The increasing competition in Real Estate business has made Real Estate Business more challenging and competitive. Real estate agents who had been using the traditional methods of listing and taking on leads have started to realize that they need a better way to handle their business. How? By building their own website and integrating the latest real estate tools in them which will take care of their marketing, their business development, paperwork, communication with clients, billing, appointment setting management etc. – in one simple online platform that they can access anytime from anywhere. Hence many free CRM software’s for real estate are being build for this purpose.The increasing competition in Real Estate business has made Real Estate Business more challenging and competitive.
Real estate agents who had been using the traditional methods of listing and taking on leads have started to realize that they need a better way to handle their business. How? By building their own website and integrating the latest real estate tools in them which will take care of their marketing, their business development, paperwork, communication with clients, billing, appointment setting management etc. – in one simple online platform that they can access anytime from anywhere. Hence many free CRM software’s for real estate are being build for this purpose.
HubSpot
Our all-in-one CRM is designed to grow with your business, making your job easier every step of the way. With features such as contact management, email templates, and meeting scheduling, HubSpot CRM is designed to help you sell faster and better.
Its features include email templates, call tracking tools, sales automation capabilities, and pipeline management systems. You can also automate tasks, create a personalized appointment scheduler, add live chat to your website, and integrate the CRM with your company’s apps and tools through our App Marketplace.
HubSpot CRM is part of Sales Hub and can be bundled with Marketing Hub, CMS Hub, and Service Hub for even greater functionality. This tool is ideal for real estate agencies that want to scale while keeping all of their systems unified in one place.
Pricing: Free; $45/month (Starter); $450/month (Professional); $1,200/month (Enterprise)
Freshsales
Benefits:
Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to— attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships.
With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities. With Freddy AI, salespeople can get insights into the best deals to go after and what actions to take and predict revenue with sales forecasting. Businesses can take the next step forward towards powerful pipeline management with Freshsales. Also, the option to use native CPQ makes generating and sharing quotes and other vital sales assets hassle-free.
Drawbacks:
Like many vendors, some of the better features are reserved for premium packages. Among these for Freshworks CRM are time-based workflows, some chatbot tools and advanced metric reporting. But overall, the free and basic plans are a decent place to start, and you can always upgrade.
Pricing:
- There is a Free Forever Startup plan
- Growth plan is $15 per user/month billed annually
- Pro plan is $39 per user/month billed annually
- Enterprise plan is $69 per user/month billed annually
Less Annoying CRM
Benefits:
Less Annoying CRM (aka LACRM) is designed as an all-inclusive CRM solution for small businesses. They offer a long 30-day free trial. After that, they have a single, low-cost paid plan.
LACRM handles task management, lead-to-sale, contact management, and follow-ups. Manage all your customer data, track your leads through sales pipelines. Stay on top of events and to-dos (in easy-to-use calendar and agenda formats). Makes a great real estate crm.
Emails written and received outside a CRM platform can be logged inside LACRM. The app provides every user with a unique email logging address. You can create a contact with whatever email provider you use.
Drawbacks:
There are minimal app integrations, which might be a significant limitation, depending on your needs. The app sends out notifications by SMS or email, but not in-app, which feels a bit retro.
Pricing:
- $15 per user/per month, billed monthly.
LACRM offers a risk-free, 30-day free trial for its only pricing plan.
Zoho
Benefits:
Zoho CRM provides a small business-friendly platform with a simple user interface, customizable modules, pragmatic automation, and social media features.
If you’re seeking free-ness, their unpaid plan for up to three users is a good place to start. The platform will allow you to build up and define specific workflow, manage leads, and start rationalizing day-to-day operations. It integrates with Twitter, Google+, and Facebook too, so you can reach out to leads with superhuman perfect timing.
Once you outgrow the free CRM, you can upgrade to the reasonably priced Standard version of Zoho, which pumps up the usability factor with robust sales forecasting and KPI tracking. The Enterprise version piles on more features like stage-by-stage sales funnel tracking, data comparisons across users, teams, regions, products/services, and much more.
Drawbacks:
Zoho has no email tracking or individual lead notifications, which might be a problem if one-on-one, long-term engagement with specific users is integral to your business. UI can be a bit laggy. Paying for Zoho add-on modules to give the CRM more mileage can shoot up operational costs quickly.
The free version lacks mass emailing features and overall the CRM has pretty limited customizability.
Pricing:
- A free version is available for up to 3 users. 15-day free trial for paid versions.
- Standard edition is $14 per user/month, billed annually.
- Professional edition is $23 per user/month, billed annually.
- Enterprise edition is $40 per user/month, billed annually.
- Ultimate edition is $52 per user/month, billed annually. Exclusive 30-day free trial.
Zillow Premier Agent CRM
The Zillow Premier Agent CRM gives you “client insights you can’t see anywhere else.” You’re able to see your clients’ Zillow search activity right within the CRM, giving you the information you need to serve them best. Zillow also offers a free mobile app that allows you to respond to leads and run your business on the go.
Its productivity features include tasks, custom notes, and reminders. If you use the Zillow CRM, you’ll be the only agent prospective home buyers see on your property listing, eliminating competition. One potential drawback is that this tool is connected only to Zillow and no other residential real estate websites.
Pricing: Free
3. AgileCRM
Though AgileCRM is not marketed specifically to realtors, there are several features that realtors can benefit from. With unlimited document storage, task management, document tracking, and appointment setting, this system is ideal for small teams that want to work out of one collaborative tool (the platform is free for up to 10 users).
With AgileCRM, you can track your leads based on where they are in the sales process, giving you maximum visibility for your pipeline.
You can also track your sales, marketing, and service efforts in one platform, allowing you to create a consistent client experience from the moment a prospective buyer reaches out to you. This software tool integrates with social media networks, helpdesk solutions such as Zendesk, and productivity apps such as Gmail and Google Drive.
Pricing: Free; $8.99/user/month (Starter); $29.99/user/month (Regular); $47.99/user/month (Enterprise)
Streak CRM for Real Estate
Are you a Google Workspace evangelist? If so, Streak may be the right CRM for you. This tool helps you track deals in your Gmail inbox. Save time by managing your contacts in your existing inbox without switching systems.
You can use this CRM directly on your Chrome browser, shortening onboarding significantly by removing the adoption phase. Simply install the free extension and you’re ready to use the tool with your Google apps.
The free and Solo versions come with powerful features such as pipeline management, email tracking, automatic email categorization, tasks, and reminders. The Pro and Enterprise versions offer more advanced functionalities such as reports and access to the Streak API.
Pricing: Free; $15/user/month (Solo); $49/user/month (Pro); $129/user/month (Enterprise)
Apptivo
With Apptivo, you can access your contact information, project management tools, invoicing systems, and email campaigns in one place. Apptivo allows you to access client data from anywhere and create powerful automation rules that save your and your client’s time.
Additional features include the ability to manage inventory, create work orders, and assign sales territories to agents. You can also create assignment rules that automatically assign leads and customers to your reps.
Apptivo integrates with tools that may already be in your tech stack, including Google Workspace, Slack, QuickBooks, PayPal, Office 365, RingCentral, and Dropbox. This allows you to manage everything in one place without having to hop from app to app.
Pricing: $10/user/month (Lite); $12/user/month (Premium)
Bitrix24
Bitrix24 offers advanced multimedia features within a free CRM interface. Realtors can communicate directly with leads and clients through live video chat, social media messenger, call back forms, and phone-in chat. Bitrix24 also has pipeline management tools that offer full project visibility, helping you keep deadlines in check.
With its sales funnel automation capability, you can remove the manual work from managing your pipeline. Another great feature is the ability to track your marketing expenses and calculate return-on-investment without needing to install another tool (available in the CRM+ special plan and Standard business plan).
You can access this CRM from your web browser, phone, or desktop.
Really Simple Systems
Benefits:
Really Simple Systems (RSS for short) doesn’t shy away from touting their marketing automation, sales and service platform as simple—but that doesn’t mean it lacks sophistication, it’s just really easy to use. This is especially handy for companies with distributed offices and remote workforces.
While they have paid-for versions, their free option is more than just a temporary trial offer for companies up to two users, so budding businesses and solo entrepreneurial ventures can use the CRM without watching the calendar. It allows for unlimited contacts and up to 100 MBs of document storage. The free version includes many of the core features including sales automation and customer service.
Free users will be able to access distinct management tools for both contacts, which updates in real time all relevant info and related tasks for contacts, vendors and suppliers; and leads, which aims to convert contacts into eventual sales. RSS also does reporting their own way, dividing up the action in two parts.
For one, there’s ‘Listing reports’ for quick stats on simple questions like, “how many hits did we get this month?” (you can formulate more complex questions too). Then there’s ‘Forecast reports’ which focus on expected sales numbers in a variety of time frames.
For small businesses in the B2B game, RSS makes moving into the CRM zone a snap.
Drawbacks:
Generating reports is probably more complex than it needs to be. Opportunities system can be a bit clunky to use. Email marketing could be better; the email templates are fairly basic.
Also, if you’re using Outlook, you can’t link tasks to trigger active reminders in your inbox.
Pricing:
- Free plan for up to 2 users.
- Starter plan is $14 per user/per month billed annually, and $15 per user/per month billed monthly.
- Professional plan is $30 per user/per month billed annually, and $33 per user/per month billed monthly.
- Enterprise plan is $46 per user/per month billed annually, and $50 per user/per month billed monthly.
Less Annoying CRM
Less Annoying CRM was designed with small businesses in mind. The platform is designed to be incredibly easy to use and learn for teams, offering no-fuss contact management.
They also offer customizable real estate features, including pipelines for tracking sellers and buyers and straightforward reporting.
You can also keep all of your entire team’s events and tasks in one calendar, streamlining communication from agent to agent and reducing friction in internal projects. Less Annoying CRM also allows you to restrict access to certain data and tools so that your team can focus only on what they need to focus on.
Pricing: $15 per user per month
LionDesk
LionDesk is an integrated CRM platform for real estate professionals. The tool makes client management a breeze by tracking your emails, phone calls, and messages in one easily searchable platform.
You can also create shortcodes that can be used on signage and other materials, allowing leads to quickly contact you from any location. You can build multi-channel campaigns, remind yourself of important tasks, and create Facebook ads easily. The tool integrates with Zillow, Realtor.com, and Ylopo.
Pricing: $21/month (Starter); $42/month (Pro+); $83/month (Elite)
26. Freshworks CRM
Although not targeted toward the real estate industry, Freshworks offers a simple platform that’s perfect for real estate professionals who want straightforward contact management without a cluttered interface.
The platform includes features such as lead scoring and a built-in phone system, so you can keep all your lead communications in one place. You can also add custom fields, create custom sales activities, and manage your sales pipeline in an intuitive drag-and-drop interface.
Pricing: $29/user/month (Growth); $69/user/month (Pro); $125/user/month (Enterprise)
Insightly
Insightly helps real estate teams build personalized experiences for their clients. With features such as lead tracking, lead routing, and bulk email tools, you and your team can work smarter, not harder, to connect with more leads.
This tool offers a powerful workflow automation feature that allows you to schedule emails, create tasks, update records, and send alerts to yourself based on the parameters you set. You can also create detailed dashboards to track close rates and see your real estate business’s performance over time.
Pricing: $29/user/month (Plus); $49/user/month (Professional); $99/user/month (Enterprise)
NetHunt CRM
NetHunt CRM is specifically created for real estate agents and agencies. This tool integrates seamlessly with Google Workspace, allowing you to close deals, manage contacts, and organize buyer profiles directly in your Gmail web app.
You can also keep all of the client’s data within your Gmail account, giving you access to critical documents and previous conversations so that you don’t lose track of any details. You can also create email templates that make it effortless and easy to communicate with clients.
Pricing: $24/user/month (Basic); $48/user/month (Business); $99/user/month (Advanced)
Shape
Shape CRM is a powerful real estate CRM with a simple, clean interface for managing contacts and deals. It allows you to automate emails, text your clients and contacts, sync the tool with MLS listings, and collect reviews and feedback from your clients.
You can also dial clients directly from the tool and prioritize leads based on activity or pre-qualifying parameters. Shape CRM integrates with Google Workspace, Outlook, and MailChimp so that you can do all that you need to do in one convenient place.
Pricing: $99/user/month
RealPage IMS
RealPage Investor Management Services (IMS) CRM is designed specifically for commercial real estate agencies. You can manage contacts, send bulk emails, and create dynamic contact lists that automatically update based on segmentation criteria.
It also offers investor engagement and management tools, allowing you to see their activity, preferences, and portfolio on their unique Investor Dashboard. You can also create Key Property Insights reports so that you can see how your properties and assets are generating revenue and additional expenses.
Pricing: Contact RealPage for pricing
These are the best CRMs for real estate businesses, making it easier than ever to streamline your sales pipeline and sell more homes and properties.
Conclusion
It might not be at the same level as Tinder for dating and Uber for taxis, but if you work in the real estate business, chances are you’ve encountered some of these terms. Simply put, they’re the best free CRM software for real estate professionals. And yes, you can find them all on Google Play or App Store.