp.
- Users and contacts: Comes with unlimited users and a million non-marketing contacts.
- Custom properties: Tailor HubSpot CRM to measure real estate-specific metrics.
- Contact management tools: Track activity and receive 10 email notifications a month.
Streak CRM for Real Estate
Are you a Google Workspace evangelist? If so, Streak may be the right CRM for you. This tool helps you track deals in your Gmail inbox. Save time by managing your contacts in your existing inbox without switching systems.
You can use this CRM directly on your Chrome browser, shortening onboarding significantly by removing the adoption phase. Simply install the free extension and you’re ready to use the tool with your Google apps.
The free and Solo versions come with powerful features such as pipeline management, email tracking, automatic email categorization, tasks, and reminders. The Pro and Enterprise versions offer more advanced functionalities such as reports and access to the Streak API.
Pricing: Free; $15/user/month (Solo); $49/user/month (Pro); $129/user/month (Enterprise)
Apptivo
With Apptivo, you can access your contact information, project management tools, invoicing systems, and email campaigns in one place. Apptivo allows you to access client data from anywhere and create powerful automation rules that save your and your client’s time.
Additional features include the ability to manage inventory, create work orders, and assign sales territories to agents. You can also create assignment rules that automatically assign leads and customers to your reps.
Apptivo integrates with tools that may already be in your tech stack, including Google Workspace, Slack, QuickBooks, PayPal, Office 365, RingCentral, and Dropbox. This allows you to manage everything in one place without having to hop from app to app.
Pricing: $10/user/month (Lite); $12/user/month (Premium)
Zoho
Zoho CRM allows agents to connect with customers, no matter where they are. By integrating with live chat software, email, and social media, you can set up real-time notifications to be in the know any time a lead or customer interacts with your business. The real-time reports and insights ensure you can have up-to-date data at your fingertips no matter your location.
Other features include the ability to automate workflows, manage contacts, and manage deals from stage to stage. You can also build a sales process for your real estate agents so that prospective buyers get a consistent experience regardless of the team member they work with.
Real Geeks
Real Geeks CRM provides automated support for real estate businesses. As leads enter the system, agents can be notified via email and mobile, allowing them to follow up immediately. Managers can also track agent accountability and productivity for optimal performance and training opportunities.
With Real Geeks, you can also create an IDX website for your real estate business without needing to code it from the ground up. Using this website creation feature, you can list properties from your target geographical areas, create landing pages for each of your agents, and create a home valuation landing page for prospective home sellers. All the leads that come through the site will automatically enter your CRM as contacts.
Pricing: Contact Real Geeks for pricing
CINC
CINC is a real estate platform dedicated to helping agents stay engaged with their clients and customers. With CINC, agents can manage the entire sales process, from lead generation to client retention. Notable features include comprehensive pipeline views, team management tools, and lead nurturing capabilities.
Like Real Geeks, CINC allows you to create an IDX website that includes your property listings and distributes these listings to other real estate websites. You can also create tasks and reminders in CINC Agent, their mobile app. They also offer Open Houses, an app that allows you to collect the contact information of prospective home buyers during open houses.
Pricing: Contact CINC for pricing
Market Leader
Market Leader offers real estate agents and teams the tools to streamline the selling process.
Their agent tools help you generate leads and turn them into lifelong clients.
Market Leader also offers robust product support and training courses to help agents get the most out of the platform.
Other features include automated text and email alerts, automated listing alerts to your clients, and marketing automation tools. You also have the ability to create an IDX website, which will allow you to list properties on your site and directly capture leads.
Pricing: Contact Market Leader for pricing
Conclusion
There are tons of free real estate CRM software, but not all of them will help you maximize your time and generate more leads. This article lists top 5 best free CRM for real estate brokers 2019. We also take a look at their features to help you pick up the best one for your business.