Best Email Marketing WordPress Plugin: A blog dedicated to our WordPress plugin and how it can help you grow your brand through email marketing.
Are You Interested In Email Marketing? Here Is The Ultimate Guide for Bloggers: a blog post about the importance of email marketing and how you can go about it.
MailPoet
MailPoet is a native WordPress plugin that offers an all-in-one solution for newsletters and email marketing.
Without ever leaving your WordPress dashboard, you’ll be able to create your own custom opt-in forms and pop-ups, add your subscribers to one or more lists, send them one-off or automated emails using a drag-and-drop editor, and view statistics to see how your emails perform.
You can use MailPoet for simple text-based newsletters or you can create beautifully designed emails using the editor (and some handy pre-built templates).
If you’re running an eCommerce store, MailPoet also has a bunch of dedicated WooCommerce features to help you send product recommendation emails, abandoned cart recovery emails, and more.
Finally, MailPoet includes its own built-in sending service, so you can be confident that your emails will make it to your subscribers’ inboxes without any configuration on your part. Or, you also still have the option of using your own email sending service – it’s up to you!
Key features:
- Native WordPress plugin – do everything from your WordPress dashboard.
- Use the WordPress block editor to design custom opt-in forms to grow your lists.
- Drag-and-drop email builder, including pre-built templates.
- Send one-off emails or create automation sequences like automatically sending an email when you publish a new post.
- View analytics to track opens, clicks, etc.
- Built-in email sending service to ensure reliability. Or, you also have the option to use your own SMTP service.
- Option to use the MailPoet sending service to also deliver your site’s transactional emails in addition to the marketing emails or newsletters that you send.
- Dedicated WooCommerce features to customize emails, send abandoned cart emails, and more.
Pricing:
MailPoet is available for free at WordPress.org.
If you want to use MailPoet’s built-in email sending service (which we recommend), MailPoet Premium is free for up to 1,000 subscribers and unlimited emails. Once you cross the 1,000 subscriber mark, the paid plans start at €13 per month.
You can also purchase the standalone MailPoet Premium plugin and pair it with your own sending service. This starts at €149 for use on a single site.
Suitable for:
MailPoet is good for individuals and businesses who are looking for an all-in-one native WordPress email marketing solution. Unlike a lot of plugins, you don’t need a third-party email marketing service. Instead, you’ll still get access to all those advanced features without leaving your WordPress dashboard.
MailPoet is also a great option for WooCommerce store owners, as it includes a number of eCommerce-focused features.
Email Subscribers & Newsletters
Email Subscribers & Newsletters – Simple and Effective Email Marketing WordPress Plugin
Author(s): Icegram
Current Version: 4.8.3
Last Updated: September 29, 2021
email-subscribers. 4.8.3.zip92%Ratings100,000+InstallsWP 3.9+Requires
If you’re looking for a full-featured solution, Email Subscribers & Newsletters is one of the best WordPress email marketing plugins to start with. It provides everything you need to create and manage a list and send newsletters, without requiring a third-party connection.
Key features:
- Add a subscription box to your site for collecting email addresses
- Send out email newsletters manually, or automatically based on specific triggers
- Receive notifications when new subscribers sign up and send out automated welcome emails
- View email data, such as when each was sent and viewed
What you’ll need to use:
Email Subscribers & Newsletters make use of your own server to send emails, so it doesn’t require any third-party subscriptions or additional tools.
Pricing:
Along with the free version, there’s a premium tier starting at $9 per month. This provides extra features such as email templates, built-in spam filtering, and the option to test newsletters.
Who should use it:
This plugin is an excellent option if you want a no-frills solution that you can manage straight from your website. It includes all the basics, is easy to pick up, and offers a decent amount of automation potential.
Newsletter
The newsletter is another popular native WordPress plugin that, as the name suggests, helps you create and send newsletters without leaving your WordPress dashboard.
In that respect, it shares some similarities with MailPoet. You can use Newsletter to create opt-in forms, add subscribers to lists, and then send them emails using a simple drag-and-drop composer.
For more features, there are a number of free and premium add-ons for automation sequences, reports, targeting, additional opt-in types, and more.
However, Newsletter doesn’t include its own sending service, so you’ll need to integrate it with a dedicated service such as SendGrid or Mailgun.
Key features:
- Native WordPress plugin – do everything from your WordPress dashboard.
- Create opt-in forms.
- Add subscribers to one or more lists.
- Drag-and-drop email composer.
- Send one-off emails for free or automatic emails with a premium add-on.
- No sending service, but works with SMTP plugins and has premium add-ons to connect to sending services.
Pricing:
The core Newsletter plugin is available for free. For the advanced features, you can purchase a bundle of all add-ons for $65.
You’ll also need a dedicated email sending service, which might cost additional money depending on how many emails you send.
Suitable for:
The newsletter can be a good option for people looking for a lightweight native WordPress email marketing plugin that lets you do everything from your WordPress dashboard. Just remember that you’ll need to pair it with a sending service to make sure your emails make it to your subscribers.
MailChimp for WordPress
MC4WP: Mailchimp for WordPress
Author(s): Iberico de
Current Version: 4.8.6
Last Updated: August 4, 2021
Mailchimp-for-wp.4.8.6.zip96%Ratings2,000,000+InstallsWP 4.6+Requires
This one connects your site to Mailchimp – one of the most popular email marketing services available. If you’re a Mailchimp user, this plugin will help you grow your list more effectively.
Key features:
- Create custom sign-up forms and add them to your WordPress site
- Integrate with a wide variety of form builder and e-commerce plugins
- View detailed reports about your campaigns (premium only)
- Send automatic notifications when new subscribers sign up (premium only)
What you’ll need to use:
To use this plugin, you’ll need to also use the Mailchimp email marketing service. Mailchimp offers a free plan that includes up to 2,000 subscribers and 12,000 emails per month. The paid tiers start at $10 per month, and prices scale with the number of subscribers you need.
Pricing:
As for the plugin itself, the free tier is very streamlined. It only enables you to create sign-up forms and add them to your site. If you want access to more functionality, you’ll need a premium license, which starts at $59 per year.
Who should use it:
This is one of the pricier options on our list of the best WordPress email marketing plugins. However, it also offers integration with one of the most feature-rich services available. It’s worth considering if you want an email marketing solution that enables you to create complex and highly customized campaigns.
Additionally, this is one of the best WordPress email marketing plugins if you’re already using the Mailchimp service.
MailChimp for WordPress
Mailchimp is among the few first names to consider for email marketing. Literally millions of people use MailChimp and it’s the most popular email marketing platform.
MailChimp for WordPress plugin allows you to create sign-up forms and add various signup methods for collecting leads on your MailChimp list. Whether you are a blogger, solo entrepreneur, or an enterprise, MailChimp has every feature to meet your objectives.
Features and integrations
The MailChimp for WordPress plugin lets you connect your WordPress site with the MailChimp email marketing platform. This plugin lets you create beautiful signup forms to collect leads and sends them over to your MailChimp list automatically.
It also offers seamless integration with WordPress itself and many other WordPress plugins. If you want, you can also extend the plugin’s functionality with add ons.
MailChimp’s email marketing platform is much like HubSpot’s suite of tools. But instead of focusing on so many tools for various purposes, MailChimp only focuses on marketing tools such as landing page builder, email marketing automation, and customer journey builder. It also offers real-time analytics so you can always be on track.
MailChimp’s email marketing and CRM platform integrate with 250+ apps, plugins, and platforms to capture and track your leads.
Pricing
MC4WP is free. However, you need to buy the premium version of the plugin for features such as eCommerce integration, user sync, form styler, and reports. On the other hand, the platform itself offers free email marketing for up to 2000 contacts.
The standard pricing starts from just over $15/month. But given you might want to choose that option after exceeding the free limit, MailChimp’s standard tier pricing for 2500 contacts starts at $51/Month.
Mailster
Looking for a premium plugin to help you promote your site through email and newsletter? Mailster is a WordPress Email Marketing plugin that is loved by thousands. Build campaigns that are mobile-ready, easily with the drag and drop builder. Get all the help you need from their super friendly and useful customer support, and get the best experience on your WordPress.
Don’t think twice because this premium plugin is certainly worth the investment and thus we have listed it on number two of our Best WordPress Email Marketing plugin out there!
It’s a standalone WordPress plugin that handles everything from the WordPress dashboard. Learn more about the plugin here.
Key Features:-
- Easy drag and drop campaign builder.
- Easily integrated with other WordPress plugins.
- Mobile and Retina ready designs.
- Advanced analytics to help you keep the record.
- Auto Responder that you can control.
- Unlimited subscription forms.
- Translation Ready.
SendInBlue
SendInBlue is an all-in-one marketing automation and CRM platform. It also offers a WordPress email marketing plugin that makes it easy for you to build your email list and use their email sending service.
Features and Integrations
The SendInBlue email marketing plugin allows you to turn WordPress users into your email subscribers in its marketing automation platform. It also lets you send your transactional and marketing emails through the SendInBlue email sending service.
You can create subscription forms using this plugin and embed them anywhere on your website for building your email list. And finally, it can show your email campaign stats on the WordPress dashboard.
While you’ll be using the plugin to build and grow your list, SendInBlue’s marketing automation platform is where you can segment your list, create email marketing automation funnels, and set up automated newsletters.
One of the best things about SendInBlue is that it integrates with many WordPress plugins natively. And like all other email marketing platforms, it integrates with most apps and platforms. Thus, you can easily see all your contacts and track their lifecycle in one place.
Pricing
SendInBlue is free to start with 2000 contacts and 300 emails sending per day. However, the daily email sending limit for free isn’t suitable for email marketing. So you need to choose the Lite package which starts at $25/Month.
Conclusion
A lot of people want to start a blog because it can be an excellent way to get your voice out there. And while it is possible to get blog visitors from Google search results, you’re going to want traffic from other sources too. There are a lot of ways you can get readers to your blog, but two of the best ways, in my opinion, are by getting blog subscribers by using an email marketing plugin and by creating a newsletter for email subscribers.
Email marketing is one of the best ways for any company to communicate with its audiences. It’s easy to set up, cheap to run and has the ability to reach thousands or even millions of people. Before you jump straight in and start building your mailing list by offering rewards, discounts, news updates, etc., it’s important that you consider the options available to you.